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How to Create Viral Content: The 6 “STEPPS” to Success

by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […]

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The Strategy Behind BuzzFeed’s Insanely Successful Branded Videos
Shawn Ragell
November 22, 2016

As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In..

Will a Trump Presidency Inspire Great Content? Rose McGowan and Refinery29 Think So
Leah Bjornson
November 14, 2016

Fear, division and political uncertainty were the backbone of some of history’s greatest artistic movements. Tragic as they may have..

The Epic Guide to Branded Video
Jerrid Grimm
October 26, 2016

Zuckerberg knows it. Peretti knows it. We all know it. Video is the future of advertising, and brands and publishers are already moving..

7 Reasons Lists Suck — and 3 Takeaways That Will Make You A Better Writer
Leah Bjornson
September 27, 2016

We all know what listicles (or list-based articles) are. They’re easily digestible pieces of content that organize information into a..

How Refinery29 Creates Value Through Playful Branded Content
Jerrid Grimm
August 9, 2016

As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In..

Forbes’ Expert Advice for Creating Effective Sponsored Content on LinkedIn
Jerrid Grimm
June 17, 2016

As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In..

Gawker’s Brand Studio on The Strength and Future of Sponsored Content
Jerrid Grimm
June 7, 2016

Enjoying the branded content you create is vital. As part of our Ask the Experts series, we’ve been learning from the world’s leaders in..

This 5 Minute Breakdown Will Make You an Expert on the FTC’s Native Ad Guidelines
Jerrid Grimm
May 27, 2016

With traditional advertising revenues declining, native advertising and sponsored content have become commonplace, but not all..

Mashable’s Simple Strategies For Creating Authentic Branded Content
Jerrid Grimm
May 19, 2016

It all comes down to making smart people smile. As part of our Ask the Experts series, we’ve been learning from the world’s leaders in..