This report was compiled using data from Pressboard Studio between July 1, 2020 and September 30, 2020.
We first started compiling benchmarks for branded content through our Pressboard Studio platform way back in 2016 with a goal of answering the question "what does good look like in branded content?". Since that time we’ve continued to receive positive feedback from marketers and media companies across the globe who found the data useful for evaluating their own branded content campaigns. We now compile these benchmarks each quarter.
The Q3 2020 Pressboard Branded Content Benchmark Report analyzes data pulled from over 1,800 pieces of content published by 142 publications and read by more than 18 Million people. You can download the full report by completing the form at the end of this article.
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Pressboard Studio is the industry leading analytics and reporting system for publishers. Our technology is trusted by the world's top media companies and advertisers and analyzes thousands of stories and millions of branded content views each month. Our team’s belief in the power of a well-crafted story is what motivated us in the first place to build a platform that makes it easier to create and measure branded content. We’ve worked with over 350 digital publishers across the world, providing us, and now you, with a growing database of information on how branded content performs.
For more information on Pressboard Studio please contact us