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An American Pickle: Daily Beast + HBO

HBOMax's American Pickle tells the story of a man pulled out of his time and dropped into an unrecognizable future 100 years later. This interactive article brought the Daily Beast's analytical lens ("but what if this really happened?") to the fantastical events of the film. Readers could toggle between statistics from 1920 and 2020 to better understand the premise of American Pickle and the struggles that Herschel Greenbaum faced adapting to our modern world.

Details:

Publisher:

Daily Beast

Advertiser:

HBO
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Details:

Publisher:

Daily Beast

Advertiser:

HBO
Share
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More Arts & Entertainment campaign examples:
Questionable Decisions : New York Post + FOX Questionable Decisions
Publisher: New York Post
Advertiser: FOX
FOX partnered with the New York Post to drive awareness for the premiere of The Cleaning Lady with a premium branded content campaign. The New York Post premium branded content article featured real stories of people who have went to extremes to protect and help their families. The article showcased stories on drug trafficking to support an extended family, bank robbing to pay for a daughter's cancer treatment and even a grandma who participated in her grandson's weed business to save her house.
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Watch this Space: Stylecaster + Amazon Watch this Space
Publisher: Stylecaster
Advertiser: Amazon
Watch This Space on STYLECASTER for Amazon Prime Video is a turnkey content hub designed to drive conversions using an immersive shoppable destination format. It showcases STYLECASTER editor must-watch show picks on Amazon Prime Video with direct affiliate links in articles and TikTok social content. Custom animations and prominent CTAs round out the interactive experience. Extensive promotion included homepage exposure, TikTok videos, banners, newsletter inclusion and social promotion — all driving engagement and sales! Content is refreshed on a regular basis as new shows are released on Amazon Prime, with organic pageviews regularly exceeding benchmarks.
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A Conversation on Diversity: Teen Vogue + Mr. Malcom's List A Conversation on Diversity
Publisher: Teen Vogue
Advertiser: Mr. Malcom's List
Bleecker Street Media partnered with Teen Vogue to shoot a custom branded video around diverse casting and representation, inspired by the casting approach for Mr. Malcolm’s List. The branded video featured Freida Pinto, Zawe Ashton, and Ṣọpẹ́ Dìrísù from Mr. Malcolm’s List and the conversation will highlight how inclusive casting has changed the ways in which we see ourselves represented in film and media.
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The Power of the U.S. Hispanic Consumer: Adweek + TelevisaUnivision The Power of the U.S. Hispanic Consumer
Publisher: Adweek
Advertiser: TelevisaUnivision
With $2.5 trillion in buying power, the U.S. Hispanic market isn't an opportunity, it's a necessity. But it remains an untapped market for far too many advertisers. So what does it take to create a truly inclusive campaign? This immersive story, created by Adweek's content studio with media giant Univision, details what it really means to reach this market "in-culture."
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Introducing Anna Delvey and a slew of scandalous ‘socialites’: Page Six + Netflix Introducing Anna Delvey and a slew of scandalous ‘socialites’
Publisher: Page Six
Advertiser: Netflix
Netflix partnered with Page Six to drive awareness for the premiere of Inventing Anna. The Page Six branded content article introduced Anna Delvey, the Instagram-legendary “German heiress” who stole the hearts of New York’s social scene – and their money. The article also reimagined the circle that would help her take over NYC’s elite social scene and included custom fashion sketches of Anna and her "friends."
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