There’s a scientific reason why stories can convince people to do things they thought they’d never do, like vote for Trump or buy a hybrid..
TD’s CMO for Canadian Banking explains how customer-centric content for key life moments creates lifelong customers. (This article was..
We’re excited to share the news that Pressboard has been named Best Content Marketing Tech Platform at the 2018 Digiday Content..
Pressboard has developed a self-serve version of its leading platform for buying sponsored content, allowing brands to easily place..
Mark Zuckerberg recently announced that Facebook is making a major change to the way it surfaces posts in its ubiquitous news feed. In a..
Thanks to thought leadership on both the buy and sell sides, sufficient hype, and some brilliant campaigns, both advertisers and..
They say that if you’re successful in the world of content marketing, you’re either data-driven or lucky. And while we could all use a..
Zuckerberg knows it. Peretti knows it. We all know it. Video is the future of advertising, and brands and publishers are already moving..
A visual guide to understanding how platforms like Facebook, Snapchat, YouTube, TikTok and Instagram count video views. If you’ve been..
