Making Waves: Pitchfork + White Claw

In preparation for Pitchfork Music Festival 2022, White Claw, Pitchfork and GQ partnered to introduce bold Chicago creators in the music, fashion, and art spaces who are making waves in their communities and industries at large with their creativity and vision to inspire fans to be bold and make waves. In a docu-style video series that captures multi-instrumentalist Sen Morimoto and artist Brandon Breaux, we go “behind-the-scenes” uncovering their unique creative process. In addition, together Pitchfork and White Claw launched “The Wave Series”, a hosted show within Pitchfork Music Festival live stream where our host Tommy Do went into the crowd to play games and conduct interviews with fans. The in-stream hosted show aired during set changes within the festival live stream. https://www.gq.com/video/watch/celebrating-chicago-an-ode-to-the-city-and-its-creative-community-with-chicago-artist-brandon-breaux https://pitchfork.com/news/how-to-watch-2022-pitchfork-music-festival/

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