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How to Create Viral Content: The 6 “STEPPS” to Success

by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […]

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9 Inspirational Quotes That Will Have You Telling Better Stories
Jerrid Grimm
March 16, 2015

We can all get into a rut and sometimes we just need a little advice from someone that understands. We asked some of North America’s top..

How The New York Times and Frank Sinatra Grab Reader Attention
Jerrid Grimm
March 16, 2015

This content marketing tip is an excerpt from Pressboard’s Epic Guide to Content Marketing. The 50+ page guide features content advice..

Why Timing Matters: How Publishers Use Editorial Strategies to Attract Audiences
Pressboard
January 15, 2015

Caolan Hunter Pressboard contributor, NYC Ever since Oreo’s notorious ‘dunk in the dark’ campaign, it seems like the goal for every..

The Shocking Secret to Writing Good Content – You’ll Never Believe What You’re About to Read!
Pressboard
December 16, 2014

Except that you probably should. Author: Caolan Hunter, Pressboard contributor, NYC As our curiosity grows, and we are increasingly..

What a 4-Year-Old Taught Me About Marketing
Jerrid Grimm
December 1, 2014

3 insights in a 3 minute read Last week I met with executives, lawyers, chartered accountants, investors, entrepreneurs and MBA’s. In..

Proofreading 101: Making Your Posts Betterer
October 9, 2014

The best content marketing includes engaging narratives that sell your company without you laying down a sales pitch. These pieces are..

Publisher Perspective: Textbook Chats with BC Business
Pressboard
May 29, 2014

Hello, my name is Mike Despotovic and I’m a publisher. If you saw me on the street, you probably wouldn’t notice that I’m a publisher...

NY Times Innovation Report: The 5-Minute Read
May 22, 2014

Last week Buzzfeed leaked a copy of a 96 page internal New York Times report. The NYT Innovation Report is a hard look at the science of..