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How to Create Viral Content: The 6 “STEPPS” to Success

by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […]

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Targeting and Retargeting: How to Use Content to Convert
March 19, 2019
by Dragana Milisic

Nowadays, publishing the perfect piece of content doesn’t guarantee that you’ll capture readers’ attention. With organic reach on the..

The Business of Branded Content: How to Deliver Results and Boost Profitability [Webinar]
March 15, 2019
by Dragana Milisic

Sponsored content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from..

Content with a Cause: Wattpad and Ben & Jerry’s Celebrate LGBTQ+ Youth
March 13, 2019
by Maia Odegaard

Storytelling is as old as humanity itself. It’s something we’ve always done as a means of connecting with one another, and for many,..

The Top 10 Sponsored Content Campaigns of February
Madison Taylor
March 6, 2019
by Madison Taylor

At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..

For Publishers, the Biggest Branded Content Challenge Isn’t Scale — It’s Sealing the Deal 
Leah Bjornson
March 5, 2019
by Leah Bjornson

More North American publishers expect branded content to grow over the next year than any other revenue source, according to our latest..

Publishers Celebrate Branded Content at Inaugural Pressboard Awards
Leah Bjornson
March 5, 2019
by Leah Bjornson

A collection of the most forward-thinking brands and publishers came together to celebrate the best branded content partnerships of 2018..

“Less” Makes a Strong Case for Running Away From Your Problems (Book Club Pick)
February 26, 2019
by Hilary Bryce

Here at Pressboard, we believe in few things more than the power of a great story. Stories inspire us, galvanize us and move us to..

This Influencer Campaign with Bleacher Report is a Slam Dunk for JCPenney
February 22, 2019
by Maia Odegaard

“The NBA is probably the cultural center of gravity for young people in America, period,” says Beckley Mason, Senior Director of Branded..

The Publisher’s Ultimate Guide to Winning Content RFPs
Madison Taylor
February 19, 2019
by Madison Taylor

The desire to ditch the request for proposal has never been higher in the content marketing industry. In recent years, the request for..

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