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Honoring the past with a twist on classic spaghetti: USA Today + ZENB

Zenb's interactive did a beautiful job at providing the benefits of gluten free organic pasta, as well as, the history behind pasta. The eye catching pasta that was in motion at the top of the content as well as the steaming pot of pasta toward the bottom really drew the readers eye in and encouraged them to stay on the page longer. The interactive had over 8k link click outs (benchmark 686) and over 78k social engagements. (benchmark 1041)

Details:

Publisher:

USA Today

Advertiser:

ZENB

Industry:

Food & Drink

Topic:

Food & Drink
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Details:

Publisher:

USA Today

Advertiser:

ZENB

Industry:

Food & Drink

Topic:

Food & Drink
Share
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More Food & Drink campaign examples:
The Unfussy Guide to Actually Enjoying Wine: Food & Wine + Bread and Butter Wines The Unfussy Guide to Actually Enjoying Wine
Publisher: Food & Wine
Advertiser: Bread and Butter Wines
Navigating the often intimidating and overly complicated world of wine can hinder the fun of the experience, but not anymore. This easy to follow and illustrative guide leads our readers through a pain-free process of finding and enjoying a bottle of wine. Each chapter of the experience speaks to different elements of the process--from the best ways to browse the aisles to finding the food that makes your favorite bottle of wine taste even better.
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How to host a decadent wine tasting dinner party: Toronto Life + Josh Cellars How to host a decadent wine tasting dinner party
Publisher: Toronto Life
Advertiser: Josh Cellars
The holidays are here. And after a few years of virtual dinners and socially distanced soirees, sitting shoulder to shoulder and splitting a bottle of wine with our nearest and dearest is just what we need. For Josh Cellars, we did a custom photo shoot with their best seasonal bottles and some delicious recipes from the Chatelaine archives to go along with an article written by a sommelier. The story appeared in print in Toronto Life and Chatelaine and lives online in this premium digital destination that highlights the food and wine pairings and beautiful photography.
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Have A Joy Night In: AllRecipes + Campbell's Have A Joy Night In
Publisher: AllRecipes
Advertiser: Campbell's
What's better than a hunk for the holidays? A hunk who knows to cook. We created a cooking tutorial video series that allows viewers to show up this holiday season ready to share in fun movie moments, delicious food, and a joyful night in–with Campbell’s at the center of the celebration. Jonathan Bennett, known for playing a hunk in many Hallmark movies, delivers a comedic and scrumptious performance, leaving viewers yearning for his side dishes to be included in their holiday spread.
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A Taste of the Holidays: Bon Appétit + Ritz Crackers A Taste of the Holidays
Publisher: Bon Appétit
Advertiser: Ritz Crackers
This series is all about immigrant families and food traditions that they’ve brought with them to America. It’s about how people connect with each other over food, how they adapt traditions and make them their own, especially around the holidays. Bon Appétit chef Rachel Gurjar hosts the series and brings her own lens as an immigrant to each family as she learns about the culture through their cuisine. https://www.bonappetit.com/video/watch/a-taste-of-the-holidays-from-the-philippines-to-california https://www.bonappetit.com/video/watch/a-taste-of-the-holidays-from-nigeria-to-georgia
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Spice up your kitchen: USA Today + Texas Gulf Seafood Spice up your kitchen
Publisher: USA Today
Advertiser: Texas Gulf Seafood
October was National Seafood Month - and what better way to celebrate than with a homemade seafood dinner? Grab your fruits & veggies, add some seasoning & spices and discover a few simple flavorful recipes you can make with the ingredients in your fridge. Fresh Outta Texas! This campaign was a collaboration between Gannett's GET Creative studio, Texas Gulf Seafood and their agency Strategar.
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