Leah Bjornson

Social, Direct, Referral: Which Channel Drives the Best Reader Engagement? (Study)
Leah Bjornson
June 26, 2018

Where can brands find the best traffic for all of the content they’re creating? Organic traffic on Facebook is dead. At least, that’s..

How Walmart and Interac Used Local Influencers to Power their Branded Web Series
Leah Bjornson
April 19, 2018

Presented by InfluenceTHIS What’s a millennial to do in 700 sq ft? These two brands have the answer. Imagine this: you’ve given up your..

How to Effectively Mention Brands in Sponsored Content (Study)
Leah Bjornson
March 6, 2018

First-of-its-kind data analysis of sponsored content shows that it’s better to mention your brand strategically than repeatedly. It’s a..

Complex Shares Their Secrets to Creating Viral Branded Videos
Leah Bjornson
February 8, 2017

It’s almost impossible to make branded videos go viral. At Complex, it’s an artform. The site has the mission of “Making Culture Pop!”..

This Bold New VR Campaign By WSJ Transports Viewers Around the World
Leah Bjornson
February 7, 2017

Imagine standing knee-deep in the turquoise waters of a sinking island in the middle of the Pacific Ocean. Moments earlier, you were..

Will a Trump Presidency Inspire Great Content? Rose McGowan and Refinery29 Think So
Leah Bjornson
November 14, 2016

Fear, division and political uncertainty were the backbone of some of history’s greatest artistic movements. Tragic as they may have..

7 Reasons Lists Suck — and 3 Takeaways That Will Make You A Better Writer
Leah Bjornson
September 27, 2016

We all know what listicles (or list-based articles) are. They’re easily digestible pieces of content that organize information into a..