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Welcome to the Ultimate Off-Roading Challenge: Outside + Land Rover

Because we put Lindsey Vonn, one of the best-know skiers and fiercest competitors on the planet, behind the wheel of a tricked-out Land Rover Defender and had her and her team compete in a serious off-roading challenge. And because Lindsey and her team give it everything they've got, you immediately get sucked into their desire to win the event. Translation: You don't need to be a serious off-roading enthusiast to enjoy the content. The resulting custom video—and 22-minute show—of the event is fun to watch while delivering on Land Rover's primary goal: showing people how seriously capable the new Defender is. At the same time, all the supporting articles and content on the microsite take a deeper diver into all things Land Rover, from the upgrades made to the vehicle to the history of the event, allowing more serious off-roading enthusiasts to learn more about the brand and event.

Details:

Publisher:

Outside

Advertiser:

Land Rover

Industry:

Autos & Vehicles
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Details:

Publisher:

Outside

Advertiser:

Land Rover

Industry:

Autos & Vehicles
Share
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More to Appreciate: Better Homes & Gardens + GM Rewards Card More to Appreciate
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In Pursuit of Waves: Wired + Toyota In Pursuit of Waves
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