Pressboard’s library of case studies, reports and eBooks.
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The Complete Guide to Branded ContentOur most popular guide takes you through all aspects of branded content, from the business case, to content creation, promotion, and measurement...
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Branded Content Benchmarks ReportIndustry benchmarks gathered from hundreds of the world's top media publishers. Answers the question "what is good" for branded content performance...
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Pressboard Studio: What We MeasureA comprehensive guide to everything the Pressboard Studio reporting dashboard measures.
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The Neurological Impact of Branded ContentA joint case study examining how the brain reacts to branded content.
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Pressboard Studio: How-To GuideA handy guide to using Pressboard’s full-stack content solution
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NBC Universal Case StudyNBC News Brand Studio increases repeat business by 20%
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The Science of Storytelling Issue 4: AutomotiveThe Science of Storytelling is a magazine about branded content. This issue explores the struggles and successes of marketers in the…
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Amplification Cost by IndustryA bite-sized breakdown of the cost of amplification in a selection of different industries.
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The Business of Branded Content: How to Deliver Results and Boost Profitability [Webinar]This webinar demonstrates how publishers can deliver better results for their clients by guaranteeing engagement.
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Article Case StudyArticle leverages trends to create content that converts.
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Facebook Ad Optimization (Study)This study explores the factors that can impact the cost of promotion for a Facebook ad.
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2019 Branded Content Benchmarks ReportIndustry benchmarks gathered from hundreds of the world's top media publishers. Answers the question "what is good" for branded content performance...
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2018 Branded Content Benchmarks Report (Infographic)This newly updated infographic highlights the most important branded content benchmarks for marketers.
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Volvo Case StudyVolvo entertains and educates drivers through sponsored content.
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Mitsubishi Motors Case StudyMitsubishi Motors’ sponsored content pays off through high engagement.
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What Is the Best Type of Traffic for Content? (Study)This study reveals how the best traffic sources and types impact engagement levels of sponsored content.
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Storytelling Methods That Work and When to Use Them [Webinar]This webinar demonstrates the power of different storytelling methods and examines multiple use cases for each.
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The Science of Storytelling [Webinar]In this session we explore the science behind how stories help us remember, connect and even change our behaviour.
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Toyota BC Dealers Case StudyToyota BC Dealers used sponsored content to highlight the economics of hybrids and generated an incredible conversion rate.
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How to Effectively Mention Brands in Sponsored Content (Study)First-of-its-kind data analysis of sponsored content shows that it’s better to mention your brand strategically than repeatedly.
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The Science of Storytelling Issue 3: Financial ServicesA branded content magazine highlighting the financial services industry. The campaigns, exclusive interviews, and advice featured in t…
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Chase Case StudyA credit card brand uses sponsored content to speak to travel enthusiasts.
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Tourism Kelowna Case StudyHow Tourism Kelowna set itself apart using sponsored content by highlighting arts, culture and entertainment.
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The Science of Storytelling Issue 2: Travel & TourismA branded content magazine highlighting the travel & tourism industry. The campaigns, exclusive interviews, and advice featured in t…
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Banff & Lake Louise Tourism Case StudyHow a regional tourism board used sponsored content to build buzz for the world’s most beautiful beer festival.
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2017 Branded Content Benchmarks ReportThis newly updated report highlights the most important branded content benchmarks for marketers.
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BMO Case StudyOne of Canada’s major banks uses branded content to give away a year of mortgage-free living.
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TD Case StudyHow a major bank used sponsored content to make new immigrants feel welcome.
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The Media Buyer’s Guide to Branded ContentOver 50 pages of free advice on branded content from the world’s leading media buyers, brands, and publishers.
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The Epic Guide to Branded VideoThis guide shares the wisdom of the world’s most influential video creators and marketers and turns it into actionable advice that can b…
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The Epic Guide to Content MarketingThis guide shares the wisdom of the world’s most influential publishers and turns it into actionable advice that can be applied to all br…
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