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How to Create Viral Content: The 6 “STEPPS” to Success

by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […]

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Of the millions of pieces of content that are published online every day, only 10% are ever seen. If that shockingly low statistic makes..

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Shawn Ragell
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On the surface, Shinola‘s story is about place: the place of Detroit, Michigan. But if you speak with the company’s employees, you’ll..

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The advertising landscape is a crowded one. Audiences are more and more skeptical of what they’re being shown, making the task of..

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Leah Bjornson
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Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a..

Atlas Obscura Rides the Rails to New York’s Forgotten Past
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Commuting via public transit is an activity that many probably view as unremarkable. But one October evening in 2018, a group of..

The Top 10 Sponsored Content Campaigns of January
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At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..

“Quiet” Passes the Microphone to Introverts (Book Club Pick)
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Here at Pressboard, we believe in few things more than the power of a great story. Stories inspire us, galvanize us and move us to..

4 Reasons Publishers Shouldn’t Fear Facebook in 2019
Pressboard
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Oh, Zuckerberg. Things have never looked worse for the social media mogul or his company. Public faith in Facebook has dropped by 66% in..

The Top 10 Sponsored Content Campaigns of December
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At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..