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Discovering the Official vs Unofficial: Narcity + Coors Light

This summer, Coors Light turned to Narcity to help inspire Canadians to make the most of their summer by taking some time back for themselves, turning notifications off, & discovering the unofficial spots that make their cities the best places to live in the world. We’ve all heard the age-long piece of advice, “travel like a local”. What people really mean by this is that you should avoid the mainstream tourist attractions and find the spots the locals actually go to. With the Official vs Unofficial Campaign, Coors Light and Narcity compiled and spotlighted the “unofficial” spots to “officially” experience 3 Canadian Cities. Through a dynamic and interactive digital experience, content series, Instagram carousels, co-branded banners, pre-roll & two custom videos, we generated high overall brand awareness and strong engagement for Molson Coors. In total, we generated almost 60,000 unique page views for the 12 articles & gathered over 7M social impressions!

Details:

Publisher:

Narcity

Advertiser:

Coors Light

Industry:

Food & Drink
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Details:

Publisher:

Narcity

Advertiser:

Coors Light

Industry:

Food & Drink
Share
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The Unfussy Guide to Actually Enjoying Wine: Food & Wine + Bread and Butter Wines The Unfussy Guide to Actually Enjoying Wine
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A Taste of the Holidays: Bon Appétit + Ritz Crackers A Taste of the Holidays
Publisher: Bon Appétit
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This series is all about immigrant families and food traditions that they’ve brought with them to America. It’s about how people connect with each other over food, how they adapt traditions and make them their own, especially around the holidays. Bon Appétit chef Rachel Gurjar hosts the series and brings her own lens as an immigrant to each family as she learns about the culture through their cuisine. https://www.bonappetit.com/video/watch/a-taste-of-the-holidays-from-the-philippines-to-california https://www.bonappetit.com/video/watch/a-taste-of-the-holidays-from-nigeria-to-georgia
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