The Fashion Forward Bathroom-Tissue Fashion Show: Narcity + Cashmere

After two years, the Cashmere Collection proudly returned to a full-scale event this Fall. If you don’t know what the Cashmere Collection is, in a nutshell, it’s a cultural icon. For the last 19 years, Cashmere’s been showcasing original couture created with their bathroom tissue to raise funds in support of the breast cancer cause. This year, Narcity met the twelve renowned Canadian designers behind the designs, to talk about their stunning fashion creations made with the Cashmere Ultraluxe Bathroom Tissue. The goal of the campaign was to encourage users to sign up to attend the event and vote for their favourite look through the 'Vote Couture for the Cure' Sweepstakes. We decided to nominate this campaign as we were able to combine so many of our Narcity products to bring this story to life. Through a branded hub, several articles, social posts, videos, social story takeovers, and Tiktok/Reels we were able to share this unique event with our audience.

Visit Website