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Truly Unfiltered : Narcity + Truly Hard Seltzer

Truly Hard Seltzer came to Narcity to help position the brand as an ally for diversity and the LGBTQ+ community and to spotlight Truly as a catalyst for Canadians to be celebrated for living their lives authentically. For this campaign, we created a series of articles, and round table discussions surrounding the complex topics of identity, self-expression, representation and diversity. Although this was a serious topic to cover, we kept the tone upbeat and solutions-oriented by having our guests speak about how they are still able to celebrate who they are, in today’s climate. In addition, we introduced the Narcity x Truly Change Makers video series where we mixed sit-down testimonies and day-in-the-life coverage, to give the microphone to 3 local creatives. They got to explain how their art is an outlet for self-expression and gave our audience a glimpse into their lives and how they celebrate diversity to create a more inclusive society.

Details:

Publisher:

Narcity

Advertiser:

Truly Hard Seltzer

Industry:

Food & Drink

Topic:

Lifestyle
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Details:

Publisher:

Narcity

Advertiser:

Truly Hard Seltzer

Industry:

Food & Drink

Topic:

Lifestyle
Share
Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email
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