Zuckerberg knows it. Peretti knows it. We all know it. Video is the future of advertising, and brands and publishers are already moving full steam ahead into this competitive and exciting space.
According to a report by Wyzowl, 91 percent of businesses planned on increasing or maintaining their video marketing budgets in 2016. In the next year, we expect to see video become even more widely adopted. What this means for anyone working in the industry is that understanding how to create, distribute and measure video is going to be vital.
Considering how complex and multifaceted the video space is, we recognize that no one person is an expert. So instead, we asked the experts at BuzzFeed, The New York Times, American Express, Mashable and more to share their tips and advice for creating compelling branded video. We compiled all that advice into a handy guide so that everyone can learn from the years of experience that these world-class creators and marketers have. You can download it for free here.
A big thank you to everyone who contributed:
In the Epic Guide to Branded Video, we explore everything you need to run your next branded video campaign, from coming up with a great idea to organizing your final reports.
Here’s a peek at what’s inside:
Chapter 1: Getting Started
Great video starts with a plan. This section outlines tips on setting goals, budgeting, and generating ideas.
Chapter 2: Formats
Video isn’t just a one-size-fits-all deal. There are many different kinds of videos you can make depending on your target audience and campaign goals. In this chapter, the experts discuss the pros and cons of popular and emerging online video formats.
Chapter 3: Production
From choosing the right production partner or media publisher, to preparing for pre-production, to actually shooting your video, we outline the steps to creating successful video content.
Chapter 4: Distribution
A marketer’s job doesn’t end once somebody yells “Cut!” Your video needs to be watched for a campaign to be successful. This section gives you an overview of the best distribution platforms and explains the nuances of each.
Chapter 5: Measurement
Once the campaign is over, you need to know how to accurately track and report on its success. The Pressboard team collaborates with Vidyard’s CMO to explain which metrics are important and how you can use them to make better content moving forward.
Curiosity piqued? Check out the full Epic Guide to Branded Video for expert advice on creating, distributing and measuring branded video content. It’s free, so go ahead and download it right here.
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