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Welcoming the Season—in Style: Garden & Gun + Ralph Lauren

In partnership with the World of Ralph Lauren, Garden & Gun produced a captivating digital branded content campaign highlighting the brand’s Fall 2021 Men’s, Women’s, & Kid’s collections. G&G interviewed husband and wife musical duo Abner Ramirez and Amanda Sudano Ramirez, also known as Johnnyswim, who shared their family’s holiday traditions while styled in looks from the World of Ralph Lauren. Showcased through custom photography, the narrative was shared across G&G platforms, inspiring readers to shop the collections at Dillard’s this holiday season.

Details:

Publisher:

Garden & Gun

Advertiser:

Ralph Lauren

Industry:

Fashion

Topic:

Fashion
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Details:

Publisher:

Garden & Gun

Advertiser:

Ralph Lauren

Industry:

Fashion

Topic:

Fashion
Share
Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email
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Movement starts with mindset: Morning Brew + Hoka Movement starts with mindset
Publisher: Morning Brew
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Movement and exercise can have an incredibly positive impact, releasing happy hormones and helping people get into the right mindset to unlock their full potential. At the same time, these feel-good moments can easily fall off daily to-do lists. So what’s the key to consistency? Morning Brew and HOKA teamed up to find out what gets people moving—a fitting partnership, as HOKAs are the unofficial sneaker of the Brew Crew. Needless to say, the casting competition was f i e r c e. Morning Brew narrowed it down to three employees who eagerly laced up the just-released HOKA Bondi 8 sneakers for a photo and video shoot around NYC’s Central Park. Through a series of inspirational interviews, they reveal what’s possible when you make movement a daily priority and get to that starting line.
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Ugly For a Reason: New York Times + Birkenstock Ugly For a Reason
Publisher: New York Times
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Is the human foot a design disaster or miracle of human evolution? This is the question explored in Episode 1 of The New York Times and Birkenstock's series "Ugly For a Reason". Episode 2 dives into the future of foot health while the third episode tells the story of how one “ugly” sandal disrupted the world of fashion.
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The Guest-Dressed List: InStyle + Express The Guest-Dressed List
Publisher: InStyle
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Look and feel like a VIP this spring with The Guest-Dressed List, featuring new arrivals from Express hand-picked by our editors at InStyle.com. In this custom destination, we paired curated collections from our InStyle Beauty and Style editors with shoppable collages to drive directly from inspiration to action. For an IRL experience, our editors' selections were called out in select Express retail locations with quotes from our content.
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A Wonderland of Crystal Magic: Hearst StoryStudio + Swarovski A Wonderland of Crystal Magic
Publisher: Hearst StoryStudio
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The storytelling is quite visual, to highlight the product. We included in-story shopping links help sell product while also informing about Swarovski's dedication to inclusion. And we end with an interactive quiz to help you decide what to purchase.
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Meet the most versatile pants ever: Globe and Mail + ATHLETA Meet the most versatile pants ever
Publisher: Globe and Mail
Advertiser: ATHLETA
For this partnership with Athleta, versatility was the keyword. With one specific product SKU as the focus of the program, our task was to emphasize the myriad ways in which Athleta’s Elation Flare pant suited all sorts of stylings, from true athleisure to more dressy attire. We crafted an article that emphasized the uniqueness of the fabric and fit, but when it came to styling inspiration, we went visual. We created three unique looks, all using Athleta products, each with a different activity in mind; the outfits were collaged together, and made fully clickable. Tap on the pants, and you were brought directly to the pants on Athleta’s e-commerce website; tap on the top or scarf we recommended styling with them, and you were brought to those respective e-commerce pages. This created a direct throughline from brand and product awareness to consideration, facilitating easy purchasing for our users.
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