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Detroit, An Architectural Tour: Architectural Digest + Pure Michigan

The architecture and cityscape of Detroit is a marvel of creativity and ingenuity, but it’s not one that most people know much about. For local young creatives like Bo and Kyle of design firm Woodward Throwbacks, the city’s architecture holds a unique legacy of opulent design that is second to none in the U.S. and informs their work on a deeply personal level. In this video they take us on a tour of “their” Detroit, showing off not only the incredible architecture and its history, but also showing us new spots - bars, shops and restaurants that embody the ethos of their approach to design: sustainable, meaningful and purely Michigan.

Access For All Kids: Self + Ronald McDonald House

Publisher: Self

Advertiser: Ronald McDonald House

There are many reasons that can prevent families and children from having access to health care—a lack of health insurance, living far from a doctor’s office, or the prohibitive cost of basic treatments. That’s where the Ronald McDonald Care Mobile program comes in, bringing crucial facilities and doctors to families around the world in areas where care is most essential. The Care Mobile in Washington, D.C. has serviced the community for generations of patients (and generations within patient families), including the Jackson and Thompson families. The access the RMHC Care Mobile provides to communities that need it also means creating a more equitable future of health for our children.

Untapped Potential: Wave Power: Wired + Moen

Publisher: Wired

Advertiser: Moen

Only 0.5% of the world's water is drinkable, with the oceans holding over 96% of the rest. In this episode, we join Oneka Technologies in their mission to transform this 96% into a source of sustainable viable drinking water—using the kinetic power of the ocean itself. Their innovative water desalination devices not only provide fresh, potable water to communities in times of need and natural disasters, but do so in a way that's entirely sustainable with zero carbon emissions and safe brine discharge. They are working to pave the way for a future where we can re-balance the salinity of the oceans, being diluted by melting ice caps, and ensure our world gets the fresh water it needs.

The Cost of Togetherness: Self + Ronald McDonald House

Publisher: Self

Advertiser: Ronald McDonald House

The true financial, emotional, and mental cost of caring for a hospitalized child while that child undergoes treatment is difficult to understand. Amanda and Christopher Reeves know that story all too well: When their infant son, Rohen, was suddenly in need of a new heart, they immediately dropped everything else to prioritize getting their son the treatment he needed, regardless of the cost. The road ahead for their family led to countless days in and out of the hospital, but thanks to Ronald McDonald House programs, some of the stressful challenges were lifted. From offering free accommodation near the hospital to providing warm meals, activities, and support every day, RMHC allowed the Reeves to refocus their energy where it belonged: on their child.

Peace of Mind & Body: Self + Ronald McDonald House

Publisher: Self

Advertiser: Ronald McDonald House

When confronted with long-term hospital stays, the mental health of both the patient and their family can often be just as critical as the physical. Carolyn Lee and her daughter, Amya Hood felt this first hand after Amya's diagnosis with T-cell Acute Lymphoblastic Leukemia. Thankfully, Carolyn had access to the Ronald McDonald Family Room: a program and space right inside children’s hospitals that allows for parents of hospitalized children the space needed to rest and recharge for the next wave of advocacy, and to connect with others facing similar struggles. From being able to do laundry or even just get a hot cup of coffee, the Family Room was there to provide for Carolyn, all while allowing her to never be more than a few steps away from her daughter's side. These moments of peace helped Carolyn be an even stronger advocate for Amya, and today both mother and daughter are flourishing.

The Unfussy Guide to Actually Enjoying Wine: Food & Wine + Bread and Butter Wines

Publisher: Food & Wine

Advertiser: Bread and Butter Wines

Navigating the often intimidating and overly complicated world of wine can hinder the fun of the experience, but not anymore. This easy to follow and illustrative guide leads our readers through a pain-free process of finding and enjoying a bottle of wine. Each chapter of the experience speaks to different elements of the process--from the best ways to browse the aisles to finding the food that makes your favorite bottle of wine taste even better.

How to host a decadent wine tasting dinner party: Toronto Life + Josh Cellars

Publisher: Toronto Life

Advertiser: Josh Cellars

The holidays are here. And after a few years of virtual dinners and socially distanced soirees, sitting shoulder to shoulder and splitting a bottle of wine with our nearest and dearest is just what we need. For Josh Cellars, we did a custom photo shoot with their best seasonal bottles and some delicious recipes from the Chatelaine archives to go along with an article written by a sommelier. The story appeared in print in Toronto Life and Chatelaine and lives online in this premium digital destination that highlights the food and wine pairings and beautiful photography.

Dreams come true for the whole family at American Dream: New York Post + American Dream

Publisher: New York Post

Advertiser: American Dream

Believe it or not, it really is possible to ride waterslides and roller coasters, practice your downhill, shop, and enjoy both local and international cuisine all in one location – just a short trip from New York City. Post Studios partnered with American Dream to highlight all of the fun activities and experiences to enjoy at this local destination. Whether you’re looking for an adventure for the whole family, shopping for the holidays, or enjoying a date night, American Dream is the perfect place to visit this winter.

Windows to Holiday Wonder : Real Simple + Walmart

Publisher: Real Simple

Advertiser: Walmart

This holiday season, our readers and Walmart shoppers are ready to get in the spirit! They just need all the advice, inspiration, and amazing products to make it happen! Our Windows to Holiday Wonder campaign provides an interactive experience that inspires our audience to take the inspiration they see through the window of our (4) Walmart-decked out holiday rooms and use it in their own homes this yuletide season. The destination utilizes interactive hotspots and voice-activated navigation to marry innovation & storytelling in one unique experience. When clicked, each window leads our users into (1) of (4) rooms that is fully decked out for the holidays courtesy of Walmart’s priority seasonal items. Every room is outfitted with interactive hotspots that will unlock helpful content, snackable tips, product information, and more. It's hard to resist getting in the spirit with the holiday ambience embedded on the page via music, snow, and the cheery decor inspo across all the rooms!

The Must-Eat Guide to Vancouver: Toronto Life + Destination Vancouver

Publisher: Toronto Life

Advertiser: Destination Vancouver

Vancouver is a city renowned for its multicultural, fresh, delicious and varied culinary scene. Food often serves as a powerful way for people to experience a destination's offerings and that's what we capitalized on in this program for Destination Vancouver. This interactive and creative website gives readers two different ways to discover amazing places to eat in the city of Vancouver--either using the map with hotspots or by choosing a type of cuisine. We featured a mix of less-expensive eateries with high-end, freshly MICHELIN-minted restaurants to show the breadth of culinary options available in Vancouver, across several types of cuisine from Asian-fusion to West Coast contemporary. We used striking photos and mouthwatering descriptions to engage readers and inspire them to don their stretchy pants and come eat their hearts out in Vancouver, the ultimate foodie destination. The site ran concurrently on Toronto Life, Maclean's and Chatelaine to target readers across Canada.

Have A Joy Night In: AllRecipes + Campbell's

Publisher: AllRecipes

Advertiser: Campbell's

What's better than a hunk for the holidays? A hunk who knows to cook. We created a cooking tutorial video series that allows viewers to show up this holiday season ready to share in fun movie moments, delicious food, and a joyful night in–with Campbell’s at the center of the celebration. Jonathan Bennett, known for playing a hunk in many Hallmark movies, delivers a comedic and scrumptious performance, leaving viewers yearning for his side dishes to be included in their holiday spread.

NPUC Decarbonization Channel: Visual Capitalist + National Public Utilities Council

Publisher: Visual Capitalist

Advertiser: National Public Utilities Council

The world is on the move to achieving net-zero emissions by 2035 and the way in which energy is consumed and produced is changing. The Decarbonization Channel, created in partnership with the National Public Utilities Council (NPUC) and Visual Capitalist, provides a space for utilities, administrators, investors, and utility consumers to access powerful insights on all things decarbonization, with a focus on the U.S. energy sector. The channel, in addition to data-driven infographics, will host the inaugural NPUC Annual Utility Decarbonization Report, highlighting the decarbonization status of the top 30 investor-owned utilities in the country. In the short time since its launch, the channel has seen 1,839 subscribers, of which 1,180 opted in to hear from NPUC, demonstrating a clear audience engagement.

The Ultimate Toy Guide 2022: Today's Parent + Mastermind Toys

Publisher: Today's Parent

Advertiser: Mastermind Toys

Each winter Today's Parent publishes its annual toy guide to help parents choose the best holiday gifts for their kids. For the second year in a row, Today's Parent has partnered with Mastermind Toys, the publication's official play partner. Building off the success of the partnership in 2021, Mastermind Toys is the exclusive retail partner for the Today’s Parent 2022 Toy Guide which features almost 100 of the season’s latest must-haves and favourites from Mastermind Toys’ new namesake private brand collection launched this year, all tested by Canadian kids and families. The digital version of the toy guide is a dynamic and fun hub where users can find all the toys featured in the print issue, organized by age, and can click through to shop.

The Culture Issue: Stylecaster + Sapphire

Publisher: Stylecaster

Advertiser: Sapphire

Sponsored by Chase Sapphire, The Culture Issue, stars Top Chef winner and Tasting Wild host Melissa King. Chef King takes you on a meaningful food crawl through iconic Chinatown and reveals her nationwide restaurant and dish recommendations in The King’s Eats. The STYLECASTER editors provide Wander Musts, an interactive map of our most-cherished travel experiences. Travel writers interview travel influencers (four of SHE Media's Meaningful Marketplace creators) to elicit the insider secrets you haven’t heard before.

Gift Rapt: Stylecaster + QVC

Publisher: Stylecaster

Advertiser: QVC

SHE Media created the ultimate holiday gift guides for QVC -- Present Perfect on SheKnows and Gift Rapt on STYLECASTER. Each gift guide featured shoppable elements, custom articles and product round-ups. SheKnows content focused on family gifts, while STYLECASTER featured beauty and fashion.

Present Perfect: SheKnows + QVC

Publisher: SheKnows

Advertiser: QVC

Caregivers Resource Guide 2022: NBCUniversal + Mayo Clinic

Publisher: NBCUniversal

Advertiser: Mayo Clinic

Mayo Clinic returned for a second year as the sponsor of the NBC News Brand Studio’s Caregivers Resource Guide, part of NBCUniversal’s recurring Caregivers Initiative in recognition of National Caregivers Month. The guide comprised 10x articles focused on helping caregivers navigate the challenges of caring for loved ones and taking care of themselves. In a first-of-its-kind cross-property execution, the articles were also published in Spanish on Telemundo Noticias.

Your All Access Pass to Music on Twitch: Adweek + Twitch

Publisher: Adweek

Advertiser: Twitch

Everyone thinks of Twitch as a platform to watch gamers, but it is much more than that. In fact, live streaming of music is one of its fastest growing categories. What are people watching? Intimate studio sessions with their favorite artists. Live concerts with exclusive backstage access. Some of the largest festivals. This article takes a look at how Twitch supports music and what brands can do to take advantage of the opportunity.

Future Forward: PEOPLE + Novavax

Publisher: PEOPLE

Advertiser: Novavax

Helping to support the launch of Novavax’s protein-based COVID vaccine, Future Forward takes a deep dive into the process behind vaccine development. Anchored on the People brand with social extensions that leverage additional Dotdash Meredith brands, content highlights include eye-catching Instagram in-feed posts, insightful reporting on the vaccine landscape and an interview with Novavax’s head of research and development.

Untapped Potential: The Most Important Ingredient: Bon Appétit + Moen

Publisher: Bon Appétit

Advertiser: Moen

Water is our most vital natural resource, and it's up to us to protect it. In the second season of our partnership between Moen® and Condé Nast's Mission Studio, this three-part series uncovers under-reported stories in the world of water, diving into advancements you have to see to believe. From cooking, to washing, to simply rinsing produce, clean water is the lifeblood of a functioning industrial or individual kitchen — which also means it’s wasted and polluted more than anything else. We join two Michelin Star and Green Star-awarded chef Matthew Kammerer in his kitchen at the renowned Harbor House Inn to learn how he implements water conservation and sustainability practices, reducing the water consumption of every plate. Viewers learn about the issue of water conservation as a whole as well as how they can reduce their own water footprint at home.

Untapped Potential: Seaweed Packaging: Conde Nast Traveler + Moen

Publisher: Conde Nast Traveler

Advertiser: Moen

Water is our most vital natural resource, and it's up to us to protect it. In the second season of our partnership between Moen® and Condé Nast's Mission Studio, this three-part series uncovers under-reported stories in the world of water, diving into advancements you have to see to believe. Every time we throw away a water bottle, we actively contribute to the global ocean plastic crisis. Ocean plastic knows no borders and can journey up to 2,000 miles in a matter of months, and in less than 30 years there will be more plastic in the ocean than fish. In this episode on Condé Nast Traveler, we join experts at nonprofit 5Gyres and innovation company Sway to learn more about the future of plastic alternatives, using a regenerable resource found in the very oceans we're looking to protect: seaweed. By growing, harvesting, and using seaweed, they and the aquaculture industry are changing the future of single-use materials.

What Makes Gen Z Tweet?: Adweek + Twitter

Publisher: Adweek

Advertiser: Twitter

Think Gen Z doesn't use Twitter? Think again. The generation of social media natives accounts for 33% of all Tweets in the U.S., more than any other generational segment. During the first half of 2022 alone, Gen Z posted more than 2.5 billion Tweets. Using exclusive research from the Twitter Conversation Report, this immersive story created by the Adweek Branded content studio identifies the key trends related to Gen Z's Twitter use, and highlights how brand marketers can take put this intelligence into action.

The Season for Everything: Better Homes & Gardens + Lowe's

Publisher: Better Homes & Gardens

Advertiser: Lowe's

With a multi-year stall in celebrating holidays to the fullest, our audiences found ways to show up in small ways for the ones they love. But this year? This year the focus is back on making every moment of the holiday stand out and make experiences together feel as full and lively as possible! Together with Lowes, DDM brands created a custom content series that gives our audience inspiration for how they can find everything they need to prep, wow, and gift their loved ones at Lowes this holiday season. Across a series of article and social content, Lowes and DDM Brands (MyDomaine, Better Homes & Gardens, Southern Living, and The Spruce) put a focus on elevating your DIY projects at home to impress, preparing for large gatherings for everyone to enjoy, and finding unique gifts all in one place – ultimately reminding readers that Lowes is the ultimate destination to maximize their holiday.

Chasing Colors: Teen Vogue + LEGO Masters

Publisher: Teen Vogue

Advertiser: LEGO Masters

Sometimes in order to find your most creative ideas, you have to look at the little things around you for inspiration. In partnership, LEGO and Teen Vogue tapped fashion Designer Susan Alexnadra to not only demonstrate her creative process and how she looks to the world around her for inspiration, but also use LEGO DOTS as a source of expression.

A Taste of the Holidays: Bon Appétit + Ritz Crackers

Publisher: Bon Appétit

Advertiser: Ritz Crackers

This series is all about immigrant families and food traditions that they’ve brought with them to America. It’s about how people connect with each other over food, how they adapt traditions and make them their own, especially around the holidays. Bon Appétit chef Rachel Gurjar hosts the series and brings her own lens as an immigrant to each family as she learns about the culture through their cuisine. https://www.bonappetit.com/video/watch/a-taste-of-the-holidays-from-the-philippines-to-california https://www.bonappetit.com/video/watch/a-taste-of-the-holidays-from-nigeria-to-georgia

The 5 Habits of Highly Effective Advertising: Adweek + Amazon

Publisher: Adweek

Advertiser: Amazon

When it comes to measuring the performance of their campaigns, advertisers frequently downplay the one area that can actually drive results: the campaign creative. But how do you prove that creative actually matters? Amazon Ads called on Kantar to analyze the creative effectiveness of more than 200 campaigns. The finding? There are five habits that form the foundation of compelling ad creative. This story highlights those habits, with examples of how they were applied by specific Amazon Ads advertisers. All put together in an eye-catching package.

Contest: Enter to win a chance for a romantic champagne flight over Vancouver: Vancouver is Awesome + Airble Aviation

Publisher: Vancouver is Awesome

Advertiser: Airble Aviation

This article was a portion of a Sponsored content contest campaign in which the winner received a breathtaking champagne flight over Vancouver. The contest garnered nearly 1,000 entries due to the compelling article and the niche client looking to promote more accessibility in the private air travel space.

More to Appreciate: Better Homes & Gardens + GM Rewards Card

Publisher: Better Homes & Gardens

Advertiser: GM Rewards Card

In this heartwarming video series, we created excitement, refreshed perception, and built awareness for the new GM My Rewards Card by integrating acts of gratitude and card benefits into custom videos featuring Chris Love Julia. We embark on a journey with this dynamic duo as they share gifts with people in their community who positively impact their lives. This execution created a seamless integration of GM My Rewards card benefits while paying homage to the GM Acadia.

Real Time Insights: CNBC + EY

Publisher: CNBC

Advertiser: EY

The CNBC Brand Studio has partnered with EY to produce a 24-episode video series dedicated to providing CEOs, executive leadership and business decision-makers with strategic insights on how to plan for the known, the unknown and disruptions ahead.

Movement starts with mindset: Morning Brew + Hoka

Publisher: Morning Brew

Advertiser: Hoka

Movement and exercise can have an incredibly positive impact, releasing happy hormones and helping people get into the right mindset to unlock their full potential. At the same time, these feel-good moments can easily fall off daily to-do lists. So what’s the key to consistency? Morning Brew and HOKA teamed up to find out what gets people moving—a fitting partnership, as HOKAs are the unofficial sneaker of the Brew Crew. Needless to say, the casting competition was f i e r c e. Morning Brew narrowed it down to three employees who eagerly laced up the just-released HOKA Bondi 8 sneakers for a photo and video shoot around NYC’s Central Park. Through a series of inspirational interviews, they reveal what’s possible when you make movement a daily priority and get to that starting line.

Score huge savings on winter gear at this Vancouver ski and snowboard swap event: Vancouver is Awesome + Canadian Ski Patrol

Publisher: Vancouver is Awesome

Advertiser: Canadian Ski Patrol

This campaign performed well due to its timing, subject matter, and desired demographic. It was published in a local publication (Vancouver is Awesome) right at the start of audiences considering their options for the upcoming ski season. It promoted a swap/sale event for new and used ski and snowboarding equipment that was published in the proper outlet at the right time and catered to the right audience.

Crafting Your Lifestyle: BBC + Lexus

Publisher: BBC

Advertiser: Lexus

Today’s Canadian consumer seeks out the personal luxury experiences that are one-of-a-kind and unique, and specifically crafted with their comfort, stimulation, and joy in mind. This branded content series successfully highlighted craftspeople across Canada, bringing to life their stories of inspiration and creation of truly personal luxury comparable to the detail and thought that goes into creating a Lexus vehicle.

Spice up your kitchen: USA Today + Texas Gulf Seafood

Publisher: USA Today

Advertiser: Texas Gulf Seafood

October was National Seafood Month - and what better way to celebrate than with a homemade seafood dinner? Grab your fruits & veggies, add some seasoning & spices and discover a few simple flavorful recipes you can make with the ingredients in your fridge. Fresh Outta Texas! This campaign was a collaboration between Gannett's GET Creative studio, Texas Gulf Seafood and their agency Strategar.

Be Our Guest : Conde Nast Traveler + Maker's Mark

Publisher: Conde Nast Traveler

Advertiser: Maker's Mark

From a self-made streetwear designer who uses his platform to bolster his community to the chef who partners with regional farmers to nourish local communities with fresh, inventive cuisine, these generous, passionate locals are the fabric of cities around America. In a first of its kind campaign, various Conde Nast brands came together to tell stories centered around one vision: community being the heart of America’s thread. How we share and upholster that community was looked through the lens of each Publishers speciality. AD for design, BA for food, Pitchfork in music, GQ with style and CNT as the hub for it all. Maceo Paisley— a multidisciplinary artist, entrepreneur, and grassroots leader — embarks on a journey around the US to meet those makers, artists, and restaurateurs who are bringing their communities together through style, food, music, and design. Follow along with Maceo as he discovers the city through the most authentic lens possible; its people.

A Better Life Within Reach with Walmart's Every Day Low Prices: PARENTS + Walmart

Publisher: PARENTS

Advertiser: Walmart

Parents today love having an excuse to get silly and creative as a family. But with busy schedules and rising prices, making your days more fun or getting festive for Halloween can seem time-consuming and expensive. Luckily our brands & Walmart had some exciting (and easy!) ways to make this holiday thrilling – all with affordable products you can quickly order online and pick up at your neighborhood Walmart. In this robust content program, we gave our audiences across Parents (+ additional lifestyle brands) budget-friendly inspiration they need to save money and live better with the help of Walmart. Our content program was packed with actionable, wallet-friendly ideas that will came to life in engaging, shoppable article & social content, all cumulating in a Live Stream Event launching just in time for Halloween. Our event was hosted by Halloween Town star Kimberly J Brown where she and our lifestyle host showed families at home how to get more for less this Halloween season!

Give Yourself Credit: Hearst StoryStudio + Fannie Mae

Publisher: Hearst StoryStudio

Advertiser: Fannie Mae

This hub encapsulates a series of stories about credit scores, debt, and how to manage both. We used a quiz to make the story-telling more interactive.

Motorsports: Yahoo + Toyota

Publisher: Yahoo

Advertiser: Toyota

Toyota has been a fixture in motorsports for over 40 years, competing across multiple motorsports platforms to much success. Toyota Racing Development partnered with Yahoo on a branded content campaign that aligned to key tentpole moments like NASCAR's racing season. The campaign included 2 branded articles and 1 docu-style branded video leveraging notable talent and tapping into the fandom on Yahoo Sports. This branded article spotlights Isabella Robusto, a 17 year-old stock car racing champ and one of the coolest new faces on the track. Additional talent included Toyota racing champion, J.R. Todd, and Denny Hamlin, currently driving the No. 11 Toyota Camry for Joe Gibbs Racing and a three-time Daytona NASCAR champion.

Faces of Travel: Travel + Leisure + Delta Air Lines

Publisher: Travel + Leisure

Advertiser: Delta Air Lines

At Travel + Leisure, it’s our mission to inspire people of all backgrounds to travel more and travel better. That’s why we’re proud to share Faces of Travel, an initiative from Delta Air Lines to increase representation and visibility within travel culture for people of diverse races, ages, sexual orientations, gender identities, religious beliefs, and physical abilities. Together with Food & Wine, Southern Living, SHAPE and People en Espanol, Travel + Leisure and Delta shared a compilation of inspirational stories and transcendent visuals from globe-trotters in pursuit of their passions or professions, ultimately generating a stunning picture of the diverse sights, feelings, and faces of travel, and how travel moves us to see the world with new eyes.

My Life in Color: The Spruce + Sherwin Williams

Publisher: The Spruce

Advertiser: Sherwin Williams

Sherwin Williams wanted to focus on storytelling around hues and colors without overtly focusing on paint, so we decided to drill down into what makes color so impactful in our day to day lives, something we all share: memory. Maybe it was the deep blue of the ocean in your hometown or the rusty orange of your first car – each sense memory affects who we are today, how certain colors make us feel, and what colors we’re drawn to. Here, we created a true one-of-a-kind interactive digital destination using unique parallax scrolling, a bespoke user quiz geared towards generating a Sherwin Williams color recommendation based on our user’s memories, and nostalgic imagery to align the brand firmly in the conversation around what shades you’re drawn to (and why!) for your next project.

Questionable Decisions : New York Post + FOX

Publisher: New York Post

Advertiser: FOX

FOX partnered with the New York Post to drive awareness for the premiere of The Cleaning Lady with a premium branded content campaign. The New York Post premium branded content article featured real stories of people who have went to extremes to protect and help their families. The article showcased stories on drug trafficking to support an extended family, bank robbing to pay for a daughter's cancer treatment and even a grandma who participated in her grandson's weed business to save her house.

The Shift: CNBC + Salesforce

Publisher: CNBC

Advertiser: Salesforce

“The Shift” is a documentary-style, formatted branded content television series spotlighting seven Salesforce enterprise clients as they evolved their business practices to adapt to changing landscapes with the help of Salesforce's innovative technology. This seven-part series positions Salesforce as a premiere enterprise strategy partner by convincing high-growth, high-profile companies (and Salesforce customers) to allow viewers behind their PR Team's steel curtain and into the decision-making process that led their organization to success. The paid programming series, a first-of-its-kind for CNBC, aired at 2:30pm EST on CNBC for nine consecutive Saturdays and was, furthermore, extended to CNBC.com, Peacock and Salesforce+.

How much do you know about cannabis dispensaries on Cape Cod?: Gannett + Terps

Publisher: Gannett

Advertiser: Terps

This quiz asks readers how much they know about cannabis dispensaries on Cape Cod and provides the facts that might surprise them.

Fresh Invest Season 3 Podcast: Morning Brew + Fidelity

Publisher: Morning Brew

Advertiser: Fidelity

This year’s volatile markets have naturally left beginner investors and seasoned pros feeling quite squeamish. But Morning Brew’s smart and savvy audience of 4+ million people continues to rely on a knowledgeable and relatable voice of reason: Fresh Invest, a podcast created in partnership with Fidelity Investments and hosted by Morning Brew Executive Chairman and Co-founder Alex Lieberman. Before launching their third season—focused on finding financial confidence during economic uncertainty—Morning Brew sent out a survey in its flagship newsletter to find out about the topics that are top of mind for today’s young investors. The result? Informative and actionable weekly deep dives with Fidelity’s brightest minds to answer audience questions and help investors of all levels understand and prepare their finances for current market conditions and long-term planning. With average listens per episode up 64% YOY, it’s clear Fresh Invest is on solid footing—even when the markets are not.

Beauty of Change: BBC + Tourism Montreal

Publisher: BBC

Advertiser: Tourism Montreal

Whether it’s Montréal or Québec City, the Laurentians or the Outaouais, as the seasons shift there’s much to explore in the beautiful regions of Québec! This branded series beautifully showcases various regions in the province of Québec: travellers can delight in new experiences, ranging from concerts, museums and culture to relax the mind, to off-the-beaten-path outdoor adventures such as hiking, cycling, and camping to awaken the spirit, to gastronomic delights to whet the appetite. Whatever your desired vibe or atmosphere, you’ll find it in these regions in Québec!

The Upgrade List: Travel + Leisure + Capital One

Publisher: Travel + Leisure

Advertiser: Capital One

Capital One turned to Dotdash Meredith for help driving awareness and credibility of Capital One Dining, Capital One Travel, and the Venture X card as well as other limited promotions. A custom digital destination rooted in Travel + Leisure includes an interactive Travel Concierge tool that provides dozens of destination recommendations based on the type of experience a consumer wants, like beach, culinary, or cultural. The Foundry, DDM’s content studio, also produced 10 videos that were shot on location at T&L-recommended destinations and feature local talent (like award-winning chefs and travel experts) sharing their favorite places to stay, dine, and explore as well as 10 curated itineraries in article form, and five native Pinterest pins.

Under the Hood: Gear Patrol + eBay

Publisher: Gear Patrol

Advertiser: eBay

Under the Hood is a limited series in partnership with eBay where we share do-it-yourself tips for drivers who want to wrench their cars–from changing a flat tire to properly caring for your car's paint and more.

The Fashion Forward Bathroom-Tissue Fashion Show: Narcity + Cashmere

Publisher: Narcity

Advertiser: Cashmere

After two years, the Cashmere Collection proudly returned to a full-scale event this Fall. If you don’t know what the Cashmere Collection is, in a nutshell, it’s a cultural icon. For the last 19 years, Cashmere’s been showcasing original couture created with their bathroom tissue to raise funds in support of the breast cancer cause. This year, Narcity met the twelve renowned Canadian designers behind the designs, to talk about their stunning fashion creations made with the Cashmere Ultraluxe Bathroom Tissue. The goal of the campaign was to encourage users to sign up to attend the event and vote for their favourite look through the 'Vote Couture for the Cure' Sweepstakes. We decided to nominate this campaign as we were able to combine so many of our Narcity products to bring this story to life. Through a branded hub, several articles, social posts, videos, social story takeovers, and Tiktok/Reels we were able to share this unique event with our audience.

Meet the diver who's pulled 269 lbs of garbage out of Cat Lake: Daily Hive + Tourism Whistler

Publisher: Daily Hive

Advertiser: Tourism Whistler

Currently, the Sea-to-Sky Corridor of British Columbia is feeling the strains of a popular tourist destination. Litter, wildlife conflicts, and environmental degradation are posing a threat to people and wildlife. To highlight these issues, Tourism Whistler came to us with their “Don’t Love it to Death” campaign, hoping that we could remind readers to be mindful of the impact their activities have on this delicate ecosystem. Our team turned to Reddit to identify just how much garbage was being removed from the lakes within the Sea-to-Sky region and figure out who was conducting these dives. That is how we found Henry Wang. After conducting an interview and discovering just how much garbage was removed from a single lake along the Sea-to-Sky, we leaned into this shocking fact in the headline and carried that throughout the piece. The article garnered 3x the views typically seen on a branded piece, 169% higher than our typical active reading time, and 185% higher CTR.

Turn Offs That Turn On: Hearst StoryStudio + California Highway 1 Road Trip

Publisher: Hearst StoryStudio

Advertiser: California Highway 1 Road Trip

An article to encourage travel and tourism along Highway 1 in California. It highlights many attractions with information and beautiful imagery and maps.

Ugly For a Reason: New York Times + Birkenstock

Publisher: New York Times

Advertiser: Birkenstock

Is the human foot a design disaster or miracle of human evolution? This is the question explored in Episode 1 of The New York Times and Birkenstock's series "Ugly For a Reason". Episode 2 dives into the future of foot health while the third episode tells the story of how one “ugly” sandal disrupted the world of fashion.

The best grilling essentials plus 5 simple recipes: USA Today + Made In Cookware

Publisher: USA Today

Advertiser: Made In Cookware

There’s no more fun way to entertain or cook than by grilling. Whether you’re making burgers for the family on a Tuesday night or hosting all the neighbors in the backyard for an all-day Saturday cookout, the grill makes every meal taste better. Grilling is a low-stress, low-mess and high-impact cooking method when you have the right tools and equipment. This infographic showcases five simple recipes and the tools used to grill an amazing meal.

Seafood Swap Series: Today's Parent + Choose Canadian Seafood

Publisher: Today's Parent

Advertiser: Choose Canadian Seafood

Today's Parent made seafood recipes fun and family-friendly for client Choose Canadian Seafood with the help of registered dietitian and social media influencer Noelle Martin of @motherhoodandmeals. This campaign included five articles with five accompanying videos of the mom of three making each recipe. Her sons' enthusiastic responses to each meal are heartwarming and inspiring. Together, the five articles and related social posts received 3.7 million impressions.

The Ultimate Prep Guide for the 2023 National Senior Games: USA Today + Humana

Publisher: USA Today

Advertiser: Humana

Presented by Humana, The 2023 National Senior Games will take place July 7-18, 2023 in Pittsburgh — the “City of Champions.” Planning is already underway, and the event is shaping up to be one of the most exciting of the National Senior Games 36-year history. To help people get prepared for this incredible event Humana partnered with USAToday to share the reasons and ways to get involved. The actionable content made this the highest converting campaign of 2022.

Scent Your Wedding: Brides + Jo Malone

Publisher: Brides

Advertiser: Jo Malone

Perfume has the power to transport you to a time and place that feels dreamlike, perfect, and magical, which is why it's important to carefully select a scent that will keep special memories safely capsuled. Jo Malone London makes it easy to pair fragrances with moments both big and small. Here's how you can incorporate spritzes of unforgettable scents like English Pear & Freesia and more throughout your wedding day.

The Leap: PEOPLE + US Bank

Publisher: PEOPLE

Advertiser: US Bank

The Leap is the new chapter in a multi-year partnership between US Bank and Dotdash Meredith to distinguish the brand’s human-centered approach in the minds of consumers. The Leap describes a big transition, transformation or risk taken by real people. Whether that meant pursuing a new career, moving across the country or adopting a child during a pandemic, these multimedia stories explore our story subjects’ unique motivations, and show that a company like US Bank seeks to understand real people and celebrate their victories.

Discovering the Official vs Unofficial: Narcity + Coors Light

Publisher: Narcity

Advertiser: Coors Light

This summer, Coors Light turned to Narcity to help inspire Canadians to make the most of their summer by taking some time back for themselves, turning notifications off, & discovering the unofficial spots that make their cities the best places to live in the world. We’ve all heard the age-long piece of advice, “travel like a local”. What people really mean by this is that you should avoid the mainstream tourist attractions and find the spots the locals actually go to. With the Official vs Unofficial Campaign, Coors Light and Narcity compiled and spotlighted the “unofficial” spots to “officially” experience 3 Canadian Cities. Through a dynamic and interactive digital experience, content series, Instagram carousels, co-branded banners, pre-roll & two custom videos, we generated high overall brand awareness and strong engagement for Molson Coors. In total, we generated almost 60,000 unique page views for the 12 articles & gathered over 7M social impressions!

Born to Mixmere: Narcity + Absolut

Publisher: Narcity

Advertiser: Absolut

Absolut launched its campaign Born to Mix this summer to promote the re-branding of its flavoured vodka collection through special occasions and meaningful connections. With articles and social posts, Narcity created listicles on the best activities and major opportunities to "cheers" with friends during the summer. It was the perfect blend of cocktail recipes and interviews - all with Absolut in mind. In tandem, we also created a social video series with Michael Pez, bartender and Absolut Ambassador, who interviewed the 4 members of Toronto’s all-girl rock band The Beaches, to talk music, drinks, and the Canadian rockstar life. He then created a custom Absolut cocktail for each band member based on their personalities & tastes, leaving our audience feeling entertained, inspired & ultimately thirsty. The campaign ran for 3 months and generated a high reach & engagement. In total, we generated almost 38,000 reads, 178,600 video plays, & 4.44M social impressions.

The Keys to the Kitchen with HEINZ 57 COLLECTION - Inspired by Chefs. Powered by Flavor.: Food & Wine + Heinz

Publisher: Food & Wine

Advertiser: Heinz

Kraft-Heinz needed help increasing brand awareness for their launch of the new chef-inspired HEINZ 57 Collection of specialty sauces and infused-honey. The HEINZ 57 Collection of products unlocks the magic of food creation and culinary exploration. In a cross-platform digital, print, and live at the Food & Wine Classic in Aspen experience, we inspired our audiences to catch that magic feeling by experiencing how easy it is to personalize a dish, become an expert of flavor and innovation, and feel even more confident in their culinary masterpieces. Leveraging the expertise of Factory 57 tapped chefs as well as chef friends of Food & Wine, our interactive digital destination inspired at-home cooking to push the limits with new flavors, techniques, and ways to entertain like a true expert! The Digital Destination was a mix of recipe content & short-form videos featuring chef tips using the HEINZ 57 Collection to increase the magic of every bite you create at-home.

The History of Pacific Catch, the Innovative West Coast Fish House: Hearst StoryStudio + Pacific Catch

Publisher: Hearst StoryStudio

Advertiser: Pacific Catch

Keith Cox and Aaron Noveshen share the story of their restaurant from inspiration to inception and expansion. Plus, they have the best salmon burgers in town.

Dan Levy–Approved Cocktails Your Guests Will Love: Entertainment Weekly + Cointreau

Publisher: Entertainment Weekly

Advertiser: Cointreau

Hosting loved ones for a little (or big) party any time of year is a joy, but it comes with its stresses, too. This year, consumers are placing an emphasis on simplicity, and looking for tips and tricks on how to save time and effort when it comes to planning whenever they're getting their favorite crew together. Luckily, Cointreau is the iconic orange liqueur at the heart of hundreds of the world’s most celebrated cocktails - that are surprisingly easy to create! In this video and digital series on Entertainment Weekly + Food & Wine, Dan Levy teams up with notable lifestyle creators to build and host fun, elevated, at-home summer and holiday events that are as simple to plan as 1, 2, 3: the first step being to start with Cointreau cocktails. Videos were shot in a Q&A format to bring these tips to life and connect them back to the Margs & Cosmo deeply engrained in Cointreau’s brand story along the way -- transforming our dialogue into memorable entertaining tips for our audiences.

A Sparkling Tour of Italy's Iconic Regional Wines: Food & Wine + San Pellegrino

Publisher: Food & Wine

Advertiser: San Pellegrino

Whether you’re reminiscing about your travels to Italy or seeking to discover its famed sights and fare anew, this interactive custom-illustrated map of the country offers a delicious, adventurous glimpse at several of its renowned regions and trademark dishes, each matched with a S.Pellegrino flavor. The regions are marked with a clickable hotspot that opens to reveal more information, so audiences can further explore the scenery, landmarks, food, and drink pairing notes. The resulting experience not only inspires epicurious readers, but immerses them into the world of the cuisine’s origins to honor and celebrate both culture and flavor.

Eviction Notice: NBCUniversal + Raid

Publisher: NBCUniversal

Advertiser: Raid

A four-part, 3D-animated video series educated the TODAY.com audience on how to identify common bugs that enter the home and how the expertise behind Raid formulations can help them eliminate the pests.

When it comes to your health, everything is interconnected.: Hearst StoryStudio + Kelsey Seybold Clinic

Publisher: Hearst StoryStudio

Advertiser: Kelsey Seybold Clinic

We created a series of stories on various healthcare subjects like women's health, back-to-school, and cancer. We included a spotlight to highlight their outstanding doctors.

