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Small Business Super Powers: Yahoo + Mailchimp

Yahoo and Mailchimp partnered on "Small Business Super Powers," an Interactive Article which spotlights two small business owners that leverage Mailchimp automated marketing tools to reach their business goals. The content experience was featured on Yahoo Life and highlights Mailchimp product features alongside valuable lessons of the small business trade. Beautifully designed, "Small Business Super Powers" includes light animation, product links, interactive learning moments, as well as custom photo and video. The campaign additionally featured custom audiograms that were promoted across social media platforms.

Details:

Publisher:

Yahoo

Advertiser:

Mailchimp
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Details:

Publisher:

Yahoo

Advertiser:

Mailchimp
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NPUC Decarbonization Channel: Visual Capitalist + National Public Utilities Council NPUC Decarbonization Channel
Publisher: Visual Capitalist
Advertiser: National Public Utilities Council
The world is on the move to achieving net-zero emissions by 2035 and the way in which energy is consumed and produced is changing. The Decarbonization Channel, created in partnership with the National Public Utilities Council (NPUC) and Visual Capitalist, provides a space for utilities, administrators, investors, and utility consumers to access powerful insights on all things decarbonization, with a focus on the U.S. energy sector. The channel, in addition to data-driven infographics, will host the inaugural NPUC Annual Utility Decarbonization Report, highlighting the decarbonization status of the top 30 investor-owned utilities in the country. In the short time since its launch, the channel has seen 1,839 subscribers, of which 1,180 opted in to hear from NPUC, demonstrating a clear audience engagement.
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Real Time Insights: CNBC + EY Real Time Insights
Publisher: CNBC
Advertiser: EY
The CNBC Brand Studio has partnered with EY to produce a 24-episode video series dedicated to providing CEOs, executive leadership and business decision-makers with strategic insights on how to plan for the known, the unknown and disruptions ahead. ​
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The Shift: CNBC + Salesforce The Shift
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Advertiser: Salesforce
“The Shift” is a documentary-style, formatted branded content television series spotlighting seven Salesforce enterprise clients as they evolved their business practices to adapt to changing landscapes with the help of Salesforce's innovative technology. This seven-part series positions Salesforce as a premiere enterprise strategy partner by convincing high-growth, high-profile companies (and Salesforce customers) to allow viewers behind their PR Team's steel curtain and into the decision-making process that led their organization to success. The paid programming series, a first-of-its-kind for CNBC, aired at 2:30pm EST on CNBC for nine consecutive Saturdays and was, furthermore, extended to CNBC.com, Peacock and Salesforce+.
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The Challenges Manufacturers Face: Visual Capitalist + Canadian Manufacturers & Exporters The Challenges Manufacturers Face
Publisher: Visual Capitalist
Advertiser: Canadian Manufacturers & Exporters
Traditionally, policy recommendations are outlined in long, dense reports. What if there was a way to make them more interesting? Visual Capitalist and Canadian Manufacturers & Exporters (CME) partnered to broaden CME’s influence and make niche, complex ideas more digestible and broadly understood. The campaign was designed to engage with Canadian manufacturers and exporters, the media, government, and policymakers. To engage with the existing audience while also broadening reach, the campaign focused on topical concerns: raw material inflation and the labor shortage. Through two data-driven graphics, the campaign broke away from typical industry reports and generated 220K impressions and engagement as high as 4.5%. A leading manufacturing magazine also covered the content. The best part? The SEO-optimized content ranks high in Google search results, including second for “material inflation” and fifth for “manufacturing labor shortage”, naturally driving people to learn more about CME.
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From 0 to 250, An inside look at Morning Brew’s growth: Morning Brew + BambooHR From 0 to 250, An inside look at Morning Brew’s growth
Publisher: Morning Brew
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While Morning Brew’s fast growth trajectory is well documented, headcount and revenue numbers don’t tell the whole story. And with the company approaching the 300-employee mark leading up to International HR Day, it was the perfect opportunity to partner with software platform BambooHR on an interactive, illustrated timeline that tells Morning Brew’s growth story through an HR lens. It shows how the company—not just the PeopleOps team, but all employees—relies on BambooHR, and how it’s helped Morning Brew scale without letting culture get lost in the weeds. Included are key milestones from each of Morning Brew’s eight years in business, along with honest, retrospective anecdotes from the company’s co-founders, CEO Austin Rief and Executive Chairman Alex Lieberman, plus members of the PeopleOps team and other early employees. They share business advice, lessons learned, and what continues to make Morning Brew a meaningful place to work where employees can truly thrive.
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