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Questionable Decisions : New York Post + FOX

FOX partnered with the New York Post to drive awareness for the premiere of The Cleaning Lady with a premium branded content campaign. The New York Post premium branded content article featured real stories of people who have went to extremes to protect and help their families. The article showcased stories on drug trafficking to support an extended family, bank robbing to pay for a daughter's cancer treatment and even a grandma who participated in her grandson's weed business to save her house.

Details:

Publisher:

New York Post

Advertiser:

FOX
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Details:

Publisher:

New York Post

Advertiser:

FOX
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Watch this Space: Stylecaster + Amazon Watch this Space
Publisher: Stylecaster
Advertiser: Amazon
Watch This Space on STYLECASTER for Amazon Prime Video is a turnkey content hub designed to drive conversions using an immersive shoppable destination format. It showcases STYLECASTER editor must-watch show picks on Amazon Prime Video with direct affiliate links in articles and TikTok social content. Custom animations and prominent CTAs round out the interactive experience. Extensive promotion included homepage exposure, TikTok videos, banners, newsletter inclusion and social promotion — all driving engagement and sales! Content is refreshed on a regular basis as new shows are released on Amazon Prime, with organic pageviews regularly exceeding benchmarks.
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A Conversation on Diversity: Teen Vogue + Mr. Malcom's List A Conversation on Diversity
Publisher: Teen Vogue
Advertiser: Mr. Malcom's List
Bleecker Street Media partnered with Teen Vogue to shoot a custom branded video around diverse casting and representation, inspired by the casting approach for Mr. Malcolm’s List. The branded video featured Freida Pinto, Zawe Ashton, and Ṣọpẹ́ Dìrísù from Mr. Malcolm’s List and the conversation will highlight how inclusive casting has changed the ways in which we see ourselves represented in film and media.
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The Power of the U.S. Hispanic Consumer: Adweek + TelevisaUnivision The Power of the U.S. Hispanic Consumer
Publisher: Adweek
Advertiser: TelevisaUnivision
With $2.5 trillion in buying power, the U.S. Hispanic market isn't an opportunity, it's a necessity. But it remains an untapped market for far too many advertisers. So what does it take to create a truly inclusive campaign? This immersive story, created by Adweek's content studio with media giant Univision, details what it really means to reach this market "in-culture."
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Introducing Anna Delvey and a slew of scandalous ‘socialites’: Page Six + Netflix Introducing Anna Delvey and a slew of scandalous ‘socialites’
Publisher: Page Six
Advertiser: Netflix
Netflix partnered with Page Six to drive awareness for the premiere of Inventing Anna. The Page Six branded content article introduced Anna Delvey, the Instagram-legendary “German heiress” who stole the hearts of New York’s social scene – and their money. The article also reimagined the circle that would help her take over NYC’s elite social scene and included custom fashion sketches of Anna and her "friends."
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The perfect NYC date ideas: Page Six + FOX The perfect NYC date ideas
Publisher: Page Six
Advertiser: FOX
To drive anticipation for the premiere of FOX's new series, "Joe Millionaire: For Richer or Poorer," Post Studios created a curated list of amazing NYC date nights that spanned "richer" ideas (luxurious & extravagant) and "poorer" ones that were special but wouldn't break the bank. We also partnered with FOX on a "For Richer or Poorer" sweepstakes where four lucky winners won date night prize packs: https://stcblink.pagesix.com/join/p6joemillionairesweepstakes Note: this article launched in late Dec 2021, but promotion continued into January.
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