The Unbreakable Adventure Plan: Outside + Stillhouse

Publisher: Outside

Advertiser: Stillhouse

The challenge: Celebrate the pairing of summer adventure and Stillhouse spirits with content that evokes the fun of the season and the character of the brand. The solution: a high-energy, visually dynamic mix of tips and tricks that captures both in one seamless campaign. An interactive hub serves as the campaign's content anchor and encourages readers to explore the wide-ranging advice in a fun and playful way, and incorporates relevant tips and recipes about Stillhouse products. In addition, we integrated a social campaign produced by the Outside Creator Network, as well as a sponsored editorial package (The Modern Guide to Camping) that aligned with the content hub. The result is a multichannel campaign that served audience and partner alike, and made for a one-stop planning resource for summer outdoor adventure.

Making Waves: Pitchfork + White Claw

Publisher: Pitchfork

Advertiser: White Claw

In preparation for Pitchfork Music Festival 2022, White Claw, Pitchfork and GQ partnered to introduce bold Chicago creators in the music, fashion, and art spaces who are making waves in their communities and industries at large with their creativity and vision to inspire fans to be bold and make waves. In a docu-style video series that captures multi-instrumentalist Sen Morimoto and artist Brandon Breaux, we go “behind-the-scenes” uncovering their unique creative process. In addition, together Pitchfork and White Claw launched “The Wave Series”, a hosted show within Pitchfork Music Festival live stream where our host Tommy Do went into the crowd to play games and conduct interviews with fans. The in-stream hosted show aired during set changes within the festival live stream. https://www.gq.com/video/watch/celebrating-chicago-an-ode-to-the-city-and-its-creative-community-with-chicago-artist-brandon-breaux https://pitchfork.com/news/how-to-watch-2022-pitchfork-music-festival/

Maine: The Adventure Guide: Outside + Visit Maine

Publisher: Outside

Advertiser: Visit Maine

For Visit Maine, we created a two-part campaign that combined an interactive, map-based online hub and a custom video program that ran on Outside TV and was also embedded in the hub. The success of the interactive hub starts with the design, which uses illustrations to set it apart from standard travel fare and give it a unique tone that captures the natural spirit of Maine. But function is also key. Visitors can choose between summer and winter layers, and then drill down on activities that interest them most, from hiking and paddling to skiing and snowshoeing. The companion video, an episode of US Outside, stars L. Renee Blount, who goes on a quest to discover adventure, food, and culture across Maine. Blount brings Maine’s summer fun to life, and for the winter layer video, we incorporated a Maine segment of our Warren Miller film. The result is a comprehensive, sticky guide to Maine outdoor adventure, for the whole year and for all types of visitors.

Watch this Space: Stylecaster + Amazon

Publisher: Stylecaster

Advertiser: Amazon

Watch This Space on STYLECASTER for Amazon Prime Video is a turnkey content hub designed to drive conversions using an immersive shoppable destination format. It showcases STYLECASTER editor must-watch show picks on Amazon Prime Video with direct affiliate links in articles and TikTok social content. Custom animations and prominent CTAs round out the interactive experience. Extensive promotion included homepage exposure, TikTok videos, banners, newsletter inclusion and social promotion — all driving engagement and sales! Content is refreshed on a regular basis as new shows are released on Amazon Prime, with organic pageviews regularly exceeding benchmarks.

Wear it with Friends: Stylecaster + Pandora

Publisher: Stylecaster

Advertiser: Pandora

Wear It With Friends combined original articles, influencer content and shoppable elements in an engaging digital destination that celebrated friendship while highlighting new ways to wear Pandora charms. Four original articles were written on STYLECASTER, including an interview with influencer Yully Hernandez about her friendship with her sister that featured a custom photo shoot styling the Pandora charms and jewelry. Influencer posts on Instagram also featured stories of friendship illustrated with photos that naturally integrated the Pandora jewelry. The Instagram posts were featured on the digital destination on STYLECASTER. Shoppable elements were integrated throughout. The program content generated a significant increase in familiarity, affinity and purchase intent compared to the control group in a Nielsen DBE Study.

The Australian Opportunity: Bloomberg + Global Business and Talent Attraction Taskforce Australia

Publisher: Bloomberg

Advertiser: Global Business and Talent Attraction Taskforce Australia

Australia thrives on innovation. Its world-class medical innovations save lives. It exports critical minerals to produce everything from electric vehicles to smartphones. Its embrace of cutting-edge renewable energy technologies tackles climate change. It feeds millions of people around the world with its robust agricultural output. And its fintech players continue to push the envelope. In turn, Australia has fast become a wonderland for movers and shakers. To realize its full potential, this nation of 25 million needs to attract kindred spirits who can further accelerate innovation. Therein lies the challenge. Australia is far away. Most people are unwilling to make the move. It’s too far from home. Australia’s Global Business & Talent Attraction Taskforce wanted overcome that challenge. Through rich storytelling and a diverse content strategy we extolled the virtues of pursuing innovation in Australia as told by those who made the move to The Australian Opportunity.

What's Your Inspa?: Real Simple + Summer's Eve

Publisher: Real Simple

Advertiser: Summer's Eve

Dotdash Meredith teamed up with Summer's Eve to raise awareness of two new products: Spa Luxurious Daily Wash and Spa Daily Intimate Skin Serum. A custom destination rooted in Real Simple housed premium articles created for InStyle, Shape, and Real Simple. Article content was focused on amping up glam routines, elevating health and wellness regimens, and creating a spa-like space with help from Summer's Eve. The team also produced three 60 to 90 second “What’s your Inspa?” videos.

A Conversation on Diversity: Teen Vogue + Mr. Malcom's List

Publisher: Teen Vogue

Advertiser: Mr. Malcom's List

Bleecker Street Media partnered with Teen Vogue to shoot a custom branded video around diverse casting and representation, inspired by the casting approach for Mr. Malcolm’s List. The branded video featured Freida Pinto, Zawe Ashton, and Ṣọpẹ́ Dìrísù from Mr. Malcolm’s List and the conversation will highlight how inclusive casting has changed the ways in which we see ourselves represented in film and media.

What's Your Stranger Things Pizza Personality: Yahoo + Domino's

Publisher: Yahoo

Advertiser: Domino's

To celebrate the fourth season of Netflix's hit sci-fi series “Stranger Things,” Domino’s launched a Mind Ordering app to make ordering a pizza eerily simple. Domino’s turned to Yahoo to maximize impact for its cutting-edge app and, together, they set clear objectives to drive campaign awareness and boost app downloads – especially among younger audiences. The campaign featured multiple touchpoints for brand engagement and included a custom, interactive ‘pizza personality’ quiz. It may be easier than ever to place an order, but what if you don’t know which type of pizza is your perfect match? Mystery solved. By answering a few fun questions, users discovered which of the show’s lead characters they most resemble and got an order recommendation.

The Challenges Manufacturers Face: Visual Capitalist + Canadian Manufacturers & Exporters

Publisher: Visual Capitalist

Advertiser: Canadian Manufacturers & Exporters

Traditionally, policy recommendations are outlined in long, dense reports. What if there was a way to make them more interesting? Visual Capitalist and Canadian Manufacturers & Exporters (CME) partnered to broaden CME’s influence and make niche, complex ideas more digestible and broadly understood. The campaign was designed to engage with Canadian manufacturers and exporters, the media, government, and policymakers. To engage with the existing audience while also broadening reach, the campaign focused on topical concerns: raw material inflation and the labor shortage. Through two data-driven graphics, the campaign broke away from typical industry reports and generated 220K impressions and engagement as high as 4.5%. A leading manufacturing magazine also covered the content. The best part? The SEO-optimized content ranks high in Google search results, including second for “material inflation” and fifth for “manufacturing labor shortage”, naturally driving people to learn more about CME.

This Houston couple followed their dreams, now they own one of Houston’s hottest Experience Makers: Hearst StoryStudio + Vizzy Hard Seltzer

Publisher: Hearst StoryStudio

Advertiser: Vizzy Hard Seltzer

We love this story because it was the first of six from the Vizzy Hard Seltzer PRIDE campaign which has been a blast to work on! Mike and Chih, the couple in the story, were wonderful to work with, and it was so great to see a client using their resources to promote small businesses and the LGBT+ community.

What Balancing Housing Markets in Ontario Mean for Homebuyers: STOREYS + FairSquare Group Realty

Publisher: STOREYS

Advertiser: FairSquare Group Realty

At a time when the Ontario real estate market was entering its downturn, we published a story that allowed our client to own the moment, and to put their voice forward as experts in the industry to be both trusted and listened to. The article is full of useful data, valuable insight, and thoughtful-consideration of the (then) current situation. It was a win for the client who wanted to reach a real estate audience with both empathy and authority.

Upgrade Your Grilling Routine: AllRecipes + Kingsford

Publisher: AllRecipes

Advertiser: Kingsford

There’s no season like grilling season! Upgrade your grilling skills this year with advice from some of the best tastemakers in the business along with the help of Kingsford® Signature Flavors—a new product line that comes in flavor boosters, mixed briquets and wood pellets. They’re made with 100% real spices that come in a variety of flavors that take your grilling to the next level. It’s flavor that you can see, smell, and taste, making your meal a total sensory experience. Ready to get your grill game going? Check out our premium article featuring custom-shot GIFs, pro tips from celebrity chefs and an easy shoppable experience.

Whiskey Notes (Explained): Vox Media + Knob Creek

Publisher: Vox Media

Advertiser: Knob Creek

Balance and complexity, time and tradition. Those factors are as relevant to a great whiskey as they are to, say, music. To “compose” Knob Creek Whiskey, the notes must come together in harmony but with a polyphony of flavors. This explainer video illustrates that parallel while also showing the ways that Knob Creek stands out from other distillers.

Press the Green Button: Travel + Leisure + Discover Ireland

Publisher: Travel + Leisure

Advertiser: Discover Ireland

To drive interest in travel to Ireland this year, we partnered with an Irish creator to take readers deeper into the destination - using snappy TikTok videos and premium content to do it. The TikTok videos showed a variety of locations (both 'Hidden Gems' and more popular destinations) from the perspective of our talent, while the Premium Article created in-depth itineraries based on client pillars.

Worth Flying For: Globe and Mail + Destination Canada

Publisher: Globe and Mail

Advertiser: Destination Canada

Travel was poised to make a dramatic return in summer 2022. Not wanting to miss it, Destination Canada’s goal was to keep those long haul travellers eager to jetset within Canada, by positioning far flung domestic destinations as experiences worth flying for. To deliver on that ask, we created five itineraries that brought each region of Canada to life - the spectacular nature and luxury dining of the West, the wide open spaces and beautiful Indigenous cultures of the Prairies, the striking city lights and historic sites across central Canada, the coastal adventures and cozy home-away-from-home feel of the Atlantic, and the once-in-a-lifetime sojourn to the North. We immersed users in the journeys. We created custom animated illustrations depicting each trip that played at the top of the page; then, we broke down recommendations for specific city stops, complete with where to stay, what to eat and every must-do experience along the way.

Put the "Out" Back Into Your Company Outting: Hearst StoryStudio + Wachusett Mountain

Publisher: Hearst StoryStudio

Advertiser: Wachusett Mountain

Due to continued success with ski promotion, Wachusett pivoted to promote events this summer. The page does a great job of informing the public on the surprising amount of things to do offseason. We're particularly proud of the weather widget.

From 0 to 250, An inside look at Morning Brew’s growth: Morning Brew + BambooHR

Publisher: Morning Brew

Advertiser: BambooHR

While Morning Brew’s fast growth trajectory is well documented, headcount and revenue numbers don’t tell the whole story. And with the company approaching the 300-employee mark leading up to International HR Day, it was the perfect opportunity to partner with software platform BambooHR on an interactive, illustrated timeline that tells Morning Brew’s growth story through an HR lens. It shows how the company—not just the PeopleOps team, but all employees—relies on BambooHR, and how it’s helped Morning Brew scale without letting culture get lost in the weeds. Included are key milestones from each of Morning Brew’s eight years in business, along with honest, retrospective anecdotes from the company’s co-founders, CEO Austin Rief and Executive Chairman Alex Lieberman, plus members of the PeopleOps team and other early employees. They share business advice, lessons learned, and what continues to make Morning Brew a meaningful place to work where employees can truly thrive.

Roger Dean Chevrolet Stadium Kicks Off 25th Season Celebration : USA Today + Roger Dean Chevrolet Stadium

Publisher: USA Today

Advertiser: Roger Dean Chevrolet Stadium

Since opening in 1998, Roger Dean — named after the legendary local car dealer — has been the Spring Training home of three clubs: the Montreal Expos and, currently, the Miami Marlins and St. Louis Cardinals. Now, it’s also the only stadium that hosts four minor league teams: the Jupiter Hammerheads and Palm Beach Cardinals of the Florida State League, and the FCL Marlins and FCL Coast Cardinals of the Rookie-level Florida Complex League. Just like in years past, it’s the place to catch up-and-coming talent before they become megastars, all summer long. To celebrate the 25th year of Roger Dean Chevrolet Stadium, here’s a look back at its storied history and all the exciting, unique features it has to offer. So, come out to a game this season to join the festivities.

The Future of Technology. Empowering Education Through Technology: Wired + Intel

Publisher: Wired

Advertiser: Intel

In a documentary-style video, Intel and WIRED tell a story about Intel’s CSR efforts through the lens of education and technology that not only educates our audience on how they’ve created an impact within outdated educational systems globally, but how they’ve personally inspired the youth on a more personal level. The video features Intel employees Dawn Jones, Chief Diversity and Inclusion Officer (CDIO) and Vice President of Social Impact, and Carlos Contreras, Intel’s U.S Senior Director of AI and Digital Readiness. Giving our viewers a bigger picture of the importance of creating new opportunities within the educational systems to diversify our workforce through technology, Dawn and Carlo have a conversation about their mutual mission to create new opportunities, inspire groups of youth who historically have not had access to the technology or course material and what they envision for the future.

Small Business Super Powers: Yahoo + Mailchimp

Publisher: Yahoo

Advertiser: Mailchimp

Yahoo and Mailchimp partnered on "Small Business Super Powers," an Interactive Article which spotlights two small business owners that leverage Mailchimp automated marketing tools to reach their business goals. The content experience was featured on Yahoo Life and highlights Mailchimp product features alongside valuable lessons of the small business trade. Beautifully designed, "Small Business Super Powers" includes light animation, product links, interactive learning moments, as well as custom photo and video. The campaign additionally featured custom audiograms that were promoted across social media platforms.

Energy Independence Series: Visual Capitalist + Surge Battery Metals

Publisher: Visual Capitalist

Advertiser: Surge Battery Metals

The energy sector is in the midst of a dramatic shift. As the world moves toward cleaner energy systems, it’s important to consider how this shift will change the market. The U.S. has been historically reliant on foreign sources of energy to meet its growing needs, but with the new transition to renewables, an opportunity has arisen to take charge of energy systems. For the U.S to become energy dependent, it must look toward securing the materials needed to power this future. This detailed three-part, data-driven series leads audiences through how battery metals are an important step in the future of energy independence. With over 308k email impressions and 48k page views, the narrative of energy dependence has provided audiences with insight into the future of the clean energy transition in the U.S.

The Caregivers: Defender + AARP

Publisher: Defender

Advertiser: AARP

The Caregivers is a unique content series focused on the challenges and triumphs of caregiving. These stories have been created through a strategic partnership between AARP and Word In Black, a groundbreaking collaboration of 10 of the nation’s leading Black news publishers. The Caregivers series highlighted advice on the mental health and wellness of the caregiver. Using an innovative technology solution built for collaboration, Word In Black was able to distribute the series seamlessly across all 10 publisher sites, creating a consistent experience for the audience and the advertiser.

Bridging the Gap: Vanity Fair + Starbucks

Publisher: Vanity Fair

Advertiser: Starbucks

Meaningful representation from the beginning of a design process is at the foundation of building an inclusive environment — a practice that is often overlooked. Not having diverse lived experiences in places like the board room or design lab results in an exclusionary world for whole communities like the Deaf and Hard of Hearing (DHOH). Directed by disability advocate Storm Smith, who is Deaf herself, this video explores the importance of foundational inclusion. Through the lenses of Deaf Starbucks barista Sami Liddick, who devised and implemented a sensory deprivation training at the corporate innovation lab, and University of Washington Professor Sarah Coppola, who dedicates her teaching to occupational justice and inclusive design, we learn about how important it is to build awareness and empathy. The concept of a truly accessible and inclusive space is then epitomized in the Starbucks Signing Store in Washington, D.C. — a location designed by and for the Deaf and Hard of Hearing.

On Our Table : Bon Appétit + Origin

Publisher: Bon Appétit

Advertiser: Origin

On Our Table is a celebration of chefs around the US that are at the forefront of the sustainable farming and feeding practices movement. Through the lens of Bon Appétit and in collaboration with ORIGIN Water, On Our Table shares stories of the culinary pioneers that hold a strong belief in the fact that food is life, and through food, we have the opportunity to honor our heritage as well as the potential to redefine culture. These fearless leaders are not only committed to feeding their communities but shifting the relationship our country has with the food we consume.

Invisible Wounds of War: Yahoo + The Wounded Warrior Project

Publisher: Yahoo

Advertiser: The Wounded Warrior Project

Invisible Wounds of War seeks to raise awareness and combat stigma around the mental health challenges veterans face while sharing valuable resources to foster the most successful, well-adjusted generation of wounded service members in our nation’s history. Expanding on a successful partnership which began in 2020 with a virtual livestream event, Yahoo and Wounded Warrior Project created an Interactive Resource Center profiling stories of inspirational veterans and their journeys to recovery. The campaign consited of a custom hub with available resources, 8 pieces of branded content, and social assets. To maximize visibility, content launches were aligned to key awareness months: Mental Health Awareness Month in May, PTSD Awareness Month in June and Suicide Prevention Month in September.

The Problem-Solving Science: Bloomberg + Chemours

Publisher: Bloomberg

Advertiser: Chemours

Chemours uses chemistry to develop innovations that aid the global transition to renewable energy. While rapidly developing technology often gets the fanfare, chemistry is the key, for instance, to green hydrogen energy, electric vehicles and 5G communications. Bloomberg worked with the Chemours team to produce ‘The Problem-Solving Science’ an engaging, dynamic, data-rich experience that focused on how innovation in chemistry ‘will connect, inspire and create a better world.’ The production featured three segments: ‘The 5G World, Connected by Chemistry’, ‘A Revolution in Decarbonized Transportation’ and ‘Green Hydrogen Will Change Everything.’ The overall experience showed investors and the scientific community how Chemours’ work is making life-changing innovations cleaner and more capable, and how it is moving lives and industries forward. The highly visual page is an engaging and educational experience that cannot help but get investors excited about chemistry.

Pack your bags and explore Vancouver's extraordinary experiences: Glacier Media + Destination Vancouver

Publisher: Glacier Media

Advertiser: Destination Vancouver

This travel-themed story presents an engaging theme of promoting hot attractions and family-friend activities to enjoy in Vancouver for those living in Victoria and on Vancouver island.

Plastic water bottles are killing the planet. This company did something about it.: Hearst StoryStudio + Boxed Water

Publisher: Hearst StoryStudio

Advertiser: Boxed Water

The client came to us wanting a story that felt like investigative journalism as a response to a smear campaign by players involved in the plastics industry. They leaned on us to research the plastics and recycling industries.

How The Breakfast Klub Paved the Way for Black-Owned Restaurants in Houston and Beyond: Hearst StoryStudio + Coors Light

Publisher: Hearst StoryStudio

Advertiser: Coors Light

Coors Light sponsored a series of stories highlighting minority-owned businesses in Houston. The entire series was excellent and performed extremely well. This story is the personal favorite of the strategist who worked on the campaign.

Beautiful Things Happen When Video Meets Display: Adweek + Criteo

Publisher: Adweek

Advertiser: Criteo

The point of this story is simple: show how video ads and display ads can work together to create a bigger impact with an advertisers audience. Simple enough. But when the Adweek Branded content studio got this project from our client Criteo, we knew we needed a new way to tell the story. When video meets display? Let's tell it as a rom-com. And that's how this immersive content is structured. It looks at how the two "meet cute," finds the bumps along the road that can make this kind of execution "complicated," and then shows how they're the perfect partners when the finally get together.

Dance Revolution: them + Fitbit

Publisher: them

Advertiser: Fitbit

In Dance Revolution, we meet Leiomy Maldonado—a legendary pillar of the Ballroom and queer communities. In our genre-bending short film, Leiomy will speak to our audience through dance and movement, letting her personal power shine as she spins, dips, and slays on the shining streets of New York City and into a full-fledged, high-octane, exhilarating final Voguing performance that showcases Leiomy’s readiness to take on life’s every turn. The final piece artfully blurs the lines between hyper-real vérité and experimental filmmaking while our overarching narrative exemplifies the importance of listening to and embracing one’s body in order to nurture the immense potential within. Ultimately, Dance Revolution is a cinematic, dynamic, and inspiring film that celebrates the FITBIT brand and product benefits as well as the power of dance and the Ballroom community at large.

Flavor Fix: The Spruce + Boar's Head

Publisher: The Spruce

Advertiser: Boar's Head

We tapped three culinary influencers to help us bring flavor front and center to the meal-planning process using Boar’s Head Bold Pitcraft® Slow Smoked Turkey Breast. You're invited to get inspired by how these foodies use fresh quality ingredients to take dishes from simple to sophisticated in a snap.

The Art of Shopper Recognition: Adweek + Acxiom

Publisher: Adweek

Advertiser: Acxiom

Shoppers expect the brands they do business with to understand their situations, preferences, needs and desires in order to offer them beautifully personalized experiences. But many retailers see their shoppers as stick figures drawn with demographics rather than as the unique portraits they are. This immersive story created by the Adweek Branded content studio for Acxiom looks at what it takes to enrich shopper data to create a clear and insightful picture of people. And because it focuses on "the art" of shopper data science, our illustrator came up with a unique gallery-worthy look--could there be anything more appropriate than a take-off on the Andy Warhol soup can?

In Pursuit of Waves: Wired + Toyota

Publisher: Wired

Advertiser: Toyota

Just like the Tundra, Ezekiel Lau is engineered for adventure. WIRED Brand Lab x Toyota will profile a top ten Pro Surfer and gearhead as he strives towards greatness and the next wave with the support of innovative technologies and the 2022 Tundra. Driven towards making every day better than the last, winning a world championship in 2022, and making his community proud, Ezekiel will highlight the tech gadgets, surf equipment, and thrill-seeking mentality that enables him to push himself on the pro-circuit.

How the Zodiac Signs Should Raise a Glass: According to these Astrologists: InStyle + Astral Tequila

Publisher: InStyle

Advertiser: Astral Tequila

This article provides a fun and creative solution for your next party! It shows you how to throw an event based on your zodiac sign and what to expect when you're attending an event hosted by someone with a different zodiac sign. This campaign houses plenty of tips, tricks, and delicious cocktail mixes to impress your guests, paired with beautiful illustrations to bring it all to life. If you're into astrology and yummy cocktails, this is the article to keep in your back pocket!

6 Reasons Why Denver Is the Best Base Camp for Outdoor Adventure: Outside + Visit Denver

Publisher: Outside

Advertiser: Visit Denver

Few cities offer the same proximity to both outdoor adventures and vibrant urban experiences as Denver. Within a short drive of the city center, you can find four seasons’ worth of activities, including world-class climbing routes, fly-fishing oases, snowy slopes, and plenty of trails for hiking, biking, and trail running. And in town, you’ll find arts, culture, and dining experiences fit for any occasion. In this partnership with Visit Denver, Outside inspired visitation and told the destination's story using six custom interactive widgets. Each widget serves to engage readers with local attractions using lifestyle imagery and brief descriptions. The custom piece lives on Outside Online, Backpacker, SKI, Clean Eating, and Yoga Journal and highlights imagery and attractions that resonate with each title.

Legends of the Ledger: How the energy efficiency of different blockchains affects the world: Vox Media + Tezos

Publisher: Vox Media

Advertiser: Tezos

The story of blockchain technology today is a story of two consensus mechanisms: Proof of Work and Proof of Stake. Both mechanisms are widely used by the largest blockchains, and both are proven to safely secure the networks, but they are fundamentally different. This explainer video breaks down the difference in an instantly appealing way through the metaphor of a classic 8-bit video game, showing how the Proof of Stake consensus mechanism uses only a fraction of the energy used by Proof of Work. Making the complicated comprehensible is the goal of an explainer, and almost nothing could benefit from more clarity than blockchain!

Keys to Your Forever Home: The Spruce + The Home Depot

Publisher: The Spruce

Advertiser: The Home Depot

Moving into a new home doesn't have to be stressful. The Spruce partnered with The Home Depot to offer a week-by-week guide full of tips and projects to alleviate anxieties and help you settle in.

How Walgreens and Red Nose Day are making a difference—and you can, too: NBCUniversal + Walgreens

Publisher: NBCUniversal

Advertiser: Walgreens

Over the last eight years, Walgreens has helped raise more than $140 million for Red Nose Day, a program that provides relief for hungry children. During that time, Walgreens has been joined by a wide variety of celebrities to promote the initiative. But some of the most passionate advocates for the program are Walgreens employees. In a custom video, the TODAY Brand Studio followed a store manager who shares his personal pride in serving his community and his community’s commitment to Red Nose Day.

BraveTogether 2022: Wattpad + Maybelline

Publisher: Wattpad

Advertiser: Maybelline

Wattpad and Maybelline teamed up for the second year in a row to help smash the stigma around anxiety and depression under the #BraveTogether initiative during Mental Health Awareness Month. Wattpad created a first-to-market write-a-thon that unveiled a new weekly theme and writing prompt to the community. Working with 6 Wattpad Creators, we asked the community to share words of kindness, stories on overcoming fears, advice on protecting one’s emotional health, and words of encouragement and support for LGBTQIA+ youth. Every story submitted also triggered a $1 donation (up to a max. of $40,000) to be divided between 4 nonprofits supporting youth mental health. Not only did we achieve our partnership and donation goals, but we also received thousands of comments celebrating and supporting the non-profit organizations featured in the campaign. The community also expressed their gratitude towards Wattpad and Maybelline for creating healthy and safe conversations around mental health.

Born for Adventure: Outside + Toyota

Publisher: Outside

Advertiser: Toyota

In the world of adventure-ready trucks, the 2022 Toyota Tundra reigns supreme. Outside put the completely redesigned Tundra to the test to show how its elevated features and capabilities can take your outdoor adventures to the next level. This six part custom series included an interactive hub on Outside Online, which featured clickable product widgets, custom hero videos, supporting gear review videos, and Tundra Files podcast episodes. In addition to the content on the hub, this partnership included six additional custom articles with video embeds, Beat Monday features on Outside TV, and a print field guide inclusion in summer issues of Backpacker and Outside. Exploring multiple forms of content and perusing a well-rounded storyline drove home the authenticity and “Born for Adventure” capabilities of the Toyota Tundra.

The Power of the U.S. Hispanic Consumer: Adweek + TelevisaUnivision

Publisher: Adweek

Advertiser: TelevisaUnivision

With $2.5 trillion in buying power, the U.S. Hispanic market isn't an opportunity, it's a necessity. But it remains an untapped market for far too many advertisers. So what does it take to create a truly inclusive campaign? This immersive story, created by Adweek's content studio with media giant Univision, details what it really means to reach this market "in-culture."

The Circular Cities Barometer: Bloomberg + HOLCIM

Publisher: Bloomberg

Advertiser: HOLCIM

Holcim and Bloomberg Media have partnered to create the Circular Cities Barometer in an effort to understand how, and which, cities are leading the way toward circular and sustainable living. Holcim-Bloomberg’s goal in launching the Circular Cities Barometer was to assess how fast 25 global cities are transitioning from a linear economy - taking, making and wasting - to a circular economy of reducing, reusing and recycling, with the further result that Holcim would be front and center in the circular cities conversation. The Circular Cities Barometer was developed as an interactive, immersive page on Bloomberg.com. It uses a proprietary algorithm to measure the transition of 25 cities from a linear to a circular economy, and examines each city’s performance in four categories: Circular buildings; Circular systems; Circular living; Circular leadership.

The Guest-Dressed List: InStyle + Express

Publisher: InStyle

Advertiser: Express

Look and feel like a VIP this spring with The Guest-Dressed List, featuring new arrivals from Express hand-picked by our editors at InStyle.com. In this custom destination, we paired curated collections from our InStyle Beauty and Style editors with shoppable collages to drive directly from inspiration to action. For an IRL experience, our editors' selections were called out in select Express retail locations with quotes from our content.

Celebrate. Taste. Play: Hearst StoryStudio + V. Sattui Winery

Publisher: Hearst StoryStudio

Advertiser: V. Sattui Winery

"I got to work on the campaign for V. Sattui, the winery where my grandfather worked for over 15 years. He worked there until the day he died — literally, he went to work that morning and then died that night! After he died in 2012, V. Sattui named their highest sales award after him, held a memorial in his honor, and insisted on catering our family memorial for free. When the client learned who I was, she teared up and told me how much she and her colleagues loved him. I got to hear some funny stories about him that I had never heard before. The campaign was beautiful and successful, and the client was beyond happy with it. Connections like this couldn't happen anywhere but StoryStudio!" -Giana Ciapponi

Style Experts: The Zoe Report + Walmart

Publisher: The Zoe Report

Advertiser: Walmart

The Zoe Report is a destination made for women who live and breathe personal style, making it the perfect partner to showcase Walmart's selection of fashion and home styles. This series of over a dozen shoppable articles is Pressboard's highest performing content program of 2022.

Honoring the past with a twist on classic spaghetti: USA Today + ZENB

Publisher: USA Today

Advertiser: ZENB

Zenb's interactive did a beautiful job at providing the benefits of gluten free organic pasta, as well as, the history behind pasta. The eye catching pasta that was in motion at the top of the content as well as the steaming pot of pasta toward the bottom really drew the readers eye in and encouraged them to stay on the page longer. The interactive had over 8k link click outs (benchmark 686) and over 78k social engagements. (benchmark 1041)

The Black Maternal Health Crisis: SheKnows + Pampers

Publisher: SheKnows

Advertiser: Pampers

Every parent remembers finding out when they were pregnant and learning their due date. It’s often assumed that there is so much joy in counting down to baby’s arrival but for Black women, the journey to their due date is often wrought with health risks because of a system that fails them – and that fear steals the fullness of their joy. In the U.S., Black moms are 3x more likely to die from pregnancy related causes than their counterparts, and 60% of all maternal deaths are preventable. Pampers and SheMedia created a program that highlighted this problem with real women and real statistics and launched it during Black Maternal Health Week. The content was widely read and watched and continues to resonate with our audience months after the campaign ended.

Rugby Sevens needs your help to identify a rib-stealing banana thief: Daily Hive + Canada Sevens

Publisher: Daily Hive

Advertiser: Canada Sevens

With the HSBC Canada Sevens officially returning to Vancouver after a two-year hiatus, the client partnered with us to drive new interest and excitement, promote ticket sales, and retell the iconic story of someone – who happened to be dressed as a banana – who stole a rack of ribs while attending one of the past Canada Sevens events. With the event coinciding with April Fool’s Day, the client and our team came up with a WANTED article taking readers through the crime and letting them know how they could report any information they had. We included a video recreating the crime, quotes from the CEO of Rugby Canada, and interwove key messaging about the event as a whole. Ultimately, the piece garnered close to double the reads our branded articles typically see at Daily Hive .

A Different Side of the UK: Travel + Leisure + Great Britain and Northern Ireland

Publisher: Travel + Leisure

Advertiser: Great Britain and Northern Ireland

To build upon Great Britain's GREAT campaign centered on US-based events, we developed a multi-brand content program that aligned key client pillars with our editorial brands PEOPLE, Entertainment Weekly, InStyle, Travel + Leisure and Food & Wine. Each article created for the campaign paired client pillars with a specific DDM brand - using robust interviews to create an editorial feel within article content, and tailored distribution to target each brand's unique audience. To unify the campaign, we created an interactive microsite to house all of the content in a beautiful package - allowing readers to navigate based on their interests.

Chew It Before You Do It: Entertainment Weekly + Extra

Publisher: Entertainment Weekly

Advertiser: Extra

Entertainment Weekly partnered with Extra Gum to create Think. Chew. Do. –a 360 PSA-style campaign positioning the Chew It Before You Do It mantra as the foolproof solution to help make social interactions a cinch and save you from foot-in-mouth moments! This 4-part video series features La’Ron Hines, a TikTok talent known for his giant personality and charisma. With his classic “Are you smart?” catchphrase, he brought the “Chew It” messaging to life in the 90s PSA for the new generation, helping the Entertainment Weekly audience solve their biggest social dilemmas.

Bracket Gap Challenge: Yahoo + Degree

Publisher: Yahoo

Advertiser: Degree

Degree partnered with Yahoo to help launch the "Bracket Gap Challenge," one of the largest women's basketball bracket promotions in the history of March Madness®, to help raise awareness for the NCAA Women's tournament and further the mission for gender equity in sports. Yahoo created an off-platform Bracket Challenge hub and contest for Degree® to host. The campaign included a branded content series on Yahoo Sports highlighting women in basketball to share their personal perspectives on equity in sports and to educate users on the best tips & tricks when entering a bracket challenge. Additionally, Degree sponsored key Yahoo Sports March Madness programming and high-impact media takeovers

Slay the Monsters of Marketing Data: Adweek + Treasure Data

Publisher: Adweek

Advertiser: Treasure Data

There are beasts and demons lurking in the dark reaches of your company’s marketing programs and they’re keeping you from successfully turning your data into campaign success. This immersive story explains the issues marketers face in developing a data strategy by creating a deck of "Role Playing Cards" identifying both the monsters of marketing data and the power-ups that can be used to defeat them. Fun!

A Wonderland of Crystal Magic: Hearst StoryStudio + Swarovski

Publisher: Hearst StoryStudio

Advertiser: Swarovski

The storytelling is quite visual, to highlight the product. We included in-story shopping links help sell product while also informing about Swarovski's dedication to inclusion. And we end with an interactive quiz to help you decide what to purchase.

Your Ultimate Guide to Buying a Home: The Balance + Better

Publisher: The Balance

Advertiser: Better

Buying a home is an exciting milestone, but it can be hard to know where to start. To help take the guesswork out of homebuying, Better Mortgage partnered with Dotdash Meredith to create a native content destination that helps buyers navigate the homebuying journey. Hosted on The Balance, the destination features the key steps required when buying a home and incorporates expert-written editorial content. It also includes a variety of featured homebuying terms from Investopedia, which help to educate buyers on everything they need to land their dream home. The editorial content can be accessed via hotspots within the destination, and a module on the page also features videos from families who have bought their homes with Better Mortgage.

The Most Magical Vacation at Sea: U.S. News & World Report + Disney

Publisher: U.S. News & World Report

Advertiser: Disney

U.S. News & World Report provides information on more than 150 cruise ships, as well as advice to help future travelers pick the ideal vacation for them according to their interests, budget and the region they’d most like to visit. Its custom content studio, BrandFuse, also publishes guides to inspire site visitors to plan their next getaway. The team worked with Disney Cruise Line to produce an immersive three-part series showcasing the magical experiences for kids, adults and the whole family while onboard a Disney cruise. Through photo galleries and interactive overviews organized by cruise feature, series visitors could also find out more about what to enjoy while visiting Disney Cruise Line’s private island plus learn some of the features on the newest ship of the fleet, the Disney Wish.

Meet the most versatile pants ever: Globe and Mail + ATHLETA

Publisher: Globe and Mail

Advertiser: ATHLETA

For this partnership with Athleta, versatility was the keyword. With one specific product SKU as the focus of the program, our task was to emphasize the myriad ways in which Athleta’s Elation Flare pant suited all sorts of stylings, from true athleisure to more dressy attire. We crafted an article that emphasized the uniqueness of the fabric and fit, but when it came to styling inspiration, we went visual. We created three unique looks, all using Athleta products, each with a different activity in mind; the outfits were collaged together, and made fully clickable. Tap on the pants, and you were brought directly to the pants on Athleta’s e-commerce website; tap on the top or scarf we recommended styling with them, and you were brought to those respective e-commerce pages. This created a direct throughline from brand and product awareness to consideration, facilitating easy purchasing for our users.

Self-Made: Better Homes & Gardens + Duluth Trading Co

Publisher: Better Homes & Gardens

Advertiser: Duluth Trading Co

Shining a spotlight on Doers, Makers, and Duluth’s partnership with the American Craft Council, our content came to life as a digital profile series that emphasizes artisans’ impact on contemporary American life and how various mediums allow for unique artistic expression. Featuring a multimedia artist and medical researcher-turned-culinary expert, we illustrate what it means to be Self-Made by trusting your innate skills and experimenting with your curiosity. Through the vision of creative experts and diverse craft communities, the intention of this campaign is to encourage readers to harness their talents tools at their disposal to create a colorful life and learn about themselves in the process. Additional Content Links: https://sponsored.bhg.com/premium/duluth-mai-ohana-is-weaving-her-own-path-2022 https://sponsored.realsimple.com/premium/duluth-britney-brown-chamberlain-is-shaking-things-up-in-the-kitchen-2022

First Winters: Globe and Mail + Destination Ontario

Publisher: Globe and Mail

Advertiser: Destination Ontario

The first time you step outside when it’s snowing, it’s magic. But for locals in places like Ontario, the winter season can often be uninspiring at best, or a miserable nuisance at worst. To reignite the feeling of awe around the winter season, we partnered with Destination Ontario to tell the stories of newcomer Canadians experiencing their first winters in Ontario, with all the whimsy and wonder that comes with it. We identified three newcomer Canadians, each from different countries of origin, who told their ‘first winter’ stories to our writers. Then, we hired three illustrators, newcomers themselves from the same places, to depict those stories in their own unique artistic styles - and an animator brought them all to life, so that the user was fully immersed in the storytelling. We wrapped each piece with recommendations for winter adventuring across the province, inspired by the individual stories, to encourage readers to recreate those wondrous experiences for themselves.

