This Small Ontario Town Just Got A Basketball Skatepark & You Can Road-Trip There From Montreal: Narcity + Mentos

Like many small Canadian cities, Belleville was hit hard by the pandemic. Many pieces of research have shown that young adults have been affected the most by the pandemic, with many suffering from anxiety, from the impact on their finances and loss of social life. Mentos wanted to help Belleville’s youth by taking two of their favourite sports and combining them into something amazing. By integrating basketball nets into the current skatepark, Mentos was able to bring the basketball and skateboard communities together and offer them a place to express themselves. We wrote about this initiative via three different articles, and they generated over 37,000 reads! We also captivated our audience through compelling storytelling on our More Than Concrete social video, featuring two Belleville locals, John and Jonah, where they shared their stories on how Mentos helped skaters connect, skate and pursue their passion. It generated more than 110,000 impressions via Facebook and Instagram.

Visit Website