At Pressboard, we’re invested in growing the sponsored content industry, whether that involves building tools for creators, bringing together educational resources for influencers and publishers, or celebrating the incredible work of our peers. That’s why we write about our favourite sponsored content campaigns every month. So without further ado, here are 10 incredible pieces of sponsored content that publishers, influencers and advertisers created together in July, 2020. You can submit your own campaigns to be considered for next month’s roundup here.
On a quest for a healthier, happier life: Swisse Wellness + Chris Hemsworth
We’re opening up this month’s Top 10 with everyone’s favourite Hemsworth brother (sorry, Liam). Yes, Chris Hemsworth joins Nicole Kidman, Elsa Pataky, and other celebrities as the newest ambassador for Swisse, an Australian nutrition supplement and beauty company. Watch their video collab to see Thor lift heavy things and pose shirtless in a pool.
The Pandemic’s Hidden Victims: Atlantic Re:Think + Alzheimer’s Association
The pandemic has brought unforeseen challenges to us all, but for people who live with dementia, life during covid is dangerous on a whole other level. “More than 95 percent of people with Alzheimer’s and other forms of dementia have an additional chronic health condition—such as hypertension, diabetes, or heart disease—which increases the likelihood of complications from COVID-19.” This month, Atlantic Re:Think sheds an important light on the pandemic’s hidden victims.
Mobilize for Good: SoulPancake + Walden University
Graduating high school is usually a pretty big deal for most teens, and it’s safe to say that the senior class of 2020 wasn’t expecting a pandemic to ruin their graduation or college plans. July marks the beginning of the summer transition from their last term of high school to college, so Walden University teamed up with SoulPancake to show how they’re celebrating three exceptional graduating students in their Mobilize for Good campaign.
Umm, did anyone know that sweet potatoes are nature’s sports drinks in solid form? They contain potassium and naturally occurring sodium, both of which are plant-based electrolytes. If you don’t have the time to cook your sweet potatoes to get your daily electrolytes, V8 has got you covered with V8 + Hydrate, a new line of isotonic drinks that contain sweet potato juice.
6 Ways Your Brain Changes When You Do — and Don’t — Get Enough Sleep: Thrive Global + Sleep Number
It’s time Western culture starts praising people when they get a full night of sleep instead of when they pull all-nighters. You’re not doing yourself any favors by working more and sleeping less. Sleep deprivation “increases your risk of diabetes, obesity, heart disease, and high blood pressure. It harms your memory, focus, and learning capacity. And sleep deprivation also wreaks havoc on your emotional state, exacerbating depressive symptoms, triggering anxiety, and amplifying irritability and aggression.” Check out Thrive Global Studios and Sleep Number’s series, Sleep Well, for tips on how to get some quality shuteye.
MagnumxHalsey True to Pleasure: Magnum + Halsey
All you pleasure-seekers, this one is for you. This month, ice cream brand Magnum partnered with multi platinum singer, songwriter, and activist Halsey for their True to Pleasure campaign. In this video, Halsey is accompanied by a diverse cast of fierce Queens who all demonstrate what it means to be true to pleasure--and being yourself. Be sure to check out Magnum’s insta page for Halsey’s exclusive performance of her newest single, Be Kind, and her behind the scenes interview with Magnum!
The Measure of Greatness: Upworthy + P&G Good Everyday
We all love a good silver lining story, so here’s one for you. The Olympics and Paralympics were postponed this year due to the outbreak of covid-19. As disappointing as that was for fans across the world, it was considered a personal setback for some of the athletes. Other athletes, however, considered it an opportunity to give back to their communities by joining the front line fight against the virus, rallying people for the Black Lives Matter movement, or donating their prize money. As P&G Good Everyday says in their video, “the true measure of greatness is goodness.”
Innovating a more inclusive workforce: WPBrandStudio + Government of Japan
Women are closing the gender gap in Japan’s workforce! Japan has largely been a traditionally conservative country in terms of gender roles, but in 2012, the Japanese government began implementing economic reform to “boost female employment”. In this article, WPBrandStudio introduces, Furuya Satomi and Sasaki Kaori, two of the many women entrepreneurs who are fighting for employment inclusion in Japan’s male-dominated workplace and how they utilize tech to empower working women.
As jobs begin to open up, Samfiru Tumarkin LLP wants to keep job seekers informed about illegal clauses and other things to watch out for in an employment contract before signing it. “A contract often takes away protections that would otherwise be available to the employee. Failing to understand what your employment contract truly contains could cost you tens of thousands of dollars if you are let go from your job.” Read on to learn more about how you can protect yourself from signing your rights away.
Have you ever felt limited by departmental silos at work? You’re probably not alone, especially if you work at a larger company. Within a company, it’s important to have an organizational structure that distinguishes between departments and teams, but it may be hard for customers to give two ducks about these distinctions. According to this article by WPBrandstudio and Salesforce, “The more companies can create a value loop in which sales and customer service serve each other, the more they can project an image of a unified brand that solves problems for clients rather than a collection of departments that operate independently and are sometimes unaware of each other.” Interested in learning more about breaking down silos in your workplace? Click the link above!