Introducing Anna Delvey and a slew of scandalous ‘socialites’: Page Six + Netflix

Publisher: Page Six

Advertiser: Netflix

Netflix partnered with Page Six to drive awareness for the premiere of Inventing Anna. The Page Six branded content article introduced Anna Delvey, the Instagram-legendary “German heiress” who stole the hearts of New York’s social scene – and their money. The article also reimagined the circle that would help her take over NYC’s elite social scene and included custom fashion sketches of Anna and her "friends."

We lived like an Olympian for a day: here’s how it went: Daily Hive + Kraft

Publisher: Daily Hive

Advertiser: Kraft

Kraft Peanut Butter, a proud supporter of Canadian Olympians, has been nourishing athletes for more than 60 years. Our writer volunteered to live like an Olympian for an entire day, leaning on the Kraft Peanut Butter recipes from the athletes to keep her going. We started the day at 5:30 am with a Kraft Peanut Butter breakfast bowl, followed by our first workout at 7 am which included a 2.5-mile warm-up, 4x800 sprints with a two-minute recovery, and a 2.5-mile cool down. To refuel, our writer had a massive, calorie-filled lunch and then went for a one-hour interval bike ride. Then came the delicious peanut butter bites and a two-hour swim session. Finally, she whipped up a calorie-rich dinner and had Kraft Peanut Butter galettes for dessert using the client’s own recipe. The final product was something our readers truly enjoyed — with a reading time 263% higher than our benchmark and a clickthrough rate 335% higher than our benchmark.

Life Stages: BBC + TD bank

Publisher: BBC

Advertiser: TD bank

Life stages can happen at any time and age. We’re exploring these milestones, and sharing the stories of real people across Canada as they describe some of the biggest surprises, learnings, and moments along the way.

The Ecopreneurs: FORTUNE + Salesforce

Publisher: FORTUNE

Advertiser: Salesforce

Produced by FORTUNE Brand Studio and Salesforce, 'The Ecopreneurs' is an all-new, ongoing video series created to run on the new Salesforce+ video streaming platform. The series employs documentary-style filmmaking to demonstrate a global commitment to climate action while appealing to audiences outside traditional B2B areas. Sustainability and entrepreneurship are top of mind for both the Fortune and Salesforce audiences, and our goal was to show how businesses are solving for some of the greatest challenges of the climate crisis. We've also created an in-depth branded content microsite for each episode launch: https://brand-studio.fortune.com/salesforce/the-ecopreneurs/?prx_t=lz0HAAAAAAovEQA The pilot episode, “SeaTrees,” garnered more than 3.3 million views during its promotional run and averaged more than six minutes of watch time, which is greater than 50% of the episode. The Ecopreneurs is a leader in total watch time and average watch time among Salesforce+ shows.

ETF Snapshot: Visual Capitalist + iShares by BlackRock

Publisher: Visual Capitalist

Advertiser: iShares by BlackRock

Imagine your peers are using something that will save you both time and money. Would you want to know more? Visual Capitalist and iShares created a custom campaign highlighting the importance of exchange-traded funds (ETFs) for U.S. institutional investors, such as asset management firms and insurance companies. The goal was to position iShares as a trusted authority and generate leads for their sales team. The ETF snapshot campaign used proprietary data to highlight how institutional investors are already using ETFs and incite the ‘fear of missing out’ in the reader. Through data-driven infographics, advertising, and a visual report and landing page, readers were guided down the marketing funnel. Articles were optimized for conversion with multiple calls to action throughout. With over 916K impressions, 47K pageviews, and 883 leads, the ETF snapshot hit the mark.

Spice up game day with these 5 simple, flavorful recipes: USA Today + ALDI

Publisher: USA Today

Advertiser: ALDI

Aldi's article was a listicle format that provided beautiful images of food and link click outs on how to prepare each dish for the perfect gameday festivities. It drove 67k pageviews 91% over the benchmark and over 6k link (9.24% engagement rate)clicks to get the recipes. Benchmark is 2%

B.C.’s newest home internet service provider launches in Richmond: Glacier Media + Babbl Communications

Publisher: Glacier Media

Advertiser: Babbl Communications

This article was niche for those living in the Lower Mainland of British Columbia. However, it was popular as it posed as an alternative option for contract-free internet services outside of the top three service providers in Canada who maintain primary control of the market.

Small Space Secrets: MyDomaine + IKEA

Publisher: MyDomaine

Advertiser: IKEA

It can be challenging to organize a small space while also making it look stylish and feel personal. In this video-packed feature, we leveraged the experts at MyDomaine to highlight design tips and organizing solutions for small spaces with help from IKEA products.

No Snackrifices: Entertainment Weekly + General Mills

Publisher: Entertainment Weekly

Advertiser: General Mills

Welcome to the Fiber One Comedy Cellar, where the lady on stage is funny, the laughs are flowing, and you don’t need to pay an exorbitant cover fee. When you’re in the Fiber One Comedy Cellar in the month of January, New Year's Resolutions and goal setting are all about putting the fun in functioning human, giving you a solid minute of laughs every day just when you need it most. With the help of Becca O'Neal, her laugh-a-minute set, and the entertainment chops our Entertainment Weekly brand is known for, we showed our audience that feeling good about your wellness journey is simple when you grab that Fiber One bar--leaving our heroine AND our audience time to worry about all of the other goals they have for 2022. Becca performed (20) snackable comedy video bits that, when stitched together, act as a hilarious 20-minute standup set in its own rite, all themed around goal setting for the new year to make the wellness journey entertaining.

The Advisor Channel: Visual Capitalist + New York Life Investments

Publisher: Visual Capitalist

Advertiser: New York Life Investments

Geopolitical conflict. Red-hot inflation. A possible recession. It’s safe to say the market had a roller coaster year in 2022. To help financial advisors and their clients make sense of the markets, Visual Capitalist and New York Life Investments partnered on a custom website. The Advisor Channel serves as a go-to place for advisors to get visual, data-driven materials that break down complex topics so they are easier to understand. From macroeconomic risk to housing prices, the Advisor Channel provides well-rounded data that advisors need to engage with clients and help them design a strategic portfolio. With over 4.4 million total impressions, a 7% email open rate, and a 5% engagement rate, the Advisor Channel is clearly resonating with the audience while building New York Life’s brand awareness. The content has also been shared on social media by influential accounts such as financial news blog Zero Hedge and Liz Ann Sonders, Chief Investment Strategist at Charles Schwab.

The perfect NYC date ideas: Page Six + FOX

Publisher: Page Six

Advertiser: FOX

To drive anticipation for the premiere of FOX's new series, "Joe Millionaire: For Richer or Poorer," Post Studios created a curated list of amazing NYC date nights that spanned "richer" ideas (luxurious & extravagant) and "poorer" ones that were special but wouldn't break the bank. We also partnered with FOX on a "For Richer or Poorer" sweepstakes where four lucky winners won date night prize packs: https://stcblink.pagesix.com/join/p6joemillionairesweepstakes Note: this article launched in late Dec 2021, but promotion continued into January.

Bridging the Gap to a Carbon-Free World: Bloomberg + Iberdrola

Publisher: Bloomberg

Advertiser: Iberdrola

Iberdrola has a goal: To become the world’s biggest producer of green electricity. The firm, headquartered in Bilbao, Spain, and recognized as a pioneer in the green energy sector, believes the key to accomplishing that is by the efficient development and promotion of green hydrogen as an energy source. Gray hydrogen, which is developed via fossil fuels, would be replaced, as would about 830 million metric tons a year of global CO2 emissions. Iberdrola approached Bloomberg Media, which used proprietary data from Bloomberg NEF and Bloomberg Intelligence, along with insight from Iberdrola, to create Green Hydrogen: Bridging the Gap to a Carbon-Free World. The presentation, which is an immersive page using short-form video, text, stats, graphics and quotes, tells the story of how green hydrogen can help the world reach net-zero carbon emissions. In particular, it highlights Iberdrola’s lead role in developing green hydrogen solutions.

A new camera for a new age : Nine + Google

Publisher: Nine

Advertiser: Google

This cross platform campaign for Google Pixel 6 employed the expertise of Nine's branded content team to bring to life this innovative new technology [that celebrates diversity] for a broad audience. Content was featured in digital and print across assets including The Sydney Morning Herald (Australia's most read newspaper), magazine inserts Sunday Life and Good Weekend and Australia's most-read business publication Australian Financial Review. Content included: immersive canvases and native articles (digital articles +banner suites) and four-page wraps of the newspapers and magazine inserts. Please note: can provide print examples.

Investing in thematic ETFs: Axios + Fidelity

Publisher: Axios

Advertiser: Fidelity

Axios' Smart Brevity Studio created a custom branded destination to help investors understand how to align their investments with what matters to them — from sustainable energy to electric vehicles.

Choose Your Vibe, Choose Your Escape: National Post + Destination Canada

Publisher: National Post

Advertiser: Destination Canada

Canada's cities are the focus of Choose Your Vibe, Choose Your Escape. Postmedia Content Works worked with Destination Canada to establish each city's "vibe", summarized in three adjectives (example: St. John's: Colourful, Sociable, Storied). Users can take an interactive quiz to determine which city fits best with what they are looking for on their next city escape. The feature includes extensive profiles of 10 Canadian cities including recommendations related to the city's vibe. The feature included original photography from local photographers from coast to coast.

Americans’ Spending and Saving: Visual Capitalist + Personal Capital

Publisher: Visual Capitalist

Advertiser: Personal Capital

Are you curious about how other people manage their finances? Visual Capitalist and Personal Capital tapped into this innate human desire with a custom content series. Targeted at high net worth retail investors in the United States, the campaign was designed to raise brand awareness for Personal Capital. The content leveraged Personal Capital’s proprietary, anonymized user data to provide an inside look at the finances of Americans. It was also strategically released to align with topics that were top-of-mind at certain points in the year. Americans’ monthly credit card spending was released during the holiday spending boom. Americans’ financial assets by age was released in the New Year when people typically make resolutions to do financial planning. Americans’ planned retirement spending was released in January as Americans start to think about retirement contributions ahead of tax filing time. The series generated over 444K impressions, 75K page views, and a 5% engagement rate.

Equipment donation helps Tulalip Tribes address heath disparities : USA Today + Philips

Publisher: USA Today

Advertiser: Philips

To position Philips as a brand that cares deeply about health disparities in the U.S., GET Creative produced an article and video that shined a light on the challenges the Tulalip Tribes have faced when accessing health care, and how the brand stepped in to help.

Design For All: Architectural Digest + Google

Publisher: Architectural Digest

Advertiser: Google

Transforming the Way We Think About Inclusion, Identity, and Accessible Spaces. A conversation about accessible design featuring Suchi Reddy, founder of Reddy Made Design, Annie Jean-Baptiste, Head of Product Inclusion & Equity at Google, Jeffrey Mansfield, Design Director at MASS Design Group, and David Kaufman, Digital Director at Architectural Digest

The Inevitable Rise Of Plant Based Alternatives: Visual Capitalist + The Very Good Food Company

Publisher: Visual Capitalist

Advertiser: The Very Good Food Company

Plant-based alternatives are commanding more space on grocery store shelves than ever before. Even popular fast food chains have begun providing plant-based options for consumers. But are plant-based foods a healthier and more environmentally conscious choice? Through this six-part series, Visual Capitalist and The Very Good Food Company explore this rapidly growing market, the innovative technology used to create products, and the benefits of plant-based alternatives. Beautifully curated data-driven infographics, a dedicated landing page, and well-crafted advertising have all worked together to generate over 93k social impressions, 523K email impressions, and over 174k page views.

The Metaverse Explained: Adweek + Dept

Publisher: Adweek

Advertiser: Dept

What is the metaverse and why does it matter for future-focused marketers? Putting jargon and pipedreams aside, this article seeks to explain--in terms everybody understands--what the impact of the metaverse will be. This immersive story was produced by Adweek Branded (Adweek's branded content studio) for Dept, a fast-growing global network of digital agencies.

On Our Table: Bon Appétit + Origin

Publisher: Bon Appétit

Advertiser: Origin

Introducing On Our Table, a three-part video series following individuals who bring us together through food and have a deep connection to the nature that feeds us. Our first stop is Rockland, Maine, where two-time James Beard Award-winning chef Melissa Kelly has perfected full-circle farming practices at her restaurant, Primo.

Holiday Your Way: In The Know + Saks Fifth Avenue

Publisher: In The Know

Advertiser: Saks Fifth Avenue

Yahoo and Saks Fifth Avenue partnered on an interactive augmented reality selfie filter for Instagram. People visiting the Saks Instagram account can access the filter, which brings them to a Saks-inspired virtual holiday world with three different holiday look options. All of the products in the AR experiences are also included in a custom gift guide on In the Know By Yahoo. A promotional video of the experience is running in ads across Yahoo-owned properties, driving viewers to the AR holiday filter via a link atop the ITK Gift Guide. Product links and the promo video are featured across social platforms and, QR codes also bring people directly to the Instagram experience.

How Sun Youth helped Charles Balangero overcome his challenges to live an independent life: Postmedia + Sun Youth

Publisher: Postmedia

Advertiser: Sun Youth

Sun Youth is a charity in Montreal that provides a wide range of emergency and community services. For many years, the Montreal Gazette has run sponsored content articles and videos, telling the story of those who have been helped by Sun Youth. This year's campaign includes three stories and three videos, including this inspiring tale of Charles Balangero, who has volunteered with Sun Youth for over 20 years. With a short interview video of Charles and his brother Eugene, this story is a heartwarming example of the impact Sun Youth has on the community in the city of Montreal.

20 Black Friday Scores You Can Get At lululemon This Weekend From Clothes To Accessories: Narcity + Lululemon

Publisher: Narcity

Advertiser: Lululemon

Lululemon continues to be the biggest activewear brand in Canada and for good reason. The inclusive sizing and high-quality materials make it hard to turn down a shopping spree, especially with the holidays around the corner. Through this hybrid affiliate campaign, Narcity linked to specific Black Friday deals, making it easy to find his & hers gifts at a fraction of the price. Within the week, we managed to get over 16,700 pressboard page views and generated over 103 sales.

Buzzing with creativity | Look inside ‘Daedalus Drones’, an immersive installation and live show in Hong Kong: South China Morning Post + Leisure and Cultural Services Department

Publisher: South China Morning Post

Advertiser: Leisure and Cultural Services Department

Two artists have inspired one another by continually pushing the boundaries of their mediums. Now, with the help of 120 drones and dozens of musicians, they are producing a multisensory show that takes their work to yet another level. Explore how their experiences come together in "HKACT! Act 10 – Daedalus Drones", an experiential performance that took place in December 2021 at Asia Society Hong Kong Centre as part of the Leisure and Cultural Services Department’s annual New Vision Arts Festival. This multimedia story incorporates interviews with the artists and creators of the show, video footage, and dramatic photos to capture the essence of the performance for our readers.

This new restaurant-pub on Commercial Drive is the perfect spot for pizza and brews: Vancouver is Awesome + Community Taps & Drive

Publisher: Vancouver is Awesome

Advertiser: Community Taps & Drive

In this campaign, Vancouver Is Awesome promoted the grand opening of Community Taps & Drive — a new restaurant in Vancouver's Commercial Drive neighbourhood. The story gained a lot of interest from VIA's food-loving audience, with over 3.6K reads.

Welcoming the Season—in Style: Garden & Gun + Ralph Lauren

Publisher: Garden & Gun

Advertiser: Ralph Lauren

In partnership with the World of Ralph Lauren, Garden & Gun produced a captivating digital branded content campaign highlighting the brand’s Fall 2021 Men’s, Women’s, & Kid’s collections. G&G interviewed husband and wife musical duo Abner Ramirez and Amanda Sudano Ramirez, also known as Johnnyswim, who shared their family’s holiday traditions while styled in looks from the World of Ralph Lauren. Showcased through custom photography, the narrative was shared across G&G platforms, inspiring readers to shop the collections at Dillard’s this holiday season.

Best Buy Canada’s Black Friday Sale Starts Today & Here Are 18 Items You Can Get A Great Deal On: Narcity + Best Buy

Publisher: Narcity

Advertiser: Best Buy

As Canadians, when we hear the words "Black Friday", Best Buy immediately comes to mind. Over the years, this retailer has made a name for itself for hosting some of the biggest sales around this time of year. From electronics to kitchen appliances, to fitness equipment and office supplies they have everything you need, at special low prices. Narcity teamed up with Best Buy Canada for Black Friday savings, and they did not disappoint. This article got over 19,000 pressboard reads and 42 direct sales generating revenue for both Narcity and Best Buy.

This Montreal Call Centre Is Hiring English Speakers & The Perks Are Awesome: Narcity + Sekure Merchant Solutions

Publisher: Narcity

Advertiser: Sekure Merchant Solutions

The Canadian job market is pretty nuts right now. Talent is hard to find, lots of people have lost employment since COVID-19 began and “The Great Resignation” is no joke! So when Sekure Merchant Solutions reached out to us to promote their employment opportunities in Montreal, we knew we’d get some traction from readers looking to get in the field. The article showcases the benefits of working for Sekure, including the generous base pay, bonuses, daily incentives, prizes for top-performing team members and access to a hybrid work environment, which means you can work remotely or from the Sekure office downtown Montreal. By publishing the story on MTL Blog, we were able to reach the Montreal English speakers, and automatically reach the right demographic for our partner. Not only did this article generate over 40,000 Pressboard reads, but over 19% of the readers clicked on the links in the article, leading to Sekure’s website. That’s over 7,600 clicks!

How to Stir Up the Holidays with GREY GOOSE® Vodka: Vogue + Grey Goose

Publisher: Vogue

Advertiser: Grey Goose

Hosting this holiday season? Discover soul-stirring couture concoctions your guests will love with @AlexandraDaddario and @GreyGoose.

Japanese knives that awaken the chef in you : La Presse + Stay Sharp

Publisher: La Presse

Advertiser: Stay Sharp

Before embarking on his entrepreneurial adventure, chef Olivier Caza Berthelet worked his way up the Montreal culinary scene. After being at the center of the action, he felt the need to slow down. That's how Stay Sharp was born. The new mission of the expert and gastronomy enthusiast: to make truly exceptional knives available to professionals and amateurs alike. To provide the best knives at the right price. To offer a turnkey service from purchase, guidance, and maintenance of the blades. The main objective of this branded content piece was notoriety. For La Presse’ readers to discover the store and its products. As a bonus, we also wanted readers to come to the store and try the knives. The results were incredible, readers really engaged with the content; 2 months after the publication of the piece, the impact on sales is still felt.

Chasing the Elements: Outside + Ford

Publisher: Outside

Advertiser: Ford

What makes this story so cool is the people. We hand-picked some of the most interesting personalities in our world—from Oscar winner Jimmy Chin to ski/poet Julian Carr—decked them out in a new Bronco and set them loose. The resulting 4 videos tell personal stories while also showcasing the capabilities of the new and instantly iconic Bronco. Bonus points for the superfans out there; a timeline of this legendary vehicle and a quiz where they can test their Bronco history and knowledge.

In Between Worlds: South China Morning Post + Singapore Tourism Board

Publisher: South China Morning Post

Advertiser: Singapore Tourism Board

Singapore is known for many things – including being clean, advanced and ultra-modern – but there are different lesser-known aspects to the city-state that may also surprise. This series of stories showcases some of the passionate individuals who embrace both sides of Singapore – and also the world in between – to highlight how city dwellers can look to the future while still preserving the past and embracing sustainability. This video series is part of the SG Stories Content Fund Season 2 – aiming to support local and international content creators to develop and share digital video content that inspires reimagination of Singapore.

Readers' Choice 2021-22: Postmedia + Ι - Other

Publisher: Postmedia

Advertiser: Ι - Other

Created in both Edmonton and Calgary, Readers' Choice celebrated Postmedia readers' favourite local businesses in a massive execution that saw Content Works create more than 46 sponsored stories, 2 editorial stories, seven videos and an interactive map. The section worked by collecting votes from readers, then creating content (a mix of video and articles and more) to promote winning businesses on this interactive feature. The content was also published in print sections in the Calgary Sun, Calgary Herald, Edmonton Journal, and Edmonton Sun. Second URL here: http://readerschoice.edmontonjournal.com/p/1

Setting the Vibe with Jeremy Pope: GQ + Grey Goose

Publisher: GQ

Advertiser: Grey Goose

Mixing friends and martinis is always a recipe for a good time with @JeremyPope and @greygoose Starring: Jeremy Pope, Silas Vassar III, Taylor Symone

Back to Life: Vogue + Swarovski

Publisher: Vogue

Advertiser: Swarovski

Independence comes from within, expression arrives on the outside: adorned in #SwarovskiCrystals, Julia Garner takes Vogue on a high-octane tour of New York where anything is possible. Produced by Vogue with Swarovski

The Golden Rules of Winter: Outside + Columbia

Publisher: Outside

Advertiser: Columbia

How to you adventure more, up the fun quotient, or just stay warm this winter? All you have to do is follow these simple rules. We love this story because it's so approachable and inclusive. It also perfectly aligns with Columbia's desire to educate our readers about its new insulation—which is, of course, golden in color and name. We especially liked how the quiz component ("What the Heck Should I Wear?") of the piece turned out, which is light-hearted and informative and was the direct result of our conversations with Columbia, which identified the fact that lots of people want to spend more time outside in the winter, but just don't know what to wear. So we created a fun quiz to answer that very question based on where you live, how cold it is, and what you plan on doing.

Make it a MaxxSwap Holiday: InStyle + TJ Maxx

Publisher: InStyle

Advertiser: TJ Maxx

In an engaging digital custom content series comprising custom video, social stories, and a robust tentpole destination on Instyle.com, top editors in the fashion and lifestyle spaces come together this season to bring #MaxxSwap to life by showcasing how they seamlessly swap their holiday shopping routines. Our influential talent will showcase their journey as they find just the right items to make the holidays complete. Throughout the series, our editors find that T.J.Maxx is THE shopping destination for the latest styles, gifts, and home décor.

What to gift your friends and family this year, according to three Canadian icons: Globe and Mail + Destination Canada

Publisher: Globe and Mail

Advertiser: Destination Canada

Every gift guide season, the task at hand is to stand out among the rest of the publishers pushing their own curated list of local goods. In partnership with Destination Canada, our goal was to inspire readers to give the gift of travel - both through physical gifts that might inspire a trip, and through experiences that would prompt the gifter and giftee to take an adventure together. To make these gift recommendations more compelling, we tapped Canadian star power: beloved drag performer Priyanka, TV star Andrew Phung and author Robyn Harding. Each of these Canadian icons curated their own gift lists inspired by real gift recipients in their lives, connecting each gift idea to places across Canada. The result: An ‘iconic’ set of three guides to gifting Canadian travel, just in time for the holiday season.

This Small Ontario Town Just Got A Basketball Skatepark & You Can Road-Trip There From Montreal: Narcity + Mentos

Publisher: Narcity

Advertiser: Mentos

Like many small Canadian cities, Belleville was hit hard by the pandemic. Many pieces of research have shown that young adults have been affected the most by the pandemic, with many suffering from anxiety, from the impact on their finances and loss of social life. Mentos wanted to help Belleville’s youth by taking two of their favourite sports and combining them into something amazing. By integrating basketball nets into the current skatepark, Mentos was able to bring the basketball and skateboard communities together and offer them a place to express themselves. We wrote about this initiative via three different articles, and they generated over 37,000 reads! We also captivated our audience through compelling storytelling on our More Than Concrete social video, featuring two Belleville locals, John and Jonah, where they shared their stories on how Mentos helped skaters connect, skate and pursue their passion. It generated more than 110,000 impressions via Facebook and Instagram.

9 Reasons Why The Cayman Islands Should Be On Every Canadian’s Travel Bucket List: Narcity + Cayman Island Tourism

Publisher: Narcity

Advertiser: Cayman Island Tourism

Millennial and Gen Z readers across Canada come to Narcity for Travel and Things to Do content. With restrictions lifting on international travel, many Canadians are browsing our website for ideas to start planning their next destination escape. Our readers showed great interest in our article in partnership with Cayman Island Tourism, where we showcased a listicle of reasons why they should visit this group of 3 Caribbean islands. Not only are the Cayman Islands more mysterious and lesser-known than the typical Cuban, Dominican Republic and Jamaican escapes, but we rounded up 9 reasons why our readers should experience them, including their delectable cuisines, endless beaches, fascinating caves, and the best part; it can all be experienced within a four-hour flight from Toronto. Our readers seemed to enjoy this campaign, generating over 12,800 pressboard reads, 517,000 Facebook Impressions, 62,000 Instagram impressions and 770 engagement on the post.

Eat This Now: AllRecipes + Country Crock

Publisher: AllRecipes

Advertiser: Country Crock

Forget slicing and dicing and prepping--sometimes the hardest part of dinner is figuring out what to make that’s quick, easy, and delicious. In "Eat This Now," Allrecipes partnered with Country Crock and Tia Mowery to create easy, delicious, and mouth-watering dishes that are so easy to make you'll be coming back for more. The "Eat This Now" destination includes 16 custom-developed recipes featuring Country Crock, 8 custom videos featuring Tia Mowery, and an interactive site allowing users to choose the meal that fits their needs.

Why BLADEone is the best way to fly between NYC and Miami or Palm Beach: New York Post + Blade

Publisher: New York Post

Advertiser: Blade

FlyBlade partnered with the New York Post to drive awareness for their luxury BLADEone flights between NYC and South Florida. The New York Post branded content article highlighted details about BLADEone's flight capacity, in-flight services, and simple by-the-seat booking process. The article also educated readers on the benefits of becoming a frequent flyer on BLADEone's flights between NYC and Miami or Palm Beach.

Electric Generation: TechCrunch + Ford

Publisher: TechCrunch

Advertiser: Ford

Yahoo and Ford partnered on a branded podcast series, Electric Generation, where host Chuck Nice interviews thought leaders, industry experts and innovators to learn how electrification is transforming American transportation, infrastructure and business. This series was released weekly on TechCrunch and across streaming platforms with cross-promotion including an appearance by Chuck Nice on Yahoo Finance Live.

New photos tell the story of Canada during WWII: Postmedia + Ancestry

Publisher: Postmedia

Advertiser: Ancestry

This partnership with Ancestry Canada tells the story of 2,500 newly-released images and over 100 video newsreels that shine a light on Canada's involvement in World War II. With examples of these insightful photos and an infographic offering a timeline of some of the most iconic images, this story encourages Canadians to take a look at the past, and understand the history that has brought each of us where we are today.

A Marketer's Guide to Twitch: Adweek + Amazon

Publisher: Adweek

Advertiser: Amazon

Twitch is often thought of as a gaming platform, but with 30 million daily visitors, it's a whole lot more than that. And while many people have heard of Twitch, they just don't know what it is actually about. This explainer article looks at what it takes for marketers to succeed with Twitch's massive audience. The story was produced by Adweek Branded (Adweek's branded content studio) for Amazon Ads (Twitch is an Amazon brand).

Welcome to the Ultimate Off-Roading Challenge: Outside + Land Rover

Publisher: Outside

Advertiser: Land Rover

Because we put Lindsey Vonn, one of the best-know skiers and fiercest competitors on the planet, behind the wheel of a tricked-out Land Rover Defender and had her and her team compete in a serious off-roading challenge. And because Lindsey and her team give it everything they've got, you immediately get sucked into their desire to win the event. Translation: You don't need to be a serious off-roading enthusiast to enjoy the content. The resulting custom video—and 22-minute show—of the event is fun to watch while delivering on Land Rover's primary goal: showing people how seriously capable the new Defender is. At the same time, all the supporting articles and content on the microsite take a deeper diver into all things Land Rover, from the upgrades made to the vehicle to the history of the event, allowing more serious off-roading enthusiasts to learn more about the brand and event.

Mazda Supporting Local : Narcity + Mazda

Publisher: Narcity

Advertiser: Mazda

Over the past year and a half, Canadians have been living in a state of uncertainty. The pandemic's been hard on everybody — especially for small business owners, with thousands that have had to close their doors permanently. In order to lend a helping hand, Mazda partnered with Narcity Media to call on Canadians to nominate small businesses that they wanted to see supported as they re-emerged from the pandemic. Submissions were open between November 4 to 18, 2021. In total, we received around 5,000 (4,969) submissions from Canadians who wanted to nominate their local legend businesses. Through nominations done on Narcity's article, Mazda Canada pledged to help 3 businesses get back on their feet with a $50K grant, each.

Why dairy farmers are crucial to cut greenhouse gas emissions : Axios + Darigold

Publisher: Axios

Advertiser: Darigold

Axios' Smart Brevity Studio created an animated video showing how Northwest dairy farmers are using the latest agriculture methods and technologies to cut greenhouse gas emissions. The goal was to dispel negative myths about the dairy industry. For example, researchers have found that cutting out animal protein would only cut greenhouse gases in the U.S. by 2.6%. And for dairy cows specifically, that number is just 0.7%.

Wholeistic Beauty: A Bar Above the Rest: PEOPLE + L'Oreal

Publisher: PEOPLE

Advertiser: L'Oreal

As women become more aware of the benefits to making sustainable lifestyle choices for themselves and their family, they seek the best brands and products that help them achieve eco-friendly living. To inspire and educate consumers on new and innovative greener beauty options available, Foundry presents Wholeistic Beauty: A Bar Above the Rest, a custom campaign for Whole Blends Shampoo Bar that is anchored in key beauty brands PEOPLE, Parents, Better Homes & Gardens, and People en Español. Through a series of custom-designed articles and snackable social videos that drive e-commerce, complimented with an advertorial, we will help consumers confidently take charge of their commitment to sustainable beauty. www.parents.com/featured/RaisingTheBarOnBeautyWithASouthernTwistGarnier2021?sm_r=ViXoDQ www.people.com/featured/RaiseTheBarGarnier2021?sm_r=fiwmwn www.facebook.com/ads/experience/confirmation/?experience_id=646820126483100&is_responsive=0

Mayo Clinic’s Caregivers Resource Guide: NBCUniversal + Mayo Clinic

Publisher: NBCUniversal

Advertiser: Mayo Clinic

More than one in five Americans are caregivers for a family member, which can include an aging parent, a child with special needs, or persons with chronic or terminal conditions, among others. The Caregivers Resource Guide, created by the NBC News Brand Studio in collaboration with Mayo Clinic and launched during National Caregivers Month, offers valuable information for navigating everything from daily activities to financial, legal and medical decisions. The guide consists of 10 articles. It is dedicated to helping caregivers navigate the challenges they face looking after their loved ones — and themselves. This partnership with Mayo Clinic is part of NBCUniversal’s commitment to bringing caregivers into the cultural conversation, and celebrating storytelling, innovation and human resilience in the health industry.

Into The Metaverse: Wired + AT&T

Publisher: Wired

Advertiser: AT&T

Cathy Hackl, Futurist + Chief Metaverse Officer, Futures Intelligence Group/ Future Metaverse Labs, Andrew Maximov, Founder/CEO, PrometheanAI, and Tin & Ed, Artists & Creative Technologists help us to understand its beginnings as a device in science fiction, and how it stepped off the page into the real world.

Year in Gifts – 60+ ideas for everyone on your list: Mashable + Ι - Other

Publisher: Mashable

Advertiser: Ι - Other

With the overwhelming product choices and global shipping delays, this holiday season was especially stressful. Shoppers wanted trusted product recs while also seeking deals on unique and thoughtful gifts. As the shopping experts, ZMG’s powerhouse brands of Mashable, RetailMeNot, PCMag, Offers.com, and BlackFriday.com teamed up to provide consumers with a shoppable & interactive gift guide: The Year in Gifts. Leveraging the hype around zodiac signs, The Year in Gifts highlights over 60 shoppable gifts along with custom artwork, interactive widgets, Cash Back and deal reveals. Launched Nov. 1, The Year in Gifts has seen a steady increase in UVs and repeat visitors— topping the charts amongst all Mashable organic shopping content throughout Cyber Week, seeing an overall +10% traffic uptick in December. Overall, the average time spent saw a 200% increase from our Mashable editorial benchmark, proving that our audience was eager to consume and shop this innovative content experience.

The Art of Connection: Vanity Fair + Starbucks

Publisher: Vanity Fair

Advertiser: Starbucks

Art has the power to connect people across cultures and to catalyze social good — and exposure to new artists can be a powerful way to foster that positive change. Public art, like murals commissioned by Starbucks, is instrumental to expanding access to all members of a community and connecting them to other points of view. Produced through Vanity Fair, this video showcases the powerful impact the Starbucks Global Art Program has, commissioning local artists who connect viewers with their communities and their values. Supporting an artist is supporting what they stand for, and doing so can inspire beautiful things — on and off the canvas or wall.

Big Little Moments with Julia Garner: Vogue + Estee Lauder

Publisher: Vogue

Advertiser: Estee Lauder

Getting ready is half the fun when it comes to going out on the town. Watch Julia Garner go through her routine for a timeless beauty look, featuring a weightless, sheer matte Double Wear Sheer Foundation and a bold Pure Color Whipped Matte lip.

Behind the 340B Drug Pricing Program: Axios + PhRMA

Publisher: Axios

Advertiser: PhRMA

For some Americans, affording prescription medicines is challenging. Programs like 340B — which were initially meant to support low-income and uninsured patients — are supposed to help. Instead, many covered entities and for-profit pharmacies have co-opted the 340B program and turned it into one that boosts their bottom lines. Axios' Smart Brevity Studio created this multimedia web experience using custom video, illustration, and writing to explain why vulnerable patients need a safety net program that works.

The New Space Race: NowThis + Pearson

Publisher: NowThis

Advertiser: Pearson

Pearson and NowThis celebrate our readers' quest for knowledge with the introduction of Learn This, a series of immersive articles that give our audience the tools they need to delve deeper into topics Gen Z is thirsty for today. In The New Space Race, we explore a new era in space exploration and travel, one where billionaires and some governments are piloting commercial space travel programs, making moon tourism and even colonizing Mars start to feel like a closer reality than they ever have before. The interactive article quantifies and visualizes this new space race, looking at metrics such as those related to the public vs. private sector involvement, the cost of going to space today, and questions around its environmental effects. With the help of Pearson voices, we put recent advancements in the context of the evolution of space exploration and showed how space travel could affect life back here on Earth.

Tradition Every Season: The New Yorker + Jeep

Publisher: The New Yorker

Advertiser: Jeep

Created by TNY Creative Lab for Wagoneer | Many families have vacation traditions; a seasonal trek to a place where they’ve built their fondest memories. However, to Erica Stanley-Dottin and her family, their summer escape has become so much more. Their home sits in the community of Azurest, a Sag Harbor town that is championed for being one of the most enduring Black beachfront communities in America. Founded in the 1940’s by Maude Terry and her sister Amaza Lee Meredith, they sought to create a private beach community for Black families to gather and relax in nature. Azurest is now one of a grouping of three historic Black neighborhoods in Sag Harbor, filled with homes that have been passed down through generations. Now that Erica has raised a family of her own, she and her siblings continue to return to their Azurest home season after season, keeping this special tradition of gathering together along the beach alive.

Tradition Every Season: The New Yorker + Jeep

Publisher: The New Yorker

Advertiser: Jeep

Many families have vacation traditions; a seasonal trek to a place where they’ve built their fondest memories. However, to Erica Stanley-Dottin and her family, their summer escape has become so much more. Their home sits in the community of Azurest, a Sag Harbor town that is championed for being one of the most enduring Black beachfront communities in America. Founded in the 1940’s by Maude Terry and her sister Amaza Lee Meredith, they sought to create a private beach community for Black families to gather and relax in nature. Azurest is now one of a grouping of three historic Black neighborhoods in Sag Harbor, filled with homes that have been passed down through generations. Now that Erica has raised a family of her own, she and her siblings continue to return to their Azurest home season after season, keeping this special tradition of gathering together along the beach alive.

FOX Nation’s new series explores the infamous Long Island Serial Killer case: New York Post + Fox Nation

Publisher: New York Post

Advertiser: Fox Nation

FOX Nation partnered with the New York Post to drive awareness and tune-in for their new podcast and docuseries Grim Tide: Hunting the Long Island Serial Killer. The New York Post branded content article highlighted exclusive details about the investigation into this puzzling murder case, and provided an inside look at the shocking discussions FOX had with key figures. The article also included an embed of the first podcast episode so readers could listen and get a taste of all the exclusive details the series has to offer.

Open Doggie Door: Architectural Digest + PetSmart

Publisher: Architectural Digest

Advertiser: PetSmart

Join Goldendoodles Charlie and Sawyer (@puppynamedcharlie) as they show off their fancy NYC digs, complete with all the PetSmart (@Petsmart) essentials a dog could need.

The 10 Best Gifts for Fitness-Obsessed Travelers: SmarterTravel Media + Lululemon

Publisher: SmarterTravel Media

Advertiser: Lululemon

For the fitness fanatic, traveling doesn’t mean leaving your running, yoga, or active lifestyle behind. Whether you know someone who plans trips around marathons, hikes, or yoga retreats—or someone who starts every vacation day off with a run or sunrise yoga session—these gifts from lululemon are sure to delight any fitness-obsessed traveler.

