We are incredibly excited to share the news that Pressboard, the company that Tiam and I founded way back in 2014, is now a part of impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands.
When Tiam and I left our day jobs 8 years ago to start up Pressboard, our first tagline was "Stories are Better Than Ads." With impact.com, we have found a global, purpose-driven company with a mission perfectly aligned with ours. Together we will continue to build the tools that allow publishers to partner with advertisers and create engaging branded content programs for their audiences.
What does this acquisition mean for you?
Everything you love about our tools and our team will remain the same — but now with even more horsepower. This acquisition empowers us to add new features and integrations faster, and propel your business forward like never before.
The future of advertising is content-driven. Pressboard combined with impact.com is uniquely positioned to help our partners capitalize on this enormous market opportunity.
What's next?
This is a new chapter in our journey, as we use our collective technology, experience, and networks to bring together content and commerce for every publisher and every brand in the world. With this acquisition, Pressboard joins impact.com-owned Trackonomics to create a robust and holistic publisher solution to power and scale a content centric future of marketing. Stories will always be better than ads.
Here's a note from David A. Yovanno, CEO of impact.com
“impact.com’s acquisition of Pressboard aligns with our mission to revolutionize and power the partnership economy. To succeed in this highly competitive landscape, publishers, brands, and agencies must be equipped with best-in-class technology to drive profitable revenue,” said David A. Yovanno, CEO of impact.com. “The future of commerce is content-driven, and this acquisition allows for more publishers to meet the demands of today’s digital consumers with authentic experiences that deliver real results.”
Here's some thoughts from one of our customers
“At Hearst, and across the publishing industry, branded content is the product that’s the most talked about. We recognized this trend early on and created Hearst StoryStudio, which continues to set new revenue records each year,” said Alison Pfaff, President at Hearst StoryStudio. “This is a smart acquisition by impact.com as publishers will continue to look for opportunities to create authentic content that resonates with consumers and, in turn, move away from more traditional advertising tactics that make consumers turn a blind eye.”
Still have questions?
You might find the answers here — or I’d be happy to chat, just send me an email jerrid@pressboardmedia.com
ABOUT impact.com
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.
ABOUT Pressboard
Pressboard, the premier analytics and reporting platform for branded content, empowers publishers and media companies to scale their content programs, accurately measure their success and delight their advertisers. With Pressboard, publishers including NBCUniversal, Hearst, DotDash, Bustle Media Group and more can manage, measure and report on branded content, native advertising, eCommerce and social media in a single unified dashboard.
Pressboard was founded in Vancouver, Canada in 2014 by Jerrid Grimm and Tiam Korki. To learn more visit www.pressboardmedia.com
