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Target
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TelevisaUnivision
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Terps
Texas Gulf Seafood
Tezos
The Ascent
The Barbican
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The Very Good Food Company
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Validose
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Detroit, An Architectural Tour: Architectural Digest + Pure Michigan Detroit, An Architectural Tour
Publisher: Architectural Digest
Advertiser: Pure Michigan
The architecture and cityscape of Detroit is a marvel of creativity and ingenuity, but it’s not one that most people know much about. For local young creatives like Bo and Kyle of design firm Woodward Throwbacks, the city’s architecture holds a unique legacy of opulent design that is second to none in the U.S. and informs their work on a deeply personal level. In this video they take us on a tour of “their” Detroit, showing off not only the incredible architecture and its history, but also showing us new spots - bars, shops and restaurants that embody the ethos of their approach to design: sustainable, meaningful and purely Michigan.
Access For All Kids: Self + Ronald McDonald House Access For All Kids
Publisher: Self
Advertiser: Ronald McDonald House
There are many reasons that can prevent families and children from having access to health care—a lack of health insurance, living far from a doctor’s office, or the prohibitive cost of basic treatments. That’s where the Ronald McDonald Care Mobile program comes in, bringing crucial facilities and doctors to families around the world in areas where care is most essential. The Care Mobile in Washington, D.C. has serviced the community for generations of patients (and generations within patient families), including the Jackson and Thompson families. The access the RMHC Care Mobile provides to communities that need it also means creating a more equitable future of health for our children.
Untapped Potential: Wave Power: Wired + Moen Untapped Potential: Wave Power
Publisher: Wired
Advertiser: Moen
Only 0.5% of the world's water is drinkable, with the oceans holding over 96% of the rest. In this episode, we join Oneka Technologies in their mission to transform this 96% into a source of sustainable viable drinking water—using the kinetic power of the ocean itself. Their innovative water desalination devices not only provide fresh, potable water to communities in times of need and natural disasters, but do so in a way that's entirely sustainable with zero carbon emissions and safe brine discharge. They are working to pave the way for a future where we can re-balance the salinity of the oceans, being diluted by melting ice caps, and ensure our world gets the fresh water it needs.
The Cost of Togetherness: Self + Ronald McDonald House The Cost of Togetherness
Publisher: Self
Advertiser: Ronald McDonald House
The true financial, emotional, and mental cost of caring for a hospitalized child while that child undergoes treatment is difficult to understand. Amanda and Christopher Reeves know that story all too well: When their infant son, Rohen, was suddenly in need of a new heart, they immediately dropped everything else to prioritize getting their son the treatment he needed, regardless of the cost. The road ahead for their family led to countless days in and out of the hospital, but thanks to Ronald McDonald House programs, some of the stressful challenges were lifted. From offering free accommodation near the hospital to providing warm meals, activities, and support every day, RMHC allowed the Reeves to refocus their energy where it belonged: on their child.
Peace of Mind & Body: Self + Ronald McDonald House Peace of Mind & Body
Publisher: Self
Advertiser: Ronald McDonald House
When confronted with long-term hospital stays, the mental health of both the patient and their family can often be just as critical as the physical. Carolyn Lee and her daughter, Amya Hood felt this first hand after Amya's diagnosis with T-cell Acute Lymphoblastic Leukemia. Thankfully, Carolyn had access to the Ronald McDonald Family Room: a program and space right inside children’s hospitals that allows for parents of hospitalized children the space needed to rest and recharge for the next wave of advocacy, and to connect with others facing similar struggles. From being able to do laundry or even just get a hot cup of coffee, the Family Room was there to provide for Carolyn, all while allowing her to never be more than a few steps away from her daughter's side. These moments of peace helped Carolyn be an even stronger advocate for Amya, and today both mother and daughter are flourishing.
The Unfussy Guide to Actually Enjoying Wine: Food & Wine + Bread and Butter Wines The Unfussy Guide to Actually Enjoying Wine
Publisher: Food & Wine
Advertiser: Bread and Butter Wines
Navigating the often intimidating and overly complicated world of wine can hinder the fun of the experience, but not anymore. This easy to follow and illustrative guide leads our readers through a pain-free process of finding and enjoying a bottle of wine. Each chapter of the experience speaks to different elements of the process--from the best ways to browse the aisles to finding the food that makes your favorite bottle of wine taste even better.
