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How to Create Viral Content: The 6 “STEPPS” to Success

by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […]

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How to Create Viral Content: The 6 “STEPPS” to Success
April 11, 2019

For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however,..

Father(ly) Knows Best: Filling the Void in Dad-Centric Content
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Becoming a parent is filled with exciting firsts: the first time you hold your baby, the first time she smiles at you and the first time..

Introducing: The Science of Storytelling
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April 4, 2019

Introducing: The Science of StorytellingSeason 1 00:00 / 00:00:57 1X Download file | Play..

Here’s the Scoop: How to Come Up With Great Branded Stories
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Publishing content online, whether on a blog, social media platform or publisher’s site, can feel a bit like shouting into the abyss...

The Top 10 Sponsored Content Campaigns of March
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April 2, 2019

At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..

“Altered Carbon” Considers What it Means to be Human (Book Club Pick)
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Here at Pressboard, we believe in few things more than the power of a great story. Stories inspire us, galvanize us and move us to..

The City That Never Cooks: How Gothamist Got New Yorkers Back in the Kitchen
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A full-time job, a side hustle, a social life, a family — with so much going on, who’s got time to shop, prep and cook? This is..

7 Great Publisher Research Tools for Media Planners
Leah Bjornson
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According to philosopher and entrepreneur Jim Rohn, “Success is 20% skills and 80% strategy. You might know how to succeed, but more..

Mic’s Brand Newsroom Challenges Narrow Beauty Standards
March 20, 2019

The old adage says, “beauty is in the eye of the beholder” — but what if that eye has been conditioned to see a very narrow standard of..