The Modern Guide to Running: Outside + Under Armour

There's no easy way to say this: most of the content about becoming a better runner is either dated, looks crappy, or boring. Or in many cases all three. That's why we were so excited to partner with Under Armour on the The Modern Guide to Running. They wanted to breathe young fresh life into this tired topic—but still maintain their focus on improving performance. We're thrilled with the results. From seasonal guides and videos to how to build mental strength and improve speed, we tackled serious topics and deliver expert-backed advice, but do so with a style and flavor you just don't see anywhere else.

Details:

Publisher:

Outside

Advertiser:

Under Armour

Industry:

Hobbies & Leisure

Details:

Publisher:

Outside

Advertiser:

Under Armour

Industry:

Hobbies & Leisure
Try Pressboard Studio for Free
More Hobbies & Leisure campaign examples:
The Ultimate Toy Guide 2022: Today's Parent + Mastermind Toys The Ultimate Toy Guide 2022
Publisher: Today's Parent
Advertiser: Mastermind Toys
Each winter Today's Parent publishes its annual toy guide to help parents choose the best holiday gifts for their kids. For the second year in a row, Today's Parent has partnered with Mastermind Toys, the publication's official play partner. Building off the success of the partnership in 2021, Mastermind Toys is the exclusive retail partner for the Today’s Parent 2022 Toy Guide which features almost 100 of the season’s latest must-haves and favourites from Mastermind Toys’ new namesake private brand collection launched this year, all tested by Canadian kids and families. The digital version of the toy guide is a dynamic and fun hub where users can find all the toys featured in the print issue, organized by age, and can click through to shop.
Chasing Colors: Teen Vogue + LEGO Masters Chasing Colors
Publisher: Teen Vogue
Advertiser: LEGO Masters
​​Sometimes in order to find your most creative ideas, you have to look at the little things around you for inspiration. In partnership, LEGO and Teen Vogue tapped fashion Designer Susan Alexnadra to not only demonstrate her creative process and how she looks to the world around her for inspiration, but also use LEGO DOTS as a source of expression.
Contest: Enter to win a chance for a romantic champagne flight over Vancouver: Vancouver is Awesome + Airble Aviation Contest: Enter to win a chance for a romantic champagne flight over Vancouver
Publisher: Vancouver is Awesome
Advertiser: Airble Aviation
This article was a portion of a Sponsored content contest campaign in which the winner received a breathtaking champagne flight over Vancouver. The contest garnered nearly 1,000 entries due to the compelling article and the niche client looking to promote more accessibility in the private air travel space.
Put the "Out" Back Into Your Company Outting: Hearst StoryStudio + Wachusett Mountain Put the
Publisher: Hearst StoryStudio
Advertiser: Wachusett Mountain
Due to continued success with ski promotion, Wachusett pivoted to promote events this summer. The page does a great job of informing the public on the surprising amount of things to do offseason. We're particularly proud of the weather widget.
The Golden Rules of Winter: Outside + Columbia The Golden Rules of Winter
Publisher: Outside
Advertiser: Columbia
How to you adventure more, up the fun quotient, or just stay warm this winter? All you have to do is follow these simple rules. We love this story because it's so approachable and inclusive. It also perfectly aligns with Columbia's desire to educate our readers about its new insulation—which is, of course, golden in color and name. We especially liked how the quiz component ("What the Heck Should I Wear?") of the piece turned out, which is light-hearted and informative and was the direct result of our conversations with Columbia, which identified the fact that lots of people want to spend more time outside in the winter, but just don't know what to wear. So we created a fun quiz to answer that very question based on where you live, how cold it is, and what you plan on doing.