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How to Create Viral Content: The 6 “STEPPS” to Success

by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […]

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Forget Native Advertising, Welcome to Native Publishing
Jerrid Grimm
June 3, 2015
by Jerrid Grimm

Why your website doesn’t matter anymore Being an online media publisher is a fairly straightforward proposition. Build a website, create..

The Best of Brand Content Partnerships 2014
Jerrid Grimm
December 23, 2014
by Jerrid Grimm

A summarized version of this post appeared previously on Advertising Age 2014 may very well go down in history as the year that native..

5 Companies that Make Gift Opening a Year-Round Event
December 16, 2014
by Rosie Sidle

Holiday season is upon us and we’re about to enter the biggest “unboxing” day of the year. Millions of hours will be spent this season..

The Evolution of Content Marketing Metrics
Jerrid Grimm
September 17, 2014
by Jerrid Grimm

Why would we measure content the same way as a banner ad? That was the question that we kept asking ourselves as we began the task of..

7 Things “Suits” Taught Me About Sales
August 6, 2014
by Rosie Sidle

USA network’s “Suits” is my favourite television show because it’s the perfect mix of sass and snark. As a junior staffer in sales, I..

The Robots Are Taking Over
June 5, 2014
by Rosie Sidle

The growing problem of fraudulent web traffic Do you know if your readers are humans or robots? With nearly 1/3 of all web traffic..

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