The Best of Branded Content
Award-winning campaigns that discuss today's most important issues
Business & Industrial
The Ecopreneurs: FORTUNE + Salesforce The Ecopreneurs
Publisher: FORTUNE
Advertiser: Salesforce
Produced by FORTUNE Brand Studio and Salesforce, 'The Ecopreneurs' is an all-new, ongoing video series created to run on the new Salesforce+ video streaming platform. The series employs documentary-style filmmaking to demonstrate a global commitment to climate action while appealing to audiences outside traditional B2B areas. Sustainability and entrepreneurship are top of mind for both the Fortune and Salesforce audiences, and our goal was to show how businesses are solving for some of the greatest challenges of the climate crisis. We've also created an in-depth branded content microsite for each episode launch: https://brand-studio.fortune.com/salesforce/the-ecopreneurs/?prx_t=lz0HAAAAAAovEQA The pilot episode, “SeaTrees,” garnered more than 3.3 million views during its promotional run and averaged more than six minutes of watch time, which is greater than 50% of the episode. The Ecopreneurs is a leader in total watch time and average watch time among Salesforce+ shows.
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Hobbies & Leisure
The Unbreakable Adventure Plan: Outside + Stillhouse The Unbreakable Adventure Plan
Publisher: Outside
Advertiser: Stillhouse
The challenge: Celebrate the pairing of summer adventure and Stillhouse spirits with content that evokes the fun of the season and the character of the brand. The solution: a high-energy, visually dynamic mix of tips and tricks that captures both in one seamless campaign. An interactive hub serves as the campaign's content anchor and encourages readers to explore the wide-ranging advice in a fun and playful way, and incorporates relevant tips and recipes about Stillhouse products. In addition, we integrated a social campaign produced by the Outside Creator Network, as well as a sponsored editorial package (The Modern Guide to Camping) that aligned with the content hub. The result is a multichannel campaign that served audience and partner alike, and made for a one-stop planning resource for summer outdoor adventure.
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Finance
Give Yourself Credit: Hearst StoryStudio + Fannie Mae Give Yourself Credit
Publisher: Hearst StoryStudio
Advertiser: Fannie Mae
This hub encapsulates a series of stories about credit scores, debt, and how to manage both. We used a quiz to make the story-telling more interactive.
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Multicultural
First Winters: Globe and Mail + Destination Ontario First Winters
Publisher: Globe and Mail
Advertiser: Destination Ontario
The first time you step outside when it’s snowing, it’s magic. But for locals in places like Ontario, the winter season can often be uninspiring at best, or a miserable nuisance at worst. To reignite the feeling of awe around the winter season, we partnered with Destination Ontario to tell the stories of newcomer Canadians experiencing their first winters in Ontario, with all the whimsy and wonder that comes with it. We identified three newcomer Canadians, each from different countries of origin, who told their ‘first winter’ stories to our writers. Then, we hired three illustrators, newcomers themselves from the same places, to depict those stories in their own unique artistic styles - and an animator brought them all to life, so that the user was fully immersed in the storytelling. We wrapped each piece with recommendations for winter adventuring across the province, inspired by the individual stories, to encourage readers to recreate those wondrous experiences for themselves.
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Arts & Entertainment
Discovering the Official vs Unofficial: Narcity + Coors Light Discovering the Official vs Unofficial
Publisher: Narcity
Advertiser: Coors Light
This summer, Coors Light turned to Narcity to help inspire Canadians to make the most of their summer by taking some time back for themselves, turning notifications off, & discovering the unofficial spots that make their cities the best places to live in the world. We’ve all heard the age-long piece of advice, “travel like a local”. What people really mean by this is that you should avoid the mainstream tourist attractions and find the spots the locals actually go to. With the Official vs Unofficial Campaign, Coors Light and Narcity compiled and spotlighted the “unofficial” spots to “officially” experience 3 Canadian Cities. Through a dynamic and interactive digital experience, content series, Instagram carousels, co-branded banners, pre-roll & two custom videos, we generated high overall brand awareness and strong engagement for Molson Coors. In total, we generated almost 60,000 unique page views for the 12 articles & gathered over 7M social impressions!
