This is our fifth year compiling the top branded content partnerships and it's inspiring to see how far the industry has come. Branded content started a decade ago as a fledgling product offered by a handful of publishers. Fast forward to today and 88% of publishers derive revenue from branded content.
This year was particularly special for us here at Pressboard, as we joined forces with impact.com, the world's leading partnership platform for brands and publishers. We are excited to bring together our synergetic technologies, domain expertise, and most importantly our incredible publishing partners as the industry continues to shift towards audience-centric formats like branded and commerce content.
The future of publishing has never been more promising.
You can find all of this year's finalists at Pressboard Inspire, a searchable database of over 500 of the world's top branded content programs. In this post, we highlight 15 of the top-performing campaigns from each category that stood out for their performance, production value, originality, partnership fit, and the deep value they provide to audiences.
Here are the Top Branded Content Partnerships of 2022.
Note: Ranking any type of creative work is incredibly difficult. Beauty is in the eye of the beholder as they say. Pressboard receives hundreds of submissions, in addition to the thousands of campaigns that are measured through Pressboard Studio software each year. Campaigns are evaluated using a 50-point system. Points are awarded for audience value, originality, production value, partnership fit, and performance. Without a doubt, there are other campaigns that deserve to be on this list. If you have a great branded content campaign, we welcome submissions for future consideration through Pressboard Inspire | Submit a Story.
Thank you again to the hundreds of publishers and brands who submitted incredible work for consideration. To check out all of the finalists, use the Search function on Pressboard Inspire.