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BraveTogether 2022: Wattpad + Maybelline

Wattpad and Maybelline teamed up for the second year in a row to help smash the stigma around anxiety and depression under the #BraveTogether initiative during Mental Health Awareness Month. Wattpad created a first-to-market write-a-thon that unveiled a new weekly theme and writing prompt to the community. Working with 6 Wattpad Creators, we asked the community to share words of kindness, stories on overcoming fears, advice on protecting one’s emotional health, and words of encouragement and support for LGBTQIA+ youth. Every story submitted also triggered a $1 donation (up to a max. of $40,000) to be divided between 4 nonprofits supporting youth mental health. Not only did we achieve our partnership and donation goals, but we also received thousands of comments celebrating and supporting the non-profit organizations featured in the campaign. The community also expressed their gratitude towards Wattpad and Maybelline for creating healthy and safe conversations around mental health.

Details:

Publisher:

Wattpad

Advertiser:

Maybelline

Industry:

Beauty & Fitness
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Details:

Publisher:

Wattpad

Advertiser:

Maybelline

Industry:

Beauty & Fitness
Share
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Scent Your Wedding: Brides + Jo Malone Scent Your Wedding
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Perfume has the power to transport you to a time and place that feels dreamlike, perfect, and magical, which is why it's important to carefully select a scent that will keep special memories safely capsuled. Jo Malone London makes it easy to pair fragrances with moments both big and small. Here's how you can incorporate spritzes of unforgettable scents like English Pear & Freesia and more throughout your wedding day.
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As women become more aware of the benefits to making sustainable lifestyle choices for themselves and their family, they seek the best brands and products that help them achieve eco-friendly living. To inspire and educate consumers on new and innovative greener beauty options available, Foundry presents Wholeistic Beauty: A Bar Above the Rest, a custom campaign for Whole Blends Shampoo Bar that is anchored in key beauty brands PEOPLE, Parents, Better Homes & Gardens, and People en Español. Through a series of custom-designed articles and snackable social videos that drive e-commerce, complimented with an advertorial, we will help consumers confidently take charge of their commitment to sustainable beauty. www.parents.com/featured/RaisingTheBarOnBeautyWithASouthernTwistGarnier2021?sm_r=ViXoDQ www.people.com/featured/RaiseTheBarGarnier2021?sm_r=fiwmwn www.facebook.com/ads/experience/confirmation/?experience_id=646820126483100&is_responsive=0
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Getting ready is half the fun when it comes to going out on the town. Watch Julia Garner go through her routine for a timeless beauty look, featuring a weightless, sheer matte Double Wear Sheer Foundation and a bold Pure Color Whipped Matte lip.
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