The Best Toys of 2021: Today's Parent + Mastermind Toys

Publisher: Today's Parent

Advertiser: Mastermind Toys

Every year around the holidays, Today's Parent magazine publishes its toy guide where toys are tested by real families to help parents choose which are the latest and greatest toys of the year and which are the best of the best broken down by age. This year, Today's Parent partnered with Canadian retailer Mastermind Toys, who became their official play partner for the year, providing all the toys for testing, lending the brand their space for shooting the gorgeous cover and toy guide feature and sponsoring a regular play column through the earlier months of 2021 demonstrating the importance of play. The partnership was a match made in heaven, making Mastermind Toys the only location parents needed to shop for their kids for anything play-related and confirming that Today's Parent is Canada's go-to resource for not only the best toys of the year, but anything related to being a parent in Canada.ub

Women Who Plan: Architectural Digest + Fidelity

Publisher: Architectural Digest

Advertiser: Fidelity

Produced by Architectural Digest with Fidelity Wealth Management | New York City-based designer, and founder of Right Meets Left Interior Design, Courtney McLeod explores new ways she can take risks to support the growth of her small interior design business without jeopardizing what she’s already built. That’s why she met with Ryan Viktorin, a Financial Consultant at Fidelity Investments, to discuss how setting realistic short- and long-term goals can help Courtney focus on what brings her the most joy: bringing creative visions to life and helping others follow their dreams.

Life In Moments With Professional Skateboarder Leo Baker: them + Dropbox

Publisher: them

Advertiser: Dropbox

To Leo Baker, skateboarding isn’t just a competition, but a way of experiencing life. It's integral to who they are. Here, the professional skateboarder looks back on two decades of skating and memories with friends. In going through countless images and videos, Leo recalls how some of the simplest memories – like taking their camera out with them, or the painstaking process of learning a trick – have helped shape them into who they are today.

Rick Steves discovers arts and culture in Whatcom County, Washington: The Seattle Times + Bellingham Whatcom County Tourism

Publisher: The Seattle Times

Advertiser: Bellingham Whatcom County Tourism

When Northwest Washington resident Rick Steves was grounded from European Travel due to COVID, The Seattle Times Content Studio reached out to see if he was willing to explore his own backyard of Whatcom County, located North of Seattle and next to the Canadian border, in partnership with Whatcom County Tourism. The result was a 3-part video branded content series that increased travel to Whatcom County by 30,000 visitors in October and November, compared to pre-pandemic 2019 figures. The series was picked up through several media outlets including Travel and Leisure and Afar for additional exposure. It was also promoted heavily by Seattle Times Content Studio on SeattleTimes.com, through co-branded social, and on OTT, in additional to client promotion.

Technology With a Human Touch: Bloomberg + Boston Consulting Group

Publisher: Bloomberg

Advertiser: Boston Consulting Group

Challenge your assumptions about how people and technology work together in this series co-created by Boston Consulting Group and Bloomberg Media Studios.

Our future will be powered by wind: Baltimore Sun + Orsted

Publisher: Baltimore Sun

Advertiser: Orsted

Studio 1847 and Baltimore Sun worked with Danish power company Ørsted with two goals in mind: to inform Maryland residents about the benefits of offshore wind power and promote the partnership established between Ørsted and the State of Maryland to reach mandated energy goals by 2030. To fulfill the brief, we designed an interactive infographic called "The Future will be Powered by Wind." The design moves readers from the sky to a typical seaside town to the sea with clickable icons that reveal facts about how wind power works, economic benefits to people and business, and finally to environmental benefits.

How We Wear It: GQ + Levi's

Publisher: GQ

Advertiser: Levi's

LoveLeo for Levi's x GQ

The Scale of Exascale: Morning Brew + Hewlett Packard

Publisher: Morning Brew

Advertiser: Hewlett Packard

Usually a computer that does ONE QUINTILLION operations per second is not something that you would call “simple.” But through great design, intuitive UI, and the Morning Brew voice, we explained this futuristic tech in a way that anyone can understand its revolutionary capabilities. What might seem like a topic made for a B2B audience, we expanded to our entire readership, making it clear that super computers are super duper interesting.

How the Arena District changed the Columbus cityscape for the better: USA Today + Nationwide

Publisher: USA Today

Advertiser: Nationwide

To position Nationwide as a brand that has supported the transformation of downtown Columbus, OH, GET Creative designed and executed an interactive experience that took readers back in time to show how far the infrastructure of this city has come.

Holiday With Heart: Yahoo + Walmart

Publisher: Yahoo

Advertiser: Walmart

Yahoo and Walmart partnered on the Holiday With Heart campaign which involves a number of new initiatives designed to create inspiration and simplify the shopping process including shoppable influencer-studded video content, an AR game and cross-site e-commerce integrations. Among these are the video show, Gifting to Win, which stars Taryn Newton sharing her holiday home and decor favorites. The show is created using Yahoo’s VidAR - an AR platform that allows users to render 3D product images within their current settings. Additionally, Play for Joy is an AR Instagram game meant to mimic the feeling of playing an arcade claw game machine. And, the campaign implemented a brand new add-to-cart tool that enables customers to add various Walmart products featured in content on Yahoo Life directly to their Walmart shopping cart for a more seamless checkout.

7 QUESTIONS THAT WILL TEST YOUR UNDERSTANDING OF COVID-19: USA Today + Henry Community Health

Publisher: USA Today

Advertiser: Henry Community Health

To educate local readers on the latest information about COVID-19 and position Henry Community Health as an authority on the topic, GET Creative produced an informative quiz to test readers' knowledge.

Impossible City: Vogue + Ralph Lauren

Publisher: Vogue

Advertiser: Ralph Lauren

Polo Loves New York: Four Friends Dress For The City They Can't Do Without

Recipes with Roots: AllRecipes + Ben's Original

Publisher: AllRecipes

Advertiser: Ben's Original

Ask someone about their favorite food-related memory and chances are you’ll receive an answer that involves spending time with loved ones, swapping stories, and sharing laughter over a hearty dish that has a special significance to them all. In this partnership between Allrecipes and Ben's Original, we worked with three families to prove that a couple of time-saving tricks are all you need to re-create what you love at a moment’s notice. The campaign, featuring talent, custom photos, and custom videos, inspires consumers to try their recipes rooted in familial traditions for themselves, and adapt them for their own for everyday enjoyment.

We Tested the New HOKA Bondi X with Two LA-Based Runners: Gear Patrol + Hoka

Publisher: Gear Patrol

Advertiser: Hoka

We partnered with HOKA to give two LA-based runners a test run of the new HOKA Bondi X. Running is a way to push yourself in your athletic endeavors and can teach you a lot about life, about yourself and what it means to be constantly improving. It takes a certain personality to pursue self-improvement and self-betterment through running — personalities like Brian Galdamez and Mireille Siné. They are two of the most driven, accomplished and active runners in the Los Angeles running community, and with numerous miles under their belts and races on the way, they were perfect candidates to give these shoes a test.

They Gotta Have It: Teen Vogue + Levi's

Publisher: Teen Vogue

Advertiser: Levi's

How 3 Teen Vogue Editors Style Their Levi's Two Ways

How to Plan the Perfect Honeymoon in Key West, for Every Type of Couple: The Knot + Floriday Keys

Publisher: The Knot

Advertiser: Floriday Keys

This interactive map helps The Knot's engaged couples plan their ideal honeymoon itinerary in Key West, by exploring 3 different travel objectives: get artsy, chill and explore. Clicking each category highlights must-see destinations on the map, from where to stay to what to see and do. We brought the map to life with custom graphics that showcase the colorful culture and diversity of Key West. This piece is part of a larger content campaign with the Florida Keys that showcases the islands' unique venues and locales for both destination weddings and honeymoons.

For Pfizer, a COVID-19 vaccine may just be the beginning for the potential revolutionary promise of mRNA technology : NBCUniversal + Pfizer

Publisher: NBCUniversal

Advertiser: Pfizer

When the Pfizer-BioNTech COVID-19 vaccine first began receiving emergency use authorization in December 2020, it was a tremendous scientific achievement. Millions around the globe had been eagerly awaiting a vaccine against COVID-19 – and one was delivered in record-setting time thanks to groundbreaking mRNA technology. In a demonstration of how the NBC News Brand Studio can create newsworthy content that informs, educates and provides beneficial utility, we collaborated with Pfizer to explain mRNA and its potential to transform biotechnology. The highly successful campaign shed light on the science behind mRNA with an infographic that broke down how mRNA is made in the body while explaining its potential to fight off viruses, cancers and even genetic and rare diseases when combined with synthetic mRNA. Additionally, we interviewed two leaders at Pfizer to discuss the development of the Pfizer-BioNTech COVID-19 vaccine, Pfizer’s commitment to mRNA research and the future of medicine.

Whistler Has A 3-Day Craft Beer Trail & Here’s Why October Is The Perfect Time For It: Narcity + The BC Ale Trail

Publisher: Narcity

Advertiser: The BC Ale Trail

Though fall has arrived, it's not quite yet the time to retreat indoors. The rich colours of autumn are beginning to come out, which means it's the perfect occasion for a Whistler getaway. Home to gorgeous mountains, lakes and a scenic village, Whistler is one of B.C.'s greatest spots for outdoor adventures year round. And if you're a lover of craft beer, you'll want to hit every stop on a Whistler route that's totally dedicated to ale.

PNC C-Speak: The Language of Executives: Business Journals + PNC

Publisher: Business Journals

Advertiser: PNC

PNC cemented itself as a preeminent thought leader in the New England area by partnering with the Boston Business Journal for the creation of new podcast series ‘PNC C-SPEAK: The Language of Executives’. Co-hosts Jon Bernstein (Regional President, PNC Bank New England) and Carolyn Jones (Publisher and Market President, Boston Business Journal) are joined each episode by prominent local executives, such as MassMutual CEO Roger Crandall and Wellesley College President Paula Johnson. In addition to outlining their own career journeys, guests share their thoughts on the issues that are shaping the business world in Boston and beyond. The podcast has received more than 1,000 downloads in its first 3 months, and is available on all major outlets, such as Apple Podcasts, Spotify, and iHeart. The program is augmented with a content hub on the BBJ web site, including thought leadership articles from PNC experts.

Canada’s Waterfall Park is only a 5 hour drive from Vancouver: Vancouver is Awesome + Tourism Wells Gray

Publisher: Vancouver is Awesome

Advertiser: Tourism Wells Gray

In this partnership with Tourism Wells Gray, Vancouver Is Awesome told the story of Wells Gray, a region in B.C. known for being home to dozens of Canada’s most breathtaking waterfalls. The story resonated with readers with an interest in local travel and outdoor adventures, resulting in over 25k reads and over 550 shares.

Revealing Hidden Emotions: Portraits of 5 Southeast Asian Artists: VICE + OPPO

Publisher: VICE

Advertiser: OPPO

In Asia, most youth grow up believing their feelings are secondary. They were taught to tolerate hardships to achieve greater things. And they were taught to value group happiness over personal. It’s no surprise then that many young Asians repress their emotions — leaving things unsaid, passions unpursued, and creativity stifled. So we challenged this notion and asked: What could happen if they could let their true emotions shine? In our 5-part series, we showcase five young people across Asia who are changing the narrative about expression. This series was shot in Thailand, Philippines, Indonesia, Vietnam and Malaysia.

Level Up: A Guide to Better Gaming: Entertainment Weekly + Excedrin

Publisher: Entertainment Weekly

Advertiser: Excedrin

Excedrin tasked The Foundry @ Meredith to reach the gaming community with bright and exciting custom content, positioning their Extra Strength product as a go-to for streamers who want to stay on their a-game while keeping migraines at bay. Together, our editorial and creative teams built this interactive content hub full of helpful gaming tips and design elements to discover as you learn.

Pitchfork Music Festival Rewind With Nolis Anderson: GQ + White Claw

Publisher: GQ

Advertiser: White Claw

Produced by GQ with White Claw | Hung out in style with Chicago native Nolis Anderson at Pitchfork Music Festival, capturing photographs of some of his favorite festival looks and chill vibes.

Pitchfork Music Festival Rewind With NNAMDÏ: Pitchfork + White Claw

Publisher: Pitchfork

Advertiser: White Claw

Produced by Pitchfork with White Claw | Live music is back! Bop around and re-experience Pitchfork Music Festival for some uncomplicated fun and short shorts with Chicago-based musician and label founder NNAMDÏ.

Jalen Rose talks about his Detroit roots and connection to the Black Mafia Family: New York Post + STARZ

Publisher: New York Post

Advertiser: STARZ

Starz partnered with the New York Post and Jalen Rose to promote the new show BMF. Post Studios created a custom video and article that highlighted Jalen's hometown of Detroit and provided his unique perspective on growing up during the Black Mafia Family era. In this exclusive video, Jalen dove into the city’s history, focusing specifically on the 80s and 90s, when kingpin brothers Demetrius “Big Meech” Flenory and Terry “Southwest T” Flenory rose to become one of the most influential crime families in the country.

Need Vin-spiration?: Food & Wine + Loire Valley Wines

Publisher: Food & Wine

Advertiser: Loire Valley Wines

The Loire Valley--known as the Garden of France--has it all. Wines from the Loire are approachable, food-friendly, and affordable. Whether you gravitate towards white, red, rosé, or sparkling, the Loire Valley area specializes in fresh, single-varietal wines that pair perfectly with all your favorite dishes. In this partnership between Food & Wine and Loire Valley Wines, we inspired consumers to try a variety of wines from across the Loire Valley region with global dishes that went beyond the expected French fare, from tuna poké, to Tex-Mex Nachos, to crab cakes. Custom illustrations living in a custom infographic created an engaging and interesting piece to read and enjoy.

Return to Fashion: Stylecaster + SHEIN

Publisher: Stylecaster

Advertiser: SHEIN

After 18 months of sweatpants and messy buns, the StyleCaster editorial team heralded in the Return to Fashion this past September with a highly stylized and beautifully shot digital issue. Cover star Camila Coelho shared her new outlook on her life and career, as well as some stunning photos and videos for her fashion forward fans. Presented by SHEIN, a StyleCaster fan favorite, the issue featured TikTok trends, affordable and designer looks, as well as celebrity interviews. September's digital issue was accessible through an immersive experience, giving our community an interactive way to explore the hottest style trends and get themselves ready to Return to Fashion.

Atlassian: How Teams Work: Bloomberg + Atlassian

Publisher: Bloomberg

Advertiser: Atlassian

In this year long investigation fueled by proprietary data, we’re exploring how teams can better connect and thrive in today’s age of evolving work.

By Women, For Women: Variety + Lifetime

Publisher: Variety

Advertiser: Lifetime

Lifetime has elevated itself into an essential network by empowering women — on the set, behind the camera and in the executive ranks. Variety Content Studio created a cross-platform campaign including original print and digital content to highlight how the network is committed to putting women in charge of their own stories and doing the work necessary behind the scenes to ensure that women are hired, supported and heard. The package features an essay by Eva Longoria crediting Lifetime with leading the industry on diversity, along with a plethora of impactful articles which spotlight how Lifetime has comforted and inspired millions by dramatizing true stories attached to real causes and elevating the voices of admirable women, from celebs to unsung heroes.

San Pellegrino and The Food & Wine Classic: Food & Wine + San Pellegrino

Publisher: Food & Wine

Advertiser: San Pellegrino

The Food & Wine Classic in Aspen is the culinary event of the year. It brings together epicureans from around the world for a weekend of food demos, wine tastings, seminars, and parties—all in jaw-droppingly beautiful Aspen. Unfortunately, we can't all attend the Classic. But that's okay, because Food & Wine partnered with S.Pellegrino® sparkling natural mineral water to bring consumers the next best thing: expert advice to help you channel the experience for your next meal or event. In this campaign, we created a series of custom articles and custom social campaigns helping consumers learn how to pair food and water like a master sommelier, how to elevate your at-home entertaining style, and how to live the F&W Classic at home. The campaign included working with chef talent, custom illustrations, and custom photos.

100 Years of the Sidecar: Food & Wine + Rémy Cointreau

Publisher: Food & Wine

Advertiser: Rémy Cointreau

Happy centennial to the Sidecar. Along with the Martini, the Manhattan, and the Old Fashioned, this rich, tart drink is classic cocktail royalty. And it’s the perfect way to ring in the new roaring ‘20s—especially when made with Rémy Martin® 1738. Food & Wine partnered with Rémy Cointreau to to create a custom premium article and social campaign to help readers find out more about the classic Sidecar, as well as a few spectacular variations from top mixologists. The campaign included custom cocktail recipes and custom photos.

Advantage Angola: Bloomberg + AIPEX

Publisher: Bloomberg

Advertiser: AIPEX

Angola’s stable and sustainable growth requires the diversification of its business fabric, with Private Investment (PI), and in particular Direct Foreign Investment (DFI), a critical vector for the diversified growth of the country’s economy. In this sense, the Government and particularly AIPEX—Angola’s Private Investment and Export Promotion Agency—is strongly committed to maximize the national investment and DFI as well as promote the exports and internationalization of Angolan companies.

Going Green Globally: NBCUniversal + Delta Air Lines

Publisher: NBCUniversal

Advertiser: Delta Air Lines

The NBC News Brand Studio partnered with Delta Air Lines to showcase the company’s commitment to sustainability and to educate travelers on how to stay green on the go. The campaign launched during Climate Week to organically align with programming across NBCUniversal highlighting the climate crisis. The centerpiece of the campaign was a series of videos featuring sustainable travel social influencers who provided climate-friendly travel tips for their respective home cities. A combined hero video ran on linear and NBCU’s Peacock streaming service, with city-specific episodes distributed on social and within our new social display units across NBCU sites. Additionally, an infographic on NBCNews.com reported on Delta’s commitment to sustainability. While production proved challenging as the pandemic and travel restrictions were still in place, we found a solution by working with a small crew and casting talent who could speak to a city’s strengths without needing to travel far.

Future Face: Vogue + SkinCeuticals

Publisher: Vogue

Advertiser: SkinCeuticals

Produced by Vogue with SkinCeuticals - Is The Future of Skincare Already Here?

Future Face: Vogue + SkinCeuticals

Publisher: Vogue

Advertiser: SkinCeuticals

Is The Future of Skincare Already Here?

My Home, My Way: Yahoo + Rocket Mortgage

Publisher: Yahoo

Advertiser: Rocket Mortgage

Yahoo and Rocket Mortgage partnered on a timely content series exploring what potential home buyers need to know when buying a home in this crazy real estate market. Through interactive articles and videos on the trusted financial news source, Yahoo Finance, readers could learn about mortgage rates and pre-buying steps while also taking an intimate look at the process through the eyes of people who are recent homebuyers.

Meet Vans’ Musicians : Pitchfork + Vans

Publisher: Pitchfork

Advertiser: Vans

Meet Vans’ Musicians Wanted Regional finalist TheBe$tJR, who finds music is a way of existing in the world.

When Marketing Goes Haywire: Adweek + Smartsheet

Publisher: Adweek

Advertiser: Smartsheet

When it comes to marketing, what can go wrong frequently will go wrong. Marketers need to be prepared for the "worst case scenario" and have in place a plan (and the technology) to keep them agile and succeed in the face of adversity. That's where this immersive "survival guide" comes in. The article was produced by Adweek Branded (Adweek's branded content studio) for Smartsheet.

Fresh Invest Podcast: Morning Brew + Fidelity

Publisher: Morning Brew

Advertiser: Fidelity

How does Fidelity, one of the world's most revered financial institutions, connect with a young, smart, dedicated audience like the 3+ million people who read Morning Brew? Especially when fewer and fewer young investors are turning to experts with a, ahem, wealth of information? Two words: Fresh Invest, a podcast created in partnership with Fidelity and hosted by Morning Brew Executive Chairman and co-founder, Alex Lieberman. In this completely custom series, Alex sits down weekly with some of Fidelity's brightest minds to discuss the topics that mean the most to young investors. From options trading to crypto to real estate, the podcast seeks to break down these macro ideas into a personalized strategy that listeners can easily put into place. With over 100k downloads this season, clearly the format, tone, and transparency of Fresh Invest has struck pay dirt.

Without Compromise: Outside + Athletic Brewing Company

Publisher: Outside

Advertiser: Athletic Brewing Company

What makes this collection of stories so cool is that it tells the story of how Athletic Brewing Company took the non-alcoholic beer industry by storm. In the midst of a craft beer revolution, no one was making a good N/A option. Athletic decided to change that. “Non-alcoholic beer has always been this penalty box, what you drink when you can’t participate,” said founder and CEO of Athletic Brewing Company, Bill Shufelt. “We wanted to turn that on its head and make non-alcoholic beer something that was positive—what you want to drink when you want to feel good rather than feeling like you need to turn the label around and hide it.” As the collection of stories and video demonstrate, not only does ABC's beer taste damn good, it can allow you to enjoy the taste of a top-notch craft beer without experiencing any of the drawbacks. Bonus points: The collection includes everything from humorous in-the-field taste tests to athlete's guides to sober October and (coming soon) dry January.

The Essential Guide to Going Back to School: SheKnows + ATHLETA

Publisher: SheKnows

Advertiser: ATHLETA

The start of the school year brings the usual mix of jitters and excitement, but when kids returned to the classroom in the midst of an enduring global pandemic, families had an added layer of uncertainty. In the SheKnows Essential Guide to Going Back to School, brought to you in partnership with Athleta Girl, SheKnows took a deeper dive into the circumstances kids would face this fall. This issue featured content including how COVID-19 has changed kids’ friendships and what you can do to help them navigate new social situations. Dr. Edith Bracho-Sanchez, a pediatrician based in New York, also shared everything caregivers should know about vaccines. And the SheKnows cover star, Brooklyn Decker, discussed how she was readying for the return with her two kids. Plus, a fun story about the cutest sustainable clothing, locker accessories, and more to shop, rounded out this immersive digital issue that helped families kick off the school year with confidence.

We asked UBC students to give us the inside scoop on yummy eats around campus: Daily Hive + Interac

Publisher: Daily Hive

Advertiser: Interac

In the fall of 2021, universities began preparing for a return to classes on campus following a year of largely remote-first learning. To help familiarize new and returning students with the best food spots around campus before school started, Interac partnered with Daily Hive for a national campaign. A Daily Hive journalist interviewed students from across Canada to feature their selections and thoughts in a series of editorial-style articles.

The Sky's the Limit : Nine + International Watch Company

Publisher: Nine

Advertiser: International Watch Company

This luxurious campaign for the International Watch Company allowed Australia's best selling financial publication the Australian Financial Review excite its readers with beautiful design and a luxury product that appeals to that demographic.

A Lebanese Chef Brings His Flavor of Home to Brooklyn: Eating Well + Sensodyne

Publisher: Eating Well

Advertiser: Sensodyne

Edouard Massih, the owner of Edy's Grocer in Brooklyn, NY, relies on taste to bring his Lebanese dishes to life. We partnered with Sensodyne in this video that shares his love for food.

Inside Actress Lorenza Izzo's Sustainable Home: Architectural Digest + Avocado Mattress

Publisher: Architectural Digest

Advertiser: Avocado Mattress

Produced by Architectural Digest with Avocado Mattress | From her very own "museum gift shop" to unique vintage furniture, her vegan mattress, and herb garden—actress Lorenza Izzo shows us around her house in Los Angeles, California, and discusses how she and her partner are working toward a more sustainable and environmentally friendly home.

Truly Unfiltered : Narcity + Truly Hard Seltzer

Publisher: Narcity

Advertiser: Truly Hard Seltzer

Truly Hard Seltzer came to Narcity to help position the brand as an ally for diversity and the LGBTQ+ community and to spotlight Truly as a catalyst for Canadians to be celebrated for living their lives authentically. For this campaign, we created a series of articles, and round table discussions surrounding the complex topics of identity, self-expression, representation and diversity. Although this was a serious topic to cover, we kept the tone upbeat and solutions-oriented by having our guests speak about how they are still able to celebrate who they are, in today’s climate. In addition, we introduced the Narcity x Truly Change Makers video series where we mixed sit-down testimonies and day-in-the-life coverage, to give the microphone to 3 local creatives. They got to explain how their art is an outlet for self-expression and gave our audience a glimpse into their lives and how they celebrate diversity to create a more inclusive society.

A World of Water: Architectural Digest + Moen

Publisher: Architectural Digest

Advertiser: Moen

No single natural resource is more central to both life and design than water. Each day we wash, flush, cook and clean with, drink, and generally consume gallons of it… without ever thinking twice. Produced by Architectural Digest with Moen, this three-part docuseries elevates audiences’ water consciousness, increasing the number of conscientious consumers.

Getting into an Ivy League school takes much more than top grades and SAT scores: New York Post + Command Education

Publisher: New York Post

Advertiser: Command Education

Post Studios created a branded content article that highlighted how getting into an Ivy League school takes much more than top grades and SAT scores. Our readers found this informative and educational article very engaging.

T.O. UNCOVERED - Guides To The 6ix: Narcity + Destination Toronto

Publisher: Narcity

Advertiser: Destination Toronto

Narcity readers and followers come to our website by millions to find travel-related content and ideas for their next adventure. This fall, we partnered with Destination Toronto to help promote their #NeverHaveIEverTO campaign, and promote Toronto as a remarkable destination for leisure travellers, convention delegates and business travellers. Conceptualized as a way to carve out a uniquely special experience for our readers, Narcity’s Studio created TO Uncovered, a guide to the 6ix, that focused on discoverable aspects of four of Toronto’s most memorable features: food, hotels, neighbourhoods, attractions. Through this content series and interactive map, the Narcity audience was encouraged and challenged to explore Toronto in ways that they may have previously not known about! In total, we created and offered our readers 7 unique pieces along with the city’s most memorable features, generating so far, over 90,600 pageviews!

Life's Victories: SunSentinal + Breast Cancer Awareness

Publisher: SunSentinal

Advertiser: Breast Cancer Awareness

For over ten years, the South Florida Sun Sentinel has recognized Breast Cancer Awareness Month with the Life's Victories content campaign and at the Pink Party event hosted by celebrity guests like Giuliana Rancic and Hoda Kotb. In 2020 and 2021, the event went virtual. Studio 1847 created a microsite to promote the 2021 event hosted by Say Yes to the Dress Atlanta star Lori Allen. We included a countdown to the virtual event and eventually uploaded the recording. We shared stories and video interviews of breast cancer survivors sponsored by local healthcare systems. Readers could also enjoy articles about breast cancer and take a quiz. The campaign was promoted across print and digital.

We stayed in a $3,400 Olympic Village apartment for the weekend: here’s how it went: Daily Hive + Promont Management

Publisher: Daily Hive

Advertiser: Promont Management

The rental housing market in Vancouver is always a popular topic of discussion, but with new projects released regularly, developers can find it difficult to stand out. Promont Management and Daily Hive came together to try something different, which saw a journalist spend the weekend at the new W2 Living rental building and document her experience. Original photography enriched the narrative and brought readers along for the journey.

Before and After: A White Living Room Got a Dramatic Splash of Color — and You Chose It: Apartment Therapy + Benjamin Moore

Publisher: Apartment Therapy

Advertiser: Benjamin Moore

In one of their best-performing campaigns of the year, Apartment Therapy collaborated with Benjamin Moore for a Makeover Takeover and leaned into an audience favorite: before and afters. Apartment Therapy Instagram followers voted on what color to paint a living room shelf, then got to watch the paint transformation come to life.

Pembroke University and Netflix's Newest English Department: U.S. News & World Report + Netflix

Publisher: U.S. News & World Report

Advertiser: Netflix

U.S. News & World Report is closely identified with its higher education expertise, which helps students and their families navigate one of life's most important stages. U.S. News's BrandFuse studio and Netflix put a fun twist on this by co-producing a faux college profile page for the fictional (and slightly dysfunctional) Pembroke University, from Netflix's series "The Chair." Ranging from tongue-in-cheek superlatives to faculty spotlights of characters played by the likes of Sandra Oh and Holland Taylor, the faux profile's six custom-produced content sections demonstrate the full range of humor and heart that can be found in the world of elite academia.

Cheddar Bets - The Intersection of Retail Investing and Sports Gambling: Cheddar + BetMGM

Publisher: Cheddar

Advertiser: BetMGM

Leading sports betting operator BetMGM is partnering with digital-first news network Cheddar News to launch Cheddar Bets, a weekly program offering a first-of-its-kind exploration of the intersection of sports betting and financial markets. "Cheddar News is focused on what's next in the worlds of tech, science, innovation, and reaching the modern and always-online news consumer," said Liam Roecklein, SVP & General Manager, Cheddar News. "Now, together in partnership with BetMGM, Cheddar Bets will dive deep into the world of sports betting and its effect on sports, technology, financial markets, regulation and more, all while highlighting the community that has changed the game and continues to drive the sports betting industry forward." Cheddar Bets broadcasts from a custom-built BetMGM studio in New York and dive into the weekly sports calendar, seen through the lens of sports betting, and its impact on Wall Street.

We Mapped Out the Ultimate Georgia Road Trip: Travel + Leisure + Explore Georgia

Publisher: Travel + Leisure

Advertiser: Explore Georgia

We partnered with Explore Georgia to create a dynamic custom content campaign to invite readers of Travel + Leisure to explore all the Peach State has to offer in 2021. The goal of this campaign was to reach a national audience for Georgia’s wide variety of travel offerings – from large cities to small towns, from the mountains to stunning coasts. We delivered the message through interactive flip cards and an engaging premium post with a custom-built clickable navigation map designed to help readers navigate what to see, where to stay, and what to eat. Native promotional units and dark social posts across Meredith’s network were designed to send readers to the individual articles, also enhancing the reach of the campaign and driving travel consideration to the state of Georgia.

The Meaning of Mālama: Conde Nast Traveler + The Hawaiian Islands

Publisher: Conde Nast Traveler

Advertiser: The Hawaiian Islands

Jesse Ashlock, US Editor in Chief, explores the culinary bounties that Hawaii has to offer.

Kid Foodology: PARENTS + Walmart

Publisher: PARENTS

Advertiser: Walmart

Kid Foodology: The study of food that makes kids — and their parents — smile. Parents may be superheroes, but for some, mealtime can be their kryptonite. The antidote? Start by perusing this ultimate resource to help you break down your family’s mealtime challenges and find solutions vetted and approved by real kids — or foodologists, if you will. We put Walmart at the center of this story, showing how parents can partner with this superstore giant to put smiles on their kids' faces for every meal with easy, healthful solutions they can shop straight from our native content pages--whether it's informative article content, interactive meal finders, or a fun competition-style hero video.

Fuelling the Culinary Fire: Morning Studio x Marriott Bonvoy: South China Morning Post + Marriott

Publisher: South China Morning Post

Advertiser: Marriott

"Fuelling the Culinary Fire" is a video-led series, in partnership with Marriott Bonvoy, that goes inside the kitchens of six Michelin-starred restaurants in Hong Kong and Macau. The stories follow the culinary journeys of the chefs leading these restaurants, revealing what drives their passion for excellence in the world of fine dining. The series was produced in collaboration with Goldthread, the SCMP's video-first publication that caters to Gen-Z audiences.

The Drop-In with Todd Gurley: GQ + HBO

Publisher: GQ

Advertiser: HBO

In a job where everyone's constantly being compared—by their stats, their contracts, their Madden ratings—Falcon's running back Todd Gurley II is finding ways to keep his head straight. On the latest episode of GQ’s Instagram Live show The Drop-In with Mark Anthony Green, Gurley shared some wisdom on staying mentally healthy in a pressure cooker career. That means staying true to himself and tuning out the noise.

Convicted: Across Borders: LA Times + Focus Features

Publisher: LA Times

Advertiser: Focus Features

Each year, millions of Americans travel abroad and more than 3,000 are imprisoned every year. Many of them are wrongfully convicted, and many of them are told they will never go home again. From Focus Features and L.A. Times Studios comes the brand-new podcast series, CONVICTED: ACROSS BORDERS. Hosted by famed lawyer and bestselling author, Marcia Clark, we’ll hear straight from the mouths of the men and women who lived through these trials. Through these stories we’ll explore how seemingly benign actions can lead to incarceration in foreign lands, how to navigate different legal systems when you don’t even speak the language, and who one turns to when the closest help is thousands of miles away. Five unimaginably harrowing stories. Five traumatic fights for freedom. And five incredible true cases with emotional homecomings that have to be heard to be believed.

Chinese Cuisine with Southern Homage: Garden & Gun + Duke's

Publisher: Garden & Gun

Advertiser: Duke's

In partnership with Duke’s Mayonnaise, Garden & Gun produced a compelling digital branded content campaign highlighting Jackrabbit Filly, a Chinese-American restaurant in Charleston, South Carolina. Illustrated through a custom video and accompanying photography, the story covered the restaurant’s origins and evolution, as well as chef-owner Shuai Wang’s passion for Duke’s. The narrative was shared across G&G platforms, encouraging culinary enthusiasts to visit Jackrabbit Filly and experience its unique blend of Chinese and Southern cuisines.

Visit Dorchester: Baltimore Sun + Visit Dorchester

Publisher: Baltimore Sun

Advertiser: Visit Dorchester

The pandemic hit tourist-dependent communities hard. As travel restrictions eased in 2021 and interest in local travel and outdoor activities increased, the Dorchester County Office of Tourism in Maryland put out the call for help promoting their region as a highly desired destination. Studio 1847 and Baltimore Sun developed a microsite with video, articles and photos targeting personas like outdoor enthusiasts, family vacationers and foodies. One of the more exciting elements of the campaign was the incorporation of influencer content. We recruited local influencers to create content sharing their experiences in picturesque Dorchester County. The content was promoted on social media and included on the microsite which was promoted through native advertising placements and social media.

The launch of the All-New Taos 2022: La Presse + Volkswagen

Publisher: La Presse

Advertiser: Volkswagen

For its most important launch of the year, that of the new Taos, Volkswagen has entrusted Studio XTRA La Presse with the production of an impressive branded content initiative titled “Giving You the Keys.” In this series of five articles that include a 3-minute video, the protagonists go on an adventure behind the wheel of the Taos passing the keys of the vehicle to one another at the end of each episode. “This concept allows us to both present authentic stories and integrate the Taos in a completely organic way. The Taos is an integral part of the story,” explains Lynne Piette, Director of Marketing at Volkswagen Canada. “Volkswagen highlighted the individuality of each protagonist by giving me their trust leaving the field open to exploration. Most of our leads had no camera experience. They opened the doors to their world with generosity and sensitivity,” confides the director, Vanessa Gauvin-Brodeur from BLVD. The five episodes were broadcast exclusively in La Presse.

B.C.’s second-largest city by population could soon be largest if these trends continue: Glacier Media + Downtown Surrey Business Improvement Association

Publisher: Glacier Media

Advertiser: Downtown Surrey Business Improvement Association

This story from the Downtown Surrey Business Improvement Association highlighted the economic development and growing opportunities in a bedroom community of Vancouver, B.C. The story had 500 guaranteed reads but delivered 138,957, capturing organic search at 28.1% and 22.5% from shares.

Gr(eatings) from Australia!: Postmedia + Tourism Australia

Publisher: Postmedia

Advertiser: Tourism Australia

3 delicious and healthy recipes from Down Under that will fuel your wanderlust VIDEO: Eatings from Australia. This unhosted recipe video showcased celebrity chef Dan Churchills’s signature recipes, giving our audience details on how to make it while sharing anecdotes and fun facts about Australian cuisine and Dan’s unique connection to the country’s undeniable charm and limitless outdoor adventure. B-roll of Dan/Australia would be woven into the video, though the focus of the piece was on the recipe itself. The ultimate goal was to inspire future travel to Australia when it is safe to do so.

LEARNING FROM THE UNIQUE JOURNEYS OF THREE FIRST-TIME HOME BUYERS: USA Today + Rocket Mortgage

Publisher: USA Today

Advertiser: Rocket Mortgage

GET Creative shared tips from first-time homebuyers in this video and complementary article, showing readers how Rocket Mortgage makes the first-time homebuying process easier to navigate.

4 Easy Habits to Make Your Kitchen a More Sustainable Space: The Kitchn + LifeStraw

Publisher: The Kitchn

Advertiser: LifeStraw

Apartment Therapy partnered with LifeStraw to help readers find quick and accessible ways to practice more sustainability at home, focusing on how LifeStraw's water filter pitcher can conveniently reduce the use of bottled water. By taking cues from AT's Creative Director, Melissa Polhamus, as well as naturally incorporating LifeStraw's mission to improve access to clean drinking water, this article provided actionable sustainability tips that people can easily adopt to make a difference both at home and in the world.

Make Yourself at Home: SheKnows + Rocket Mortgage

Publisher: SheKnows

Advertiser: Rocket Mortgage

Buying a home is one of the most exciting times in a person’s life but can also be a demanding experience. That’s why SheKnows partnered with Rocket Mortgage® on a custom series that helped our audience understand the home buying process with a mix of storytelling and practical advice. Make Yourself at Home featured authentic videos of creators in their new homes, helpful articles to navigate the process, and an influencer campaign to promote the series. All of this content can be found on a beautifully designed, digital destination on SheKnows.com, complete with an interactive section with home buying and real estate stats to create a one-stop-shop for all our audience’s home buying needs.

Tech Goes Green: Bloomberg + Samsung

Publisher: Bloomberg

Advertiser: Samsung

Samsung is investing significant effort to produce more sustainable memory chips that can save energy in data centers and reduce their overall environmental footprint. If all the world’s data centers adopted Samsung’s low-power green memory chips, the total energy savings gained would be enough to power all households in New York City for four months.

