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The launch of the All-New Taos 2022: La Presse + Volkswagen

For its most important launch of the year, that of the new Taos, Volkswagen has entrusted Studio XTRA La Presse with the production of an impressive branded content initiative titled “Giving You the Keys.” In this series of five articles that include a 3-minute video, the protagonists go on an adventure behind the wheel of the Taos passing the keys of the vehicle to one another at the end of each episode. “This concept allows us to both present authentic stories and integrate the Taos in a completely organic way. The Taos is an integral part of the story,” explains Lynne Piette, Director of Marketing at Volkswagen Canada. “Volkswagen highlighted the individuality of each protagonist by giving me their trust leaving the field open to exploration. Most of our leads had no camera experience. They opened the doors to their world with generosity and sensitivity,” confides the director, Vanessa Gauvin-Brodeur from BLVD. The five episodes were broadcast exclusively in La Presse.

Details:

Publisher:

La Presse

Advertiser:

Volkswagen

Industry:

Autos & Vehicles
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Details:

Publisher:

La Presse

Advertiser:

Volkswagen

Industry:

Autos & Vehicles
Share
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More to Appreciate: Better Homes & Gardens + GM Rewards Card More to Appreciate
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In Pursuit of Waves: Wired + Toyota In Pursuit of Waves
Publisher: Wired
Advertiser: Toyota
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Born for Adventure: Outside + Toyota Born for Adventure
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