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Slay the Monsters of Marketing Data: Adweek + Treasure Data

There are beasts and demons lurking in the dark reaches of your company’s marketing programs and they’re keeping you from successfully turning your data into campaign success. This immersive story explains the issues marketers face in developing a data strategy by creating a deck of "Role Playing Cards" identifying both the monsters of marketing data and the power-ups that can be used to defeat them. Fun!

Details:

Publisher:

Adweek

Advertiser:

Treasure Data

Industry:

Internet & Telecom
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Details:

Publisher:

Adweek

Advertiser:

Treasure Data

Industry:

Internet & Telecom
Share
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Try Pressboard Studio for Free
More Internet & Telecom campaign examples:
Your All Access Pass to Music on Twitch: Adweek + Twitch Your All Access Pass to Music on Twitch
Publisher: Adweek
Advertiser: Twitch
Everyone thinks of Twitch as a platform to watch gamers, but it is much more than that. In fact, live streaming of music is one of its fastest growing categories. What are people watching? Intimate studio sessions with their favorite artists. Live concerts with exclusive backstage access. Some of the largest festivals. This article takes a look at how Twitch supports music and what brands can do to take advantage of the opportunity.
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What Makes Gen Z Tweet?: Adweek + Twitter What Makes Gen Z Tweet?
Publisher: Adweek
Advertiser: Twitter
Think Gen Z doesn't use Twitter? Think again. The generation of social media natives accounts for 33% of all Tweets in the U.S., more than any other generational segment. During the first half of 2022 alone, Gen Z posted more than 2.5 billion Tweets. Using exclusive research from the Twitter Conversation Report, this immersive story created by the Adweek Branded content studio identifies the key trends related to Gen Z's Twitter use, and highlights how brand marketers can take put this intelligence into action.
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The 5 Habits of Highly Effective Advertising: Adweek + Amazon The 5 Habits of Highly Effective Advertising
Publisher: Adweek
Advertiser: Amazon
When it comes to measuring the performance of their campaigns, advertisers frequently downplay the one area that can actually drive results: the campaign creative. But how do you prove that creative actually matters? Amazon Ads called on Kantar to analyze the creative effectiveness of more than 200 campaigns. The finding? There are five habits that form the foundation of compelling ad creative. This story highlights those habits, with examples of how they were applied by specific Amazon Ads advertisers. All put together in an eye-catching package.
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Beautiful Things Happen When Video Meets Display: Adweek + Criteo Beautiful Things Happen When Video Meets Display
Publisher: Adweek
Advertiser: Criteo
The point of this story is simple: show how video ads and display ads can work together to create a bigger impact with an advertisers audience. Simple enough. But when the Adweek Branded content studio got this project from our client Criteo, we knew we needed a new way to tell the story. When video meets display? Let's tell it as a rom-com. And that's how this immersive content is structured. It looks at how the two "meet cute," finds the bumps along the road that can make this kind of execution "complicated," and then shows how they're the perfect partners when the finally get together.
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B.C.’s newest home internet service provider launches in Richmond: Glacier Media + Babbl Communications B.C.’s newest home internet service provider launches in Richmond
Publisher: Glacier Media
Advertiser: Babbl Communications
This article was niche for those living in the Lower Mainland of British Columbia. However, it was popular as it posed as an alternative option for contract-free internet services outside of the top three service providers in Canada who maintain primary control of the market.
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