The Skinterview: InStyle + Ulta Beauty

Publisher: InStyle

Advertiser: Ulta Beauty

In The Skinterview, Foundry partnered with Ulta Beauty to create an immersive destination across InStyle, People en Español, Real Simple, and SHAPE that features real women’s skin stories, editor testimonials, and product spotlights. With 24 first-person articles and over 20 pieces of custom social centered around relevant skincare categories—Sun Care, Clean Beauty, Skin Health, and Routine—Foundry and Ulta Beauty are helping women turn their skin “problems” into possibilities. From emotionally resonant storytelling to helpful expert advice, The Skinterview gave all women a platform to share their skin stories and demonstrate how Ulta Beauty is the one skincare destination for everyone.

BlogHer Inclusive Future - an online dialogue to celebrate and explore diversity, equity and inclusion: BlogHer + Philip Morris International

Publisher: BlogHer

Advertiser: Philip Morris International

Sponsored by Philip Morris International, Inclusive Future explores the global conversation about diversity, equity and inclusion in the global workplace, with a particular focus on how we measure inclusivity. Measurements like composition of workforce and the pay gap offer solid direction on how to measure and ultimately improve diversity and equity, but there is no authoritative approach to effectively measuring inclusion in business. As every business leader knows, what gets measured, gets managed. Inclusive Future seeks to answer the question: how should we measure inclusivity in the workplace in order to achieve organizational impact?

3 Lessons Our Lifestyle Director Learned While Refreshing Her Patio: Apartment Therapy + At Home

Publisher: Apartment Therapy

Advertiser: At Home

Apartment Therapy took viewers along for a trip to decor superstore At Home to shop for a patio refresh featured in a custom video. The brand aligned with Lifestyle Editor editor and Apartment Therapy personality Taryn Wilford to transform her space exclusively using products from At Home.

A foodie's guide to Melbourne's neighbourhoods : Nine + Visit Melbourne

Publisher: Nine

Advertiser: Visit Melbourne

Victoria experienced one of the world's harshest COVID lock downs - businesses closed, tempers frayed and families home schooled for months on end. This campaign was orchestrated by the state's tourism board, in conjunction with Nine's branded content team, to breathe life back into the capital Melbourne, known for its food, fashion and culture. The aim was to whet the appetites of interstate visitors for when the borders re-opened and life was again breathed back into this vibrant city. We produced six pieces of content in digital and print in Australia's most-read newspaper The Sydney Morning Herald.

A Game Changer for High-Risk Medications: Health + Validose

Publisher: Health

Advertiser: Validose

In 2019, a product and development firm called 10xBeta created Validose to address the ongoing issue in how we administer and monitor controlled substances. This revolutionary new device is poised to address many of the trickiest modern problems in patient care including the misuse of prescription medicines, the monitoring of dosage/adherence and—above all—the ability to change lives in some of the world’s most vulnerable populations. Validose is not just a story of a single device: it is the convergence of technology, behavioral design and the future of medication. To help support the launch of Validose, the Foundry took a reportage style approach to bring the device's story to life, while placing it within the context of the current opioid crisis. The end result is a highly stylish long-form piece that comes to life across four unique chapters.

Crafting an Experience: BBC + Lexus

Publisher: BBC

Advertiser: Lexus

Canadians are more than ever seeking to invest in immersive experiences that are one-of-a-kind and unique, and specifically crafted with their comfort, stimulation, and joy in mind. Similarly, Lexus is focused on ensuring that its SUVs incorporate remarkable craftsmanship alongside cutting-edge technology to make each driving experience not just awe-inspiring, but an exercise in serenity and beauty. In this series of articles, BBC and Lexus explore the many ways in which artisans, craftspeople, chefs, and designers are focusing on creating elevated experiences that bring transformative thinking about craft to Canadians.

Electric Vehicle Theme Day: Yahoo + BMW

Publisher: Yahoo

Advertiser: BMW

BMW partnered with Yahoo Finance for an Electric Vehicle Theme Day on June 28th. The campaign included branded segments on Yahoo Finance Live, the Morning Brief newsletter integration and premium ad creative.

Going Home with Bozoma Saint John: Conde Nast Traveler + Porsche

Publisher: Conde Nast Traveler

Advertiser: Porsche

Discover Netflix CMO Bozoma Saint John's Los Angeles—and where she seeks out meaningful connections to her heritage—in the Porsche Panamera. Produced by CNT with Porsche.

7 Reasons Why Anchorage Is the Best Base for Your Dream Alaska Trip: SmarterTravel Media + Visit Anchorage

Publisher: SmarterTravel Media

Advertiser: Visit Anchorage

We worked with Visit Anchorage to create a piece to inspire both summer travel to Alaska and to use Anchorage as your home-base for a great Alaska trip. Anchorage offers city amenities while being close to all the amazing outdoor experiences Alaska offers. Plus, the article was written by our Managing Editor Caroline Teel who has spent time in Anchorage herself.

Before & After: A New Paint Job Made This Home Ready for a Summer of Outdoor Entertaining: The Kitchn + BEHR Paint

Publisher: The Kitchn

Advertiser: BEHR Paint

The pandemic inspired people to optimize every part of their homes, including the outdoors. Kitchn and Behr Paint came together to give these Binghamton, NY home owners an exterior paint makeover, turning their yard into the perfect oasis for outdoor dining and entertaining. This amazing transformation showcases Kitchn’s ability to elevate atmosphere through Behr’s high quality paint.

How one man’s pickleball pastime became a lifelong passion: USA Today + Humana

Publisher: USA Today

Advertiser: Humana

Nearly 40 years ago, when he was a physical education teacher at Baker Middle School, in Baker, Louisiana, Tom Burkhart stumbled across a box in a closet. What he found would eventually change his life as well as the lives of many others: pickleball equipment. This content partnership from USA TODAY highlights Tom's distinctive honor of being named a Humana Game Changer, exemplifying healthy aging and providing encouragement and inspiration for all to age actively.

Florida First For Business: Expanding Opportunities For Growth In The Sunshine State: Business Journals + Florida Power & Light

Publisher: Business Journals

Advertiser: Florida Power & Light

The state of Florida, with its low taxes and accommodating regulatory requirements, is a hotbed for corporate relocations and expansions. The Business Journals – with local publications in four Florida markets, and publications in 42 other U.S. metros – served as the perfect partner for Florida businesses, economic development agencies, cities, counties, and municipalities to showcase their messages in a joint hub that featured 67 pieces of video and article content highlighting why Florida truly is “First for Business.” Presenting sponsor Florida Power & Light led a cast of 19 advertisers with pro-Florida messages such as the state’s highly skilled and diverse workforce, world-class infrastructure and unparalleled quality of life. Promotion to Business Journals readers resonated throughout the Northeast, Midwest and other select target markets.

A Closer Look at The Keck Effect: U.S. News & World Report + Keck Medicine

Publisher: U.S. News & World Report

Advertiser: Keck Medicine

Figuring out if a hospital is the right fit for you and your health needs can be daunting. To help prospective patients get a headstart, U.S. News's custom content studio, BrandFuse, in collaboration with Keck Medicine of USC, produced a virtual overview of the latter's medical centers. This resource-rich page provides a glimpse into the services and programs at Keck Medicine of USC, while preparing patients and caregivers for the exceptional care and attention they'll receive.

Roadmap to Everything: Insider + Ford

Publisher: Insider

Advertiser: Ford

Dive into curated episodes of Insider’s “Ultimate List” series and thought-starters for creating your own ultimate to-do list. And see how the all-electric Ford Mustang Mach-E helps everyday adventurers steer into new corners of the country.

This is RVing: Outside + Go RVing

Publisher: Outside

Advertiser: Go RVing

Over the past year and a half, there's been a huge uptick in new and adventurous RV owners. Of course, with so many new RV owners and drivers on the road and in our campgrounds, there's been an equally huge need for information and education, from which RV best suits your lifestyle to how to lessen your impact on the planet. That's where we come in with This is RVing, a multi-media guide that covers all the inspiration and know-how you need to make the most of adventures on the open road. From road trip starter ideas and interactive infographics on the various types of RVs to how-to videos, it's all here in one fun and user-friendly spot.

Series Rewind, Lovecraft Country: Variety + HBO

Publisher: Variety

Advertiser: HBO

In the Emmy® race, there are hundreds of programs to watch. To help guide and prime voters, Variety Content Studio produced “Series Rewind, Lovecraft Country,” a digestible branded content video giving an overview of HBO’s original series with character guides, insightful synopses and more.

The pivotal moment that changed this Canadian's outlook on life: Daily Hive + Canadian Red Cross

Publisher: Daily Hive

Advertiser: Canadian Red Cross

When emergencies and natural disasters occur in Canada and internationally, the Canadian Red Cross plays a role in supporting the recovery of communities. However, this is just one aspect of the work carried out by the humanitarian not-for-profit organization. A journalist at Daily Hive set out to tell the inspiring stories of workers and volunteers making an impact through their dedicated efforts on the frontlines with the Red Cross.

Hyundai Tucson | Question Everything: Disney (ABC, ESPN, Nat Geo) + Hyundai

Publisher: Disney (ABC, ESPN, Nat Geo)

Advertiser: Hyundai

Disney and Hyundai have partnered to develop an original creative campaign that leverages multiple brands across Disney’s portfolio, high profile talent, and iconic IP to capture fan attention and introduce the all-new 2022 Tucson in an unforgettable way. The collaboration includes custom TV ads and digital content across ABC and ESPN, featuring talent and characters from The Bachelorette, black-ish, SportsCenter and Marvel, extending Hyundai’s Tucson creative platform of “Question Everything.” Campaign includes 12 TV spots of various lengths and a total of 50 pieces of content with talent from The Bachelorette, black-ish, SportsCenter and Marvel asking thought provoking questions with the all-new Tucson. All spots were developed cohesively, ending with the Tucson’s tagline: “Question everything. We did.”

Historic Foodie Heaven: A Seamless Guide to the West Village: Gothamist + Seamless

Publisher: Gothamist

Advertiser: Seamless

Gothamist and Seamless teamed up for a 3-part Custom Content series in June 2021 to celebrate amazing neighborhood restaurants across NYC and highlight how they banded together to feed those in need in their community during a global pandemic.

Plan out your dream summer vacation itinerary with these ideas for incredible experiences in Vancouver: Vancouver is Awesome + Tourism Vancouver

Publisher: Vancouver is Awesome

Advertiser: Tourism Vancouver

Vancouver Is Awesome partnered with Tourism Vancouver to produce a series highlighting local attractions and everything that the city has to offer during the summer, by sharing curated travel itineraries and special offers. In total, the campaign gained over 40k reads.

Fast Forward to 5G: TechCrunch + Verizon

Publisher: TechCrunch

Advertiser: Verizon

Continuing the success of their 2020 campaign, RYOT Studio partnered with Verizon for a new TechCrunch series of thought leadership on 5G. The first Interactive Article, "How Verizon engineers broke the 5 Gbps speed barrier," features interviews and audiograms with Verizon team members, Garima Garg, Ahmed Moussa, and Paul Nitzsche, as well as infographic elements and impactful design.

Roadmap to Diversity: Bloomberg + Synchrony

Publisher: Bloomberg

Advertiser: Synchrony

Synchrony had long standing commitments to support small businesses and foster diversity and inclusion within organizations. However, the company wasn’t getting sufficient credit for its work. Bloomberg created the Roadmap to Diversity, a content series designed to help small-business owners devise and execute growth strategies across various diversity dimensions, e.g., diversity of thought (education), people (talent), culture (team building) and holistic business management (supply chain). Through a series of articles and videos, we empowered SMB owners and leaders with actionable insight and guidance.

Here’s why New York-based Artists & Fleas is going touch-free: New York Post + PayPal

Publisher: New York Post

Advertiser: PayPal

During the COVID-19 pandemic, business owners around the world were forced to adapt to ever-changing safety protocols. PayPal partnered with the New York Post on a branded content article that highlighted small business owners and featured interviews with the owner and vendors from the multi-city marketplace Artist & Fleas. The article focuses on putting creativity forward and providing technology like PayPal's touch-free payment so the vendors don't need to get bogged down with operations. These vendors are giving their customers exactly what they wanted — a safe way to purchase products without touching cash, credit cards, or other devices.

How a Broadway Actor Designed a Home Office Suited to His Side Hustles: Apartment Therapy + Staples

Publisher: Apartment Therapy

Advertiser: Staples

When the pandemic hit, Broadway actor Justin began working longer hours at his desk and needed a flexible workspace that fit his new lifestyle. In this episode of Apartment Therapy’s Work From Home series, Staples Connect provides ideas and products designed to make working multiple jobs from home successful. Apartment Therapy executed a functional and beautiful home office transformation.

How American Express Cash Back Can Save You Money: Yahoo + American Express

Publisher: Yahoo

Advertiser: American Express

RYOT Studio and American Express partnered with personal finance expert, Stefanie O'Connell Rodriguez, on this hosted explainer video aimed at helping consumers maximize their cash back rewards. This was part of a larger partnership with Yahoo Finance that spanned 6 months and also included branded articles tied to Holiday and winter weekends.

Is This Seat Open?: LA Times + Southwest Airlines

Publisher: LA Times

Advertiser: Southwest Airlines

Most airlines don't have stories about high stakes arm wrestling, planes full of dogs, and a decade of go-go boots, but Southwest isn't like most airlines. To celebrate 50 years of flying, Southwest Airlines proudly presents this 20 episode series featuring first-hand stories from the people who lived through the wildest and most memorable moments in the airline's history.

Build a Bucket List worth Celebrating: PEOPLE + L'Oreal

Publisher: PEOPLE

Advertiser: L'Oreal

In celebration of essie's 40th birthday, Foundry designed an immersive digital destination rooted in PEOPLE. Readers could take a quiz to discover which activity they should add to their bucket list, from spicing up craft cocktails to upgrading handwritten notes. Each quiz outcome was inspired by one of essie's iconic shades and included a step-by-step how-to guide. The content drove a high engagement rate that was 6.5x Meredith's benchmark and the quiz saw an impressive 82% completion rate. Campaign also included a social story campaign featuring custom-shot imagery.

Project Reimagine: PARENTS + Raid

Publisher: PARENTS

Advertiser: Raid

A digital, print, video, and retail (hello, Walmart) program with the goal of making parents (of pets and humans alike) comfortable with using Raid Essentials to kill ants, roaches and spiders in their homes. Storytelling featured influencers offering their favorite ways to "reimagine" their homes through fun projects -- from crafts in the kitchen to fort-building in the kids' room to a certain dog runway in the living room -- and suggesting that these projects are all the safer knowing the house's corners are critter-free. 4 videos, 4 premium articles with retail shopper modules, custom photography and illustrations, MRCC, 6 print pages, and Walmart literature card/in-store video loop.

Barry Jenkins Honors the Legacy of His Ancestors in Moving Epic: Variety + Amazon

Publisher: Variety

Advertiser: Amazon

The Variety Content Studio encapsulates the fantastical world of Amazon Prime Video’s limited series The Underground Railroad, while simultaneously pinpointing its moments of authentic beauty that reveal and transcend the pain of slavery. This cross-platform campaign includes three original captivating videos, exclusive interviews with the dynamic cast and a one of a kind look at Barry Jenkin’s unique directorial vision. Additionally, it lays track to Thuso Mbedu’s incredible performance as a powerhouse complex character. 1. https://variety.com/2021/biz/news/reimagining-history-slavery-through-fantastical-realism-1234981603/ 2. https://variety.com/2021/biz/news/the-underground-railroad-thuso-mbedu-personal-trauma-1234985642/ 3. https://variety.com/2021/biz/news/meet-the-cast-amazon-prime-videos-the-underground-railroad-1234986164/

How Sinai Health helped me through my high-risk pregnancy: Today's Parent + Sinai Health

Publisher: Today's Parent

Advertiser: Sinai Health

Courtney was already considered high-risk before she was even pregnant. When she developed a super rare complication, she knew she’d need exceptional care to deliver her baby safely. If you need a team of caregivers that knows a lot about pregnancy and providing care for complex cases, Mount Sinai Hospital is that place. More than seven thousand babies are born each year at Mount Sinai, and two-thirds of those are high-risk. Follow Courtney’s journey in this piece that was so engaging with readers that it won the “Highest Active Time Award for branded content in Q2 2021”.

Eat Play Stay Alberta: Postmedia + Eat, Play, Stay Alberta

Publisher: Postmedia

Advertiser: Eat, Play, Stay Alberta

The COVID-19 pandemic hit Alberta businesses hard, particularly in the tourism and hospitality industries. With many people staying close to home for thepast year, including international tourists, local businesses need a boost. With vaccinations progressing, there are glimmers of a brighter future in 2021. Surveys from Expedia and Statistics Canada pointed to more interest in local travel this year, particularly between May and September. Eat, Play, Stay Alberta was a new digital opportunity from Postmedia for small businesses in the tourism and hospitality sectors to appeal to locals. Custom digital pages on the Calgary Herald and Edmonton Journal shared with readers stories and sponsored profiles about local businesses, including deals andenticements for consumers staying close to home. Created by Postmedia's commercial content division, Content Works.

Between buzzwords and boardrooms: The state of sustainability: Axios + Cognite

Publisher: Axios

Advertiser: Cognite

Axios' Smart Brevity Studio partnered with The Harris Poll to create a first-to-market campaign leveraging original research and thought leadership, showing what energy leaders really think about the transition to sustainability. Includes interactive data visualizations and testimonials.

Authentic Korean Cuisine Tour : Narcity + Korea Tourism

Publisher: Narcity

Advertiser: Korea Tourism

At Narcity, we’re experts at unearthing those local hidden gems that have the most mouthwatering dishes. It only made sense, for our partnership with Korea Tourism, to do a series of articles, driving awareness not only on Korean cuisine but on discovering the local spots where our audience can find some of their new favourite dishes for themselves. We also created two episodes of our beloved series, Good Bites, where a Vancouver and a Montreal host got to discover some of the tastiest Korean must-eat spots in some of Canada’s most vibrant cities. These videos generated over 248,000 impressions, and 48,000 views!

Rachel Zoe Gives You 5 Style Tips To Bring Out Your Inner Villainess, Inspired by Disney's Cruella: The Zoe Report + Disney

Publisher: The Zoe Report

Advertiser: Disney

Whose signature style is black and white and undeniably red-hot? Cruella de Vil, of course! The devilishly divine Disney villainess headed back to the big screen in Cruella, in theaters and on Disney+ with Premier Access on May 28 and The Zoe Report was there to provide fashion inspiration to bring out your inner Villainess. The partnership between Disney and Bustle Digital Media was so popular it was awarded the “most read piece of branded content in Q2 2021”.

PUMA’s New Mayze Sneakers Serve Big Platform Energy: NYLON + PUMA

Publisher: NYLON

Advertiser: PUMA

While sneaker culture has historically been a bit of a boys’ club, a shift toward the celebration of women in the sneaker-sphere has never been more apparent. Puma has been leading that charge through high-profile collaborations with inspiring women, its “She Moves Us” initiative, and sought-after silhouettes that fly off the shelves and straight into double-tap-worthy selfies. Puma’s latest drop, the Mayze, is a chunky, creeper-style sneaker that proves that the brand is serious about giving women what they actually want from a shoe. The brand says it drew from a mix of “archive inspirations and contemporary Puma classics” to design the sneaker, which is “made for those who embrace the spotlight” — just like Dua Lipa, who was first announced as the face of Puma last November. PUMA partnered with NYLON to highlight what Dua Lipa and three other women love about the new line. NYLON’s audience was so drawn to the story that the branded content piece walked away with the award for the highest level of direct traffic in Q2 2021.

How 3 People Are Leading a Legacy Against Cardiovascular Disease: New York Times + Novartis

Publisher: New York Times

Advertiser: Novartis

When one person has a heart attack or stroke, it can alter the course of generations. In this piece from T Brand Studio and Novartis, you’ll find the stories of three people with cardiovascular disease who each faced distinct but all-too-common obstacles — unconscious bias, a family history of cardiovascular disease, poor access to healthy food as a child. They each took a pledge to lead a legacy of fewer lives lost to cardiovascular disease.

In The Valley of Sin: New York Post + Fox Nation

Publisher: New York Post

Advertiser: Fox Nation

Fox Nation's new docuseries 'In The Valley of Sin' tells the story of the 1994 police probe into a child sex abuse ring known as "The Circle" in Wenatchee, Washington. After parents were thrown in jail and dozens of children were put in foster care, it was discovered that there was no such ring. Post Studios created a branded content article with Fox Nation to give readers a taste of the true story behind the docuseries. The article dove into some of the main storylines as well as introduced some of the key figures featured within the docuseries. The New York Post's audience of true crime readers found this content very engaging as they prepared to stream 'In The Valley of Sin' on Fox Nation. This branded content piece broke an internal record for the highest amount of page views earned by a standard branded content piece.

Art + Technology Season 4: Bloomberg + Hyundai

Publisher: Bloomberg

Advertiser: Hyundai

In Art + Technology Season 4 we meet 60 incredible pioneers and contemporary artists as we travel through the past, present and future of today’s most incredible technologies.

Open Up: Yahoo + Made of Millions

Publisher: Yahoo

Advertiser: Made of Millions

Launched during Mental Health Awareness Month and made in partnership with global advocacy non-profit, Made of Millions, Open Up is a resource center that featured a new augmented reality experience created to destigmatize mental health and strengthen community. RYOT Studio collaborated with Artist, Ian Woods, on custom AR filters which allowed users to record their story that then became part of a larger mosaic picture. This AR Mosaic is then placed into the user’s space where users can spin and zoom to explore other submissions to showcase digital community and allyship around mental health awareness.

Chicago Strong: Healthcare Heroes: Chicago Strong + Jewel Osco

Publisher: Chicago Strong

Advertiser: Jewel Osco

The COVID-19 pandemic changed the world. In this episode of Chicago Strong, we recognize and celebrate the many Jewel-Osco pharmacists who rose to the challenge — remaining committed to customers, the community and a cause bigger than themselves.

Atlanta Business Insights: Business Journals + Truist

Publisher: Business Journals

Advertiser: Truist

Truist, the merger of BB&T and SunTrust, capitalized on The Business Journals’ powerful local brands and alignment with the bank’s footprint across 20 cities to develop a thought leadership and branding campaign to ingrain the Truist brand to local customers. The campaign consisted of 128 articles, with extra emphasis in priority markets, covering critical business topics such as retention/acquisition, cash flow, supply chain lessons, and cyber insurance among others. Local bank executives provided their expertise and insights to develop strong, local connections with The Business Journals readership, which consists of 79% business decision makers.

BFFs Really are the Best: Hello Giggles + L'Oreal

Publisher: Hello Giggles

Advertiser: L'Oreal

Maybelline New York partnered with Foundry to generate awareness about the Instant Age Rewind Eraser Dark Circles Treatment Concealer. Inspired by National Best Friend's Day, Foundry designed a premium article for HelloGiggles that featured two dynamic pairs of BFFs and custom photography. The longtime friends reminisced about their favorite moments together and shared how they use Instant Age Rewind Eraser Dark Circles Treatment Concealer to recreate their favorite beauty looks.

Lord Jones Sunday Sessions with Flying Lotus: Pitchfork + Lord Jones

Publisher: Pitchfork

Advertiser: Lord Jones

Pitchfork partnered with Lord Jones to bring viewers aa concert film experience set in a fantastical bathroom featuring en elevated set from Flying Lotus.

How the moon’s departure from Earth inspires a Hong Kong artist: South China Morning Post + Audemars Piguet

Publisher: South China Morning Post

Advertiser: Audemars Piguet

The moon is slowly moving away from our planet, but is at the heart of Phoebe Hui’s new installation – the first Audemars Piguet Art Commission to be shown in Asia. Dive into her creative process through this multimedia experience produced by SCMP's Morning Studio.

Dream Destinations: The Seattle Times + Qatar Airways

Publisher: The Seattle Times

Advertiser: Qatar Airways

As the newly vaccinated start to contemplate a world without (as many) restrictions, travel inevitably springs to mind. We have spent the last year dreaming of escaping and even if readers aren't quite ready to board that plane yet, this interactive content allows them to momentarily escape. If only for a few minutes, Qatar's destinations invite the excitement of what exploring these incredible destinations would feel like! We knew imagery and movement would be key here. With such beautiful destinations, much of the storytelling leans on being able to view the sights and treasures, paired with first hand experience from local influential voices and safety recommendations from credible sources such as the US Department of State.

Asset bubbles — it could be déjà vu all over again: CNBC + iCapital Network

Publisher: CNBC

Advertiser: iCapital Network

Investors continue to pour cash into the stock market, lifting equity prices to record levels. However, cautionary signals are flashing, and they call to mind the bursting of prior bubbles in which investor optimism exceeded investment fundamentals. In a time of eye-popping valuations, it is more important than ever that investors pay close attention to the fundamentals and pursue a diversified portfolio. This well-researched pice from CNBC and iCapital Network helps the investor audience navigate the ongoing risk of asset bubbles.

Beauty Secrets: Vogue + Glossier

Publisher: Vogue

Advertiser: Glossier

Actress-Singer-Songwriter Olivia Rodrigo shares her personal beauty routine. This branded episode of the popular Vogue series has amassed over 8M organic views and reached #5 on YouTube trending.

Thirsty for Adventure: SheKnows + Stanley

Publisher: SheKnows

Advertiser: Stanley

In this immersive digital destination for Stanley, SheKnows aggregated product reviews, hydration tips, influencer posts, gift guides and video content in a rich storytelling experience.

Pour des blancs et des rouges plus verts (For greener whites and reds): La Presse + Dandurand

Publisher: La Presse

Advertiser: Dandurand

Sustainability is part of Torres’ DNA, a wine producer in the Penedès region, located south of Barcelona. Published on Earth Day 2021, this branded content piece demonstrated how the Torres family operates in an environmentally friendly matter, and showcasing all their efforts to encourage sustainable development within their industry.

Amber, Emerald, Sapphire, and Amethyst: Vogue + Transitions

Publisher: Vogue

Advertiser: Transitions

Part 1 of a 4-part film series, in which each installment is inspired by one of the colors of Transitions’ Signature GEN 8 lenses. The result is a stylish visual experiment that captures the mood and light quality of amber, emerald, sapphire, and amethyst, as seen through the eyes of creative New Yorkers.

The Rematch You've Been Waiting For: New York Post + ESPN

Publisher: New York Post

Advertiser: ESPN

Ahead of the highly anticipated rematch between Kamaru Usman and Jorge Masvidal 2, Post Studios gave readers everything they needed to know before tuning in on ESPN+. This branded content article highlighted the lineup of all UFC 261 matches as well as stats and information on each fighter. The New York Post's audience of sports enthusiasts found this content very engaging, learning exactly what was at stake for each competitor before watching the event on ESPN+.

The New Diesel Capsule Collection: Vogue + Diesel

Publisher: Vogue

Advertiser: Diesel

Celebrity stylist Mel Ottenberg discusses how 90's-era New York City shaped the new Diesel collection.

Power to the Plants: PARENTS + Herbal Essences

Publisher: PARENTS

Advertiser: Herbal Essences

Foundry joined forces with Herbal Essences to help promote their bio:renew line of shampoos and conditioners. One of the goals was to highlight the real botanical-based formulas which are endorsed by Royal Botanic Gardens, Kew. Another was to spotlight the brand's commitment to sustainability efforts: Herbal Essences partnered with The Nature Conservancy to help restore national forests as part of its Renew the Forest initiative and is continuing its ongoing work with TerraCycle®. An advertorial in the May issue of Parents and an immersive tentpole rooted in Parents with supporting articles in the voices of Real Simple and Better Homes & Gardens brought each of Herbal Essences' goals to life. Content also provided resources, insights, and lifestyle education to inspire consumers to harness the power of plants in their daily routine, and to take care of themselves, their homes, and our planet. Content leveraged custom animations and illustrations.

“Sapphire,” Featuring Lauren Bille: Vogue + Transitions

Publisher: Vogue

Advertiser: Transitions

Never one to bend to someone else’s rules, Allbodies Co-Founder & CEO Lauren Bille makes a case for visualizing your own ambitious path, no matter how daunting it might feel. Donning light activated sapphire style color Transitions® lenses, Lauren guides us through her inspiration process — as well as her city.

How Jalen Hurts Spent His First $1M in the NFL | GQ Sports, My First Million Presented by Straight Talk Wireless: GQ + Straight Talk Wireless

Publisher: GQ

Advertiser: Straight Talk Wireless

Philadelphia Eagles quarterback Jalen Hurts' started cutting grass in the sixth grade. Now he's on a four-year $6.02 rookie contract after being selected by the Eagles in the second round of the 2020 NFL Draft. From $30K on living expenses to $60K on his sister's tuition, find out everything Jalen Hurts spent the first million dollars in the NFL on. Presented by Straight Talk Wireless

Your Day, Your Style: The Knot + Men's Wearhouse

Publisher: The Knot

Advertiser: Men's Wearhouse

A one-stop-shop for wedding suit and tuxedo advice, this interactive hub houses all of The Knot's content created for Men’s Wearhouse, including a quiz, style tips, and trends and ideas for making your wedding suit or tux uniquely your own. It also features a shoppable carousel of wedding day looks, social media integration and a helpful timeline to plan out your attire rental step by step.

What should you feed your picky eater tonight?: The Kitchn + Prego

Publisher: The Kitchn

Advertiser: Prego

In this partnership with Prego, Kitchn guides readers through an interactive flowchart to find the perfect dinner recipe for sneaking in more veggies and protein for picky eaters. Kitchn’s gorgeous recipe generator provides a creative alternative to a landing page and allows readers to engage with the content instead of simply reading about kid-approved foods.

This non-invasive treatment can strengthen your whole core and improve your sex life: New York Post + Dr. Halaas

Publisher: New York Post

Advertiser: Dr. Halaas

Post Studios wrote a detailed article explaining the key benefits of BTL's Core to Floor therapy and included recommendations and quotes from Dr. Halaas, a renowned facial plastic surgeon in New York City, and Paulina Porizkova, actress, author, and supermodel. Our health and wellness-conscious readers found the content very engaging, resulting in a strong CTR that drove traffic to Dr. Halaas's website and BTL to learn more.

Hasan Minhaj and Vince Staples Have an Epic Conversation: GQ + Spotify

Publisher: GQ

Advertiser: Spotify

The goal of the video was to promote the new Barack Obama x Bruce Springsteen podcast, Renegades, through one of GQ's most successful original shows, Epic Conversations.

Moving Forward: Realtor.com + Penske

Publisher: Realtor.com

Advertiser: Penske

In 2021’s hot housing market, people were on the move—across the country, around the corner, from cities to suburbs, and everywhere in between. With health and safety still top of mind, new working schedules, and new family members (including the four-legged variety) to consider, Realtor.com & Penske went straight to the source to inspire home shoppers to consider a DIY move. In a series of personal interviews, we heard from a diverse cast of real people who took on a DIY move with Penske. They shared the warm, funny, quirky, and sometimes emotional moments from their move, and their advice for others dreaming of their next destination. Illustrated renderings of real photos from our interviewees further drove home the cherished memories that come with Moving Forward.

L’histoire inspirante d’une proche aidante (The inspiring story of a caregiver): La Presse + Bristol Meyers Squibb

Publisher: La Presse

Advertiser: Bristol Meyers Squibb

April 6th is National Caregiver Day in Canada. Caregivers play an integral role in society. In this branded content article, Bristol Myers Squibb Canada shared a story about one employee who is currently a caregiver in her personal life. It was important to demonstrate that being a caregiver helps employees relate to all patients and family members living with serious diseases, also helps them bring their caring nature to work regardless of their role or profession within the organization.

Meet The Challenge All Stars: New York Post + Paramount

Publisher: New York Post

Advertiser: Paramount

Paramount+ hosted the premiere of The Challenge: All Stars where fan favorites of the hit MTV show reunited to take part in a physical and emotional competition. In a premium branded content piece, Post Studios introduced these All Stars to our readers while taking a look back on their past challenges. This custom, edge-to-edge experience showcased All Stars trading cards accompanied by images and stats with fun, animated elements to make the content pop. The article outlined each contestant's previous performance from the show as well as what they’ve been up to since their last tv appearance. This engaging campaign drove users to the Paramount+ website as well as a trailer to get a taste of all the action on The Challenge: All Stars.

Island Lake Lodge: Only 10 Miles From Town But Feels Far From Civilization: Avenue Magazine + Island Lake Lodge

Publisher: Avenue Magazine

Advertiser: Island Lake Lodge

Located just outside the small mountain town of Fernie B.C, Island Lake Lodge is situated within 7,000 acres of private pristine wilderness. Guests travel through Mount Fernie Provincial Park, through old growth forests with 800-year-old cedar, spruce and Douglas fir trees. On arrival, guests find themselves removed from the modern world at this spectacular lodge setting, within the dramatic Lizard Range of the Rocky Mountains.

Discover East Hills Crossing: Avenue Magazine + East Hills Crossing

Publisher: Avenue Magazine

Advertiser: East Hills Crossing

For more than 65 years, Minto Communities has been building new homes, condominiums and master-planned communities, with more than 3,500 homes planned for Calgary and the surrounding area. One of Minto Communities most exciting new projects is East Hills Crossing. This new transit-oriented community will be Calgary’s first privately funded LEED Neighborhood Development (ND), demonstrating its commitment to people and the planet.

Seeking Nature: Narcity + Mazda

Publisher: Narcity

Advertiser: Mazda

In the Spring of 2021, Narcity Media partnered with Mazda Canada to produce Seeking Nature, a campaign designed to help Canadians reconnect with nature in a way that would uplift their state of well-being. The campaign included an article series, a bilingual video series of four episodes titled Out Of Office / Mode Avion, central branded hubs (EN & FR), and a national contest Through captivating storytelling and imagery, this campaign reminded our community of the importance of taking time to reconnect with nature, especially in the aftermath of Covid. We provided readers and watchers with inspiring ways to plan their next nature adventure, through fun activities, compelling routes and by sharing tips for making their experience one of a kind. Overall, Seeking Nature generated amazing results, including 118,586 unique pageviews, 4,867 clicks within the articles, 2.9M social impressions, 23,349 total campaign video views and 24,700 entries on the national contest.

St-Hubert dévoile son nouveau poulet frit pour un temps limité et tu dois essayer ça: Narcity + St. Hubert

Publisher: Narcity

Advertiser: St. Hubert

Récemment, St-Hubert a ajouté une nouvelle offre à son menu qui ne passe définitivement pas inaperçue. En effet, tu pourras profiter d'un délicieux poulet frit lors de ta prochaine commande pour emporter, à livrer, ou à déguster sur place, mais seulement pour un temps limité!

When is the right time to buy a home?: USA Today + Rocket Mortgage

Publisher: USA Today

Advertiser: Rocket Mortgage

Here’s a reality about real estate: People buy and sell homes all the time. For most people, making the decision about the right time to buy is a balance of analyzing what’s going on in the market and what’s going on in your personal life. Is your family quickly outgrowing a tiny, one-bedroom apartment or do you need more space for working from home? There are market factors that can sway your decision one way or another, such as inventory or interest rates. This educational piece from USA Today and Rocket Mortgage helps guide potential homebuyers through the process.

Audience Activations: Verizon Media + Dell

Publisher: Verizon Media

Advertiser: Dell

Dell partnered with Verizon Media on a series of Interactive Articles across multiple publishers, including TechCrunch and Engadget, designed to reach different audiences on topics ranging from small business, STEM, and this feature on gaming. Through a combination of interviews, audio clips, and gaming setups, users could discover why the PC is gaming’s most personal platform.

The Human Toll: Vanity Fair + PAX Labs

Publisher: Vanity Fair

Advertiser: PAX Labs

This series uncovers the multilayered effects of how the war on cannabis targeted Black America. Part 1 centers on the history of that war, revealing the inception point of the decades of strife that ensued. In Part 2, we learn about the heavy toll that communities of color often suffer — from endemic psychological trauma to mass incarceration. We are introduced to Corvain Cooper and Evelyn LaChapelle, both previously incarcerated for non-violent cannabis offenses, whose stories provide powerful testimony to the extent to which the deck is stacked against people of color. In Part 3, we witness Michael Thompson finally being released from prison after serving 25 years for a non-violent cannabis charge. Personal stories from Evelyn LaChapelle and Corvain Cooper, both also previously incarcerated for non-violent cannabis offenses, illustrate the harsh realities of re-entry into society and reveal how the punitive systems in place often have lifelong consequences.

A Living Room Makeover: MyDomaine + QVC

Publisher: MyDomaine

Advertiser: QVC

MyDomaine takes the reader on a journey of moving from a Brooklyn apartment to a three bedroom home and all the interior decorating that comes with the new space. The piece uses smart, stylish choices from QVC and photography of the finished looks.

I Asked a Dermatologist to Rate My Oily Skin Routine—Her Tips Changed Everything: Byrdie + Neutrogena

Publisher: Byrdie

Advertiser: Neutrogena

As a beauty editor who has worked in the industry for over 10 years, Faith Xue would like to think that she's pretty well-versed when it comes to skincare. When she noticed her skin looking duller than usual and starting to break out she turned to Dr. MichelleHenry for feedback on her current routine, as well as some life-changing cleansing tips that changed her routine—and her skin—for the better.

Creatives get creative: A stylist and photographer shares her tips for working from home: Globe and Mail + Crest

Publisher: Globe and Mail

Advertiser: Crest

Product stylist and photographer Danielle Reynolds shares the details of her work from home routine as a solo creative. When there’s so little separation between work and life, self-care becomes a priority. The partnership with Crest and The Globe and Mail shines a light on the importance of consistent routines.

