Meet the most versatile pants ever: Globe and Mail + ATHLETA

For this partnership with Athleta, versatility was the keyword. With one specific product SKU as the focus of the program, our task was to emphasize the myriad ways in which Athleta’s Elation Flare pant suited all sorts of stylings, from true athleisure to more dressy attire. We crafted an article that emphasized the uniqueness of the fabric and fit, but when it came to styling inspiration, we went visual. We created three unique looks, all using Athleta products, each with a different activity in mind; the outfits were collaged together, and made fully clickable. Tap on the pants, and you were brought directly to the pants on Athleta’s e-commerce website; tap on the top or scarf we recommended styling with them, and you were brought to those respective e-commerce pages. This created a direct throughline from brand and product awareness to consideration, facilitating easy purchasing for our users.

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