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Health & Wellness
The Black Maternal Health Crisis: SheKnows + Pampers The Black Maternal Health Crisis
Publisher: SheKnows
Advertiser: Pampers
Every parent remembers finding out when they were pregnant and learning their due date. It’s often assumed that there is so much joy in counting down to baby’s arrival but for Black women, the journey to their due date is often wrought with health risks because of a system that fails them – and that fear steals the fullness of their joy. In the U.S., Black moms are 3x more likely to die from pregnancy related causes than their counterparts, and 60% of all maternal deaths are preventable. Pampers and SheMedia created a program that highlighted this problem with real women and real statistics and launched it during Black Maternal Health Week. The content was widely read and watched and continues to resonate with our audience months after the campaign ended.
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Business & Industrial
The Shift: CNBC + Salesforce The Shift
Publisher: CNBC
Advertiser: Salesforce
“The Shift” is a documentary-style, formatted branded content television series spotlighting seven Salesforce enterprise clients as they evolved their business practices to adapt to changing landscapes with the help of Salesforce's innovative technology. This seven-part series positions Salesforce as a premiere enterprise strategy partner by convincing high-growth, high-profile companies (and Salesforce customers) to allow viewers behind their PR Team's steel curtain and into the decision-making process that led their organization to success. The paid programming series, a first-of-its-kind for CNBC, aired at 2:30pm EST on CNBC for nine consecutive Saturdays and was, furthermore, extended to CNBC.com, Peacock and Salesforce+.
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Home & Garden
My Life in Color: The Spruce + Sherwin Williams My Life in Color
Publisher: The Spruce
Advertiser: Sherwin Williams
Sherwin Williams wanted to focus on storytelling around hues and colors without overtly focusing on paint, so we decided to drill down into what makes color so impactful in our day to day lives, something we all share: memory. Maybe it was the deep blue of the ocean in your hometown or the rusty orange of your first car – each sense memory affects who we are today, how certain colors make us feel, and what colors we’re drawn to. Here, we created a true one-of-a-kind interactive digital destination using unique parallax scrolling, a bespoke user quiz geared towards generating a Sherwin Williams color recommendation based on our user’s memories, and nostalgic imagery to align the brand firmly in the conversation around what shades you’re drawn to (and why!) for your next project.
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Shopping
The Ultimate Toy Guide 2022: Today's Parent + Mastermind Toys The Ultimate Toy Guide 2022
Publisher: Today's Parent
Advertiser: Mastermind Toys
Each winter Today's Parent publishes its annual toy guide to help parents choose the best holiday gifts for their kids. For the second year in a row, Today's Parent has partnered with Mastermind Toys, the publication's official play partner. Building off the success of the partnership in 2021, Mastermind Toys is the exclusive retail partner for the Today’s Parent 2022 Toy Guide which features almost 100 of the season’s latest must-haves and favourites from Mastermind Toys’ new namesake private brand collection launched this year, all tested by Canadian kids and families. The digital version of the toy guide is a dynamic and fun hub where users can find all the toys featured in the print issue, organized by age, and can click through to shop.
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Food & Drink
Spice up your kitchen: USA Today + Texas Gulf Seafood Spice up your kitchen
Publisher: USA Today
Advertiser: Texas Gulf Seafood
October was National Seafood Month - and what better way to celebrate than with a homemade seafood dinner? Grab your fruits & veggies, add some seasoning & spices and discover a few simple flavorful recipes you can make with the ingredients in your fridge. Fresh Outta Texas! This campaign was a collaboration between Gannett's GET Creative studio, Texas Gulf Seafood and their agency Strategar.