Peak TV Reaches New Heights With Paramount+: New York Times + Paramount

Publisher: New York Times

Advertiser: Paramount

CBS All Access has become Paramount+. The streaming service is raising the bar with original programs including “The Good Fight,” the “Star Trek” Universe, “Why Women Kill,” “Kamp Koral: SpongeBob’s Under Years,” “The Real World Homecoming: New York,” and “For Heaven’s Sake.”

New Heights : Forbes + Office Depot

Publisher: Forbes

Advertiser: Office Depot

New Heights elevates Office Depot's content program by creating a dynamic, central destination for SMBs that combines the brand’s existing content with fresh branded content delivered in new and exciting formats. The campaign also effectively creates an ecosystem of thought leadership that exemplifies how Office Depot supports SMBs and entrepreneurs to reach New Heights with their businesses.

Date Night, Decided: This Flowchart Will Help You Actually Make a Plan: The Knot + Cuisinart

Publisher: The Knot

Advertiser: Cuisinart

With more time at home, date nights are looking a bit different these days, and The Knot's couples are searching for new ways to stay entertained. In this interactive flowchart, readers are asked a series of questions to help them decide on their ideal date night, complete with a meal to make and an activity to try. Results include the Cuisinart product that’ll help make your date night dinner an easy success. This piece is part of a larger content partnership showcasing how Cuisinart products will come in handy in married life, encouraging couples to add them to their wedding registries. All of the content is housed here: https://www.theknot.com/cooking-with-cuisinart

Give Your Clean Kitchen a Finishing Touch in 15 Minutes: Apartment Therapy + Libman

Publisher: Apartment Therapy

Advertiser: Libman

This year, Apartment Therapy and Libman joined forces to present the Spring Cleaning Cure. Dedicated assignments like this one natively embed Libman into our most successful editorial franchise, offering both service and community to our audience.

A new kind of real estate brokerage is taking the hassle out of buying and selling a home: Toronto Life + Properly

Publisher: Toronto Life

Advertiser: Properly

Buying and selling a home isn’t always a smooth process. Staging your space to look its best can be costly and exhausting, and the uncomfortable but necessary step of showing your home to potential buyers can disrupt your life for days, weeks, or even months. Properly is a modern tech-enabled real estate brokerage that’s removing the headaches involved with the traditional way of buying and selling a home.

From the Desk of Detective Elliot Stabler: PEOPLE + NBC

Publisher: PEOPLE

Advertiser: NBC

Starting over where it all began, this fall Detective Elliot Stabler (Christopher Meloni) rejoined the ranks of the NYPD to take on New York’s most devious crime syndicate with a new task force in Law & Order: Organized Crime. We created a custom destination full of interactive elements, show imagery and clips, and expert takes on the past of the show, so users could crack open the case files for everything they need to know before they watched.

How Canadian filmmaker and environmentalist Julia Barnes decided to take on renewable energy with Bright Green Lies: Globe and Mail + Bright Green Lies

Publisher: Globe and Mail

Advertiser: Bright Green Lies

Renewable energy sources like wind and solar have long been seen as the key to reversing climate change. But a new documentary from Toronto-based environmentalist and filmmaker Julia Barnes challenges that notion. In Bright Green Lies, Barnes’ second film based on a forthcoming book of the same name, the award-winning filmmaker highlights the environmental costs that come with building out renewable infrastructure.

Technology Vision 2021: CNBC + Accenture

Publisher: CNBC

Advertiser: Accenture

After the huge disruptions caused by the COVID-19 crisis in 2020, companies are looking to get back on course and, importantly, build for the future. While it will be tempting for companies to retreat to what they know, 2020 brought the need for a different path to light. If businesses continue to have a clear-eyed perspective and sharp focus on their expedited digital transformations, they can emerge as Masters of Change and the new leaders.

What Your Zodiac Sign Says About Your Wedding Day Look: The Knot + Justin Alexander

Publisher: The Knot

Advertiser: Justin Alexander

In this partnership between The Knot and designer Justin Alexander, we highlight two different wedding dress lines. The first features eye-catching graphic collages that pair Lillian West wedding dresses with each zodiac sign, based on the style detail that best fits their personality. The second piece (https://www.theknot.com/content/bride-type-dress-quiz), an interactive quiz, asks readers fun questions to determine their wedding dress style, from minimalist to sultry. In each quiz result page, we showcase three Justin Alexander dresses, complete with videos that show the dress in motion and zero in on unique details.

Behind The Bar: Narcity + Martini

Publisher: Narcity

Advertiser: Martini

Last winter, Ontario and Quebec were under strict stay-at-home orders, restricting in-door gatherings. Finding a place to decompress over cocktails had become challenging for some, especially with patios closing for the winter. Martini came to us, in the hopes of solving this issue and driving awareness to their Martini Fiero liquor, Digital cocktail class and the Martini Fiero cocktail kit. Through the Behind The Bar series, Narcity and Martini provided users with the inspiration and tools they needed to craft their own delicious cocktails. We featured local bartenders and asked them to craft their own signature cocktails using Martini Fiero and other Martini products. As they created their masterpieces we had them speak to the inspiration, what food they’d pair their drink with, giving our viewers the inspiration they craved to craft these drinks themselves and for their friends.

Everyone should know the signs of a scam: Orlando Sentinel + Western Union

Publisher: Orlando Sentinel

Advertiser: Western Union

Unfortunately, more and more Americans are becoming victims to money transfer fraud. This infographic, sponsored by Western Union, aims to educate readers on the most common scams and provide tips for how to avoid being dupped by evil doers.

Super-charged operations set to fuel a $5 trillion sprint into the future: CNBC + Accenture

Publisher: CNBC

Advertiser: Accenture

Visionary leaders racing against the clock of high-octane change have stopped tinkering under the hood to reach the fast lane — and are instead pressing the pedal on what Accenture estimates could be a $5.4 trillion engine of profitable growth.

Fjord Trends: A look at what's ahead for the future of business, technology and design: CNBC + Accenture

Publisher: CNBC

Advertiser: Accenture

Across Fjord Trends 2021, the over-arching theme is mapping out new territory. With the events of 2020 upending so much of what we took for granted, we now need to look ahead with focus and a desire to help people solve their challenges on their own terms. In many ways, the 21st century starts now.

The History of Psychedelics (2 Part Series): Visual Capitalist + Tryp Therapeutics

Publisher: Visual Capitalist

Advertiser: Tryp Therapeutics

In partnership with Tryp Therapeutics, Visual Capitalist created this data-driven content series that showcases the history of psychedelics and explores how they became a breakthrough medicine with an estimated $100 billion addressable market.

6 Brunch Recipes: USA Today + ALDI

Publisher: USA Today

Advertiser: ALDI

There’s nothing quite like a Sunday brunch. It’s the perfect excuse to take it slow in the morning and indulge in both sweet and savory dishes. From frittatas to French toast, ALDI and USA Today highlight tasty dishes inspired by fresh seasonal flavors.

Calling all conscious travellers! Redefine local adventure through responsible travel in this limitless B.C. region: Vancouver is Awesome + Cariboo Chilcotin Coast

Publisher: Vancouver is Awesome

Advertiser: Cariboo Chilcotin Coast

The Cariboo Chilcotin Coast is the heart of B.C.'s wild. Framed by rolling hills and coastal mountain ranges, the province’s untamed frontier is bursting with diverse landscapes and ecosystems, abundant nature and wildlife, and rich history and culture. This article from Vancouver is Awesome helps readers learn how to travel responsibly within B.C.'s Cariboo Chilcotin Coast so they'll be prepared for local travel experiences when inter-community travel within the province is encouraged again.

Treating the heart and protecting the brain: Globe and Mail + Montreal Heart Institute

Publisher: Globe and Mail

Advertiser: Montreal Heart Institute

Atrial fibrillation (AF), which manifests itself as irregular and often rapid heartbeats, is the most common heart rhythm disorder. About 200,000 people in Canada have AF. In response, the Montreal Heart Institute (MHI) is conducting a randomized controlled trial — the first of its kind — to look at the impact of prescribing blood thinners to AF patients under 62 years old.

My Goal This Year Is to Grow, Knowing Anything Can Happen: New York Times + Square

Publisher: New York Times

Advertiser: Square

The New York Times and Square tell the stories of 10 entrepreneurs and how they respond to knowing that now, more than ever, anything can happen. Explore this ode to small business owners and discover how 12 entrepreneurs are embracing the spirit of possibility.

Start Your Day the Plant-Based Way: Chatelaine + Silk

Publisher: Chatelaine

Advertiser: Silk

Chatelaine partnered with Silk to curate a collection of morning recipes from smoothies to chia oatmeal, to crepes and latte's.

The Modern Guide to Running: Outside + Under Armour

Publisher: Outside

Advertiser: Under Armour

There's no easy way to say this: most of the content about becoming a better runner is either dated, looks crappy, or boring. Or in many cases all three. That's why we were so excited to partner with Under Armour on the The Modern Guide to Running. They wanted to breathe young fresh life into this tired topic—but still maintain their focus on improving performance. We're thrilled with the results. From seasonal guides and videos to how to build mental strength and improve speed, we tackled serious topics and deliver expert-backed advice, but do so with a style and flavor you just don't see anywhere else.

Seize the Daylight: The Washington Post + Discover

Publisher: The Washington Post

Advertiser: Discover

When we “sprang forward” on March 14 with Daylight Savings Time, we could have opted to be disgruntled by losing an hour of sleep, or inspired to embark on new activities during the extra hour of sunshine. As part of a multiplatform multimedia campaign showing that Discover is a trusted partner helping people accomplish positive goals, WP Creative Group and Discover collaborated on a homepage takeover on washingtonpost.com. It drove to a custom Daylight Savings hub, called "Seize the Daylight," where users could select activities to create a bright and cheerful plan for making the most of an extra hour of sunlight.

Landscapers know what it means to ‘work hard, feel good’: USA Today + Ferris Mowers

Publisher: USA Today

Advertiser: Ferris Mowers

What does it meant to "work hard, feel good"? That's Ferris Mowers' mantra. GET Creative set out to profile a landscaper, Ferris' targeted customer, to understand how they embody those attributes and how the tools they use are critical.

Experts warn, get screenings now, even during COVID: Hartford Courant + Hartford Healthcare

Publisher: Hartford Courant

Advertiser: Hartford Healthcare

While it may be tempting to skip screenings to avoid COVID-19 exposure, forgoing preventative care can be far more detrimental to your health than you might realize. This patient story punctuates this warning. We hope this story saves a life.

Help Communities Build Better: Avenue Magazine + Guidebook for Great Communities

Publisher: Avenue Magazine

Advertiser: Guidebook for Great Communities

When it comes to designing unique neighbourhoods, residential input is essential.What do you love about your community? Is it the trees or the shopping area? What about the low-rise buildings with pitched roofs, terraces, patios or front porches? Or is it the landscaping that makes sidewalks and pathways more walkable and inviting? The Guidebook for Great Communities will change the way Calgary homes are built.

You Can Get Collectibles In Your Cereal Box Again & Our Inner ‘90s Kid Is Screaming: Narcity + General Mills

Publisher: Narcity

Advertiser: General Mills

Remember when you were a kid and cereal boxes came with cool collectibles like merch and video games? It's been a while since we dug through our cereal for whatever surprise was at the bottom — 15 years to be exact — and it's time for a retro blast from the past. When General Mills Canada started putting free collectibles color changing spoons back inside specially marked cereal boxes, they partnered with Narcity to bring that excitement to their readers. The story went viral on social media with and locked in first place for “highest Social Traffic” in the midyear 2021 branded content awards.

Calgary Homes & Design: Calgary Herald + Calgary Homes and Design

Publisher: Calgary Herald

Advertiser: Calgary Homes and Design

Calgary Homes & Design is a glossy print magazine and a special digital edition. The digital feature, built as a Ceros execution, is an engaging piece highlighting some of the top stories while featuring links to all the other stories and sponsors.

A Rising Social Media Star Shares Her Secrets For Creating Viral Visual Content: Bustle + Samsung

Publisher: Bustle

Advertiser: Samsung

For most, creating viral content happens by accident, a random whim paired perfectly with a moment in the zeitgeist. Yet for others, creating viral content happens by design. Marina Williams definitely falls into the latter category. Bustle recently caught up with Williams to learn a bit more about what it takes to create viral images, simple tricks anyone can use to elevate their own content, and why Samsung Galaxy S21+ 5G is a seriously game-changing device you’ll want to have in your arsenal.

How to Elevate Your Cinematic Videos: Inverse + Samsung

Publisher: Inverse

Advertiser: Samsung

When you think of Hollywood special effects, you usually think of large-scale pyrotechnics, feats engineering, and CGI. But for innovative young photographers and videographers like Tyler Roth, all it takes is creativity and the right tools.

How One Utah-Based Photographer Found Inspiration At Home During Lockdown: Bustle + Samsung

Publisher: Bustle

Advertiser: Samsung

For Utah-based photography and rising social media star Marina Williams, 2020’s lockdown had an unexpected upside: she was forced to be creative in her home surroundings, making do with materials that were close at hand. Though she couldn’t be out in the world, she tried to maintain her creative spark, embracing spontaneous shoots with everyday props: picture frames to bring illustrations and painting into her photography; glasses of water to warp and distort her figures.

An Editor and Dermatologist Share Their Best Tips for Dry and Combination Skin: Byrdie + Neutrogena

Publisher: Byrdie

Advertiser: Neutrogena

If you talk to any skincare expert, they’ll wax poetic about how everyone should have a routine tailored to their skin type. There’s a reason for that. Curating your daily regimen with products specifically made for your skin type makes it easier to target concerns and achieve your healthiest, happiest skin. That’s why Neutrogena® recently rolled out its Skin Balancing Line, a trio of cleansers that make it easy to care for your skin’s unique needs.

Have heart: How an organ transplant gave this 20-year-old her life back: Globe and Mail + Trillium

Publisher: Globe and Mail

Advertiser: Trillium

Maariyah Rahman was shocked when she was diagnosed with heart failure at age 20. Now, she’s sharing her story to advocate for organ donation. Maariyah’s hope is that more people will be inspired to act. More than 90 per cent of Ontarians are in favour of organ donation, yet only one in three have registered their consent to donate. Stories like Maariyah’s demonstrate how the simple act of signing up to be an organ donor can save a life.

Road Trip: Myrtle Beach: Winston-Salem Journal + Visit Myrtle Beach

Publisher: Winston-Salem Journal

Advertiser: Visit Myrtle Beach

Visit Myrtle Beach was looking for a unique way to highlight the benefits of road tripping to Myrtle Beach. In addition to traditional tourism content, this series includes a "road trip" feature designed to turn the road trip into an adventure filled with local treasures and the opportunity to make memories out of the journey. The series published in five Lee markets (with 5 variations of the road trip article). The Road Trip: Myrtle Beach series is presented in an interactive, image-driven presentation to illustrate the beauty of the Myrtle Beach area.

6 Reasons Every Woman Should Meet With A Financial Advisor: Bustle + Northwestern Mutual

Publisher: Bustle

Advertiser: Northwestern Mutual

There are tons of amazing milestones to celebrate this International Women’s Day, but on top of acknowledging the noteworthy achievements of womankind, it's also important to challenge existing gender bias and inequality. Luckily, Northwestern Mutual is committed to helping women take control of their money through financial planning — because there’s nothing more empowering than financial freedom.

Great Drives: Conde Nast Traveler + Toyota

Publisher: Conde Nast Traveler

Advertiser: Toyota

Katalina Mayorga, founder of El Camino Travel, explores the global influences in Washington, D.C., in the all-new Toyota Sienna.

Mashable Home: Interactive virtual house experience : Mashable + Walmart

Publisher: Mashable

Advertiser: Walmart

With 2020 events canceled, and an industry reeling from unprecedented shifts in consumer behavior, Mashable Home offered consumers a space to hang out together virtually. This interactive 360° home featured 6 custom rooms, 60+ shoppable products, and fun games— all driving more than 47M impressions and 2.17M total views. Add in an additional 2M+ video views garnered for our live influencer tutorials, this disruptive & engaging experience overcame virtual saturation and met users where they felt most comfortable– right at home. Mashable Home made waves in the interactive event space, with features in over a dozen industry-leading publications, including a glowing Ad Week article. With its sleek design and high-tech platform, Mashable Home broke the mold of what other publishers were producing virtually. Our audience celebrated the artful collab with an average experience rating of 4.5/5 stars, and our presenting sponsor, Walmart, saw a significant increase in brand perception and ROI.

Lil-lets Talk: All About Your Cycle : News24 + Lil-lets

Publisher: News24

Advertiser: Lil-lets

To break the silence around menstruation and address the taboos that still exist around it, we interviewed experts and celebrity Dineo Ranaka about periods at all life stages. It opened up discussion across all segments of society, without shame.

How to Build a PC for the First Time : IGN + Asus

Publisher: IGN

Advertiser: Asus

IGN UK partnered with tech giant ASUS to create a video that highlights how accessible the world of PC building can be for newcomers. Choosing a humanised, non-jargon approach, this popular video helped the client find a brand new audience.

Dominez l'hiver: La Presse + Subaru

Publisher: La Presse

Advertiser: Subaru

In the March 3rd issue of La Presse+, the Studio XTRA La Presse published, in a dedicated tab, a 7 screen branded content piece created for the Québec Subaru Dealers Association. In this special issue, where winter is king, La Presse’s readers were able to read useful and relevant content about Subaru’s vehicles in general, symmetrical AWD technology, outdoor winter activities, as well as discover all the features of the new Outback 2021. All illustrated with breathtaking winter photos and using rich and interactive graphic design.

Philanthropist, avid traveler, and world record holder champions freedom of home dialysis: Houston Chronicle + Fresenius Kidney Care

Publisher: Houston Chronicle

Advertiser: Fresenius Kidney Care

Tim Atkins is a busy man. At age 61, he keeps the same hectic schedule he has maintained for decades. He’s an international radio broadcaster on stations in South Africa and the Bahamas, a globetrotting mission worker, and a sponsor of children in developing countries, where he visits regularly. And at every stop, Atkins travels with one important item - the home dialysis machine that sustains his life. This is the story of Tim Atkins.

Life After Lymphoma: Maclean's + Lymphoma Canada

Publisher: Maclean's

Advertiser: Lymphoma Canada

In 2018, diffuse large B-cell lymphoma (DLBCL) nearly robbed Charlotte of her life. Now, thanks to cell therapies, she’s savouring every moment.

Proceed with Confidence: Realtor.com + Rocket Mortgage

Publisher: Realtor.com

Advertiser: Rocket Mortgage

Just in time for spring home buying season in 2021’s hot housing market, realtor.com and Rocket Mortgage teamed up to help home shoppers proceed with confidence on their path to homeownership. In an interactive format, home shoppers were invited to identify the obstacles standing in their way, then overcome them with tools and personalized advice from Rocket Mortgage and realtor.com. The tone of the campaign was empowering and advice-driven; realtor.com and Rocket Mortgage are trusted leaders when it comes to helping home shoppers find and finance a house that meets their needs.

One in ten people have unclaimed property, do you?: WCVB + Unclaimed Property Division

Publisher: WCVB

Advertiser: Unclaimed Property Division

Have you ever lost track of an account, a security, or paid a bill twice? It happens! One in ten people have unclaimed property. You might neglect to chase a check, forget about an account, or simply overpay a bill. Every year, the Treasury receives these funds when people lose track of them. Do you have unclaimed property? This article from the Unclaimed Preporty Division of The Department of the State Treasurer of Massachusetts gives you the details on how to find out.

Epic At-Home Movie Night: Entertainment Weekly + Walmart

Publisher: Entertainment Weekly

Advertiser: Walmart

Plussed-Up Experiences’ was a branded-content program that put Walmart’s shipping and delivery service product on the map, by showing how Walmart+ could give people time back and elevate the moments we cherish. In a truly cross-platform approach, we hit our audience through social, digital and offline media, and used our branded content to take Plussed-Up Experiences to an epic level. First, we asked our audience to enter our “Plus-Up” contest for a chance to bring back a beloved cancelled event. Then, we brought the event back in a big way—Halloween, Thanksgiving, and a deserving 15-year-old’s Quinceañera—with the help of celebrities, like Jason DeRulo, Marcus Samuelsson, and Sofia Reyes. This was supported by a series of highly interactive Premium Articles with embedded shoppable carts to drive purchase directly with Walmart+

Adding Pops of Green, with the Plant Kween: Real Simple + 3M Command

Publisher: Real Simple

Advertiser: 3M Command

When it comes to decorating your home, Command Brand products by 3M are creative solutions for hanging, draping, storing, displaying and organizing everything from photos to plants. To inspire our audiences with easy ideas using Command Brand, the Foundry executed a content strategy including 4 videos, 10 digital articles, Pinterest posts, 9 print advertorials and 3 custom ad units, across Better Homes & Gardens, Real Simple, Parents, Shape, Magnolia Journal, Reveal, and Sweet July. Bringing Command to the world of plants, we worked with Instagram sensation Christopher Griffin (AKA The Plant Kween) in a creative video celebrating the joy of plant curation with Command Brand, through her sequin-studded, high heel-wearing effervescent BIPOC and LGBTQ lens. From draping vines to displaying succulents, Plant Kween playfully explores brownstones and greenhouses alike.

Claw-ver Cat Rituals: Daily Paws + IAMS

Publisher: Daily Paws

Advertiser: IAMS

Think about it—when all a cat does is eat, sleep, play, and chill out, these moments become pillars of daily life. How can you learn more about cat rituals and solidify your feline’s sense of happiness and belonging?

7 Playtime Activities That'll Inspire Creativity: PARENTS + Thomas & Friends

Publisher: PARENTS

Advertiser: Thomas & Friends

What’s the best way to spark a child’s playtime imagination? Getting hands-on with inspiring Thomas & Friends™ toys and guides! From DIY projects to education-based objects, set the kiddos all aboard this interactive train track activity map that’ll send them full steam ahead to creativity. Mattel wanted to take Thomas from an old-world brand with limited current appeal that parents feel largely indifferent towards, to an updated classic that offers the unique mix of play and purpose through life skills that parents want for their child.

Learning to Love: PEOPLE + Colgate

Publisher: PEOPLE

Advertiser: Colgate

Meredith and Colgate partnered to create a series of serviceable & inspirational integrated content that positioned Colgate Renewal as the key to a revitalized smile through healthy gums.

We have adventures for everyone : USA Today + Destin Fort Walton Beach

Publisher: USA Today

Advertiser: Destin Fort Walton Beach

Destin Ft. Walton Beach offers something for every type of traveler. To make planning a trip easier than ever, GET Creative allowed readers to peruse all that this destination has to offer. This build your own adventure quiz gauged readers interests, then presented them with a GETC produced video library of things to do and see.

Luxurious residences are setting a new standard of living in Langley : New West Record + Legacy on Park Avenue

Publisher: New West Record

Advertiser: Legacy on Park Avenue

Once in a while, a new building is raised that forever changes the landscape of a city—setting a new bar for quality, luxury and striking architecture. Welcome to JMC Properties’ Legacy on Park Avenue, a six-storey boutique CLT building in Langley unlike anything the city of Vancouver has ever experienced before.

Uncovering Hong Kong’s hidden history of printmaking: South China Morning Post + Hong Kong Heritage Museum

Publisher: South China Morning Post

Advertiser: Hong Kong Heritage Museum

This compelling video-led story focuses on Hong Kong artists who are keeping traditional printmaking alive -- in conjunction with two exhibitions at the Hong Kong Heritage Museum featuring rare works as well as experimental, contemporary pieces.

Jim Boeheim’s reflections on a four decade coaching career: USA Today + Ferris Mowers

Publisher: USA Today

Advertiser: Ferris Mowers

GET Creative, in partnership with Ferris Mowers, developed and produced a profile of heralded basketball coach Jim Boeheim. The work is associated with Ferris Mowers sponsorship of the USA TODAY Sports College Basketball Coaches Poll.

Hundreds of People Share This One Refrigerator, Thanks to Two Women Who Keep It Stocked: Well+Good + Target

Publisher: Well+Good

Advertiser: Target

Instead of letting produce sit in your fridge and go to waste, what if there was an easy way to get extra food into the hands of people who needed it? That’s the premise behind The Friendly Fridge BX, a refrigerator on the sidewalk in the Bronx, New York where people can take what they need and leave what they don’t currently have a use for. The organizers, Sara Allen and Selma Raven, aim to fight food insecurity and support sustainability by making leftover food from restaurants and people’s home kitchens available to those who need it. For this campaign, Target’s goal was to amplify the voices of individuals making an impact on their local community through sustainability. They achieved that through highlighting The Friendly Fridge BX in a custom video on Well+Good showing how simple it can be to support your community and how empowering mutual aid can be. This is a piece of a bigger campaign with Leaf Group’s sites, including a custom video with Hunker.com.

Why These Four Watches Make Excellent Gifts: Gear Patrol + eBay

Publisher: Gear Patrol

Advertiser: eBay

We curated two experts who could speak authoritatively about why gifting watches is such a meaningful experience, and also highlighted their recommendation on which watch references are worth it. The video is a balance of lifestyle meets gift guide.

Becoming a valued member of the gaming community: Twitch + Ford

Publisher: Twitch

Advertiser: Ford

Ford was looking to get into gaming in a big way. The company’s products have been in video games before, but this was different. Ford teamed up with the hugely successful game, Rocket League, to create the first-of-its-kind, Ford + Rocket League Freestyle Invitational digital event. This brought together eight of the best freestylers to show off their most insane tricks for a panel of judges. The winner walked away with the grand prize, a real-life 2021 F-150. To top things off, players have been asking for an in-game pickup truck for years – Ford made it happen. What makes this so special? Rather than just create an exact replica of a real F-150, Ford designers and engineers came together with the Rocket League team, to create a one-of-a-kind F-150 Rocket League Edition. The first truck in-game from a real-world manufacturer.

Driven By Sound: Pitchfork + Lexus

Publisher: Pitchfork

Advertiser: Lexus

In celebration of the Lexus IS Wax Edition, a new 2021 Lexus IS model with a custom in-dash record player, producers Madlib and Kaytranada discuss their connection to vinyl and work on a new double-single in a two-part documentary.

A New Way of Banking Has Arrived: South China Morning Post + Mox

Publisher: South China Morning Post

Advertiser: Mox

A 5-month-old virtual bank, Mox, is revolutionising the Hong Kong customer experience. This creative infographic story with illustrations highlights how the new virtual bank empowers customers with smart banking, saving and spending.

The Summer of Tennis: Capturing the Epic in the Everyday: Nine + Samsung

Publisher: Nine

Advertiser: Samsung

With the aim of driving mass awareness and creating momentum around the launch of its new Galaxy Phone, Samsung and Nine partnered to create a multi-channel, premium partnership that highlighted the true power of commercial content. Leveraging the fame and excitement of one of Australia’s greatest sporting events – the Australian Open (AO) – this campaign successfully demonstrated the strength of positioning an international brand with a local major event. To launch, Nine created a series of lifestyle-based pieces that heroed the capability of the Samsung Galaxy S21’s camera within the context of amateur photography. This native story hit target within a week, almost doubling its traffic target, while the advertorial also outperformed. Nine then went on to create a series of “wrap-up” pieces from the AO, as well as a print execution in the SMH’s lifestyle insert magazine, Sunday Life. All digital pieces overperformed in regards to traffic targets. However, the ultimate success of this campaign was due to the creative alignment between Nine and Samsung. All imagery used in this campaign was shot by members of the Nine team on the ground at the AO using the new Samsung Galaxy S21 phone. Ultimately, this campaign effectively worked to demonstrate how Samsung and Nine could together “Capture the epic in everyday” thanks to the Galaxy S21.

A Century Of Care: CNN + Cleveland Clinic

Publisher: CNN

Advertiser: Cleveland Clinic

Forging your values on the battlefields of World-War-One and holding true to them for a century to follow takes something very special. To explore what exactly that ‘something’ has always been and show it to the world – Cleveland Clinic turned to WarnerMedia. With unprecedented access to surgeons, patients and leading academics, Courageous Studios created a forty-minute documentary, running on HLN & CNN’s Streaming platform, as well as three short, patient-focused stories in line with their highly anticipated ‘Founders Day’ celebration. Stories like that of the Arden family, who travelled from Israel in hope that the world’s most advanced neuroscience can cure their son’s epilepsy and Terri Overton, who shows that efforts by a large organization to truly know their community can save the lives of its residents. All special in their own way, these films and the subjects they follow orbit the same recurring idea that in all aspects of life, we arrive at the very best results by working together.

The 3-Step Self-Care Ritual That’ll Change Your Life: Byrdie + Ulta Beauty

Publisher: Byrdie

Advertiser: Ulta Beauty

We’ve learned a lot over the last year, but one thing stands out: self-care isn’t selfish. Actually, it’s the opposite. Byrdie paired up with Ulta Beauty to dive deeper into their new Keys Soulcare launch, featuring three of the brand’s essential steps to beauty rituals: Spirit, Mind, and Connection.

These are the most original and delicious cookie flavours you’ll find in Vancouver: Vancouver is Awesome + CBC

Publisher: Vancouver is Awesome

Advertiser: CBC

There are so many ways to bake a cookie. From fresh topping choices to new takes on classic favourites, Vancouver’s bakeries and cafes are serving up a concoction of unusual but undeniably delicious cookies. Vancouver is Awesome and CBC’s The Great Canadian Baking Show selected a list of inventive and unique cookies available for pickup and delivery in the city. Mmmmm.

Fill Your Heart with Ireland: BBC + Tourism Ireland

Publisher: BBC

Advertiser: Tourism Ireland

Ireland has something for every traveler, from culinary connoisseurs looking for a taste of local delicacies to the rugged explorers who want to go off the beaten trail and discover the country’s ancient stories. When the time to travel is right, Ireland’s adventurous spirit is waiting for you.

In Loving Memory: Reach + Co-op Funeralcare: Mirror + Co-op Funeralcare

Publisher: Mirror

Advertiser: Co-op Funeralcare

Reach & Co-op Funeralcare have partnered since March 2020, helping communities navigate the death of loved ones in the height of a global pandemic. In 2020 we helped people organise funerals in isolation, providing a platform to celebrate the lives of those lost. But after this, life didn’t simply return back to normal. In 2021 we saw that the nation was looking for ways to deal with grief in the pandemic, with terms such as ‘how to deal with grief’ and ‘grief support’ all up in search. We needed to address this bigger societal need - how to grieve in isolation, exploring coping mechanisms and ways to support yourself and others. We offered help and advice to those who need it, through experts in the field of grief management. Our campaign struck an emotional chord with our audience, resulting in uplifts in seeing Co-op Funeralcare as a brand that cares, and in consideration and taking action to find out more about Co-op Funeralcare.

University Hospital Foundation takes on heart disease: Edmonton Journal + University Hospital Foundation

Publisher: Edmonton Journal

Advertiser: University Hospital Foundation

"Heart disease is not going away, and if there is anything we can do to give doctors the upper hand, we are going to do it”

One Night in Miami: Which Path to Freedom?: Variety + Amazon

Publisher: Variety

Advertiser: Amazon

To promote Amazon Studios’ film “One Night in Miami…” for awards consideration, Variety Content Studio created a cross-platform campaign including original print, video and digital content. Starting with a powerful essay by acclaimed writer Caroline Randall Williams and featuring original art by noted illustrator Lincoln Agnew, this package sheds light on a topic that still resonates today: What is the responsibility of Black celebrities toward the civil rights movement? (Malcolm X, Cassius Clay, Jim Brown and Sam Cooke confront that issue in the film.) Four original videos, including exclusive interviews, provide an inside look at the making of the film, with the kind of insightful conversations only Variety can deliver. Bold print and web design add impact to the presentation. “One Night in Miami…” was nominated for numerous awards including three Oscars, all in categories specifically targeted by this package: adapted screenplay, supporting actor and original song.

Clear Logistics - Moving towards a fully transparent supply chain: CNBC + Standard Chartered

Publisher: CNBC

Advertiser: Standard Chartered

The complexity of supply chains has created a major challenge — a lack of visibility. A 2017 Standard Chartered study reveals a mere 6 percent of firms have achieved full supply chain visibility, with the bank viewing this to have been further exacerbated amid the Covid-19 fallout. The good news is that increasing supply chain visibility and use of new technology can help solve these, and many other issues.

It’s time Americans leave low-quality face masks in the past: USA Today + Hope Health Supply

Publisher: USA Today

Advertiser: Hope Health Supply

GET Creative, in partnership with Hope Health Supply partnered to provide content that is informative and relevant during the pandemic. This is a great example of a trusted brand and trusted platform coming together with engaging branded content.

5 Reasons Lois Lane Is As Much Of a Hero As Superman: Stylecaster + The CW

Publisher: Stylecaster

Advertiser: The CW

Superman has been a household name since 1938, but what about Lois Lane? She’s just as much a superhero — here’s why.

The World Needs Superman More Than Ever: Daily Beast + The CW

Publisher: Daily Beast

Advertiser: The CW

"These uncertain times" may be cliched, but it rings true: we could use a north star like Superman more than ever. This article also tapped five emerging artists to create original art featuring their interpretation of a modern CW Superman.

Delivering compassionate care when and where it’s needed: Toronto Star + TELUS

Publisher: Toronto Star

Advertiser: TELUS

Queen West in Parkdale has been dubbed one of the hippest streets in Toronto, lined with fashionable cafes and shops, and, in pre-pandemic times, buzzing with smartly turned out people. In the midst of this, however, is another reality. An estimated 8,700 Torontonians experience homelessness each day. Parkdale Queen West Mobile Health Clinic, powered by TELUS Health, is there to help ensure Toronto’s marginalized residents get the health care they need

Outcomes: Driving The Future of Business: Forbes + Capital One

Publisher: Forbes

Advertiser: Capital One

With the world upended in 2020, Capital One wanted to reach C-suite and senior-level business leaders and help them discover the insights they needed to be confident and in control of their finances. Thus, Capital One partnered with Forbes on a multi-part content experience to help its customers find a path forward. To gauge how executives viewed resilience, agility, and growth—critical to Capital One’s mission— Forbes surveyed more than 1K U.S. executives. Using the data uncovered from the survey, Capital One and Forbes built a multi-faceted thought leadership series to help leaders move forward and be in control. The campaign cleverly guided the audience through new chapters to expand on the research-driven blueprint through a multi-part series. From there, the data-led storytelling experience was amplified with everything from custom-designed multimedia articles to video content to digital ads—all navigable on a custom program hub. Not only were readers 102% more likely to be CMOs and 76% more likely to be senior management, but the campaign garnered over 5.8M cross-platform impressions, more than 6.1K search referrals and 47K social engagements. 2020 may have upended many, but Capital One helped businesses get up and running.

Walk in the Park: Morning Brew + H&R Block

Publisher: Morning Brew

Advertiser: H&R Block

Follow Sonia, your local H&R Block pro, and her canine companion on a digital stroll through a park. While she gives users the ins and outs of filing with Block, she makes it clear that doing your taxes with Block is like taking a walk in the park.

City Press & ABSA Money Make Over: City Press + ABSA Money

Publisher: City Press

Advertiser: ABSA Money

City Press developed a bespoke content project to enable Absa’s clients – and South Africans in general – to plan for and attain financial freedom. The Absa/City Press Money Makeover team selects six City Press readers, pairs them with an Absa financial adviser and puts them through a six-month financial bootcamp overseen by personal finance journalist Maya Fisher-French. To win the final cash prize, the six contestants must reach a series of financial milestones. The competition empowers readers, through the contestants’ journeys, to realise their financial freedom through good money habits. Now in its fifth year it has not only changed the financial futures of all the contestants – sustainably – but has also become a fixture on the City Press calendar, and cemented Absa’s position as a bank that cares. Campaign Microsite: https://media24.shorthandstories.com/moneymakeover/index.html This solution achieved enormously positive results for Absa and for readers.

How to Be a Hero on Valentines Day: GQ + eBay

Publisher: GQ

Advertiser: eBay

Partnered, single or anywhere in between, a luxury watch from eBay makes the ultimate V-Day gift.

Canine Cocktails: New York Post + Tito's

Publisher: New York Post

Advertiser: Tito's

It’s universally accepted that dogs add joy to people’s lives. Inspired by Tito’s Vodka for Dog People initiative, Post Studios created a curated collection of cocktail recipes inspired by fun-loving rescue pups (and the humans who adore them).

Emblem Developments: Coming to a new Hamilton: Toronto Life + Emblem Developments

Publisher: Toronto Life

Advertiser: Emblem Developments

Walking along Jarvis Street in downtown Hamilton, you’ll be struck by what an ideal location this is for a brand-new, innovative, design-forward boutique condominium. Right in the heart of one of Canada’s most significant city-centre transformations, 1 Jarvis by Emblem Developments is a gorgeous building. It achieves the perfect balance of old and new as it looks to raise the standard of design and quality with price points that beckon new residents from near and far.

Celebrating Nurses: SunSentinal + Ι - Other

Publisher: SunSentinal

Advertiser: Ι - Other

To recognize the extraordinary efforts of nurses during the pandemic, Studio 1847 and the South Florida Sun Sentinel created "Celebrating Nurses." The inaugural campaign centered around a virtual event. Leading up to the event, the public were invited to nominate local nurses who had gone above and beyond over the past year. We created a microsite where nominations could be made and readers could enjoy content like a quiz about what it takes to be a nurse. Winners were announced with video interviews accompanied by articles. The campaign attracted multiple healthcare systems and generated interest in the local community to honor hard working nurses. We promoted through native advertising, in print and email.

