by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […]
At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..
Aisley Komatsu is graduating from the Marketing Communications program at the British Columbia Institute of Technology and is currently..
Facebook or Instagram? Banner ads or e-newsletters? Outbrain or Taboola? People often ask us what methods they should be using to..
Pressboard is a company built on the principles of great storytelling. We develop technology that helps brands and publishers create..
We’re living in the age of “banner blindness,” where internet users are either subconsciously or consciously (read: grumpily) ignoring..
Here at Pressboard, we believe in few things more than the power of a great story. Stories inspire us, galvanize us and move us to..
On April 17, 2019, the team at Pressboard officially released the first season of our new podcast, The Science of Storytelling. In this..
Note: This article appears in Pressboard's Complete Guide to Branded Content. Branded content has become way more than a buzzword. This form..