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Sports
Bracket Gap Challenge: Yahoo + Degree Bracket Gap Challenge
Publisher: Yahoo
Advertiser: Degree
Degree partnered with Yahoo to help launch the "Bracket Gap Challenge," one of the largest women's basketball bracket promotions in the history of March Madness®, to help raise awareness for the NCAA Women's tournament and further the mission for gender equity in sports. Yahoo created an off-platform Bracket Challenge hub and contest for Degree® to host. The campaign included a branded content series on Yahoo Sports highlighting women in basketball to share their personal perspectives on equity in sports and to educate users on the best tips & tricks when entering a bracket challenge. Additionally, Degree sponsored key Yahoo Sports March Madness programming and high-impact media takeovers
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Finance
Legends of the Ledger: How the energy efficiency of different blockchains affects the world: Vox Media + Tezos Legends of the Ledger: How the energy efficiency of different blockchains affects the world
Publisher: Vox Media
Advertiser: Tezos
The story of blockchain technology today is a story of two consensus mechanisms: Proof of Work and Proof of Stake. Both mechanisms are widely used by the largest blockchains, and both are proven to safely secure the networks, but they are fundamentally different. This explainer video breaks down the difference in an instantly appealing way through the metaphor of a classic 8-bit video game, showing how the Proof of Stake consensus mechanism uses only a fraction of the energy used by Proof of Work. Making the complicated comprehensible is the goal of an explainer, and almost nothing could benefit from more clarity than blockchain!
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Internet & Telecom
What Makes Gen Z Tweet?: Adweek + Twitter What Makes Gen Z Tweet?
Publisher: Adweek
Advertiser: Twitter
Think Gen Z doesn't use Twitter? Think again. The generation of social media natives accounts for 33% of all Tweets in the U.S., more than any other generational segment. During the first half of 2022 alone, Gen Z posted more than 2.5 billion Tweets. Using exclusive research from the Twitter Conversation Report, this immersive story created by the Adweek Branded content studio identifies the key trends related to Gen Z's Twitter use, and highlights how brand marketers can take put this intelligence into action.
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Travel
Beauty of Change: BBC + Tourism Montreal Beauty of Change
Publisher: BBC
Advertiser: Tourism Montreal
Whether it’s Montréal or Québec City, the Laurentians or the Outaouais, as the seasons shift there’s much to explore in the beautiful regions of Québec! This branded series beautifully showcases various regions in the province of Québec: travellers can delight in new experiences, ranging from concerts, museums and culture to relax the mind, to off-the-beaten-path outdoor adventures such as hiking, cycling, and camping to awaken the spirit, to gastronomic delights to whet the appetite. Whatever your desired vibe or atmosphere, you’ll find it in these regions in Québec!
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Fashion
Style Experts: The Zoe Report + Walmart Style Experts
Publisher: The Zoe Report
Advertiser: Walmart
The Zoe Report is a destination made for women who live and breathe personal style, making it the perfect partner to showcase Walmart's selection of fashion and home styles. This series of over a dozen shoppable articles is Pressboard's highest performing content program of 2022.
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Featured Publishers
Campaigns from the world's most engaging storytellers
USA Today
We have adventures for everyone : USA Today + Destin Fort Walton Beach We have adventures for everyone
Publisher: USA Today
Advertiser: Destin Fort Walton Beach
Destin Ft. Walton Beach offers something for every type of traveler. To make planning a trip easier than ever, GET Creative allowed readers to peruse all that this destination has to offer. This build your own adventure quiz gauged readers interests, then presented them with a GETC produced video library of things to do and see.
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Bustle
6 Reasons Every Woman Should Meet With A Financial Advisor: Bustle + Northwestern Mutual 6 Reasons Every Woman Should Meet With A Financial Advisor
Publisher: Bustle
Advertiser: Northwestern Mutual
There are tons of amazing milestones to celebrate this International Women’s Day, but on top of acknowledging the noteworthy achievements of womankind, it's also important to challenge existing gender bias and inequality. Luckily, Northwestern Mutual is committed to helping women take control of their money through financial planning — because there’s nothing more empowering than financial freedom.
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Narcity
T.O. UNCOVERED - Guides To The 6ix: Narcity + Destination Toronto  T.O. UNCOVERED - Guides To The 6ix
Publisher: Narcity
Advertiser: Destination Toronto
Narcity readers and followers come to our website by millions to find travel-related content and ideas for their next adventure. This fall, we partnered with Destination Toronto to help promote their #NeverHaveIEverTO campaign, and promote Toronto as a remarkable destination for leisure travellers, convention delegates and business travellers. Conceptualized as a way to carve out a uniquely special experience for our readers, Narcity’s Studio created TO Uncovered, a guide to the 6ix, that focused on discoverable aspects of four of Toronto’s most memorable features: food, hotels, neighbourhoods, attractions. Through this content series and interactive map, the Narcity audience was encouraged and challenged to explore Toronto in ways that they may have previously not known about! In total, we created and offered our readers 7 unique pieces along with the city’s most memorable features, generating so far, over 90,600 pageviews!
