Exploring the Process Behind Kevin Ledo's Bold Artwork: GQ + Lexus

Montreal-based artist Kevin Ledo’s practice stretches from record-setting, nine-story mural portraiture to cerebral, abstract studio work. Inspired by performance and boldness, two key attributes behind the design of Lexus IS vehicles, Ledo crafted a colorful studio piece, named “Generate,” for the automotive brand. Through its track responsiveness, the IS has demonstrated its performance prowess. Ledo is not unfamiliar with either boldness or performance; he’s embraced both through the development of his career and he’s harnessed these characteristics in the process behind each work, as well.

Details:

Publisher:

GQ

Advertiser:

Lexus

Industry:

Autos & Vehicles

Details:

Publisher:

GQ

Advertiser:

Lexus

Industry:

Autos & Vehicles
Try Pressboard Studio for Free
More Autos & Vehicles campaign examples:
More to Appreciate: Better Homes & Gardens + GM Rewards Card More to Appreciate
Publisher: Better Homes & Gardens
Advertiser: GM Rewards Card
In this heartwarming video series, we created excitement, refreshed perception, and built awareness for the new GM My Rewards Card by integrating acts of gratitude and card benefits into custom videos featuring Chris Love Julia. We embark on a journey with this dynamic duo as they share gifts with people in their community who positively impact their lives. This execution created a seamless integration of GM My Rewards card benefits while paying homage to the GM Acadia.
Crafting Your Lifestyle: BBC + Lexus Crafting Your Lifestyle
Publisher: BBC
Advertiser: Lexus
Today’s Canadian consumer seeks out the personal luxury experiences that are one-of-a-kind and unique, and specifically crafted with their comfort, stimulation, and joy in mind. This branded content series successfully highlighted craftspeople across Canada, bringing to life their stories of inspiration and creation of truly personal luxury comparable to the detail and thought that goes into creating a Lexus vehicle.
Motorsports: Yahoo + Toyota Motorsports
Publisher: Yahoo
Advertiser: Toyota
Toyota has been a fixture in motorsports for over 40 years, competing across multiple motorsports platforms to much success. Toyota Racing Development partnered with Yahoo on a branded content campaign that aligned to key tentpole moments like NASCAR's racing season. The campaign included 2 branded articles and 1 docu-style branded video leveraging notable talent and tapping into the fandom on Yahoo Sports. This branded article spotlights Isabella Robusto, a 17 year-old stock car racing champ and one of the coolest new faces on the track. Additional talent included Toyota racing champion, J.R. Todd, and Denny Hamlin, currently driving the No. 11 Toyota Camry for Joe Gibbs Racing and a three-time Daytona NASCAR champion.
In Pursuit of Waves: Wired + Toyota In Pursuit of Waves
Publisher: Wired
Advertiser: Toyota
Just like the Tundra, Ezekiel Lau is engineered for adventure. WIRED Brand Lab x Toyota will profile a top ten Pro Surfer and gearhead as he strives towards greatness and the next wave with the support of innovative technologies and the 2022 Tundra. Driven towards making every day better than the last, winning a world championship in 2022, and making his community proud, Ezekiel will highlight the tech gadgets, surf equipment, and thrill-seeking mentality that enables him to push himself on the pro-circuit.
Born for Adventure: Outside + Toyota Born for Adventure
Publisher: Outside
Advertiser: Toyota
In the world of adventure-ready trucks, the 2022 Toyota Tundra reigns supreme. Outside put the completely redesigned Tundra to the test to show how its elevated features and capabilities can take your outdoor adventures to the next level. This six part custom series included an interactive hub on Outside Online, which featured clickable product widgets, custom hero videos, supporting gear review videos, and Tundra Files podcast episodes. In addition to the content on the hub, this partnership included six additional custom articles with video embeds, Beat Monday features on Outside TV, and a print field guide inclusion in summer issues of Backpacker and Outside. Exploring multiple forms of content and perusing a well-rounded storyline drove home the authenticity and “Born for Adventure” capabilities of the Toyota Tundra.