The Keys to the Kitchen with HEINZ 57 COLLECTION - Inspired by Chefs. Powered by Flavor.: Food & Wine + Heinz

Kraft-Heinz needed help increasing brand awareness for their launch of the new chef-inspired HEINZ 57 Collection of specialty sauces and infused-honey. The HEINZ 57 Collection of products unlocks the magic of food creation and culinary exploration. In a cross-platform digital, print, and live at the Food & Wine Classic in Aspen experience, we inspired our audiences to catch that magic feeling by experiencing how easy it is to personalize a dish, become an expert of flavor and innovation, and feel even more confident in their culinary masterpieces. Leveraging the expertise of Factory 57 tapped chefs as well as chef friends of Food & Wine, our interactive digital destination inspired at-home cooking to push the limits with new flavors, techniques, and ways to entertain like a true expert! The Digital Destination was a mix of recipe content & short-form videos featuring chef tips using the HEINZ 57 Collection to increase the magic of every bite you create at-home.

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