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CNBC
Technology Vision 2021: CNBC + Accenture Technology Vision 2021
Publisher: CNBC
Advertiser: Accenture
After the huge disruptions caused by the COVID-19 crisis in 2020, companies are looking to get back on course and, importantly, build for the future. While it will be tempting for companies to retreat to what they know, 2020 brought the need for a different path to light. If businesses continue to have a clear-eyed perspective and sharp focus on their expedited digital transformations, they can emerge as Masters of Change and the new leaders.
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Hearst StoryStudio
MiBrew Trail: Hearst StoryStudio + MI Brew Trail MiBrew Trail
Publisher: Hearst StoryStudio
Advertiser: MI Brew Trail
As Michigan’s emerging craft beer scene continues to grow and evolve, the craft beer lovers of the state are growing in numbers and evolving too. With Michigan now ranking sixth in the number of breweries in the USA, there are plenty of great experiences to be had. The MI Brew Trail is a constantly growing beer trail full of adventures for the craft beer crowd.
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Outside
The Modern Guide to Running: Outside + Under Armour The Modern Guide to Running
Publisher: Outside
Advertiser: Under Armour
There's no easy way to say this: most of the content about becoming a better runner is either dated, looks crappy, or boring. Or in many cases all three. That's why we were so excited to partner with Under Armour on the The Modern Guide to Running. They wanted to breathe young fresh life into this tired topic—but still maintain their focus on improving performance. We're thrilled with the results. From seasonal guides and videos to how to build mental strength and improve speed, we tackled serious topics and deliver expert-backed advice, but do so with a style and flavor you just don't see anywhere else.
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SheKnows
The Essential Guide to Going Back to School: SheKnows + ATHLETA The Essential Guide to Going Back to School
Publisher: SheKnows
Advertiser: ATHLETA
The start of the school year brings the usual mix of jitters and excitement, but when kids returned to the classroom in the midst of an enduring global pandemic, families had an added layer of uncertainty. In the SheKnows Essential Guide to Going Back to School, brought to you in partnership with Athleta Girl, SheKnows took a deeper dive into the circumstances kids would face this fall. This issue featured content including how COVID-19 has changed kids’ friendships and what you can do to help them navigate new social situations. Dr. Edith Bracho-Sanchez, a pediatrician based in New York, also shared everything caregivers should know about vaccines. And the SheKnows cover star, Brooklyn Decker, discussed how she was readying for the return with her two kids. Plus, a fun story about the cutest sustainable clothing, locker accessories, and more to shop, rounded out this immersive digital issue that helped families kick off the school year with confidence.
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Avenue Magazine
Island Lake Lodge: Only 10 Miles From Town But Feels Far From Civilization: Avenue Magazine + Island Lake Lodge Island Lake Lodge: Only 10 Miles From Town But Feels Far From Civilization
Publisher: Avenue Magazine
Advertiser: Island Lake Lodge
Located just outside the small mountain town of Fernie B.C, Island Lake Lodge is situated within 7,000 acres of private pristine wilderness. Guests travel through Mount Fernie Provincial Park, through old growth forests with 800-year-old cedar, spruce and Douglas fir trees. On arrival, guests find themselves removed from the modern world at this spectacular lodge setting, within the dramatic Lizard Range of the Rocky Mountains.
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BBC
Fill Your Heart with Ireland: BBC + Tourism Ireland Fill Your Heart with Ireland
Publisher: BBC
Advertiser: Tourism Ireland
Ireland has something for every traveler, from culinary connoisseurs looking for a taste of local delicacies to the rugged explorers who want to go off the beaten trail and discover the country’s ancient stories. When the time to travel is right, Ireland’s adventurous spirit is waiting for you.
