The Black Maternal Health Crisis: SheKnows + Pampers

Every parent remembers finding out when they were pregnant and learning their due date. It’s often assumed that there is so much joy in counting down to baby’s arrival but for Black women, the journey to their due date is often wrought with health risks because of a system that fails them – and that fear steals the fullness of their joy. In the U.S., Black moms are 3x more likely to die from pregnancy related causes than their counterparts, and 60% of all maternal deaths are preventable. Pampers and SheMedia created a program that highlighted this problem with real women and real statistics and launched it during Black Maternal Health Week. The content was widely read and watched and continues to resonate with our audience months after the campaign ended.

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The Black Maternal Health Crisis: SheKnows + Pampers

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