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The Summer of Tennis: Capturing the Epic in the Everyday: Nine + Samsung

With the aim of driving mass awareness and creating momentum around the launch of its new Galaxy Phone, Samsung and Nine partnered to create a multi-channel, premium partnership that highlighted the true power of commercial content. Leveraging the fame and excitement of one of Australia’s greatest sporting events – the Australian Open (AO) – this campaign successfully demonstrated the strength of positioning an international brand with a local major event. To launch, Nine created a series of lifestyle-based pieces that heroed the capability of the Samsung Galaxy S21’s camera within the context of amateur photography. This native story hit target within a week, almost doubling its traffic target, while the advertorial also outperformed. Nine then went on to create a series of “wrap-up” pieces from the AO, as well as a print execution in the SMH’s lifestyle insert magazine, Sunday Life. All digital pieces overperformed in regards to traffic targets. However, the ultimate success of this campaign was due to the creative alignment between Nine and Samsung. All imagery used in this campaign was shot by members of the Nine team on the ground at the AO using the new Samsung Galaxy S21 phone. Ultimately, this campaign effectively worked to demonstrate how Samsung and Nine could together “Capture the epic in everyday” thanks to the Galaxy S21.

Details:

Publisher:

Nine

Advertiser:

Samsung

Topic:

Sports
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Details:

Publisher:

Nine

Advertiser:

Samsung

Topic:

Sports
Share
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The Future of Technology. Empowering Education Through Technology: Wired + Intel The Future of Technology. Empowering Education Through Technology
Publisher: Wired
Advertiser: Intel
In a documentary-style video, Intel and WIRED tell a story about Intel’s CSR efforts through the lens of education and technology that not only educates our audience on how they’ve created an impact within outdated educational systems globally, but how they’ve personally inspired the youth on a more personal level. The video features Intel employees Dawn Jones, Chief Diversity and Inclusion Officer (CDIO) and Vice President of Social Impact, and Carlos Contreras, Intel’s U.S Senior Director of AI and Digital Readiness. Giving our viewers a bigger picture of the importance of creating new opportunities within the educational systems to diversify our workforce through technology, Dawn and Carlo have a conversation about their mutual mission to create new opportunities, inspire groups of youth who historically have not had access to the technology or course material and what they envision for the future.
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The Art of Shopper Recognition: Adweek + Acxiom The Art of Shopper Recognition
Publisher: Adweek
Advertiser: Acxiom
Shoppers expect the brands they do business with to understand their situations, preferences, needs and desires in order to offer them beautifully personalized experiences. But many retailers see their shoppers as stick figures drawn with demographics rather than as the unique portraits they are. This immersive story created by the Adweek Branded content studio for Acxiom looks at what it takes to enrich shopper data to create a clear and insightful picture of people. And because it focuses on "the art" of shopper data science, our illustrator came up with a unique gallery-worthy look--could there be anything more appropriate than a take-off on the Andy Warhol soup can?
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Best Buy Canada’s Black Friday Sale Starts Today & Here Are 18 Items You Can Get A Great Deal On: Narcity + Best Buy Best Buy Canada’s Black Friday Sale Starts Today & Here Are 18 Items You Can Get A Great Deal On
Publisher: Narcity
Advertiser: Best Buy
As Canadians, when we hear the words "Black Friday", Best Buy immediately comes to mind. Over the years, this retailer has made a name for itself for hosting some of the biggest sales around this time of year. From electronics to kitchen appliances, to fitness equipment and office supplies they have everything you need, at special low prices. Narcity teamed up with Best Buy Canada for Black Friday savings, and they did not disappoint. This article got over 19,000 pressboard reads and 42 direct sales generating revenue for both Narcity and Best Buy.
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Life In Moments With Professional Skateboarder Leo Baker: them + Dropbox Life In Moments With Professional Skateboarder Leo Baker
Publisher: them
Advertiser: Dropbox
To Leo Baker, skateboarding isn’t just a competition, but a way of experiencing life. It's integral to who they are. Here, the professional skateboarder looks back on two decades of skating and memories with friends. In going through countless images and videos, Leo recalls how some of the simplest memories – like taking their camera out with them, or the painstaking process of learning a trick – have helped shape them into who they are today.
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Technology With a Human Touch: Bloomberg + Boston Consulting Group Technology With a Human Touch
Publisher: Bloomberg
Advertiser: Boston Consulting Group
Challenge your assumptions about how people and technology work together in this series co-created by Boston Consulting Group and Bloomberg Media Studios.
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