The Ford Hall of Fans in the Pro Football Hall of Fame: Bleacher Report + Ford

Publisher: Bleacher Report

Advertiser: Ford

Ford is a fan of the fans. And it wants to give pro football’s most passionate fans the attention and accolades they deserve. That’s why Ford created the Ford Hall of Fans. To honor the best of the best. First, nominees are surprised with a knock on their door from an NFL Hall of Famer. If they make it to the final round via fan voting, they get to attend the Super Bowl with VIP privileges and await another knock on the door – this time from Pro Football Hall of Fame David Baker. And if they get that final knock, they earn a plaque in the Pro Football Hall of Fame in Canton, Ohio. The experience is one of shock, joy and a million other emotions. A fitting tribute to those who give so much to the game.

ITK Bowl 2021: In The Know + Pizza Hut

Publisher: In The Know

Advertiser: Pizza Hut

Pizza Hut partnered with Verizon Media for the 2nd annual ITK Bowl 2021. This 4-hour live-stream tournament paired professional NFL athletes with the best eSports gamers in the industry to play Call of Duty: Black Ops Cold War. In addition to the virtual event, 4 custom VOD clips and articles were created to capture all of the pre/during/and post-event excitement.

Chinook Blast Lights Up Calgary this February: Avenue Magazine + Tourism Calgary

Publisher: Avenue Magazine

Advertiser: Tourism Calgary

Tourism Calgary wanted to promote the inaugural Chinook Blast event. The content ran alongside vibrant images and had a good tone, sharing details of the events in an informative and interesting way, while still assuring readers of the safety measures that would be in place.

The Nando's Peri-Peri Dish You Should Order Based On Your Zodiac Sign: Narcity + Nando’s

Publisher: Narcity

Advertiser: Nando’s

Last winter, the bigger part of Quebec and Ontario were stuck into strict COVID-19 lockdowns, making it impossible to dine out at restaurants. After months of takeout, it’s easy for anyone to get overwhelmed by so many options of restaurants, delivery apps and delicious choices. That’s why Nando’s x Narcity decided to call on the universe to help readers decide what to order next. We turned to the one thing that may know people better than they know themselves: zodiac signs. Through a cheeky article and colourful social post, we determined a special Nando’s Peri-Peri dish for every zodiac sign and got our audience hyped up about it! Our Millennial audience particularly devoured it, with 43% of the almost 7,000 users were between the ages of 25-34.

Dial Up Your Resolutions: SHAPE + FiberOne

Publisher: SHAPE

Advertiser: FiberOne

Are you looking for The One...to help you stay on track with your New Year’s resolutions? In this campaign we had two: our on-call helpful heartthrob, Jonathan Bennett and fab fitness fella, Isaac Boots. In a partnership with Fiber One™ and Protein One™—decadent indulgences that help you stay on track—we created a faux "hotline" in which they brought consumers tips, shortcuts, words of encouragement and recipes to make rocking your New Year’s resolutions achievable and—dare we say—even fun. The campaign included working with talent, a custom photoshoot and custom video shoot.

From The Start: Some Spider Studios + Johnson & Johnson

Publisher: Some Spider Studios

Advertiser: Johnson & Johnson

Some Spider Studios (the largest digital media company for parents, publishing Scary Mommy, Fatherly and The Dad) partnered with Johnson’s baby brands (Johnson’s, Aveeno Baby, and Desitin) to create a series called From The Start: A Parent’s Guide to Talking About Racial Bias. The partnership aims to help parents take on the difficult task of talking to their kids about race. The editorial teams from Fatherly, Scary Mommy and The Dad Some Spider team worked with experts to develop service-oriented, practical content that parents can apply with their own families. From The Start’s videos, articles, infographics, live events & hub focus on why it’s crucial for parents to take an active role in initiating conversations about race and racial bias with children from the start, and how to safely and effectively have those conversations.

Beyond Barriers: Today + WGU - Western Governors University

Publisher: Today

Advertiser: WGU - Western Governors University

The News Brand Studio & WGU showcased the compelling stories of 3x real-life WGU students. The resulting episodes revealed the ways in which this non-profit organization helps breakdown barriers to education for underserved communities across the US.

Choose this expert-approved cash-back card to get lucrative benefits?: USA Today + The Ascent

Publisher: USA Today

Advertiser: The Ascent

This is a golden age of credit card perks — but for some reason, a huge number of Americans aren’t taking advantage of them. USA Today and The Ascent show off the perks of what experts are calling the top overall cash-back card.

If you haven’t adopted this new technology in your business model yet, it’s time.: Houston Chronicle + PayPal

Publisher: Houston Chronicle

Advertiser: PayPal

New technologies always bring a little apprehension with them, and it takes time – years, even – for consumers and businesses to adapt. However, in COVID-19’s market, small business owners need to be taking all the measures they can to ensure they not only stay alive but thrive. One of those is including QR codes in daily use. PayPal and The Houston Chronicle outline the benefits of contactless payment technologies.

Transforming Business: Changemakers' Playbook: Insider + ING

Publisher: Insider

Advertiser: ING

Insider Studios created "Changemakers' Playbook" a multimedia content series sponsored by ING Wholesale Banking. The articles and videos in the campaign profiled "changemakers" in different industries and positioned ING sector leaders as experts.

Major Appliances, Minor Hassles: New York Times + The Home Depot

Publisher: New York Times

Advertiser: The Home Depot

For better or worse, most of us are spending a lot more time in our homes. No wonder so many of us are eyeing home improvements. But tackling big projects can be daunting, even in the best of times. Where can you find top-quality home appliances, with brand names you trust and just the right features, selected with the help of a knowledgeable adviser, smoothly purchased either online or in person, at a great price, delivered quickly and even expertly installed? T Brand Studio spoke with three homeowners who found that and more — all in one place.

Cupboard Project: Baltimore Sun + Priority Partners

Publisher: Baltimore Sun

Advertiser: Priority Partners

The pandemic brought to light disparities in access to healthcare and healthy food. Priority Partners provides access to low and no cost healthcare for qualified Maryland residents, and part of promoting health is ensuring access to healthy foods. In response, Priority Partners, the Baltimore Sun and Studio 1847 worked together to promote the Cupboards Project. The project features free mini pantries (cupboards) installed throughout Maryland, providing resources directly to communities served by Priority Partners. Our microsite promotes a cupboard design contest featuring HGTV hosts Chris Grundy and Matt Muenster. People can watch video episodes to follow the project, vote on their favorite cupboard designs and donate to the effort. In addition to the entertainment, you'll find informative content about preventing diabetes, eating healthy on a budget and more.

Magic in a glass: Food & Wine + Visit Scotland

Publisher: Food & Wine

Advertiser: Visit Scotland

Scotch whisky has a deeply rich history, mystery, and romance to it. From the Highlander (allegedly) besting the devil himself at a drinking match centuries ago to the unique and varied terms and descriptions to describe the spirit , Scotch whisky intrigues and inspires with an ever evolving sensuality. We’ll show discerning explorers that the world of Scotch whisky isn’t just the domain of stodgy cigar smokers in front of a fireplace. Diverse people, provenances, and processes make it what it is: Magic in a Glass. In a multi-media microsite, we’ll encourage consideration for Scotland and Scotch whisky and inspire action through print-quality narration and authentic storytelling. Immersive video stories and a featured narrative provide a full-circle experience: once someone reads the feature and decides they want to learn more about the magic of Scotland and Scotch whisky, they need only to look to the videos to discover even more, and vice versa.

Tubi Tuesday: Decider + Tubi

Publisher: Decider

Advertiser: Tubi

For four weeks, Tubi took over Decider every "Tubi Tuesday" with the launch of a new branded content article. Each article focused on different themes and was promoted across the Post Digital Network for one week.

CONTEST: Enter for a chance to win a Valentine’s Day prize package from Stong’s Market: Vancouver is Awesome + Stong's Market

Publisher: Vancouver is Awesome

Advertiser: Stong's Market

How do you plan a special Valentine’s Day that’s both low key and local? Vancouver is Awesome and Stong's Market partnered to highlight a few ideas, deals and a contest to make it an extra special Valentine's Day.

Stories of hope in a challenging time: The Seattle Times + Microsoft

Publisher: The Seattle Times

Advertiser: Microsoft

WA State’s citizens, businesses, community organizations and local and state governments are working together to address affordable housing, education and food security.

A dog's guide to great skin: The Sydney Morning Herald + Blackmores

Publisher: The Sydney Morning Herald

Advertiser: Blackmores

Nine created a contextually-relevant environment for PAW by Blackmores to educate pet parents. Leveraging the brand’s stable of veterinary experts, engaging and educational content was produced for our premium digital and print audiences on Metro Mastheads and within inserts Good Weekend and Sunday Life, in addition to bespoke media units. The focus was on three key areas – mental wellbeing, joint care and dermatology – all written by dog-loving journalists.

Dim sum connects Hongkongers and their ability to reinvent: South China Morning Post + Brand Hong Kong

Publisher: South China Morning Post

Advertiser: Brand Hong Kong

Dim sum is a Chinese dish that has long been bringing Hong Kong people together. In this mini-documentary video story, two dim sum chefs, a world-renowned magician, and an artisanal candle maker share how this comfort food inspires their work.

Quintessential Queens: A Seamless Guide to Astoria & LIC: Gothamist + Seamless

Publisher: Gothamist

Advertiser: Seamless

Gothamist and Seamless teamed up for a 5-part Custom Content series in Winter 2021 to celebrate amazing neighborhood restaurants across NYC and highlight how they banded together to feed those in need in their community during a global pandemic.

Embracing Volatility for Trading Confidence: CNBC + Pepperstone

Publisher: CNBC

Advertiser: Pepperstone

The storm clouds of volatility have been roiling all year, and don’t appear to be abating anytime soon. Since February 2020, when the world woke up to the full effects of the pandemic, the CBOE’s Volatility Index (VIX) has surged to levels unseen since the Global Financial Crisis. And it's still up there. In fact, its lowest level thus far in 2020 still exceeded its highest point in 2019. But is this seemingly never-ending volatility something traders and investors should fear during their quests for market opportunities?

New technologies are coming as Canada’s 5G future dawns launch: MobileSyrup + TELUS

Publisher: MobileSyrup

Advertiser: TELUS

5G in Canada is in an exciting position. Canada’s largest wireless carriers have burgeoning 5G cellular networks, phone makers are pumping out 5G-capable devices and it seems like everyone is making big promises about the future 5G will enable. Bernard Bureau, Telus’ VP of network and architecture strategy, speaks to the benefits of 5G that will come with the rollout of 3,500MHz spectrum

“It’s really a dark time in long-term care”: SUN president: Regina Leader Post + Saskatchewan Union of Nurses

Publisher: Regina Leader Post

Advertiser: Saskatchewan Union of Nurses

This article is the latest in a year-long series on behalf of Saskatchewan Union of Nurses (SUN). SUN wanted to open eyes to the deplorable conditions in long term care homes and high rate of COVID-related deaths, and called for a public enquiry.

3 Reasons to Try an At-Home Haircoloring Kit Right Now: AARP + L'Oreal

Publisher: AARP

Advertiser: L'Oreal

This article was published on AARP.org to raise awareness and appeal to the 50+ market; timed when hair salon visits weren’t possible. It supported a 30-day digital campaign that included banner ads, and articles on the app & 3 AARP newsletters.

How To Get the Most Out of Your Morning Routine: AARP + General Mills

Publisher: AARP

Advertiser: General Mills

This was published on AARP.org to raise awareness about dietary fiber with adults 50+. Fiber One leveraged AARP digital properties with a native content approach that incorporates the product into an overall morning wellness routine.

Books to inspire and entertain you in 2021 : USA Today + Imperium Group

Publisher: USA Today

Advertiser: Imperium Group

Studies show that most of us abandon our New Year’s resolutions before January is over – but that doesn’t mean it’s a lack of willpower. To help overcome this challenge Webmetrix and Imperium Group curated a list of inspiring, fun and challenging books for 2021.

Why We Trust: Vox Media + AAA Insurance

Publisher: Vox Media

Advertiser: AAA Insurance

Trust is at the heart of some of life’s most important decisions, so why don’t we know more about how — or why — we trust? From starting a new business, to sharing a secret family recipe, to letting yourself fall in love, the decision to trust someone (or something) can open the door to a world of possibility — but only if you’re willing to take the leap. AAA Insurance and Vox Creative tackled the topic of trust to better understand where it comes from, and how it shapes our world, through a mix of video explainers, written profiles, and an audio series. It's worth checking out - trust me.

The Byrdie Guide to a Healthy Skin Barrier: Byrdie + StriVectin

Publisher: Byrdie

Advertiser: StriVectin

Between the freezing temps and drying indoor heaters, it’s kind of a no-brainer your skin is rebelling. (We’re looking at you, redness, flakes, and fine lines.) The most effective way to keep it healthy and happy? Strengthening your barrier, the outer layer of your skin that seals in moisture. Byrdie partnered with StriVectin, the experts in skin barrier science, to bring you all the essential info you need to take your moisture barrier from thirsty to thriving.

Restaurant Comeback: USA Today + Cox

Publisher: USA Today

Advertiser: Cox

Strong third-party partnerships are an integral part of a successful business, and even more so for restaurants that rely on purveyors for their product. This article highlights the partnership between Cox Business and Con Quesos restaurants.

Scheduling software helps streamline Canadian healthcare logistics: National Post + Logibec

Publisher: National Post

Advertiser: Logibec

If the fallout from COVID-19 has revealed anything to the general public, it’s just how important healthcare workers are to society. Putting their own lives on the line to care for others and facing the threat of life-threatening illness daily, these heroes continue to shoulder the weight of the pandemic. On top of this stress, there are other logistical elements to worry about, from scheduling to union issues. Thankfully, a streamlined solution to healthcare workers’ needs is easing the situation for many across the country.

Step-up-your-business with Clientele Legal: City Press + Clientele

Publisher: City Press

Advertiser: Clientele

The concept of advertisers supporting the creation of unique content to reach specific audiences has morphed into a sophisticated cross-platform opportunity to reach mass audiences in an impactful way using bespoke written and filmed content. A prime example of this is the Clientele Small-Business-Step-Up series which Ads24’s Content Hub co-created with the client. The project shared the stories of five South African small business owners doing good while doing business in identified growth sectors such as textiles, property and farming. The series was designed to share their business journeys as well as their best tips for good business, while highlighting the importance of adequate legal cover as part of an overall business plan. https://media24.shorthandstories.com/clientele-business/index.html This sophisticated and innovative content solution achieved enormously positive results for Clientele and for our audiences. ROI=150% Total pageviews 40,686

Economic Outlook in Florida: South Florida Business Journal + TD bank

Publisher: South Florida Business Journal

Advertiser: TD bank

TD Bank brought its thought leadership to the South Florida Business Journal audience of business executives and decision makers in an engaging, virtually-captured 6-part video series titled Economic Outlook in Florida: Covid-19 Impacts and Moving Businesses Forward in 2021. The campaign, conceived originally in 2019, was designed to help promote TD Bank within the business community and demonstrate their depth of banking services. The short-form series allowed bank executives - such as SVPs, regional presidents, senior regional and managing directors and CRE market leaders - to demonstrate their industry expertise in the South Florida market on the bank and personal business brand levels across a variety of relevant, timely topics. Among those topics were: finding working capital, small business growth, the demands of today’s consumers, the shifting regional CRE landscape, pandemic effects on electronic payments, and the overall South Florida economic outlook.

MiBrew Trail: Hearst StoryStudio + MI Brew Trail

Publisher: Hearst StoryStudio

Advertiser: MI Brew Trail

As Michigan’s emerging craft beer scene continues to grow and evolve, the craft beer lovers of the state are growing in numbers and evolving too. With Michigan now ranking sixth in the number of breweries in the USA, there are plenty of great experiences to be had. The MI Brew Trail is a constantly growing beer trail full of adventures for the craft beer crowd.

This Is The First-Ever App To Reward Canadian Shoppers With Bitcoins: Narcity + Coinmiles

Publisher: Narcity

Advertiser: Coinmiles

By now you've probably heard the hype surrounding Bitcoin, even if you haven't used it yourself. But if you haven't invested in Bitcoin or don't know anyone who has, understanding it can seem a little overwhelming. Luckily, cryptocurrency's information landscape is getting a little easier to navigate, and companies — like Montreal startup Coinmiles — are making investing in it more accessible.

How Can Plants Help Us Relax, Sleep Better and Boost Our Immune Systems?: New York Times + Traditional Medicinals

Publisher: New York Times

Advertiser: Traditional Medicinals

More than 75 percent of the world’s population relies on traditional healing practices, and most of that is herbalism. In the United States, where it has diverged from conventional medicine, alternative medicine has become more integrated into mainstream healthcare. As we search for approachable, holistic ways to improve our health and quality of life, especially during fraught times, more people are turning to herbalism — and it can be as simple as drinking a cup of tea.

I Only Ate Food From A Meal Subscription Service For A Week & Here’s What Happened: Narcity + Goodfood

Publisher: Narcity

Advertiser: Goodfood

If nothing else, 2020 was the year of culinary trends. Dalgona coffee, sourdough bread, pancake cereal — we've all kept ourselves nice and busy in the kitchen as we adapted to the world around us. Goodfood is one of the biggest meal subscription services in Canada today; it all started with a simple goal, to help people prepare delicious, yet healthy meals from the comfort of their own home. This article follows the journey of a Narcity writer as she only eats from the meal delivery service for a whole week.

9 Simple And Effective Tips For Protecting Your Online Privacy In Canada: Narcity + TELUS

Publisher: Narcity

Advertiser: TELUS

While many of us may understand the basics of online safety, that doesn't mean we’re invulnerable. In fact, cybersecurity incidents are impacting more and more Canadians with Statistics Canada reporting that 42% of us have experienced at least one type of cybersecurity incident since the beginning of the COVID-19 pandemic. To help Canadians proactively protect themselves online, TELUS created TELUS Online Security Powered by NortonLifeLock.

The Under 30 Drive: Forbes + Polestar

Publisher: Forbes

Advertiser: Polestar

Polestar is a design-focused electric performance car brand determined to improve society. They wanted to find a creative way to tap eco-friendly consumers interested in luxury vehicles and get them excited about the Polestar 2. So they chose to partner with Forbes on a branded content campaign featuring purpose-driven entrepreneurs who would take viewers on a journey into the typical day-in-the-life of a modern entrepreneur—with the vehicle at the core. Together, Polestar and Forbes created an exclusive advisory board consisting of Forbes 30 Under 30 listers in Polestar’s key markets and then shot videos of the board members driving the Polestar 2 in real life. From NY to LA to Vancouver, we used cinematic shots and first-person narrative to craft their daily drive. But we didn’t just deliver impressively-crafted branded content; we leveraged the power of the Under 30 listers and Forbes’ influential reach to get in front of those who believe in creating a more sustainable future—and were most likely to purchase a luxury, eco-friendly vehicle. Stunning content and stunningly targeted, this video series made the Polestar 2 the daily driver for changemakers.

5 Reasons to Try Noto Gelato: Avenue Magazine + Noto Gelato

Publisher: Avenue Magazine

Advertiser: Noto Gelato

Avenue Magazine highlights Calgary’s newest gelateria features gelato made with premium Italian ingredients and traditional techniques. Whether you’ve been to Italy or not, Noto Gelato will transport you there.

Driven To Perform: Sharp Magazine + Lexus

Publisher: Sharp Magazine

Advertiser: Lexus

We learned many unexpected lessons this year, but among the best and most surprising has been newfound appreciation for the open road. Going for a drive has the power to transport us literally and figuratively. It gets you out of the house, but it also gets you out of your head, letting you focus on the speed and sensations and, ultimately, the pure thrill of driving. Lexus is not following in anyone’s footsteps here. The brand has always been uniquely obsessed with the finer points of driving performance. It’s part of the company’s DNA, so much so that, when it came time to build the new 2021 Lexus IS, the company went to extreme lengths to ensure a direct link between car and driver.

Architecture Buffs Are In Love With Canada's Capital City: Conde Nast Traveler + Lexus

Publisher: Conde Nast Traveler

Advertiser: Lexus

Toronto-based content creator Justin Jasmins took to the road in his dream ride, the 2021 Lexus IS 350 F SPORT Series 3, to check out the beautiful architecture Ottawa has to offer. Peeking his lens through the power slide and tilt moonroof while safely stationary, Jasmins offers up a unique street-view vantage point of six iconic buildings that showcase a dynamic Canadian city in perpetual bloom (yes, even in winter).

Exploring the Process Behind Kevin Ledo's Bold Artwork: GQ + Lexus

Publisher: GQ

Advertiser: Lexus

Montreal-based artist Kevin Ledo’s practice stretches from record-setting, nine-story mural portraiture to cerebral, abstract studio work. Inspired by performance and boldness, two key attributes behind the design of Lexus IS vehicles, Ledo crafted a colorful studio piece, named “Generate,” for the automotive brand. Through its track responsiveness, the IS has demonstrated its performance prowess. Ledo is not unfamiliar with either boldness or performance; he’s embraced both through the development of his career and he’s harnessed these characteristics in the process behind each work, as well.

10 Things Sterling K. Brown Can't Live Without: GQ + Bose

Publisher: GQ

Advertiser: Bose

There are a few things Sterling K. Brown can't live without when he hits the road. From sunglasses and his David Yurman necklace to mouthwash and Bose headphones, these are Sterling K. Brown's travel essentials.

New Rules of Adventure: Outside + Land Rover

Publisher: Outside

Advertiser: Land Rover

The New Rules of Adventure was a three flight campaign teeming with inspiration for modern-day outdoor enthusiasts. In addition to high-impact ad units, the hub contracts views from three custom videos and nine editorially aligned custom articles.

Young brains and high-potency cannabis: a dangerous combination: Toronto Star + TELUS

Publisher: Toronto Star

Advertiser: TELUS

Many young people struggle with feeling isolated and anxious, but during this prolonged and unpredictable health emergency, the impact of stress is more profound. That’s why TELUS established the role of Chief Neuroscience Officer, which is central to their commitment to revolutionize the way society looks at, and responds to, life-altering mental illnesses.

These Canadians Describe What It’s Like To Have Been A Victim Of Identity Theft : Narcity + TELUS

Publisher: Narcity

Advertiser: TELUS

If you're like many people these days, you might be working from home and spending much more time online. Since the pandemic hit, we've become more dependent on the internet. A study commissioned by TELUS Online Security found that 77% of Canadians are online more now than they were pre-pandemic. The truth is, our heavy reliance on connectivity and the internet makes us more vulnerable to cybersecurity risks. This piece from TELUS and Narcity tells the stories of victims of identiy theft and how Canadians can better protect themselves.

The Art of Winter: Globe Content Studio + Travel Alberta: Globe and Mail + Travel Alberta

Publisher: Globe and Mail

Advertiser: Travel Alberta

To get Canadians to see winter in Alberta differently, Travel Alberta & the Globe & Mail enlisted the help of 11 diverse artists to create a multimedia hub of original art and poetry romanticizing Alberta’s most magical season.

You Can Get An Extra 50% Off On All Outlet Products At Adidas Canada This Week: Narcity + Adidas

Publisher: Narcity

Advertiser: Adidas

You love sports. You love fashion. You love an iconic brand. And you love a good sale. Narcity Media and Adidas came together to bring their audience massive discounts across several Adidas products in Canada. The campaign launched just in time for those last minute holiday gifts.

Chase Marriott Bonvoy Boundless: Travel Dares: Insider + Marriott

Publisher: Insider

Advertiser: Marriott

In a year when leisure travel was non-existent, Insider Studios completely revamped its popular "Travel Dares" video series for Chase Marriott. The result was a multimedia campaign that focused on inspiring people to travel again when it's safe.

The Sound Sanctuary: The Washington Post + Citrix

Publisher: The Washington Post

Advertiser: Citrix

Emotional well-being is closely tied to sound. So when workdays are filled with the continuous distraction of notifications and digital noise, we can lose focus, confidence and productivity. The Washington Post and Citrix have created a truly immersive audio-driven experience that rethinks workplace noise and explores how sound can empower a more mindful, human, way to work.

Together for the Holidays: Narcity + Interac

Publisher: Narcity

Advertiser: Interac

As the world continues to contend with COVID-19 and many parts of Canada are under lockdown, small businesses are struggling to stay open and make ends meet. No doubt, the holiday season is a big revenue generator for small businesses, which is why Narcity and Interac wanted to raise awareness of small businesses in our local communities and encourage shoppers to shop local.

Win a $500 Prepaid Visa: Codi Lynn + Coast Capital Savings

Publisher: Codi Lynn

Advertiser: Coast Capital Savings

Coast Capital Savings partnered with a number of influencers across BC to touch on the importance of getting trusted financial advice, at any stage of your life. Their partnership with content creator Codi Lynn focused on telling Codi's story as a young entrepreneurial parent, and how she wants to ensure she can instill financial values in her children from a young age. This was done in a simple instructional video with her daughter, as they focus on 3 key aspects of money management: spending, sharing and saving. All in all this IGTV video resulted in 1785 engagements, 4,181 views and reached over 5000 people. To see more content from this campaign check out Jelly Marketing's Case Study at https://jellymarketing.ca/client-success/coast-capital-savings/

Saving Tomorrow’s Cities: The Washington Post + Eni

Publisher: The Washington Post

Advertiser: Eni

WPBrandStudio brings you this attractive and interactive campaign in partnership with Italy-based Eni. Eni is an energy company committed to solving the waste generation problem with their waste-to-fuel technology. They are piloting this environmental initiative that “converts household organic waste into bio-oil and water” in hopes of powering more sustainable cities in the future and save them from the effects of climate change.

Bubble Tie-Dye Is The New DIY Trend You'll Love Lounging In: Bustle + Lays

Publisher: Bustle

Advertiser: Lays

Need to do something fun to break up the monotony of staying at home? Why not try making your own bubble tie-dye clothes? This new DIY trend is inspired by Lays Poppable chips, and it involves blowing colourful bubbles onto an old T-shirt. The kids will love it, for sure.

The Pivot Point: CNBC + Salesforce: CNBC + Salesforce

Publisher: CNBC

Advertiser: Salesforce

The Pivot Point told the stories of 8x Salesforce customers from across different industries, each of whom revealed with the help of their Salesforce counterpart, the ways in which SF supported them through crucial shifts in business and operations.

Fresh Invest: Morning Brew + Fidelity

Publisher: Morning Brew

Advertiser: Fidelity

From market shifts to the future of work, Fresh Invest breaks down the current financial climate, what it means to you as an investor, and actionable steps you can take when it comes to managing your money.

Gen Z: New York Times + Snapchat

Publisher: New York Times

Advertiser: Snapchat

Snapchat has helped more than 1.2 million young people register to vote. It’s the platform with the greatest reach among 18- to 29-year-olds in the United States, and this election, Snapchat research shows, will have record youth voter turnout.

Winding Through Wine Country: National Geographic + Destination Canada

Publisher: National Geographic

Advertiser: Destination Canada

Join British Columbia locals, Nat Geo filmmaker Bryan Smith and his wife Lise-Anne Beyries, on a seven-day tasting tour around their home province’s premier grape-growing region: the sun-splashed Okanagan Valley. Discover dozens of wineries in the Okanagan and venture north to the Thompson Valley.

5 Times Mindy Kaling Was All Moms: Bustle + Amazon

Publisher: Bustle

Advertiser: Amazon

Nothing Like I Imagined, is a publication from Amazon Original Stories, narrated by Kaling herself. The six bite-sized essays, set over the past several years, follow Kaling through all the major and minor changes in her life.

Back to the Roots: GQ + Saint Laurent

Publisher: GQ

Advertiser: Saint Laurent

Featuring Lenny Kravitz, and shot by Mark Seliger. Dressed in head-to-toe Saint Laurent by Anthony Vaccarello, the multiple Grammy-winning musician and fashion icon pays homage to his family’s native country.

Investing with Impact: The Guardian + Triodos Impact Investment Funds

Publisher: The Guardian

Advertiser: Triodos Impact Investment Funds

The Guardian Labs teamed up with UK-based Triodos Bank to demonstrate how you can pursue your financial objectives and make a positive societal and environmental impact. Part of a series of articles, here are five reasons why ethical and sustainable investing is a good fit for you (and the rest of the world!).

From Romania to New York: Gothamist + CUNY School of Professional Studies

Publisher: Gothamist

Advertiser: CUNY School of Professional Studies

Despite the pandemic’s impact on educational institutions everywhere, students are persisting through the new online learning models. The Gothamist’s October success story features Romanian-born Loredana Cahill, who is pursuing her MA in Psychology at the City University of New York School of Professional Studies. Read more to learn about Cahill’s journey as nanny and hostess to physical therapy aide to, finally, graduate student at CUNY SPS.

Purple Leash Project: The Washington Post + Purina and RedRover

Publisher: The Washington Post

Advertiser: Purina and RedRover

We all know that a pet’s love is one of the best sources of emotional support during difficult times. For victims of domestic violence, knowing their pets are welcome wherever they go can make all the difference between leaving and staying in an abusive household, because according to this article by WP BrandStudio, “domestic violence is frequently intertwined with animal abuse.” However, only about 10 percent of U.S. domestic violence shelters and transitional housing providers are pet-friendly. Purina and RedRover are working to change that with their Purple Leash Project.

Planting the seeds: BBC + Officeworks

Publisher: BBC

Advertiser: Officeworks

This branded content campaign highlights the loss of biodiverse ecosystems due to climate change as well as Officeworks and Greening Australia’s initiative to combat it. “Restore Australia” was launched by the office supply store chain and environmental nonprofit in 2017, and its premise is simple: Officeworks will plant 2 trees for every 1 tree cut down for human consumption, based on the weight of paper-based products purchased by customers at Officeworks. This initiative has seen 635 000 trees planted so far.

Breaking the Black Ceiling: OZY + JPMorgan Chase & Co.

Publisher: OZY

Advertiser: JPMorgan Chase & Co.

October’s issue of OZY is all about breaking systemic socioeconomic barriers for Black Americans. It’s time to help black-owned businesses, entrepreneurs, influencers, and corporate executives; a 2019 report done by the JPMorgan Chase Institute shows “socioeconomic and industry composition of a community have a meaningful impact on the financial health of small businesses and their ability to contribute to broad-based economic growth.” OZY caught up with financial services firm, JPMorgan Chase & Co. to learn more about their initiatives, such as Advancing Black Entrepreneurs, to help Black Americans overcome these barriers.

Small Business Revolution, An Original Series by Deluxe: Small Business Revolution + Deluxe

Publisher: Small Business Revolution

Advertiser: Deluxe

Each season, Small Business Revolution host Amanda Brinkman, joined by a celebrity co-host, revitalizes one small town – and several of its small businesses – with a $500,000 makeover, featuring the transformation in an original series on Hulu.

BA's Blended Burger Content: Bon Appétit + The Mushroom Council

Publisher: Bon Appétit

Advertiser: The Mushroom Council

For the second year in a row, Mushroom Council teamed up with Bon Appetit's Test Kitchen Director, Chris Morocco, to challenge home cooks to make their best blended burger. Three finalists rose to the top with impressive submissions - with a finalist being announced!

Breakaway: CNN + Charles Schwab

Publisher: CNN

Advertiser: Charles Schwab

Seasoned investor and Charles Schwab customer, Bill Greenberg and his family live in New York City. When his son Sam was born with a rare and undiagnosed illness, Bill and his wife struggled through years of uncertainty before finding solace through the unexpected outlet of competitive sports. After seeing his son fall in love with the specialist sport of sled-hockey, Bill helped found the New York Sled Rangers, which today connects over 100 players, helping bring confidence and independence to disabled children and a community of support for parents.

Life Behind the Likes: Elite Daily + Kate Lindello

Publisher: Elite Daily

Advertiser: Kate Lindello

Elite Daily’s series Life Behind the Likes is dedicated to interviewing some of the viral content creators on social media to see what their lives are actually like behind the camera. This month’s interview features Kate Lindello, popular Instagrammer and owner of Noihsaf Bazaar. Lindello discusses the origins, mission, and slow rise to success of her company.

Climate Academy: The Guardian + Grounded

Publisher: The Guardian

Advertiser: Grounded

The world’s youth are on the frontlines of the battle against climate change. As they will be the generation that bears the brunt of the consequences from the rising number of natural disasters, they have a deep investment in protecting the environment--and the future of this planet. Some of them are leaders of youth organizations, others host podcasts dedicated to discussing solutions and spreading awareness of how to take positive climate action.

The neighbourhoods that industry forgot: The Washington Post + MassMutual

Publisher: The Washington Post

Advertiser: MassMutual

So much of the modern world has been touched by technology’s magic hand that it’s hard to imagine a place where people don’t have access to the basic luxuries many of us in the developed world enjoy. Mutual life insurance company MassMutual endeavors to shine a light on the struggling communities that modern industry have neglected in this interactive article, which was brought to life by WP BrandStudio.

Dare to Lead: Spotify + Brene Brown

Publisher: Spotify

Advertiser: Brene Brown

Brene Brown is launching a new podcast! On Oct. 19, Dare to Lead will start streaming on Spotify, thanks to Spotify’s Parcast production studio. The podcast will discuss topics including trust, accountability, navigating hard conversations, and more. Brown’s existing podcast, Unlocking Us, will also be available on Spotify in 2021.

Comedians talk about shopping for period products: Bustle + Carefree Breathe

Publisher: Bustle

Advertiser: Carefree Breathe

It may be the 2020's, but it seems that still not everyone is comfortable talking about good ol’ Aunt Flo. A good way to de-stigmatize sensitive topics is to talk about them with a sense of humour, so Bustle Studios and Carefree Breathe recruited four comedians who are VERY well-acquainted with this entirely natural phenomenon to help normalize discussions around shopping for menstrual products.

Inspiring Homeowners: USA Today + Rocket Mortgage

Publisher: USA Today

Advertiser: Rocket Mortgage

GET Creative launched a dynamic content campaign featuring Twitter Polls, branded articles, an interactive infographic, quiz, and three unique videos designed to engage and inform USA TODAY’s readership about buying a home. Our video content leveraged the advice of real Rocket Mortgage-aligned experts while using creative concepts (including a man-on-the-street execution) to share the brand’s message in fresh, out-of-the-box formats.

Matches Made for the Holidays: The Spruce + Crown Royal

Publisher: The Spruce

Advertiser: Crown Royal

Whether you’re gathering in your living room or on a video call, no holiday celebration is complete without some seasonal food and drinks. The Spruce Eats partnered with Crown Royal to come up with some festive pairings that fit any kind of situation.

Michaels Pro: Emily Mackey + Michaels

Publisher: Emily Mackey

Advertiser: Michaels

Calling all artists and small art business owners: your favourite art store is now offering a special program where you can purchase your supplies in bulk at lower prices -- no membership required! With the help of IG-famous artist Emily Mackey, Michaels is promoting their Michaels Pro initiative, which is dedicated to helping small art business owners grow their businesses. Find craft materials, frames, art supplies, and more!

Summer Entertaining at Home: Vancouver Magazine + BCAA

Publisher: Vancouver Magazine

Advertiser: BCAA

In partnership with Vancouver Magazine, BCAA is bringing you some tips and tricks to make your summer home entertaining coronavirus-proof. The sun may be out and people may be itching to stretch their social muscles, but we’re not in the clear yet when it comes to the pandemic. Have your BBQ and lunches, but be sure to follow the appropriate health and safety protocols.

Beyond the Field Challenge With Bryce Harper: Mashable + Acuvue

Publisher: Mashable

Advertiser: Acuvue

If you’ve ever wanted to see MLB superstar and new father Bryce Harper do normal dad things, here’s your chance. Mashable and Acuvue recruited Harper to show just how effectively Acuvue’s Oasys with Transitions contact lenses can boost your vision by adapting to different types of lighting. Want to know how many diapers he can change on a fake baby? Click play to find out!

QUAYXLIZZO 2020 REPRESENT: Quay Australia + Lizzo

Publisher: Quay Australia

Advertiser: Lizzo

Lizzo and Quay are back with a second drop of sunnies! This time around, the duo have partnered with the American-based NAACP Legal Defense Fund and Lawyers' Committee for Civil Rights Under Law. Buying a pair of these star-studded sunglasses helps fund the LDF's Prepared to Vote initiative which protects voting rights and supports Black political engagement in the U.S. 2020 federal election. We’ll leave off with these words from the Queen herself: “Voting is a big way to contribute and to feel like we're making a change. But the power of voting in midterm and local elections wasn't something I was taught in school. I want to be part of informing future generations of our power.”

Ikea Swede Space: IKEA + IKEA

Publisher: IKEA

Advertiser: IKEA

We wanted to reinforce IKEA Canada as a design authority; to achieve this we created “Swede Space”; produced by The Story Lab, Carat & The Creators Bureau. It motivated customers to purchase products & solutions they are inspired by from the series.

The Dad Gaming League: The Dad + Planters

Publisher: The Dad

Advertiser: Planters

The Dad saw a gaming community starting to take shape organically among their readership; meanwhile, Kraft Foods recognized in this group an opportunity to connect with their target audience for Planters.

Are silos stalling innovation at your company? Here’s how to solve the problem: The Washington Post + Salesforce

Publisher: The Washington Post

Advertiser: Salesforce

Have you ever felt limited by departmental silos at work? You’re probably not alone, especially if you work at a larger company. Within a company, it’s important to have an organizational structure that distinguishes between departments and teams, but it may be hard for customers to give two ducks about these distinctions. According to this article by WPBrandstudio and Salesforce, “The more companies can create a value loop in which sales and customer service serve each other, the more they can project an image of a unified brand that solves problems for clients rather than a collection of departments that operate independently and are sometimes unaware of each other.”

