The Top 100 Branded Content Campaigns of 2019

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At Pressboard, we’re invested in growing the sponsored content industry, whether that involves data measurement, branded content guides or celebrating the incredible work of our peers. That’s why we’ve written about our favourite sponsored content campaigns for the past twelve months.

Looking back, 2019 was an incredible year for branded content with hundreds of marketers and publishers collaborating to showcase how storytelling can change the way people think, feel and behave. So without further ado, here are the Top 100 incredible pieces of sponsored content that publishers and advertisers created together in 2019.

1. Pass the Plants: WP Brand Studio + Safeway
2. Second Act: VICE + Mailchimp
3. Drive to Revive: Globe Content Studio + Lincoln
4. Kitchn Collective: The Kitchn + Bounty
5. Recharge Revolution: Thrive Global + Sleep Number
6. Driven to Dream: Variety + Disney
7. VS Bosses: Forbes BrandVoice + Ciroc VS
8. Attention Adrenaline Junkies: Mashable Brand X + Adrenaline
9. The Benefits of Being Multilingual: T Brand Studio + Qatar Foundation
10. NBA Desktop: The Ringer + Mountain Dew
11. Badass Women: InStyle + Volvo
12. Magic of the Maldives: BBC StoryWorks + Maldives Tourism Board
13. Bringing Personal Health Data to the Doctor’s Office: WP BrandStudio + Virginia Hospital Center
14. The Cusp: VICE + National Basketball Association
15. Britain Get Talking: The Guardian Labs + ITV
16. Building Words to Dance In: T Brand Studio + Dorchester Collection
17. Wealth Management for Families: Vancouver Magazine + Prospera Credit Union
18. From Health to Prosperity: WSJ Custom Content + PATH
19. Off the Beaten Track: National Geographic + Georgia Tourism
20. In Conversation With: The Players Tribune + Neiman Marcus
21. State of Pay: CNBC Brand Studio + Synchrony Financial
22. Gap Through the Decades: Gap + Highsnobiety
23. Top Performers: T Brand Studio + Nord Anglia Education
24. Necessary Perspectives: BBC StoryWorks + Volkswagen
25. Western Warmth and Dinosaur Discoveries: WP Brand Studio + Destination Canada
26. ACTIVATE: National Geographic + Proctor & Gamble
27. A Race with No Finish Line: Mashable + ASICS
28. Craze-Worthy Foods: Well+Good + Ocean Spray
29. Turning the Wold’s Waste Problems Into Energy Solutions: Forbes BrandVoice + Mitsubishi Heavy Industries
30. Squashuccino Season: The Onion + Dunkin’ Donuts
31. Dorm Therapy: Apartment Therapy + Target
32. Four Weddings and a Funeral: Hulu + Hotels.com
33. Emotional A.I.: T Brand Studio + Capgemini
34. The Ghosts of Japan: WP BrandStudio + AMC
35. Ideas on Main: Atlantic Re:Think + Grow with Google
36. Where to Visit in the USA: The Telegraph + British Airways
37. Invest in Yourself: NowThis + BlackRock
38. Gabriel Rucker’s Portland: Serious Eats + Capital One
39. Home Again: VICE + National Association of REALTORS
40. Reach for the Stars: National Geographic + MBR Space Centre
41. #MyDCool: WP BrandStudio + Destination DC
42. Smart Mobility: Globe Content Studio + Stantec
43. Travelling Asia’s Record-Setting Roads: National Geographic + Caltex
44. Elevate Your Ice Cream Game: Canadian Living + Western Family
45. Summer at Capilano Bridge: 604 Now + Capilano Suspension Bridge
46. Kitchen Little: Tastemade + Brawny
47. Back to School: Scary Mommy + Staples
48. A Hot Dog Themed Wedding: BuzzFeed + Oscar Mayer
49. 5 Outfits Perfect for Summer: People + Crocs
50. Epic Obstacles: Mashable + PBS
51. The Rise of Green Grilling: WP Brand Studio + Safeway
52. Letters to Boys: Fatherly + Gillette
53. Summer Sips and Snacks: Multiple Publishers + 7-Eleven Canada
54. The Dreamers: Nowness + Burberry
55. Proud Dads: 60 Second Docs + Mike’s Hard Lemonade
56. Lawntopsy – Special Grass Unit: BuzzFeed + Scotts Miracle-Gro
57. #RLPride: The Guardian + Ralph Lauren
58. Healthcare’s Next Frontier: WIRED Brand Lab + Verizon
59. The Nautilus: Atlantic Re:think + SOFTlab + Lincoln
60. When Food Meets Music: So Yummy + Sony
61. Girls United – Beautiful Possibilities: ESSENCE + Ulta Beauty
62. People Matter: T Brand Studio + TriNet
63. Maya Goes to Tokyo to Discover the World of Detective Pikachu: BuzzFeed + Warner Bros.
64. Cannabis Education: Multiple Publishers + HEXO
65. ASMR Jack’s Spicy Chicken Strips: Bustle + Jack In The Box
66. Seven Days of Experiences in Dubai: The Telegraph + Visit Dubai
67. Warriors of the West: UPROXX + Coors Banquet
68. Cook Smarter: Food52 + Miele
69. Reconnections: SoulPancake + Denny’s
70. Finding Balance: ChefsFeed + Toyota
71. Welcome Back to the Fifth Dimension: The Atlantic + CBS
72. The Climate Collection: The New York Times + Everlane
73. 5 Unexpected Things I Learned Getting Weed Delivered: SF Gate + Caliva
74. Unpacked: Tastemade + Uber Eats
75. 3 Women in Art Pull Back the Curtain on Work, Style and Public Image: The Cut + Levi’s
76. Destination Firsts: The Dodo + BLUE Wilderness
77. Movin’ Outside the Box: Thrillest + Realtor.com
78. Game of Zones – Season 6: Bleacher Report + StateFarm
79. The Insider’s Guide to Reno Tahoe: Matador Network + Visit Reno Tahoe
80. Mike’s Happy News: The Washington Post + Mike’s Hard Lemonade
81. The Special: New York TImes, The Infatuation + BMW
82. Forbes AI: Forbes Insights + Intel
83. St. Patrick’s Day Pub Crawl: Multiple Publishers + Jameson
84. Guinnetics Testing: The Onion + Guinness
85. Fairmont Loves Film: NOWNESS + Fairmont Hotels
86. Tales of the Trail: VICE + Netflix
87. The First Time: The Rolling Stone + Revlon
88. Source of Strength: Furthermore + La Mer
89. Switching Scenes: UPROXX + Boost Mobile
90. Davie & Nicola: Multiple Publishers + Rennie
91. New Zealand’s Welcome: National Geographic + Tourism New Zealand
92. We Surprised These Kids with Their Dream Dragons: BuzzFeed + Paramount Pictures
93. Thinking Globally: Multiple Publishers + HSBC Canada
94. The Song That Got Me Through: ATTN: + Beats by Dre
95. When Your Office is Also Your Bedroom: The Washington Post + IKEA
96. The Vulture Spot: Vulture + Autograph Collection Hotels
97. Welcome to Icelandia: POPSUGAR + Siggi’s
98. Dating with Footnotes: CollegeHumor + Orbit Gum
99. Tailor-Made MBA: Entrepreneur + California Lutheran University
100. V-Day Fails and Fumbles: UPROXX + Pandora

If you have your own campaigns you want to be considered for next year’s roundup, submit them here.