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FORTUNE
The Ecopreneurs: FORTUNE + Salesforce The Ecopreneurs
Publisher: FORTUNE
Advertiser: Salesforce
Produced by FORTUNE Brand Studio and Salesforce, 'The Ecopreneurs' is an all-new, ongoing video series created to run on the new Salesforce+ video streaming platform. The series employs documentary-style filmmaking to demonstrate a global commitment to climate action while appealing to audiences outside traditional B2B areas. Sustainability and entrepreneurship are top of mind for both the Fortune and Salesforce audiences, and our goal was to show how businesses are solving for some of the greatest challenges of the climate crisis. We've also created an in-depth branded content microsite for each episode launch: https://brand-studio.fortune.com/salesforce/the-ecopreneurs/?prx_t=lz0HAAAAAAovEQA The pilot episode, “SeaTrees,” garnered more than 3.3 million views during its promotional run and averaged more than six minutes of watch time, which is greater than 50% of the episode. The Ecopreneurs is a leader in total watch time and average watch time among Salesforce+ shows.
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Globe and Mail
Creatives get creative: A stylist and photographer shares her tips for working from home: Globe and Mail + Crest Creatives get creative: A stylist and photographer shares her tips for working from home
Publisher: Globe and Mail
Advertiser: Crest
Product stylist and photographer Danielle Reynolds shares the details of her work from home routine as a solo creative. When there’s so little separation between work and life, self-care becomes a priority. The partnership with Crest and The Globe and Mail shines a light on the importance of consistent routines.
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New York Times
How Can Plants Help Us Relax, Sleep Better and Boost Our Immune Systems?: New York Times + Traditional Medicinals How Can Plants Help Us Relax, Sleep Better and Boost Our Immune Systems?
Publisher: New York Times
Advertiser: Traditional Medicinals
More than 75 percent of the world’s population relies on traditional healing practices, and most of that is herbalism. In the United States, where it has diverged from conventional medicine, alternative medicine has become more integrated into mainstream healthcare. As we search for approachable, holistic ways to improve our health and quality of life, especially during fraught times, more people are turning to herbalism — and it can be as simple as drinking a cup of tea.
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Postmedia
Eat Play Stay Alberta: Postmedia + Eat, Play, Stay Alberta Eat Play Stay Alberta
Publisher: Postmedia
Advertiser: Eat, Play, Stay Alberta
The COVID-19 pandemic hit Alberta businesses hard, particularly in the tourism and hospitality industries. With many people staying close to home for thepast year, including international tourists, local businesses need a boost. With vaccinations progressing, there are glimmers of a brighter future in 2021. Surveys from Expedia and Statistics Canada pointed to more interest in local travel this year, particularly between May and September. Eat, Play, Stay Alberta was a new digital opportunity from Postmedia for small businesses in the tourism and hospitality sectors to appeal to locals. Custom digital pages on the Calgary Herald and Edmonton Journal shared with readers stories and sponsored profiles about local businesses, including deals andenticements for consumers staying close to home. Created by Postmedia's commercial content division, Content Works.
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Today's Parent
The Best Toys of 2021: Today's Parent + Mastermind Toys The Best Toys of 2021
Publisher: Today's Parent
Advertiser: Mastermind Toys
Every year around the holidays, Today's Parent magazine publishes its toy guide where toys are tested by real families to help parents choose which are the latest and greatest toys of the year and which are the best of the best broken down by age. This year, Today's Parent partnered with Canadian retailer Mastermind Toys, who became their official play partner for the year, providing all the toys for testing, lending the brand their space for shooting the gorgeous cover and toy guide feature and sponsoring a regular play column through the earlier months of 2021 demonstrating the importance of play. The partnership was a match made in heaven, making Mastermind Toys the only location parents needed to shop for their kids for anything play-related and confirming that Today's Parent is Canada's go-to resource for not only the best toys of the year, but anything related to being a parent in Canada.ub
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Vancouver is Awesome
Calling all conscious travellers! Redefine local adventure through responsible travel in this limitless B.C. region: Vancouver is Awesome + Cariboo Chilcotin Coast Calling all conscious travellers! Redefine local adventure through responsible travel in this limitless B.C. region
Publisher: Vancouver is Awesome
Advertiser: Cariboo Chilcotin Coast
The Cariboo Chilcotin Coast is the heart of B.C.'s wild. Framed by rolling hills and coastal mountain ranges, the province’s untamed frontier is bursting with diverse landscapes and ecosystems, abundant nature and wildlife, and rich history and culture. This article from Vancouver is Awesome helps readers learn how to travel responsibly within B.C.'s Cariboo Chilcotin Coast so they'll be prepared for local travel experiences when inter-community travel within the province is encouraged again.
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