6 Ways Your Brain Changes When You Do — and Don’t — Get Enough Sleep: Thrive Global + Sleep Number

Publisher: Thrive Global

Advertiser: Sleep Number

It’s time Western culture starts praising people when they get a full night of sleep instead of when they pull all-nighters. You’re not doing yourself any favors by working more and sleeping less. Sleep deprivation “increases your risk of diabetes, obesity, heart disease, and high blood pressure. It harms your memory, focus, and learning capacity. And sleep deprivation also wreaks havoc on your emotional state, exacerbating depressive symptoms, triggering anxiety, and amplifying irritability and aggression.” Check out Thrive Global Studios and Sleep Number’s series, Sleep Well, for tips on how to get some quality shuteye.

Mind Blown: Well+Good + V8

Publisher: Well+Good

Advertiser: V8

Umm, did anyone know that sweet potatoes are nature’s sports drinks in solid form? They contain potassium and naturally occurring sodium, both of which are plant-based electrolytes. If you don’t have the time to cook your sweet potatoes to get your daily electrolytes, V8 has got you covered with V8 + Hydrate, a new line of isotonic drinks that contain sweet potato juice.

What you need to know before you sign a contract — even if your employer asks you to: Global News + Samfiru Tumarkin LLP

Publisher: Global News

Advertiser: Samfiru Tumarkin LLP

As jobs begin to open up, Samfiru Tumarkin LLP wants to keep job seekers informed about illegal clauses and other things to watch out for in an employment contract before signing it. “A contract often takes away protections that would otherwise be available to the employee. Failing to understand what your employment contract truly contains could cost you tens of thousands of dollars if you are let go from your job.” Read on to learn more about how you can protect yourself from signing your rights away.

Mobilize for Good: SoulPancake + Walden University

Publisher: SoulPancake

Advertiser: Walden University

Graduating high school is usually a pretty big deal for most teens, and it’s safe to say that the senior class of 2020 wasn’t expecting a pandemic to ruin their graduation or college plans. July marks the beginning of the summer transition from their last term of high school to college, so Walden University teamed up with SoulPancake to show how they’re celebrating three exceptional graduating students in their Mobilize for Good campaign.

What's In A Name?: Vox Media + The Qatar Foundation

Publisher: Vox Media

Advertiser: The Qatar Foundation

Why mispronouncing a name can undermine a student’s identity – and how to help

Lost Baby Seal Gets HUGE — And Swims Back To The Wild (Comeback Kids): The Dodo + GEICO

Publisher: The Dodo

Advertiser: GEICO

The Dodo teamed up with GEICO to bring the fifth season of Comeback Kids, a show that documents the journeys of animals who had rough starts to their lives, to animal lovers around the globe. Episode 2 features Cloudberry, a baby seal who was rescued from a trunk in Ireland, rehabilitated, and later released into the wild. Watch the video to get your daily dose of cuteness and a chuckle over Cloudberry’s sassy attitude.

It’s 3 a.m. Somewhere: Romper + Pampers Swaddlers

Publisher: Romper

Advertiser: Pampers Swaddlers

For a new mom, 3 a.m. isn’t just a time of day. It becomes a state of mind. Thanks to Pampers Swaddlers and their partnership with Romper, we understand the blessing of motherhood and how involves being good to yourself. It’s easy to question every decision with your child, but finding confidence is essential, and recognizing the importance of having products that you can rely on is key. Deciding to use Pampers can save new parents from facing a lot of unnecessary stress during an already stressful time.

How Carla Hall Stays Close to Home: Bustle + Samsung

Publisher: Bustle

Advertiser: Samsung

Every family has that one member — the guardian of the culinary oral tradition, the one who keeps grandma's recipes alive. For anyone who knows TV host, chef, and cookbook author Carla Hall, you know that in her family, this role belongs to her. When the pandemic hit Carla had to adapt, as many of us did, and that meant hosting bi-coastal dinner parties with her family, all made possible by the Samsung Galaxy.

Storm Stories: USA Today + Duracell

Publisher: USA Today

Advertiser: Duracell

Hurricane season in the United States starts on June 1 and ends on November 30, the 6-month period when conditions are ripest for tropical storms. From power outages to floods to severe property damage, tropical storms pose huge risks to people and places. USAToday and Duracell came together to create a Hurricane Preparedness Headquarters, offering advice, a prep kit builder and stories from survivors. From custom-designed infographics and videos featuring character-driven narratives and animation, all produced by USA Today's GET Creative, while in a pandemic.

Money Moves: Globe and Mail + RBC

Publisher: Globe and Mail

Advertiser: RBC

Timing is everything. Launched right at the onset of the pandemic in North America, as people started seeing their neighbours — and their investments — struggle through unprecedented times. The Globe Content Studio partnered with RBC to answer all the queries a curious investor could have. The series covers investment do’s and don'ts, ethical investing, and managing risk. The episodes are hosted by Canada’s favorite finance guru, Melissa Leong.

Jean Up: Vancouver Sun + BC Children’s Hospital Foundation

Publisher: Vancouver Sun

Advertiser: BC Children’s Hospital Foundation

Putting on a pair of jeans in May was a way to support Jean Up, the annual month-long fundraiser initiative organized by the BC Children’s Hospital Foundation. The aim of this initiative was to “make jeans a symbol of something bigger”, which was getting kids out of their hospital gowns and back into their jeans and normal lives. Many companies took part in donating and raising awareness, but Jean Up encouraged anyone and everyone to do so to help kids undergoing chemotherapy, physiotherapy, or specialized surgery. What better reason to get out of those WFH sweatpants?

10 Warm-Weather Pieces That Will Actually Make You Want to Get Up and Get Sweaty: POPSUGAR + Under Armour

Publisher: POPSUGAR

Advertiser: Under Armour

With Gyms closed during the pandemic, many people’s lives have become sedentary thanks to quarantine. However, it’s important to keep up some form of exercise for your physical and mental health. Working some movement such as a social distancing jog around the neighbourhood or a remote yoga session into your daily routine will keep your energy levels up and your muscles loose. As we head into warmer weather, Under Armour has partnered with POP SUGAR to showcase a selection of 10 pieces of athletic wear that will make sweaty summer workouts a breeze.

How to care for your child’s mental health during the pandemic: Georgia Straight + Tia Health

Publisher: Georgia Straight

Advertiser: Tia Health

The pandemic’s disruption of daily routines has caused a great deal of stress and anxiety, so it’s important for children and teenagers to have their parents’ support and guidance during this time of uncertainty. Since not every parent is equipped to navigate conversations about mental health Tia Health has partnered with the Georgia Straight to publish a helpful guide which contains five pieces of advice given by a registered psychotherapist to help parents monitor and care for their children’s mental health.

Covid-19 Private Sector Investment: New York Times + Wellcome

Publisher: New York Times

Advertiser: Wellcome

Why Funding the Covid-19 Response Could Be the Best Investment a Business Can Make

Business Interrupted: CNBC + EY

Publisher: CNBC

Advertiser: EY

Informative, timely and ambitious. Business Interrupted provides insight and guidance to executives navigating a suddenly precarious business landscape due to the COVID-19 crisis. In a series of daily videos, EY experts share practical advice to help companies manage the short term and develop a strategic vision that will enable them to bounce back stronger in the long run.

Green Energy Stories: National Geographic + Enel Green Power

Publisher: National Geographic

Advertiser: Enel Green Power

Enel Green Power is funding renewable energy and conservation journalism through a series of videos and articles from National Geographic. The campaign shares green energy stories from around the world, showcasing solar panels as a reliable source of electricity in Chile, how Oklahoma is reinvigorating its economy with wind, and more.

Game of Zones: Bleacher Report + State Farm

Publisher: Bleacher Report

Advertiser: State Farm

Like a good neighbor, State Farm is there… to fund seven whole seasons of Game of Zones, an NBA-inspired parody of Game of Thrones. Bleacher Report released the premiere of season seven this April, which sees Dwayne Wade join the ranks of the media and Giannis Antetokounmpo undergo an icy transformation.

In My Room: Rolling Stone + Gibson

Publisher: Rolling Stone

Advertiser: Gibson

Virtual concerts are a breath of fresh air for house-bound music-lovers, especially those who are missing out on their favorite artists due to show cancellations the world over. In partnership with Gibson, Rolling Stone is publishing short video sessions with beloved artists in their home studios, offering viewers the chance to win a guitar by donating to the MusiCares COVID-19 Relief Fund.

What You Need to Celebrate Easter at Home: POPSUGAR + Target

Publisher: POPSUGAR

Advertiser: Target

Target is celebrating the diverse family traditions of American families with a peek into the Easter preparations in a Latinx household. This festive piece covers everything from setting the table to dressing in your Easter best, with product integrations from Target.

Coffee Beans & Sewing Machines: The Telegraph + Taylors of Harrogate

Publisher: The Telegraph

Advertiser: Taylors of Harrogate

Taylors is working to empower the women coffee farmers of Uganda who make their single origin product possible. This collaboration produced a seamless scrolling story with beautiful animations and photography. It details how Taylors is funding a program that provides tailors training and sewing machines to Ugandan women so they can clothe their families and make their own earnings.

#WereHereTogether: ATTN: + San Diego Zoo

Publisher: ATTN:

Advertiser: San Diego Zoo

While the San Diego Zoo is closed to visitors, its staff are hard at work caring for incredible creatures great and small. ATTN: takes us behind the scenes, where zoo workers are practising social distancing while tending to the penguins, elephants and lions who call the zoo home.

If I Was an Animal: Vogue + Burberry

Publisher: Vogue

Advertiser: Burberry

The animal kingdom serves as the inspiration for Burberry’s Spring 2020 collection — a harkening back to the Burberry’s roots and the charging horse emblematic of the brand. The animalistic style of the collection is a nod to the Victorian-era parlour game question “If you were an animal, what animal would you be?” Vogue celebrates the collection with a playful, but impactful video, asking artists and tastemakers to answer the titular question.

The Wish List: Complex + Samsung

Publisher: Complex

Advertiser: Samsung

Samsung and Complex take us along the experience of a lifetime, curating an experience beyond our wildest dreams — beyond even our favourite celebrities, wildest dreams. Complex brings the Ceraadi sisters to a high fashion photoshoot, with designer pieces usually reserved for the fashion elite. The musical sister duo give the flip phone new life as they capture their haute couture looks with Samsung’s new Galaxy Z folding smartphone.

Stomping Grounds: Inside Hook + Neiman Marcus

Publisher: Inside Hook

Advertiser: Neiman Marcus

Inside Hook and Neiman Marcus give us the gift of a personal tour of Matt Bomer’s Los Angeles and Troy Andrews’s (AKA Trombone Shorty) New Orleans. Visit the Warner Brothers Studio, or Nola’s best musical hotspots, with a well-coiffed celeb as your guide. Each stop on the tour merits its own look, with Bomer and Andrews outfitted by luxury brands like Dolce & Gabbana or Stefano Ricci.

Masculinities: NOWNESS + The Barbican

Publisher: NOWNESS

Advertiser: The Barbican

NOWNESS created this pastel-hued, aesthetically pleasing video as a complement to “Masculinities: Liberation through Photography,” a new exhibition from the Barbican in London. Taking up the themes of the photo exhibition, this short film by Bunny Kinney explores a full spectrum of masculinities. Tackling stereotypes, the gender binary and homogenic ideas of maleness — this campaign paints a portrait of masculinity now.

How This Black-Owned Brand Is Using Sustainable Design as a Form of Activism: Hunker + Target

Publisher: Hunker

Advertiser: Target

Good design isn't just about the aesthetics of our homes, it's something that touches every aspect of our lives and has the power to impact our confidence, our communities, and the planet. That’s the premise behind Grant BLVD, a sustainable clothing brand in Philadelphia, PA. Founder and CEO, Kimberly McGlonn, PhD, values style, sustainability, and creating meaningful opportunities for people, especially those affected by mass incarceration. Through Grant BLVD, she seeks to end these cycles by supporting local nonprofits, using social media to educate on "why mass incarceration is so problematic (to put it mildly)," and creating jobs for formerly incarcerated women at Grant BLVD. For this campaign, Target’s goal was to amplify the voices of individuals making an impact on their local community through sustainability. They achieved that through highlighting Grant BLVD in a custom video on Hunker illustrating the beauty of sustainable practices by giving clothing a second life and reimagining what's possible both in fashion and community. This is a piece of a bigger campaign with Leaf Group’s sites, including a custom video with Well+Good.

The Community That Raised Ochocinco: Bleacher Report + Adidas

Publisher: Bleacher Report

Advertiser: Adidas

The next generation will always have an inspiration from their community. This series of 5 videos from Adidas and Bleacher Report follows athletes as they revisit the places where it all started. The series also highlights Adidas' deep commitment to these communities, including building a field at Miami Edison, the first turf field in Miami-Dade County.

Exploration of Craft: The New Yorker + Autograph Collection Hotels

Publisher: The New Yorker

Advertiser: Autograph Collection Hotels

Whether it’s a fine whiskey or a bold design, this campaign is dedicated to artful craftsmanship in its many forms. A unique take on a travel series, these short video features by The New Yorker explore cities around the world, introducing us to people who take their craft seriously. Accommodations featured in the series all fall under the Autograph Collection Hotels umbrella, showing off the beautiful hotel facilities as well as the vibrant cultures of their host cities.

Behind the Scenes of the X Games: Kaz + GEICO

Publisher: Kaz

Advertiser: GEICO

The X Games in Aspen is a mecca for winter sports enthusiasts as well as concert lovers. As part of their sponsorship of the X Games music stage, GEICO teamed up with Revolt for a very special edition of Kaz + Effect, with Kazeem Famuyide. For this behind-the-scenes video, Kaz heads to Aspen to interview athletes and event-goers, and hit the slopes himself. Integrating content into GEICO’s event sponsorship proves effective in more ways than one. It shines a light on both the event and the brand by partnering with an already successful web series.

New Colors: Apartment Therapy + Le Creuset

Publisher: Apartment Therapy

Advertiser: Le Creuset

This Le Creuset collaboration plays to Apartment Therapy’s strengths, combining quality products with striking aesthetics. With a set of sponsored articles, this campaign (literally) reveals Le Creuset’s newest colors of cookware. Check out the slider graphics that take this kitchen from monochromatic, to full of life. These pieces are tempered by a welcome dose of honesty, acknowledging the expense of high end cookware with the suggestion that you collect beautiful feature pieces slowly over time to add character to your kitchen

IRL: H.E.R.: Genius + Google

Publisher: H.E.R.: Genius

Advertiser: Google

A unique episode of IRL with R&B artist H.E.R., in honour of Black History Month. H.E.R. meets up with Genius to share a Filipino meal and talk about how her Black and Filipino upbringing shaped her career. In this short video produced in partnership with Google, H.E.R. reflects on the significance of her roots and how she hopes to encourage young Black women to unleash their power.

The Land of Still Wild Places: Matador Network + South Dakota Tourism

Publisher: Matador Network

Advertiser: South Dakota Tourism

Stunning cinematography and an ecological perspective are the guiding forces in this sponsored content collaboration. Not your average travel feature, this video focuses on showcasing South Dakota’s healthy ecosystems and biodiversity. Featuring wild bison, crystal clear streams, and rolling hills, this Matador Network production was commissioned by South Dakota Tourism to draw people from far and wide to the wildest corners of the state.

Escape Within the City: Avenue Magazine + Cedar & Steam

Publisher: Avenue Magazine

Advertiser: Cedar & Steam

This year international tourism was virtually non-existent. The effects were devastating for local attractions and businesses, that count on visitors for their income, but also on people that were looking forward to their annual getaways. Cedar & Steam spa, located in Calgary, Canada was no exception. After a pause in services due to COVID-19, the spa re-focused on local Calgarians and their need to relax in a stressful time. As a small business, the spa doesn't have a large team or marketing budget and this is where Avenue Magazine stepped in to help. The partnership shows that not all branded content needs to be flashy, sometimes a relevant message, to the right audience, at the right time can truly make a difference for a business and their customers.

Transformation Tokyo: Bloomberg + Tokyo Metropolitan Government

Publisher: Bloomberg

Advertiser: Tokyo Metropolitan Government

How do you upgrade readiness in the safest city in the world? Looking down at the sprawling Tokyo cityscape from one of its super-modern high rises, it is hard to imagine all that the city has survived. Over the centuries, Tokyo has been ravaged by fires, earthquakes and floods. Each time it has bounced back, evolving to become more resilient and ready. Bloomberg Media Studios and the Tokyo Metropolitan Government have created an in-depth look not only at Tokyo's ability to protect itself from natural disasters but the readiness to take advantage of new technologies such as autonomous driving and 5G.

The Luminaries: Insider + Lincoln

Publisher: Insider

Advertiser: Lincoln

Luminaries are individuals who have that extra spark of zeal, passion, and determination that inspires others. They accomplish astonishing goals by pushing themselves to and beyond the limit. In this series, Insider and Lincoln are celebrating a special collection of women Luminaries and exploring not only their achievements, but the determination that got them there.

An American Pickle: Daily Beast + HBO

Publisher: Daily Beast

Advertiser: HBO

HBOMax's American Pickle tells the story of a man pulled out of his time and dropped into an unrecognizable future 100 years later. This interactive article brought the Daily Beast's analytical lens ("but what if this really happened?") to the fantastical events of the film. Readers could toggle between statistics from 1920 and 2020 to better understand the premise of American Pickle and the struggles that Herschel Greenbaum faced adapting to our modern world.

Private Education in Montreal: Montreal Gazette + Private Schools of Quebec

Publisher: Montreal Gazette

Advertiser: Private Schools of Quebec

Choosing the right education for your child is hard, and finding information on individual schools is messy. This campaign is a collaboration between the Postmedia Content Works team in Montreal and 12 local private schools which aims to solve some of that problem. The interactive feature provided readers with a detailed look at private education and a comprehensive guide to the city’s private schools. The feature included advice from leaders of each of the participating schools and an interactive quiz testing readers’ knowledge of Quebec’s school system.

My First Millions: GQ + Goldman Sachs

Publisher: GQ

Advertiser: Goldman Sachs

In a new series launch, GQ SPORTS partnered with Goldman Sachs to talk about how young athletes spent their first big paychecks. From cars, to jewelry, the athletes also described the importance of savings, and how much they put away for the future. Performance-wise, this has become GQ SPORTS biggest series to date - averaging 2.5M organic views per episode. This is a unique example of a branded content program that became so popular it evolved into an ongoing series.

Treating the Whole Person: The Washington Post + Optum

Publisher: The Washington Post

Advertiser: Optum

We've seen WP Brand Studio and Optum create meaningful content in the past, a previous campaigns tackling the opioid crisis comes to mind, and 2020 was no exception. This year the partners tackled the diverse technology, data analytics and treatment coordination solutions that are defining the future of health care. A multimedia experience goes deep into healthcare and the importance of treating the whole person, not just the symptoms.

#AussomeHair Writing Contest: Wattpad + Aussie

Publisher: Wattpad

Advertiser: Aussie

Aussie wanted to inspire Gen Z to embrace the confidence that their hair can instill. To achieve this, Wattpad hosted the #AussomeHair writing contest where the Wattpad community was invited to share a story about the power of accepting ourselves as we are. The community was thrilled with the opportunity, and 210 original heartfelt entries were submitted.

Keep That Same Energy: Refinery29 + Target

Publisher: Refinery29

Advertiser: Target

This year’s long-overdue racial reckoning (coupled with the fact that COVID-19 has disproportionately affected Black people), prompted a partnership between R29 sub-brand Unbothered (made for Black women by Black women) and Target for a campaign dedicated to stories of Black women reclaiming joy, defying stereotypes, and finding ways to keep the summer spirit alive in these times. The program featured a portrait series from Black photographers about how Black women across the country are reclaiming joy, in addition to profiles and essays from Black women who are working to defy stereotypes about Black people and the water. The program also featured sponsorship of the Unbothered podcast, Go Off, Sis, which won Adweek’s 2020 Podcast Of The Year.

Chef Artois: Toronto Life + Stella Artois

Publisher: Toronto Life

Advertiser: Stella Artois

Hosted by Pay Chen, “Chef Artois” takes you inside some of Toronto’s best kitchens where renowned chefs unveil the recipes behind their signature dishes. These chefs, however, won’t be preparing the dish. Instead, two home cooks will be putting their culinary skills to the test in a competition to earn the coveted title of Chef Artois. The multi-episode video series created by Toronto Life and Stella Artois is about more than glory and prizes. The campaign was created in support of Rally for Restaurants, a Stella Artois initiative created to help the hard-hit restaurant industry rebuild in the wake of the global pandemic.

Time to Act: Verizon Media + PwC

Publisher: Verizon Media

Advertiser: PwC

CEOs and C-suite leaders from multinational brands and regional businesses reveal why diversity and inclusion are defining factors in a company's growth and success at scale in this original branded podcast series, Time to Act, which is part of a cross-publisher campaign between PwC, RYOT Studio and Verizon Media that also spanned written and interactive content and a branded video series.

The Dad Gang: Great Big Story + Target

Publisher: Great Big Story

Advertiser: Target

The Dad Gang began in 2016 as an Instagram account designed to put positive images of Black fatherhood out into the world. Today, it has grown into a massive social community made up of Black dads who support and celebrate each other. Whether through their online forums, small groups, and large-scale social gatherings, the Dad Gang reminds us to love, cherish and protect these men who want nothing more than to be there for their kids.

Find Your Home Faster: A Guide to Your Virtual House Hunt : Realtor.com + Verizon

Publisher: Realtor.com

Advertiser: Verizon

Right when home shoppers were faced with taking their house hunts fully virtual because of COVID-19, Verizon Fios and realtor.com were there to help. Users can navigate around a virtual house and click on hotspots to learn pro tips from real estate experts about what to look for on virtual tours—did you know brick walls can interfere with your WiFi signal?—and the Verizon Fios products that will power their new place. A holiday refresh of the creative brought new tips for hosting a virtual celebration in your new home too.

Parasite': Breaking History: Variety + NEON

Publisher: Variety

Advertiser: NEON

Variety and NEON teamed up to position "Parasite" as the most important and impactful film of 2019, and challenged the Academy to "break history" by making it the first foreign language film ever awarded Best Picture. Highlighting Bong Joon Ho as "your favorite director's favorite director," Variety profiled him as an auteur, and explored the film's stunning production design & SAG Award-winning cast. ‘Parasite’ ended up winning FOUR ACADEMY AWARDS – Best Picture, International Feature, Director and Original Screenplay. It became the first film not in English to win Best Picture and the first South Korean film to win Oscars.

Paperclip: America's Nazi Scientists: LA Times + Amazon

Publisher: LA Times

Advertiser: Amazon

The Amazon series Hunters was a hit when it first hit the streaming service, but Amazon was thinking bigger. For LA Times Studios, bigger meant a foray into audio. For a fantastical series in which a Fourth Reich is found to be bubbling up in America, Hunters is based in truth: the US government brought Nazi scientists to over to our shores. That historical fact was perfect for longform audio exploration. Our host Michael Ian Black served as the proxy for the listener as he was partnered with a scholar to explore the nuances of this shameful moment in U.S. history. Michael served as the perfect layman, digging down into the details in a way that felt educational and entertaining.

Building a Better Future: BBC + World Green Building Council

Publisher: BBC

Advertiser: World Green Building Council

BBC Storyworks created this amazing campaign to help the World Green Building Council showcase how they’re exploring “what the construction sector is doing to become more sustainable to help us lead happier, healthier lives.” A little preview--it involves net zero carbon emissions, quality buildings for health and wellbeing, and the sustainability of a building’s life cycle.

Small/Cool: Apartment Therapy + BEHR Paint

Publisher: Apartment Therapy

Advertiser: BEHR Paint

Behr Paint Company was at the forefront of Apartment Therapy’s Small/Cool franchise as the presenting partner of the Small/Cool Contest & the official paint partner of the Small/Cool Experience At Home. The contest was an interactive platform where users shared small space creativity inspired by Behr Paint Company—generating 500 entries & +65% pageviews over goal. The brand aligned with artist Liz Kamarul for the Experience who created a time-lapse ‘Mural Magic’ IGTV using BEHR colors and direction crowd-sourced via Instagram Story polls. Plus, 46 colors from their 2020 palette were incorporated into shoppable Small/Cool vignettes on apartmenttherapy.com.

Cocktail Hour: Food Network + Cointreau

Publisher: Food Network

Advertiser: Cointreau

Food Network and Cointreau partnered to create Cocktail Hour, the ultimate destination for shaking up cocktails at home. This campaign highlighted six Cointreau-inspired cocktail how-to videos and Instagram Stories, coordinating recipes, themed galleries, interactive ad units, and spots airing across Discovery’s GO/TVE platforms. At a time when we are all spending more time at home, this campaign allowed our audiences is mix-up cocktail routine just in time for Fall. In total, the campaign garnered more than 424K page views of sponsored site content, 5.5 million social video views, 11 million other social impressions, 120K social engagements, and drove significant lifts in favourability for Cointreau.

Invisible Wounds of War: Yahoo + The Wounded Warrior Project

Publisher: Yahoo

Advertiser: The Wounded Warrior Project

The Wounded Warrior Project, Yahoo News and RYOT Studio teamed up to raise awareness of mental health among veterans and share valuable resources. This campaign profiled the stories of inspirational veterans around mental health, stigma, and their journeys to recovery through a 3-part branded video series and a virtual town hall live event, Invisible Wounds of War. An interactive video was created from the town hall to allow users to experience the event on demand and aided in driving donations.

The Relentless: Slate + Century 21

Publisher: Slate

Advertiser: Century 21

Century 21 partnered with Slate Studios to create The Relentless: an audio-first integrated program that challenges entrepreneurs to look at success differently. Anchored by a flagship podcast, we turned the idea of a ‘professional development program’ on its head by interviewing unexpected types of guests and applying their lessons to the world of business. What can you learn about standing out professionally from a dating site CMO? What can you learn about resilience from a stand-up comic? We found out in a 12-episode podcast series that extended to a microsite, live events, live tapings, videos and more.

Back to Care: SheKnows + Band-Aid

Publisher: SheKnows

Advertiser: Band-Aid

Throughout each piece of content in the Back to Care program with Band-Aid, SheKnows celebrated the caregiver in all of us while shining a light on those doing the invaluable work to keep us healthy every day. In a year when everyone has a heightened need and appreciation for caregivers and health care workers, this was a special and important program. It included a two-hour custom virtual event, three personal essays and two in-depth Q&As about the future of health care.

Minding the Gap: U.S. News & World Report + College Ave Student Loans

Publisher: U.S. News & World Report

Advertiser: College Ave Student Loans

A college education is very expensive and often, students awarded a combo platter of scholarships, grants and federal loans still don’t receive enough aid to cover the total cost. U.S. News’s BrandFuse studio and College Ave Student Loans co-produced this catalog of specific methods six families used to cobble together the remaining funds and make up the difference, whether through income, savings, work studies and private loans. The personal accounts capture the planning, determination and ingenuity necessary to pay for college, and are interwoven with conversational advice readers can use to raise funds for their own education.

Built Wild: Disney (ABC, ESPN, Nat Geo) + Ford

Publisher: Disney (ABC, ESPN, Nat Geo)

Advertiser: Ford

No auto show? No problem. After Ford’s plans to reveal the new Bronco were halted due to the pandemic, they partnered with Disney, who created a never-been-done-before one-night event to unveil the iconic vehicle in a primetime “roadblock” across ABC, ESPN and National Geographic. Disney CreativeWorks, the in-house branded content studio and creative agency, worked with Oscar-winning filmmaker Jimmy Chin to craft the vision of three short films, each highlighting one of the new Broncos while inspiring viewers to get out into the wild.

The Smile Stories: NowThis + Lay's

Publisher: NowThis

Advertiser: Lay's

Lay’s and NowThis celebrated people across the country who inspire smiles in their communities in extraordinary ways. From a man who inspired hundreds of teens to mow their neighbors’ lawns to a retired nurse who founded a food pantry, these people go above and beyond to share kindness and joy. Each Smile with Lay’s bag purchased helped reach our goal of a $1 million donation to Operation Smile – a nonprofit that changes and saves lives one smile at a time.

Happiness Finder: Afar + United and Aruba

Publisher: Afar

Advertiser: United and Aruba

AFAR worked with United and Aruba to create an innovative and engaging Happiness Finder tool that encouraged travelers to rekindle their love of travel and rejuvenate their spirit. The tool helped travelers find their happy place on the island of Aruba and showed them how get there with United. In addition to the tool, the campaign included an interactive audience-led adventure—starting right from when they “board” the United flight to when they hit Eagle Beach—conducted on Instagram using the Story polling feature and an editorial Global Secrets to Happiness content hub, a roundup of inspiring and feel-good content sponsored by United and Aruba.

The Guide to Life: Gear Patrol + Lexus

Publisher: Gear Patrol

Advertiser: Lexus

Some hacks rest on the periphery of daily life — just because you don’t change a flat tire every day doesn’t mean you shouldn’t know how. That’s the spirit behind The Guide to Life series. Gear patrol integrated Lexus into this year’s Guide to Life campaign, promoting its latest model and aligning the car brand with a motivated audience of enthusiasts. With the onset of the pandemic, The Guide to Life’s ethos of making the most of the gear you own became even more meaningful.

Cautiously Close: Atlantic + Amgen Oncology

Publisher: Atlantic

Advertiser: Amgen Oncology

Cancer research has progressed in leaps and bounds in the last few decades. Thanks to advances in biotech, healthcare professionals and scientists are cautiously optimistic about being close to helping current patients overcome the disease. This campaign, produced by Atlantic Re:think, takes an inside look at the innovative treatments being developed by Amgen Oncology.

A Love Letter to NYC Bodegas: New York Post + Pepsi

Publisher: New York Post

Advertiser: Pepsi

Pepsi and the New York Post partnered to celebrate NYC bodegas for staying open and supporting their local communities during the current public health crisis. To shine a light on these vital small businesses and highlight why they're an integral part of the fabric of NYC, we sourced engaging anecdotes and favorite bodega memories from real New Yorkers.

The Blindfold Smell Test: Buzzfeed + Old Spice

Publisher: Buzzfeed

Advertiser: Old Spice

How well do you know the scent of a loved one? Could you pick your significant other out of a line-up, using only your sense of smell? This is the test that Buzzfeed put to a handful of couples, with the added element of Old Spice’s Sea Spray line. This custom video for Old Spice is upbeat and charming, using humor to position the client’s product as more than just your average deodorant.

Through Their Windows: Vancouver is Awesome + TELUS

Publisher: Vancouver is Awesome

Advertiser: TELUS

Farah Saad of Be Kalm is creating a virtual community centered on helping people stay calm, grounded, and connected during the COVID19 pandemic. A timely and unique format, "Through Their Windows" interview series with TELUS showed us how one woman's work in mindfulness and anxiety management is helping people across the globe.

Fly Healthy: The Seattle Times + Port of Seattle

Publisher: The Seattle Times

Advertiser: Port of Seattle

When COVID hit people had to quickly learn about everything from hygiene to social distancing to health risks, complex topics that can be hard to quickly understand. With new safety measures in place for travel in 2020, the Port of Seattle set out to educate audiences on how to best protect themselves and fly safely this year. With plenty of information to cover, The Seattle Times worked with the Port of Seattle to create an easy to digest infographic to help effectively share the information.

St. Anthony's Turns 70: SFGate + St. Anthony's

Publisher: SFGate

Advertiser: St. Anthony's

Only 100 guests were expected for the first hot meals served (free then as they are today) by St. Anthony's Dining Room, but when more than 400 hungry people showed up on the night of October 4, 1950, founder Father Alfred and his volunteers fed them all. Hearst StoryStudio helps celebrate St. Anthony's 70th anniversary with an interactive walk through history, from that very first day, through free clothing drives, winter shelter programs right to the present response to the Coronavirus. The donation driven campaign gives context to how the financial gifts are put to good use in the community.

The Pandemic’s Hidden Victims: Atlantic + Alzheimer’s Association

Publisher: Atlantic

Advertiser: Alzheimer’s Association

The pandemic has brought unforeseen challenges to us all, but for people who live with dementia, life during covid is dangerous on a whole other level. “More than 95 percent of people with Alzheimer’s and other forms of dementia have an additional chronic health condition—such as hypertension, diabetes, or heart disease—which increases the likelihood of complications from COVID-19.” This campaign from Atlantic Re:Think and Alzheimer's Association sheds an important light on the pandemic’s hidden victims.

The Bigger & Better Choice: Business Journals + Greater Dallas-Fort Worth

Publisher: Business Journals

Advertiser: Greater Dallas-Fort Worth

The Business Journals partnered with various economic development agencies in the Greater Dallas-Fort Worth region on a branded content campaign that helped the EDCs put their respective areas and the greater community at the forefront of corporate relocation discussions in a variety of northern and western metro areas where many companies are considering a move. The campaign “Greater Dallas-Fort Worth: The Bigger & Better Choice” included multiple content pieces from each partner including articles, maps and a shared highlight video. Headline promotion and social media messages in numerous Business Journals target markets made for a penetrating and targeted out-of-market message.

Tis the Season: Gothamist + Empire State Building

Publisher: Gothamist

Advertiser: Empire State Building

In a year unlike any other in recent memory – particularly in New York City – Gothamist teamed up with the Empire State Building to showcase their approach to welcoming guests to a must-do attraction during the holiday season by highlighting the extraordinary steps taken to meet and exceed New York’s guidelines to ensure the safety and enjoyment of visitors.

Mask Up & Show Off: SunSentinal + AutoNation

Publisher: SunSentinal

Advertiser: AutoNation

AutoNation and Sun Sentinel, as members of the Broward Economic Council, partnered to show their commitment to promoting safety while supporting local businesses. Aligning with a county-wide marketing effort coined “Proudest SOB” (Supporter of Broward), Auto Nation asked residents of Broward County to submit photos of themselves wearing masks and share the entry to earn votes which could win them a $500 Amex gift card.

Gather What’s Good: Bon Appétit + Field Roast

Publisher: Bon Appétit

Advertiser: Field Roast

Bon Appétit is introducing Field Roast’s plant-based meats and cheeses into kitchens across North America. This campaign takes celebrity chef Roy Choi to Seattle, Chicago and Toronto to meet with local chefs making waves in the culinary world. Each chef puts a plant-based spin on their own dishes with Field Roast products. This partnership connects Bon Appétit’s readership with Field Roast’s vegetarian products and shares mouthwatering recipes inspired by each locale.

Advancing Healthcare With AI: Wall Street Journal + Intel

Publisher: Wall Street Journal

Advertiser: Intel

Artificial Intelligence is a transformative tool for the world of healthcare. Thanks to technology powered by Intel, researchers at TGen are using the data processing power of AI to sequence patient DNA and deliver treatments tailored to the individual. This partnership between the Wall Street Journal’s custom content studio and Intel delves into how genomics and AI combine to address healthcare challenges.

QS MBA & Grad School World Tour: Daily Hive + QS

Publisher: Daily Hive

Advertiser: QS

Going back to school is a big decision — one that QS knows people weigh carefully. In partnership with QS, Daily Hive created content exploring the opportunities that are unlocked with an MBA, showcasing the lucrative careers that graduates can pursue. The campaign performed well beyond benchmarks, driving registrations for the institution’s upcoming World Tour, where prospective students will meet face-to-face with admissions directors from the world’s leading institutions.

Real-Life LEGO Masters: Fatherly + LEGO Masters

Publisher: Fatherly

Advertiser: LEGO Masters

LEGO building may have been elevated to an artform, but at its heart it’s still a fun way to unwind and play with your kids. Fatherly partnered with the new television series, LEGO Masters, to round up some of the best LEGO building advice from real-life masters. Master builders, like the fathers profiled in this campaign, will appear on LEGO Masters. Premiering this February, the competition show will be hosted by funnyman, father and LEGO enthusiast Will Arnett.

Making Housing More Affordable: New York Times + Wells Fargo

Publisher: New York Times

Advertiser: Wells Fargo

Wells Fargo partnered with T Brand Studio to shine a light on the work being done to bring more affordable housing to American communities. The company has teamed up with Enterprise Community Partners to launch the Housing Affordability Breakthrough Challenge, which will contribute to implementing housing solutions and advocating for policy change. This series has two instalments to date: one telling a family’s story of their search for housing and another looking current affordable housing initiatives.

Malta for All: The Guardian + Malta Tourism Authority

Publisher: The Guardian

Advertiser: Malta Tourism Authority

This campaign by Guardian Labs positions Malta as a safe and inclusive destination for LGBTQ+ visitors. Travelling while queer can incite anxieties about the politics and norms of any new place. This piece highlights the positive experiences of LGBTQ+ visitors with Malta’s welcoming locals and progressive policies. Beautiful photography also shows off the blue waters and striking architecture that help make Malta an idyllic queer getaway.

Night at Neiman’s: Vogue + Neiman Marcus

Publisher: Vogue

Advertiser: Neiman Marcus

Vogue is a long-standing institution in the fashion world, making it the ideal platform for Neiman Marcus to partner with. This fun-filled collaboration with Mastercard has Taraji P. Henson, of Empire fame, living out her after-hours shopping fantasy once she realizes she’s been locked in the store for the night. Henson befriends Neiman’s mannequins, takes a mini Range Rover for a joy ride and name drops the top brands carried in-store.

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