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How to Create Viral Content: The 6 “STEPPS” to Success

by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […]

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CATEGORIES
Trunk Club’s Content Strategy Stitches Together Personality and Value
Pressboard
October 15, 2018
by Pressboard

A great piece of custom content is a lot like a well-fitting suit. It’s tailored to fit your needs and address your problems, it stands..

Unpacking Netflix’s Odd (but Probably Necessary) Ad Experiment
Leah Bjornson
October 12, 2018
by Leah Bjornson

This summer, Netflix made a terrifying announcement: the streaming giant that had built its legacy on interruption-free content was..

We Spent $1.5 Million Optimizing Our Facebook Ads — Here’s What We Learned!
Pressboard
October 4, 2018
by Pressboard

What would inspire you to click on a Facebook ad? Is there something compelling about the attention-grabbing headline or the caption..

How Canopy Growth is Navigating the ‘Wild Wild West’ of an Uncharted Industry
September 28, 2018
by Hilary Bryce

As Canada’s legalization deadline for recreational cannabis draws closer, it seems new cannabis brands and campaigns are popping up..

The Top 10 Sponsored Content Campaigns of September
Madison Taylor
September 27, 2018
by Madison Taylor

At Pressboard, we’re invested in growing the sponsored content industry. We’re dedicated to building up the industry as whole, whether..

Volvo Creates Powerful “Moments” with Customers Through Content
Leah Bjornson
September 27, 2018
by Leah Bjornson

Few industries are subject to the same level of scrutiny that customers bring to buying a new car. After all, this is no casual..

This Company is Fighting to Get Under Your Sheets
Jerrid Grimm
September 25, 2018
by Jerrid Grimm

Who knew being a mattress salesman in 2018 would be such a sought-after gig? Sure, it may not be seem to be the job every kid dreams..

From Pages to Pixels: How to Market to the Modern Reader
Madison Taylor
September 17, 2018
by Madison Taylor

Picture yourself reading a book. How do you go about it? Do you make yourself a cup of tea first, or arrange yourself just so in your..

2018 Branded Content Benchmarks Report (Infographic)
Madison Taylor
September 10, 2018
by Madison Taylor

This newly updated infographic highlights the most important branded content benchmarks for marketers. There’s a reason why Pressboard’s..

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