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L’histoire inspirante d’une proche aidante (The inspiring story of a caregiver): La Presse + Bristol Meyers Squibb

April 6th is National Caregiver Day in Canada. Caregivers play an integral role in society. In this branded content article, Bristol Myers Squibb Canada shared a story about one employee who is currently a caregiver in her personal life. It was important to demonstrate that being a caregiver helps employees relate to all patients and family members living with serious diseases, also helps them bring their caring nature to work regardless of their role or profession within the organization.

Details:

Publisher:

La Presse

Advertiser:

Bristol Meyers Squibb

Industry:

Health & Wellness
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Details:

Publisher:

La Presse

Advertiser:

Bristol Meyers Squibb

Industry:

Health & Wellness
Share
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More Health & Wellness campaign examples:
Access For All Kids: Self + Ronald McDonald House Access For All Kids
Publisher: Self
Advertiser: Ronald McDonald House
There are many reasons that can prevent families and children from having access to health care—a lack of health insurance, living far from a doctor’s office, or the prohibitive cost of basic treatments. That’s where the Ronald McDonald Care Mobile program comes in, bringing crucial facilities and doctors to families around the world in areas where care is most essential. The Care Mobile in Washington, D.C. has serviced the community for generations of patients (and generations within patient families), including the Jackson and Thompson families. The access the RMHC Care Mobile provides to communities that need it also means creating a more equitable future of health for our children.
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The Cost of Togetherness: Self + Ronald McDonald House The Cost of Togetherness
Publisher: Self
Advertiser: Ronald McDonald House
The true financial, emotional, and mental cost of caring for a hospitalized child while that child undergoes treatment is difficult to understand. Amanda and Christopher Reeves know that story all too well: When their infant son, Rohen, was suddenly in need of a new heart, they immediately dropped everything else to prioritize getting their son the treatment he needed, regardless of the cost. The road ahead for their family led to countless days in and out of the hospital, but thanks to Ronald McDonald House programs, some of the stressful challenges were lifted. From offering free accommodation near the hospital to providing warm meals, activities, and support every day, RMHC allowed the Reeves to refocus their energy where it belonged: on their child.
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Peace of Mind & Body: Self + Ronald McDonald House Peace of Mind & Body
Publisher: Self
Advertiser: Ronald McDonald House
When confronted with long-term hospital stays, the mental health of both the patient and their family can often be just as critical as the physical. Carolyn Lee and her daughter, Amya Hood felt this first hand after Amya's diagnosis with T-cell Acute Lymphoblastic Leukemia. Thankfully, Carolyn had access to the Ronald McDonald Family Room: a program and space right inside children’s hospitals that allows for parents of hospitalized children the space needed to rest and recharge for the next wave of advocacy, and to connect with others facing similar struggles. From being able to do laundry or even just get a hot cup of coffee, the Family Room was there to provide for Carolyn, all while allowing her to never be more than a few steps away from her daughter's side. These moments of peace helped Carolyn be an even stronger advocate for Amya, and today both mother and daughter are flourishing.
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Caregivers Resource Guide 2022: NBCUniversal + Mayo Clinic Caregivers Resource Guide 2022
Publisher: NBCUniversal
Advertiser: Mayo Clinic
Mayo Clinic returned for a second year as the sponsor of the NBC News Brand Studio’s Caregivers Resource Guide, part of NBCUniversal’s recurring Caregivers Initiative in recognition of National Caregivers Month. The guide comprised 10x articles focused on helping caregivers navigate the challenges of caring for loved ones and taking care of themselves. In a first-of-its-kind cross-property execution, the articles were also published in Spanish on Telemundo Noticias. ​
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Future Forward: PEOPLE + Novavax Future Forward
Publisher: PEOPLE
Advertiser: Novavax
Helping to support the launch of Novavax’s protein-based COVID vaccine, Future Forward takes a deep dive into the process behind vaccine development. Anchored on the People brand with social extensions that leverage additional Dotdash Meredith brands, content highlights include eye-catching Instagram in-feed posts, insightful reporting on the vaccine landscape and an interview with Novavax’s head of research and development.
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